skinny.

Latest / Billion Dollar Sellers

The biggest lie in Amazon FBA

Date: December 15th, 2025

Summary: Kevin King discusses AEO (Answer Engine Optimization) for Amazon sellers, the real metric you should use instead of profit margins, a 4-step main image playbook, and tools for course creation and micro-influencer marketing.

Key points discussed:

BDSS 13 virtual event announcement (January 20-22, 2025) with 20 AI-focused speakers

AEO (Answer Engine Optimization) and how AI search engines are changing product discovery

The Reddit problem and why AI treats forum threads as expert testimony

Why profit margin alone is meaningless - focus on Return on Working…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.