Latest / The Duct Tape Marketing Podcast
Why AI Isn't Replacing You—It's Freeing You
I chat with Keith Lauver—serial entrepreneur, product launch veteran, and founder of Atomic Elevator, the company behind the high-definition marketing platform Ella. With over $34 million raised for product launches and clients like Trader Joe's and Whole Foods, Keith brings deep expertise in strategic marketing and AI tools for entrepreneurs. We dive into how AI is transforming small business marketing—not by replacing people, but by freeing them to focus on what they do best. If you're curious about practical AI, marketing automation, and how to rethink your business structure for the…
The skinny
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