Latest / The Yield Doctor with James Deaker
How AI Is Reshaping Digital Advertising – A Deep Dive with Alanna Laforet
In this episode of The Yield Doctor, James Deaker sits down with Alanna Laforet—CEO of Laforet Productions and former head of the IAB Tech Lab—to unpack where AI is actually transforming digital advertising today, and where it's headed next.
With experience spanning DoubleClick, Google, Omnicom, and Conde Nast, Alanna brings deep insight into how AI is reshaping media planning, creative optimization, and the ad tech stack itself.
We explore:
What’s real vs. hype in current AI implementations
How startups and holding companies are approaching AI differently
Whether AI will democratize the…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.