Latest / Mortgage Marketing Radio / How to Use Homebot to Partner with Agents and Build Your Future Pipeline with Ricardo Bueno

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How to Use Homebot to Partner with Agents and Build Your Future Pipeline with Ricardo Bueno · Mortgage Marketing Radio

0:00
In today's highly competitive mortgage industry, building profitable relationships with
0:04
the real estate agents is essential for success.
0:06
However, finding effective ways to secure agent relationships can be a challenge.
0:11
With so many mortgage loan originators vying for the attention of real estate agents, it
0:15
can be difficult to stand out and establish meaningful connections.
0:20
Our new case study featuring loan officer Chris Cogill is a must-read.
0:25
Chris has closed a remarkable 36 million in funded loans from agent referrals.
0:31
And in this case study, he shares his proven strategies for building strong relationships
0:34
with real estate agents and leveraging those relationships to drive more business.
0:39
To get your hands on this resource, head over to LOKestudy.com and download your free copy
0:45
of the case study today.
0:47
You'll find actionable insights and practical tips that Chris used to close 36 million
0:52
in funded loans from agent referrals and how you can, too.
0:56
Don't miss out.
0:57
Go check it out right now, visit LOKestudy.com and download your free copy today.
1:03
Hey, listeners, what's up, Jeff Zimper.
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Welcome to this episode of Mortgage Marketing Radio Podcast.
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Appreciate you tuning in as always.
1:17
Hope you are doing well through the chaos, through the capacity issues we're having in
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this industry with the REFI boom right now.
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And hope you're also planning and preparing for your future pipeline, 6, 8, 10, 12, 18
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months down the road.
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We've got to pick our head up.
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We've got to look down the road.
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We've got to figure out what's our source of business going to be down the road.
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Because obviously the REFIs are coming at us fast and hard, but we all know those are
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going to dry up at some point and we need to get our eye back on the ball, which is
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the purchase business.
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Some of you are doing a better job of that than others.
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And the question I always ask originators when I interview them is, you know, what's your
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number one source of business?
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And in most cases, which you hear is a pattern of, you know, people saying, hey, real estate
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agents are always among the top list, top of the list, right?
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Top one, two, or three, which makes perfect sense.
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I've talked about that before in previous podcasts, you know, there's an average of about
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five million transactions that happen in the country every year.
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That means five million sales, right?
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Homes that are sold, realtors still touch 80 plus percent of those.
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And you get yourself in front of those.
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You get yourselves attached to the realtors that are actually doing the business.
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That's called an oil well.
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That's called an annuity.
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The question, the struggle, the frustration a lot of originators have is how do I attract
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agents?
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How do I convert agents?
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How do I build loyalty, build relationships and consistency, right?
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In that business, on one of our previous episodes, you heard me interview Sean Uihara.
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What's up, Sean?
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Shout out to you.
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Sean's online, you know, digital bootcamp process that he has.
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He's pivoted in a post-COVID world, still leading with an educational platform to attract
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agents to show up differently, to have different conversations and to be very selective about the
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agency's using.
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He's working with today's episode, I special guest.
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Notice a theme prior to COVID led with an educational platform teaching agent classes.
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This COVID has pivoted and teaching those classes online in a Zoom setting right now.
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Guys, have you noticed?
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Have you thought back?
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I can tell you of the top producer interviews that I've done and there's well over 150
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of them out of these 180 episodes.
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The bulk of them are leading with an educational platform.
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Their bulk of them are leading with how do I add value to my agents beyond the transaction,
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beyond closing on time, delivering great service.
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That's part of it, but that's not enough.
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If you have been listening to me for some time and you haven't taken action yet to check
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out our turn key done for you online educational platform, it's called My Agent Classes.
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It exists under what's called the Mortgage Marketing Pro membership.
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Well, you can check that out now, today.
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Go over to MortgageMarketing.pro, watch the brief video I put up there and know that
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everything you see and hear there has been adjusted and pivoted for a post-COVID world.
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We're working with loan officers who are now delivering these online classes over Zoom.
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Following our signature method, our process that helps get agents to show up, attending
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your Zoom, doing an incredible job during the meeting, adding tremendous value, and then
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following our post-class process to be able to have agents book calendar, book meetings
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on your calendar through a simple link that you give them at the end of the Zoom meeting
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so you can drive conversations and qualify, sift, and sort agents and start to build your
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pipeline out for the next 12, 18, 24 months down the road.
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If that's of interest to you, once again, go to MortgageMarketing.pro.
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Now, my special guest for today, Ricardo Bueno, good friend of mine from Orange County,
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good friends with Scott Shang, who owns his own brokerage in Orange County, who's been
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on the podcast here before, and why I wanted to bring Ricardo in the conversation today
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is because he's talking about two primary things.
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One is Homebot, and some of you've heard of Homebot, some of you used Homebot, and I guarantee
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you're probably not using it in the way him and Scott and Scott's business partner, Josh,
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are using Homebot, using it as a way to get access to real estate agents databases.
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Right now, Scott Shang and his mortgage team over there have over 1,000 emails that go
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out every single month to databases that are not owned by him, but are owned by the real
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estate agents that he partners with.
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So he's expanding his fear of influence by a way of Homebot.
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You'll hear the unique setup for how they do that.
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Then part two of our conversation is Roberto's process for capturing online reviews, leveling
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up his Google, my business game, and generating business leads referrals directly off of
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both Google and Zillow, because people, let's face it, they're searching, they're getting
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on Zillow.
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They're looking, they're reading reviews, and whether you have reviews or not, that's
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going to make a difference.
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I checked out a loan officer's Google page the other day, he had one review on his
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Google, my business listing, one, and it was a one star.
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Do you think that's negatively affecting him?
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I guarantee you it is.
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So if you've been reluctant, remiss, need help, want to level up your game for getting
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online reviews.
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This conversation is for you today.
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I hope you enjoy it.
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Without further ado, let's get into this week's show.
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Hey Ricardo, welcome to the show.
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What up?
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Thanks for having me.
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Thanks for being here, man.
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It's crazy to think.
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I think the last time I saw you was at the aim event in Vegas, what was that like two
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years ago?
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When people were socializing and hugging and shaking hands, having drinks, it was a different
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world back then.
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I cry for the days to go back to normal, see it's weird, I never would have expected
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us to be here.
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Yeah, I know, right?
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So that's funny, because although a lot of us have pivoted our businesses and we'll
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talk about that, like how we're doing business in a post-COVID world.
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But I think what this has proven for everybody is like the desire for human connection, right?
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It's seeping out of my pores.
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Seriously.
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Everything that we did was that we enjoyed or found value in or connection in, like being
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around people, like you said, shaking hands, looking people eye to eye in person, I wonder
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people are stressed out.
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It's wild, man.
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I thrive on interaction.
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I say I'm a nambiver, there's times where I love being out socializing, networking,
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I mean, I grew up that way.
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Scott says he's an introvert, but when we were at that show, he was out networking like
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the rest of us.
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Yeah.
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So we long for that interaction.
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Speaking of Scott, shout out to our friends, Scott Shane.
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I think he's been on the podcast twice or call.
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We need to have him back.
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I don't think there's been a single person that's been three times, so he might be the
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first.
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So hey, tell everybody, who are you?
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What do you do, man?
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So I've been in the industry for a little over 10 years now, it's pretty well to think.
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I started out in the industry as a loan officer before the subprime market collapse.
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I was still in undergrad in college.
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I got really good at sort of, I built a website for myself, it ranked on page one of Google
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for the phrase Los Angeles mortgage rates for about a year, which was pretty well, and
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then I just got really good at building websites.
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My pitch became, to realtors, became, hey, I'll help you build a better website and a
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better digital presence in exchange I want your referral business.
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And I just got really good at building agent websites, creating systems and doing marketing
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automation.
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We haven't doing that for the last decade.
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Yeah.
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All right.
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And so you work with, as we said, our friend, Scott, and tell me what your role with Scott?
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Yes.
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So I work for a company called West, where marketing and technology company based here
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in Orange County.
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So I do a lot of lunch and learns.
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I do a lot of, like one-on-one trainings with individual agents and brokers.
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I do, I used to do office trainings where we pivoted into doing webinars and everything
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is via Zoom.
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Right.
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But Scott and I got together because I remember rates going up and down, up and down,
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up and down.
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And we were talking about, we did some lunch and lunch together.
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We talked about how to thrive in a changing market.
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And one of the classes we taught was, how do you sell or buy downs so that it's a win
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all around for everybody.
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You submit an offer up full price.
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So the buyer gets what they want, the seller gets what they want, and the buyer gets a
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house that they can afford at a price, et cetera.
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Right.
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So we-
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Obviously, when rates were higher, right?
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Yeah.
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That was when rates were higher.
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But we did that class together at a couple of associations and we started partnering together
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on doing these agent lunch and learns.
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It's a great opportunity for lenders to connect with agents and strengthen those partnerships.
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And I help with the marketing and automation stuff.
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Yeah, and I've seen the content you produce and, you know, as you well know, I'm a huge
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advocate of classes as well.
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And the content you produce is awesome.
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So it's no wonder-
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Well, I always like to ask this question for those that are, you know, that lead with
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an education platform, which I think is safe to say, right for you.
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Yep.
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So how do you rank that in terms of successful activities for capturing and converting
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real estate agents?
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Oh.
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I mean, I think it's, I like content as far as educating.
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Well, I mean, the using classes as your platform, online or in person, that is compared
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to co-calling or whatever the classes are, the classes are everything for connecting
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with agents like for me, because we work with our sister company, WFG, which is a title
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company.
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Yeah.
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The classes are everything.
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The classes put us in front of agents, the classes, you know, when you can bring value,
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that's the thing about this business.
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I think everyone says, I have the best service.
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I have the best rates.
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I have, I have the best customer service, you know, whatever everyone says on the best.
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And so it's kind of a cliche.
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Yeah.
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When you bring something of value to the table, I, I think that's a, that's really is a
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differentiator.
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100%.
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And I know we can talk for like an hour, just about that, right?
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It's a value differentiator.
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But we're here to talk about two very specific things that, you know, you're doing with
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Scott, Scott Chang, and what's the name of his brokerage again?
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Bywise mortgage.
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Bywise mortgage.
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Yep.
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Yep.
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Successful brokerage there in Southern California.
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So let's, we're going to have two things we talk about.
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First and foremost is home bot.
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Now I know some of my listeners are familiar with home bot, but what's the quick skinny on
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what is that really?
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So home bot is one of my favorite products, one of our favorite products.
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We don't really have any affiliation with them.
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I'm a fan of products that just work and it's gotten such a good return on investment
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for our agents.
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But it's basically, it's a way to put home values back to work for you.
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So every homeowner out there today has a preconceived notion of what their home is
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worth, right?
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Where are they getting it from?
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Getting it from Zilla.
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Right.
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Zestimate.
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Right.
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The dreaded Zestimate.
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So what home bot does is it sends your clients, your past client database, it could be your
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prospecting farm.
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It sends them a home value estimate every month, but what it does that I think is unique
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or that I think is entirely different is the data that it provides to the consumer is
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so incredibly transparent just in terms of delivery.
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It tells them this is how much your house is worth Riccardo, but then it gives them an
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entire breakdown of their equity position.
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Here's how much you've paid an interest.
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Here's how much money you would save if you refinanced and then how does how does home
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bot know that by the way?
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It pulls all that data from public brokerage data.
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Yep.
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So it like it's data source for the home values is I think core logic and black night.
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It was more accurate than the Zestimate.
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But then what it does that I think is very clever and totally transparent that no other
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company does is it gives them actual tailored scenarios for what's possible given your equity
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position.
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All right.
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So I mean, think about that.
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You help somebody buy a house, whether you're a lender or a realtor listening to this,
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you help somebody buy a house.
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For the next 30 plus years that homeowner is going to undergo a series of life changes
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in events that is going to raise a lot of questions.
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You have a growing family, like we just had a baby, you have a growing family.
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Your wife is thinking, honey, we really should consider getting a bigger house.
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I'm tired of using the living room as the kids play room.
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All right.
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They're having these conversations, but they don't necessarily think to ask the agent who
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helped them buy the house or the lender who helped them finance it because they don't
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want to get sold.
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They have those conversations.
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They might have it with the coworker.
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They might have it with a friend who they go watch the game with and they'll say, you
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should talk to my friend Stacy, she just got her license.
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What Homebot does is it's giving them that monthly home equity report and it has a section.
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Here's how much house you could afford.
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If you used X percent of your equity as a 20% down payment, you can afford your dreamhouse
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up to $2 million or you can buy an investment property worth up to $750,000, et cetera, et
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cetera, et cetera.
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That's what I love about how Homebot delivers that information.
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It doesn't just blanketly say your house is worth $700,000, it says your house is worth
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$700,000.
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There's so much equity you got.
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Here's what you can afford to do with it.
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Does it also, when you say, here's what you can afford to do with it, is it that specific
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in terms of the language?
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What does it typically say?
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Yeah.
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No, literally there's a screen on Homebot that says, if you bought a different home, here's
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how much house you could afford.
14:49
Yeah, I see.
14:50
Okay.
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And it'll show them based on your equity.
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If you took $200,000 of your equity, you could use that as a 20% down payment on a new
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home purchase.
14:59
Yeah.
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Or you could take $140,000 and use it as a 30% down payment on an investment property
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up to this much.
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Well, I'm hearing that the open rates on the Homebot emails are like unheard of.
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Ridiculous.
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I think a lot of my agents and even Scott, it's an email that goes out just depending
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on whether you're targeting homeowners and past clients or you're working with buyers.
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It's just one email that goes out every month.
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So on the sell side or the homeowner side, it says, your home value has been updated for
15:32
one to three main street click here.
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That email every month is getting a 90% open rate and it's getting like a 35 to 39% click
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through a rate.
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Show me anything in our industry that gets that level of engagement.
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Wow.
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You'll find nothing.
15:48
Yeah.
15:49
And so if they click on it, they're going to some kind of a customized or personalized
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dashboard.
15:54
Yep.
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It takes them to their personal landing page, which is basically like your credit says to
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me.
16:02
Yeah.
16:03
Right.
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And is it branded?
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It's branded to you, the agent or branded to you, the loan officer.
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So it'll have your picture, your contact information, phone number, email address, your
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NMLS number, your DRE number.
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Right.
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All the way at the bottom.
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It says, if you found this information useful, would you mind referring it to a friend
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or sharing it with a friend?
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Great.
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What's their name?
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Email and phone number.
16:24
Wow.
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I'm going to have your logo and all that good stuff.
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How long have you guys been using it?
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We've been using it really aggressively for like the last year and a half.
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Okay.
16:34
All right.
16:35
So appreciate the setup on Homebot.
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That's kind of transition into that you guys aren't your average homebot user, right?
16:42
Knowing who Scott is and, you know, the intelligence and like the minds combined between the two
16:47
of you marketing minds, tech wise, all that kind of stuff, some serious automation geeks
16:52
here.
16:53
Is that fair to say?
16:54
We talk to each other almost twice a day in the morning and the afternoon, yell at each
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other several times.
17:00
That's awesome.
17:01
Well, but it's funny because I have this saying, right?
17:03
In terms of a business and how do you improve your business if, you know, so to me, it always
17:08
comes back to people process and technology stole that from Marcus Lomonas, the profit.
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But anyway, so you, yeah, I think it's right on.
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So technology with Homebot is something you're leveraging.
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So we've talked about like the past database with Homebot sending out to them.
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That gets them thinking about possibilities.
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Plus, you get the metrics on.
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You get specifically who opened it?
17:30
Yep.
17:31
So you'll have, it's, it's really cool when you log into your dashboard, you get this
17:34
activity timeline and that activity timeline, I'll tell you, you also, Homebot recently
17:39
has a new daily like, I forget if it's daily or weekly.
17:43
It's an activity email that says, here's what's happening in your account.
17:47
So you'll be able to see who's doing what?
17:49
Wow.
17:50
So you'll be able to see that cliff opened his digest 12 times in one day.
17:54
Wow.
17:55
What do I know about Cliff?
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Yeah, Cliff's interested in something.
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Like, we had one guy who opened his digest 30 times in one week.
18:03
Wow.
18:04
That person literally converted into a listing.
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Is that right?
18:07
Yeah, because they're, you know, Homebot said your house is worth $665, they opened it
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30 times in one week, the agent called him, hey Jason, just checking in, looks like you
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got the Homebot digest okay, wondering if he had any questions, he's like, yes, this
18:20
thing accurate.
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If, if so, I may reconsider selling just now, I don't want to keep losing equity.
18:25
They just had to put the house on the market and voila, you got a new listing.
18:28
Wow.
18:29
Now, was that a realtor that you guys had teamed up with on that, yeah, so it was okay.
18:34
And you were sending, you approached the realtor on this Homebot thing?
18:36
Yep.
18:37
We did a class on either Facebook ads or we did a class on Homebot and voila, he, you
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know, got connected with somebody that he hadn't spoken to literally in six years.
18:47
Wow.
18:48
I'd say that that solidifies your relationship with the agent, huh?
18:52
Yeah.
18:53
That's pretty strong.
18:55
All right, let's talk about how you're doing that though, because most people don't
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use Homebot the way you and Scott do.
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They use it right just to send their past clients and database.
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Talk about, I mean, did, are you guys the only ones who saw this opportunity or are there
19:08
other people?
19:09
What are you doing exactly?
19:10
You know, I don't, I don't know, it, for us, it became part of a process.
19:17
So, so Scott will we say this, we're big fans out of, get everything you can out of
19:22
everything that you've got.
19:23
Yeah.
19:24
Homebot appealing to us is a couple of different things.
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First is really, it's really inexpensive.
19:29
It's for an agent to sign up for Homebot.
19:32
It's $25 a month for up to 500 contacts.
19:35
Uh-huh.
19:36
I mean, that's a no-brainer.
19:37
Right.
19:38
$25 a month is, is, is, is nothing compared to, you know, you close one transaction that
19:42
pays for it several years over.
19:44
Please.
19:45
Yeah.
19:46
Um, and when you think about the tools that are being pitched in our industry, this, like
19:53
having Homebot as a system really is kind of a set it and forget its system.
19:58
So once a year, a lender might sit down and do an annual review with a client, talk
20:02
about, you know, hey, um, it's just about that time to do an annual review.
20:08
Have your plans changed this year?
20:09
Are you thinking of buying a new home?
20:11
Are you thinking of buying an investment or no, nothing's changed?
20:14
Hmm.
20:15
There's a lot of manual work.
20:16
If you're a lender that goes into creating that, there's a whole like level of automation,
20:20
like Homebot could do that for you in a minute or less if you just set it up and let it
20:25
run.
20:26
Right.
20:27
So for us, it was, you know, how can we, we, we also do a lot of digital marketing.
20:32
So we run Facebook ads for agents all over the country.
20:37
Um, when we run Facebook ads, we put them on an aggressive like seven day drip campaign.
20:43
And if they don't convert our last attempt email says something like, uh, stay in touch
20:49
question mark, it'll say, Hey, Ricardo, I'll take your not responding as a sort of back
20:54
off signal.
20:55
I totally get it right now.
20:56
It may not be the right time to buy for you, but whether you're looking to buy in two
20:58
months, six months or two years, my team and I are here to help.
21:02
In the meantime, I'm going to set you up with the Homebot Monthly Market Digest.
21:07
Here's what it'll help you do.
21:08
It'll help you explore markets based on, uh, what's most important to you.
21:12
If you have any questions, you can get in touch with me through Homebot.
21:14
Otherwise, I'll be in touch with you from time to time to, uh, to give you the latest
21:18
updates on, uh, changes to loan programs or, you know, whatever.
21:23
So then we just let Homebot take care of the automated long term nurture process where
21:27
Homebot is going to email that person once a month.
21:31
Here's the latest hits up, Ricardo, the markets around Costa Mesa are changing.
21:34
Click here to see what's new and that consumer will be able to see the change to the average
21:38
sales price in that area, uh, the current active listing inventory, the change to the average
21:43
days on market.
21:44
But then Homebot does something unique that I like.
21:48
A lot of agents will tell me, well, Ricardo, I don't want more buyers.
21:51
I want more listings like, okay, some percentage of those, about 10% of all of your buyer
21:57
leads are actual listing opportunities.
22:00
So Homebot, Homebot's onboarding sequence on the buyer side.
22:05
As it's nice little onboarding sequence where it'll ask, hey, Ricardo, where are you searching?
22:09
I'll say Costa Mesa because I live there.
22:12
It says, great, when do you want to close?
22:14
Let's say I'm renting.
22:15
So I have a lease that doesn't expire until February of 2021.
22:19
Homebot knows that the average days on market is 85 days in Costa Mesa.
22:22
So it's going to say, great, you should get pre approved on this date.
22:25
That means you can start the home search and bidding process on this date.
22:27
If you submit an offer on this date, you'll comfortably be in your new home by mid February
22:31
of 2021.
22:32
But then here's what Homebot does that I think is valuable.
22:36
Homebot will say, are you looking to purchase your first home or are you looking to buy
22:40
a different home?
22:42
Somebody says, the first home, nothing happens.
22:44
If they say, I'm looking to buy a second home, Homebot says, well, hold on a second.
22:47
It looks like you currently own.
22:49
Why don't you give me your address?
22:50
And I'll add you to our monthly wealth digest as well.
22:53
Now you've identified a potential listing opportunity out of that new buyer lead that
22:57
you got.
22:58
Right.
22:59
And so that's where we saw, we have this faucet of online, online leads that we're generating
23:05
using Facebook ads.
23:07
So we take all of those buyer leads and we automatically dump them in the Homebot and
23:11
we let Homebot take care of sort of, yeah, so you're building your future business pipeline
23:16
a future business, baby.
23:18
Yeah.
23:19
And it's all happening automated and you can track the interest level for each individual
23:23
as it spikes up because they're going to log into their dashboard more often.
23:26
That's exactly right.
23:28
That's exactly right.
23:29
And now you can filter your database when you log in the Homebot.
23:33
You couldn't, they really didn't have a way to filter before, but now you can filter
23:36
by closing date.
23:38
So you can see, well, I don't even know what month we're on August.
23:43
You can see who scheduled to close in, you know, September, October, November, December.
23:47
Really?
23:48
So you can see how far along people are and reach out and sort of prioritize your follow-up.
23:52
Okay.
23:53
So you're doing these, these classes, Facebook ads classes and you guys get on Homebot.
24:01
You have a light that pops on and you're like, hey, my gosh, you know what?
24:04
So these leads were generating for agents from these Facebook ads that we're doing on
24:08
their behalf.
24:09
Homebot would be awesome to snap onto that, right?
24:11
That's right.
24:12
Okay.
24:13
So who's following, who's handling the follow-up with those ready to list or whatever,
24:18
you know what I mean?
24:19
Where it's just like, hey, green light, buyer's ready, you know what I'm saying?
24:21
Who handles that?
24:22
You're the agent.
24:23
So that goes to the agent.
24:25
So the agent gets a newly notification email from when we start running the ads, the
24:30
agent will get a newly notification email that will automatically get added to their CRM.
24:35
The newly notification email says something like, heads up Ricardo, you have a new buyer
24:39
lead on your listing at once to their main street.
24:41
Here's our first name, last name, email and phone number.
24:43
Here are their answers to our qualifying questions.
24:45
We asked them a lot.
24:47
Do you already have a pre-approval letter?
24:49
So yes, I'm already pre-approved or no, I like to speak to a lender.
24:51
And then we say, when would you like to close 30 to 45 days, 3 to 6 months, 6 to 12?
24:56
You guys, if I recall, nothing to wrap, but you have a lot of questions you ask somebody.
24:59
On your lead form.
25:01
Just those two.
25:02
Oh, I just thought it was more than that.
25:03
The qualifying.
25:04
We were doing a lot more, but what we noticed is when we narrowed it down, when we trimmed
25:08
it down, our conversion rate went up.
25:10
Oh, really?
25:11
Our conversion rate went up and our cost per lead went down.
25:15
So the fewer the questions, the better.
25:17
And one of the questions people hate is, do you need to sell a note or to buy?
25:21
Why do they hate that?
25:22
I have no idea.
25:23
How do you know they hate it?
25:25
Because we tested it.
25:26
They don't answer it or what?
25:27
They don't answer it.
25:29
We could literally see our lead costs going up.
25:31
Because they see it as a pitch, probably.
25:33
Probably.
25:34
Yeah.
25:35
But get to the point of like, now you've got these leads generated and you've got,
25:38
and you're automatically adding these people to Homebot, 3, 6 months down the road.
25:43
Who's getting on top of that hot lead, 3, 6 months down the road where Homebot identifies it?
25:49
That's the agent.
25:50
That's the agent.
25:51
That's how I was going to ask, how can you ensure that the agent will do that?
25:55
So that's a, that's a hard one.
25:57
That's a hard one because so for half of these agents, like it's totally up to the agent
26:02
and I don't, I don't necessarily spend time with them to micromanage them that far out.
26:10
Now what Scott and Josh, what's unique to them that they've tried to implement is they'll
26:14
do accountability calls once a week.
26:18
And so those calls are one-on-one.
26:19
No, they'll try to do like a one-on-one.
26:21
So they'll have somebody on the team call the agent, especially if we're running ads
26:25
for the agent.
26:27
They'll have somebody on the team call the agent to say, hey, how did it go this weekend?
26:30
Do you have any buyers that we need to qualify or cross-qualify?
26:34
By the way, how's it going with all these other records in your account?
26:37
Yep.
26:38
So, so there is that layer of accountability there, but, but I don't know.
26:42
It's, well, up front you guys are doing some, some qualifying though of the agents.
26:46
You're not going to approach every, you know what I'm saying?
26:48
What is your criteria for teaming up with an agent on this Homebot or Facebook ads strategy?
26:55
So the criteria is that you have to have the long-term mindset, and there's, you have
26:59
to have a long-term mindset.
27:00
So you interview them?
27:02
Yeah.
27:03
A lot of agents will have a, I feel like a lot of agents are hungry just for that next transaction.
27:09
Right.
27:10
I want something right now.
27:11
I want something to close right now.
27:12
Yep.
27:13
So we tell them, if you're going to run ads consistently, you have to have a minimum
27:17
commitment of about four months, because you're not going to see results in the first
27:21
30 days.
27:22
You have your outliers, and sometimes you do, but it's not the norm.
27:25
And a minimum requirement, they have a CRM.
27:27
Yeah.
27:28
Oh, absolutely.
27:29
They don't use yours, right?
27:30
No.
27:31
They have to have their own CRM.
27:32
And if they don't have one, then we go with Lyandesk, because it's member benefit through
27:35
the MLS, or you can use follow-up boss, or usually the agent work, like if you work for
27:41
first team, EXP, you have KB core.
27:46
So we're kind of like product agnostic or CRM agnostic, but we'll help you set it up on
27:51
whatever system you're using.
27:54
But yeah, we say, set the minimum expectation that you should think of this as, it's a flywheel.
28:00
Minimum advertising budget of about $400 a month, run it for four months.
28:05
And if you're consistently doing these things, or following these steps, you should experience
28:10
like what we call a compound effect by month four, five, and six.
28:14
Like we had one woman who was running ads last year in September, October and November
28:20
doing a $400 or $500 ad spend.
28:22
She didn't close anything in September, didn't close any October, didn't close anything
28:26
in November by December.
28:27
She closed four transactions for a total sales volume of about $1.2 to $1.4 million each.
28:33
Yeah, take that.
28:35
Yeah.
28:36
Wow.
28:37
Do you ever run into agents?
28:40
Are they skeptical?
28:42
Oh, yeah.
28:44
All the time.
28:45
How do you get over that?
28:46
So who are you, are you the guy running the ads, by the way, and choosing like, you know,
28:51
images and, you know what I'm saying?
28:53
So by now, we have it down to like a pretty consistent formula, specific types of ads.
28:58
Yeah.
28:59
We're running for sure running specific types of ads.
29:01
Okay.
29:02
Usually on just listed, not just listed, price reduced, virtual open house, you know, usually
29:09
on listings.
29:10
Okay.
29:11
Right now, we're doing some rent versus buy ads.
29:13
By the way, just to clarify, that's what people are looking at when they're clicking those
29:17
because they don't come, you know, that we've talked about this listeners.
29:20
You know this, nobody gets on Facebook to look at homes.
29:22
However, when you interrupt them on their feed, what's going to catch their attention is
29:26
that listing, that cool looking house or whatever they've been in their back of their
29:29
mind.
29:30
And they're like, Hey, I got two minutes.
29:31
Why don't I click this, you know, right?
29:34
So it's either me, Noah or Scott running the ads at this point, and then yeah, when
29:41
the newly comes in, we just have it run through those automations.
29:45
Yeah, good.
29:46
The biggest challenge is the agent sort of coaching and accountability and like, if they
29:53
don't sign up for Homebot and give us their database, not even give us.
29:58
But like, if they don't have their database ready within a week, if we met on Monday,
30:04
I give you till Friday to hop on a follow up Zoom call with me and go over your database
30:08
to upload it to Homebot.
30:11
If you don't do that, that's literally like, we see that as minimal effort.
30:15
If you can't even get past that hump, then we're not going to work together because if
30:20
you can't do that, then I can't expect you to do all of these other things.
30:24
Are they giving you their database in like a CSV?
30:27
I don't tell like, sometimes I have them give me their database if they want us to like
30:31
scrub it, go through it, get rid of any duplicates or, you know, help, help them basically
30:36
get organized.
30:39
It's not, they don't have to give us their database.
30:41
We just help them clean it up.
30:42
Well, what I want to get to is, are they concerned, you know, the whole access to my
30:46
past clients?
30:47
Is it in a separate silo in Homebot that you couldn't let's say?
30:51
Yeah, so, yeah.
30:52
So, like, there's always a firewall between agent and lender.
30:56
So if you are connected.
30:57
So you can't like rape and pillage their database, right?
31:00
Correct.
31:01
And every now and then we do have some of that, like, it's not an overbearing concern.
31:05
Yeah.
31:06
If ever it is, we tell them, look, it just get your database organized.
31:11
If you email Homebot, they'll take care of uploading it for you.
31:13
You don't need to give it to us.
31:15
Got it.
31:16
Got it.
31:17
Okay.
31:18
Very interesting.
31:19
You mentioned a figure to me, the, the, the, the closing ROI, 34.
31:23
Oh, yeah.
31:24
You have how many agents on the platform with you right now?
31:26
So we have about 34 agents that are currently sponsored by, by one of our lenders, Scott.
31:35
They've closed about 24 listings in 10 months.
31:38
Just from marketing to their past client database.
31:42
And do you have a sense of, like, how many loans you got out of that?
31:45
So I don't know because I remember at month six or eight, Scott and I were talking about
31:51
it.
31:52
We're trying to figure out, like, who's, who's active?
31:54
Who's not?
31:55
Who do we need to boot?
31:56
Correct.
31:57
Who's upload it, you know, et cetera.
31:58
And so I think we were at like six refives and a couple purchases.
32:04
Okay.
32:05
So let's just call it eight in, in your loan, average loan size out there is probably
32:08
around three or fourish, right?
32:11
So people listening to the math on that.
32:15
And the other important point here, however, is don't just focus on what are the loans you
32:19
got out of just that, but knowing that to your conversation when we first started value
32:25
to the real estate agent, you're generating 24 listings for these 34 different agents.
32:30
That's like gold to them, right?
32:33
And you're creating this loyalty and reciprocal relationship.
32:36
So they're going to be fighting for you on future deals and they're going to get, you're
32:38
going to get their business, yep, which is really the end game of what we're trying to
32:42
do here.
32:43
Yep.
32:44
Yep.
32:45
Wow.
32:46
And home bot for the loan officer side, the investment on that side is, like you said,
32:51
250 a month.
32:52
Yeah.
32:53
So it's 200 a month.
32:54
If you want to sponsor an agent or the ability to sponsor agents, which, which I think
32:58
is the value.
32:59
Yeah.
33:00
It's the value, but it's also kind of like I can see where it's difficult.
33:03
You have to be willing to work on the relationship.
33:08
But it's $200 a month plus $25 for each additional agent that you sponsor.
33:13
Okay.
33:14
So if I was the lender and I had four agents I was sponsoring, I'm paying 200 plus another
33:18
100.
33:19
I'm paying 300 a month.
33:21
Yep.
33:22
Yep.
33:23
However, we know we've got some toads.
33:26
We've got some princes when it comes to agents, various levels of participation.
33:34
But that's why you have a very tight timeline and you probably make it clear up front.
33:37
That's why that's why we make it crystal clear up front.
33:40
This is the commitment we want from you.
33:42
We will help you every step of the way.
33:44
But I need to know that you're going to do your part.
33:48
How about is the price for homebot if you're not going to do, so it's the same price
33:52
for homebot, 200 bucks out of the gate, regardless of you.
33:55
If you're not going to sponsor agents, I think they have a lower price plan.
33:58
I think it's $100 a month for up to 1,000 contacts.
34:02
Okay.
34:03
That's what I thought to.
34:04
For those of you who are listening and you're not on homebot yet and you want to start
34:07
with that, that'd be a good place to start.
34:10
Because I mean, look at you're doing with the Facebook ads thing that you're doing.
34:14
I'll be honest.
34:15
Not everybody can do that.
34:18
Because you're skill set and so forth, but the point is you could learn or team up with
34:23
somebody who can help you do it, which is what you've done with Scott.
34:27
All right, so I'm doing the math in my head on that currently right now.
34:32
Your investment on that is, I don't know, grand or so, give or take.
34:37
But we said it was like five loans to roughly, it was like 15, let's say five, like 1.5
34:45
million into a loan volume through the math on that.
34:47
It's about 15 G's just at 100 bips.
34:50
Some people make more than that.
34:51
Scott's got his own brokerage, so we know that's true.
34:54
There you go.
34:56
And then if you think about, like, so let's say Scott has a thousand contacts in his home
35:01
bot account, that's how many emails are going out every month that says, you know, how
35:08
many refund opportunities or cash out opportunity or purchase opportunities.
35:11
But by partnering with other agents, you're not just connected to your database.
35:14
Now you're exponentially connected to everyone's database.
35:17
Yeah.
35:18
But if any of those consumers have a financing question, you know, you're the loan officer
35:21
on that account.
35:22
Yeah, a great point.
35:23
You're expanding your sphere of influence through a, is there an introductory email that goes
35:28
out from the agent, you know, that introduces home bot or and or the lender partner?
35:33
No, I don't, there's the introductory emails always come from that user's account.
35:38
So it'll come from the agent whenever it's a financing question, there's an email that
35:42
goes out to both the agent and the lender.
35:45
And there's not, there's not really like an introductory email that says, this is your
35:48
preferred lender, et cetera.
35:50
Yeah.
35:51
But the dashboard.
35:52
Is that co branded?
35:53
No.
35:54
No.
35:55
No, it's just branded to the agent.
35:56
But if they, if, if, if, if, if I understand correctly, right, if they click on a link in
35:58
the email, that's a financing related thing, is that still just go to the agent's website?
36:03
I think, no, I think it, I think that'll be co branded or I think the email goes out,
36:08
like it should have, I, I forget, I have to look at the emails, but I'm, I'm pushing
36:13
you here.
36:14
Don't worry about it.
36:15
All right.
36:16
So that's cool.
36:17
So that's for anybody who's like interested in learning more about home bot, what it is,
36:19
what it can do.
36:20
If you really, you know, at some point, want to level up and, you know, use it as an agent,
36:25
you know, nurturing tool to help them with, that'd be curious too.
36:29
Look, Orange County, a lot of very successful agents, very competitive.
36:34
You're doing these, these, these classes, showing them how to generate leads on Facebook,
36:39
offering to do it for them.
36:41
What do you run into?
36:44
How broken, because I know you work with successful producing agents already, right?
36:49
And when they come to you, they're successful, right, air quotes, they're generating transactions.
36:55
But do you often find that their systems are still broken?
36:59
Oh, yeah.
37:00
Yeah.
37:01
Because I find that people jump from one solution to another to another to another.
37:07
And maybe that's an industry problem.
37:08
Everyone's pitching like our solution is the best or this system is the best.
37:12
Right.
37:13
And so you, you do also run into a lot of snake oil, right?
37:17
Yeah.
37:18
So, so yeah, I tried this, but it didn't work.
37:20
I tried this, but it didn't work.
37:21
I tried this, but it didn't work.
37:23
And it's like, okay, well, you don't have a lead problem.
37:25
You have a conversion problem, and it's because you can't, you know, right.
37:29
So, so true.
37:30
So I just want to bring that up for everybody listening.
37:32
I remember here in Vegas months ago, before COVID, I was doing in-person classes,
37:36
and you know, meeting afterwards to consult this agent team.
37:39
And they literally have been in the business 20 years.
37:41
I'm serious.
37:42
And they're successful agents, like very successful.
37:45
And, you know, what was their answer to, well, where's your database?
37:48
Well, you know, as soon as they start with that, right?
37:51
Well, no.
37:53
Well, it's in Excel.
37:55
I hear that from so like nine out of every 10 appointments.
38:00
Seriously, man, I'm like, you've been in business for 20 years, you're kidding me.
38:05
I had somebody who was working off of 10,000 records on their phone.
38:09
Oh, my God.
38:10
How's that possible?
38:11
I was like, I was like, you know, on the one hand, good for you.
38:16
On the other, what?
38:18
Well, so that's the old cliche that they're not, they're not succeeding by design.
38:23
Right?
38:24
That's right.
38:25
By deep.
38:26
Maybe they're doing a good job and stuff that reminds me the, you know, the quote I love
38:29
from Tom Ferry is what he calls fading winners, you know, which is the people who are doing
38:34
well because they're like, they're good with customers and they've been around a long
38:37
time, but they're fading away from attention, right, because they're not where consumer
38:41
attention is.
38:42
Yeah.
38:43
Or they're not good at keeping consumer attention.
38:45
That's right.
38:46
All right.
38:47
So that's good.
38:48
That's good part one there.
38:49
Part two.
38:50
Let's position and talk about another one of my favorite topics, which is online reviews.
38:54
I've heard of a five star customer experience.
38:57
You have a what?
38:58
An 11 star.
38:59
So, so this one was a, who did I hear this from?
39:03
So a buddy of mine, one of the companies that I worked at was a startup that I worked
39:09
at was a web personalization software.
39:12
Mm hmm.
39:13
It was actually pretty cool, not real estate related, but you can personalize your website
39:18
and the consumer experience on your website based on what consumers are doing.
39:21
Anyway, one of our clients was this guy who runs a, a coaching company and, and, and
39:27
business and whatnot.
39:30
He works with SaaS companies and he works with these other companies, et cetera.
39:35
And it's this sensational sort of 11 star experience.
39:39
And I think where he, I heard it from him and where he got it from, he got it from
39:43
Brian Chesky.
39:44
He's actually the co funder and CEO of Airbnb.
39:49
Oh, wow.
39:50
Okay.
39:51
The point isn't to build an 11 star experience or even like nine star experience, but the
39:58
ideas that you come up with while you're sitting down to ideate, like what goes into building
40:03
a five star experience.
40:04
Great.
40:05
Yeah.
40:06
And how can we take that further to build a seven star experience?
40:07
So the ideas that you're going to come up with to build that seven star experience are
40:12
actually a lot closer and within your reach than you might even think or consider.
40:16
I love that.
40:17
That's actually a great point.
40:19
It's all about like, you know, like you guys talked about getting everything you can
40:22
out of everything you got, right, Jay Abraham book there and it's like optimization,
40:27
right?
40:28
So how can we optimize?
40:29
So if you're just thinking at a level of, hey, what's a five star experience?
40:32
Well, that keeps you here.
40:33
But if you go like, hey, man, how can we do for an 11, right?
40:36
That's right.
40:37
And then we're going to pick the five.
40:38
That's right.
40:39
And so a lot of our clients out here, like in Newport, higher end areas, we have to think
40:45
that way, right?
40:46
So, you know, one of the exercises that we oftentimes do is we have them go through
40:52
this exercise and the way we do it is we say, okay, let's sit down.
40:56
You are your team and let's kind of reverse engineer this thing.
40:59
So we start by, you know, sitting down and jotting down.
41:04
What does a crappy experience with your service look like working with somebody on your
41:08
team?
41:09
What does that look like?
41:10
Literally.
41:11
Initial, like prospect contact all the way through to close and post close.
41:17
So then we say, great, what is an amazing five star experience working with you or someone
41:21
on your team look like?
41:22
And then we just keep going until the experience gets so absurd that it just sounds ridiculous
41:27
like possible.
41:29
How a copter rides in the post, pretty much.
41:34
But then, you know, you find opportunities for like services like a client giant.
41:38
Have you heard of client giant?
41:41
Freakin' amazing.
41:42
So, you know, a lot of my agents who service Newport and, you know, those sort of like higher
41:47
end markets where the sales price is two million are up, they purchase that platinum package
41:51
on client giant all the time.
41:54
Because what is it like two days before or two weeks before you close?
41:57
It says, hey, I have taken care of the following for you.
42:00
What do you want?
42:01
Your car detailed, like a housekeeper for the day, landscaper or handyman for a few hours.
42:07
Most people choose the car detail.
42:08
Uh-huh.
42:09
So, two weeks after the transaction closes, it's, hey, I want to say congratulations.
42:13
Thank you so much for trusting us with your transaction.
42:15
Here's a complimentary dinner for two of BlackHero come pick you up and take you to a place
42:19
of your choice.
42:20
Wow.
42:21
That's for those higher end transactions.
42:22
Yeah.
42:23
The experience that that delivers is like, are you freaking kidding me?
42:26
I'll never use somebody else ever again.
42:28
Right.
42:29
That's, that's worth the, that's pays for itself, you know, X amount of times over.
42:34
I have an agent who got six referrals, I think, in three months from somebody they close
42:39
the transaction with.
42:40
Wow.
42:41
Yeah.
42:42
So client giant, I'll put the link in the show notes, but I think it's client giant.com
42:45
or search it.
42:46
Yeah.
42:47
All right.
42:48
So tell us about your, how do you get online reviews?
42:50
You have a specific process.
42:52
So one of the things that we teach our agents, you, the ask doesn't come at the end of a transaction.
43:01
You have to set the tone and expectation at the very beginning.
43:04
So hey, Ricardo, I know you're going to be so satisfied working with our team.
43:09
We're going to deliver through and through and I know you're going to be so happy.
43:13
So here's what I'm going to ask you to do.
43:14
Can I count on you to leave us a five star review when we're done with this transaction?
43:20
And that happens on day one when you're sitting down for that initial, yeah, when you're sitting
43:23
down for that initial buyers console, when you're sitting down for that listing console,
43:28
you're just planning seeds or setting the tone and expectation.
43:31
Because if you go all the way through the transaction and it's like, boom, can you leave me
43:34
a review?
43:35
It's, you know, you haven't really baked it in.
43:38
And then I love that five word phrase.
43:40
It's, it's, it's, it's a powerful five word phrase.
43:42
Can I count on you, right?
43:45
What's a person going to say?
43:47
No.
43:48
Right.
43:49
They, they, they want to, you know, they want to say yes.
43:51
So can I count on you when we're done with this transaction to leave me and my team a five
43:56
star review?
43:57
Well, you ever hear it's like, well, yeah, if it's good, you know what I mean?
44:01
I'm sure.
44:02
I'm sure.
44:03
But yeah, like you're kind of just planning seeds and setting the tone and expectation.
44:07
Do you think that would work as well on the lender side?
44:10
Oh, yeah.
44:11
I mean, I feel like Scott and Josh do that already.
44:14
They have what?
44:15
They have 50 five star reviews on Google and Josh is the one that's pretty adamant about
44:21
chasing those down and Josh wants to know, especially with the realtor partners.
44:27
He tells their realtor partners, look, we're an extension of you.
44:30
So if we don't deliver a good service, then they'll never use you again.
44:35
They'll never use, and you'll never use us again.
44:38
So it's our goal to deliver that 11 star experience because we want to get a five star
44:42
review.
44:43
I want to keep, you know, building this relationship.
44:46
Good point.
44:47
So he plants those seeds early.
44:48
And like I said, they have what, 55 star reviews on Google and they've gotten loans out
44:52
of it too.
44:54
Where Josh asked, hey, how do you hear about us?
44:55
And he goes, well, I was Googling.
44:58
I know interest rates are low, and I was Googling local company and here in Hunting
45:01
and Beach and I came across you guys.
45:03
Right.
45:04
So, so, you know, I always tell our agents, we live in a five star review culture, and
45:10
this stuff absolutely matters.
45:12
Yes.
45:13
So then the other part that we do is we, so I have an email that I send out, and we make
45:20
that part of the automated lead follow up.
45:23
So when you add a tag in your CRM, lioness, follow boss, whatever, when you change a tag,
45:30
it automatically triggers an email to go out to the client.
45:33
And what I try to do is I try to spoon feed them exactly what you want them to say.
45:38
Because if, like I had an agent yesterday, ask me, I get stressed out asking people to
45:44
leave me reviews because sometimes I feel like they ramble.
45:47
Sometimes I, you know, I feel like I don't know what to tell them to say.
45:51
I feel like if I don't tell them what to say, then they're just going to, like I said, ramble.
45:56
So I say, no, no, no, you have to spoon feed them.
45:58
So here's what I say.
46:00
We ask our clients to give us a public testimonial.
46:04
Here are the quick steps to follow, take less than two minutes, click on the link below
46:07
to leave us a review.
46:08
You can scan the other reviews to see what previous customers have said about us.
46:12
And if you're thinking about what to write about, many of our clients have read the reviews,
46:16
have told us that these are the following characteristics that have been useful to them.
46:20
And then I just have a bullet list.
46:22
They chose us because we had five star reviews across the board.
46:25
They chose us because of our expertise and our accessibility.
46:29
They chose us because, you know, there was something in particular that we did that
46:32
they appreciated.
46:34
Was it our knowledge and expertise over the local area market?
46:37
Was it our patience, communication, and education throughout the process, especially
46:41
if you're working with those first time buyers?
46:43
And then would you work with us again?
46:45
So I love those guys from BioWise Mortgage.
46:49
They were entirely patient with these, you know, newbie first time buyers.
46:53
And I would absolutely work with them again.
46:55
Wow.
46:56
You're literally just spoon-feeding them what you want them to say.
46:59
I love that.
47:00
And you raised such a good point in that it's hard for people to write, you know, testimonials,
47:06
book reviews, whatever.
47:07
I mean, half the book reviews you've seen that was written by the author, you know?
47:11
Yep.
47:12
But I love that because you're giving them something to focus on and grab a few nuggets and make
47:16
that a lot easier.
47:17
So you're conversion right now and that's going to be a lot higher.
47:19
Yep.
47:20
Absolutely.
47:21
Wow.
47:22
That's fantastic, man.
47:23
And by the way, is Google your number one focus for online reviews?
47:26
Google my business.
47:27
I do say, you know, Zilla, I know how a lot of people feel about Zilla, but like I had one
47:33
agent who's been in the business for 25 years, 35 years, she's an expert, right?
47:39
She's great at what she does.
47:41
She was losing, but she has like three reviews on Zilla.
47:45
She was losing business to a competitor who was in the end, who's been in the business
47:49
for less than a year and a half, but has like 18 five-star reviews.
47:53
Yep.
47:54
Yep.
47:55
This is why I say like we live in a five-star review culture and, you know, unfortunately,
47:59
it's a level of social proof that consumers do pay attention to.
48:02
Yeah.
48:03
It's, they, you've seen the stats.
48:04
They trust online reviews almost as much as a peer review, from a friend or a relative.
48:10
Yep.
48:11
Yeah, that's, that's a great example there.
48:13
Wow.
48:14
I'm not a fan of Yelp mostly because they're, they're super aggressive about,
48:19
right.
48:20
You know, they're advertising practices.
48:21
I have maybe one company who specializes in rentals and they've been doing an amazing
48:28
job just to advertising on Yelp.
48:29
Yeah, I'm just an American company.
48:32
I wonder to what degree Yelp's even a factor anymore to real estate specifically, I
48:38
mean.
48:39
Yeah.
48:40
Like all the other, all the other services like plumbing, heating, air conditioning,
48:42
all that.
48:43
Sure.
48:44
But it's clearly, it's, it's Google My Business in Zillow.
48:47
Yep.
48:48
In the mortgage and real estate space.
48:49
Yeah.
48:50
So, so if you're listening, that's where your online reviews are.
48:52
And by the way, do you send them an email with a, how do you handle them actually inputting
48:56
it?
48:57
Is it choose one or is it?
48:58
Yep.
48:59
So I, I try not to give them a menu of services.
49:02
I always say just pick one.
49:04
You can say pick them.
49:05
You give them the link then or?
49:06
Yep.
49:07
Yeah.
49:08
Okay.
49:09
Yep.
49:10
In the email, just say click the link below to get started.
49:11
Right.
49:12
So my business will give you a nice short URL that you can, you know, pop into that email
49:17
there to some people to do it.
49:18
And if you don't have a Google My Business page and you're listening to this, you may,
49:21
you may hit stop right now.
49:24
Go look on YouTube or come to me, I have a Google My Business class.
49:29
It'll take you 20 minutes or less.
49:31
Well, you got to get the postcard though, right?
49:36
How funny is that, right?
49:38
To get very, I understand it because you're a local business.
49:40
Yeah.
49:41
But you got to wait for this postcard from Google, man.
49:43
It took me like three weeks, not a month.
49:46
I know.
49:47
It's crazy, right?
49:48
But well worth the wait.
49:49
That's for sure.
49:50
It'll be interesting to see how that platform continues to evolve.
49:52
Do you guys do, you know how you can do photos on there and videos?
49:55
Yeah.
49:56
Are you doing any of that?
49:57
Yeah.
49:58
So I always recommend it because that's the one thing, especially in our industry, real
50:03
estate, blending that I feel like nobody's taking advantage of.
50:08
So optimize the real estate opportunity there, upload as many photos as you can.
50:15
What I tell my agencies, maybe pre-COVID, but you have a photographer who is shooting
50:21
your listing, right?
50:22
Ask them to do at least three lifestyle photos, three additional lifestyle photos while
50:28
you're at the property.
50:29
This way you have some time.
50:30
What do you mean by lifestyle photo?
50:31
A photo of you walking around the house, touring the house, holding a contract.
50:35
Something that you can repurpose or use as part of your marketing, you're already paying
50:38
for professional quality photos.
50:41
Why not get some that you can use in your business?
50:44
Interesting.
50:45
Yeah, there's lots of different ways to leverage the Google My Business platform.
50:50
So focus on the people.
50:51
All right.
50:52
Cool.
50:53
Listen, before we go, I know you're busy.
50:54
I appreciate you making time.
50:55
You yourself have a podcast.
50:56
Tell everybody about it and how can they find it and subscribe.
50:59
Yeah.
51:00
So the podcast is the weekly boost.
51:02
The idea being I consult with some of the best agents in the country and I just want
51:07
to share what's working for them and what you can apply to your business.
51:10
You can find it at ricardabono.com forward slash podcast and check it out there.
51:17
All right.
51:18
So you also have a special gift just for my listeners.
51:20
Tell us what that's about and how we can find that too.
51:23
Yep.
51:24
I have a couple of awesome follow-up scripts.
51:26
One is that you can use related to homebot to make it rain CMAs.
51:30
That's the one time email that we send to people after you upload it in the homebot
51:33
to get some more of those listing opportunities coming in.
51:37
And the other one is my template for getting more online reviews.
51:41
So if you just go to ricardabono.com forward slash MRR, you could download those templates
51:46
for free.
51:47
Awesome.
51:48
Love it.
51:49
Thank you for sharing that.
51:50
I can't wait to get my hands on both of those because people need help with these online
51:53
reviews.
51:54
You know, you've done this classes with the agents.
51:57
The joke is, hey, who wants to learn how to get more online reviews?
52:00
Here it is.
52:01
Big secret.
52:02
That's right.
52:07
Like you said, the agent, she's like, I'm afraid.
52:09
I don't know how to like ask my, you know, okay.
52:11
All right.
52:12
And you're selling, you know, a million dollar homes.
52:14
It's so funny.
52:17
A lot of things I feel can be solved like if you just ask.
52:21
Yeah, for sure.
52:22
Like have you tried asking?
52:23
No.
52:24
All right.
52:25
Exactly.
52:26
I don't want to burden them.
52:27
Okay.
52:28
All right.
52:29
Fair enough.
52:30
All right.
52:31
So listen, we're going to put links to all that kind of stuff in the show notes, man.
52:32
Appreciate you being here.
52:33
Hopefully we get to see you in person sometime in the near future sooner rather than later.
52:37
All right, man.
52:38
Appreciate you being here and listeners.
52:39
You know what to do.
52:40
If you like this episode, hey, leave us a review and we appreciate you and we'll see you
52:44
on the next one.
52:45
Bye for now.
52:46
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