Ep 84: Buzzing with Success: Marketing Tips to Grow Your Pest Control Company
This episode offers expert insights and actionable tips to help you effectively market and grow your pest control company. In today’s episode, Allan and Eric welcome back Mat Rogers for the 5th time on the podcast. Mat is the COO of Lizard SEM. Mat talks about Local Service Ads, which are Google's paid advertising platform that helps local businesses to connect with potential customers in their area. The variables that determine an LSA's ranking include the business's proximity to the searcher's location, the business's ratings, and the responsiveness of the business to customer inquiries…
The skinny
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