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Cornell's Chris Anderson: Why Hotels Can't Wait on AI
In this episode, Cornell professor Chris Anderson shares why hotels cannot afford to treat AI as a "wait-and-see" issue. Drawing on research he conducted about how different traveler segments use AI, he explains why hotel discovery is becoming more contextual and why reviews and trusted third-party information matter. We also discuss what hoteliers can test now, why integrated technology will matter more, and how more specific guest requests could eventually change what hotels offer.
Chris Anderson will be speaking at Destination AI 2026. Learn more about the event here.
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