Branding Fundamentals, Part 2 with Josh Dougherty
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market.
What you'll learn about in this episode:
The basics about brand drivers
We'll do a deep dive into three specific brand drivers
Personality
Benefit ladder…
The skinny
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