The 4 Types of Content That Actually Attract Listings

Massive Agent Podcast · Oct 1, 2026 · 20m · transcript

Send me a message

If you want more listings, your marketing is probably working against you without you even realizing it.

Here's the stat that explains why: 63% of sellers use an agent they've already worked with or been referred to. Only 38% of buyers do the same. Sellers aren't finding their agent on social media the way buyers are, which means most agent content, even really good content, is quietly buyer-facing and doing almost nothing to attract listings.

This episode breaks down four specific content buckets that actually speak to homeowners and sellers, not just buyers.

In this…