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25 | 5 Things I'd do if I was starting my business from scratch

The benefit of hindsight is a wonderful thing.

Jo Lott shares five things she would do differently if she were starting her business from scratch.

She emphasises the importance of niching down from the beginning and having a clear focus and target audience.

Jo also discusses the value of investing in personal development and business education, as well as the benefits of building an email list for your coaching business.

She highlights the power of email marketing and the importance of creating a compelling lead magnet. Additionally, she addresses the challenge of coaches being resistant to…

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