How To Win Over Skeptical Clients
We could think that now that information is more accessible than ever, it would be easier for people to find our products, but the reality is quite the opposite. The information overload has buried a lot of great companies, so being "great" is not enough anymore. Borja Cuan, co-founder of 415 Digital, joins Melinda Lee to reveal that the secret to standing out is about the discipline of communication, the power of proactive transparency, and the surprising strategy of giving away value for free to build trust.
In This Episode, You Will Learn:
Why Clients Fire You
“Whenever there's an issue…
The skinny
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