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Retail Christmas Promotions: 7 Ways to Drive Sales Without Discounting Everything
If your Christmas promotional strategy is "20% off everything", then you probably haven't got a Christmas promotional strategy.
Hi, I'm retail strategist and founder of Resilient Retail Club, Catherine Erdly.
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This is the final episode in my four-part Get Set for Christmas series, and it tackles the bit most independent retailers leave until a panicked evening in November: the promotions. The fourth quarter has become the noisiest, most discount-driven time of the year, and when…
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