Latest / The One Small Change Podcast
How Better Pricing Restores Joy in Business
Pricing based on time, effort, or personal comfort can leave expert service providers overworked, underpaid, and resentful of their clients. In this episode of The One Small Change, Yvonne McCoy sits down with John Ray and together they explore how pricing shapes client fit, perceived value, sustainability, and business growth.
The discussion focuses on asking better questions to uncover what a client’s problem is truly worth solving, including the opportunities, risks, urgency, and quality-of-life impact involved. It also covers pricing as a business strategy, offering good-better-best…
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