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The Importance of Niching Down in Biz with Mallika Malhotra
How do you feel when someone asks you what your niche is?
If it makes you feel uncomfortable, you're not alone. So many small business owners get sweaty hands when they think about niching down. But the truth is, choosing a niche for your business helps you stand out from the crowd, make your marketing clearer, and it help your network to refer the perfect clients to you.
I'm so excited to introduce Mallika Malhotra to all of you in the third episode of the Talk Copy to Me podcast.
Mallika is a brand photographer, an award-winning brand strategist, and the founder of The Brand Attraction…
The skinny
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