Latest / Art of Mortgage Marketing
7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)
The recent half-point increase in conventional refinancing rates has rattled the cage of any LO who put all their focus on that market. Building your business on the ground of the refi market leaves you in a precarious and possibly desperate situation.
You could literally lose your income in a matter of days and find yourself struggling. If refis are quicksand, there’s only one worthy alternative, purchase deals.
Refis on their best and most lucrative day have nothing on the purchase market for a multitude of reasons.
Doubling down on the purchase market isn’t an optional luxury. It should be…
The skinny
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