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When To Fire A Customer - Scoring A Yamazaki (NAS) With Cristiane Ross - Group Head of Customer Experience, Pure Group International

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EP7 - Cristiane Ross: When to Fire a Customer, the Link Between EX and CX, and What 20 Years in Hospitality Taught Her

Cristiane Ross is the Group Head of Customer Experience, Corporate Sales, and CSR at Pure Group International in Hong Kong - one of Asia's leading premium fitness and wellness brands. She pioneered the customer experience function at Pure Fitness in 2010 and has spent two decades building loyalty strategies across hospitality, fitness, and corporate sectors.

In this episode, Rickesh Kishnani sits down with Cristiane over three exceptional drams - Woven…

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