Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
A Founder's Guide to Advertising: Targeting, Copy, and Cash
I've been having some intense conversations lately with a client in the software space, and it reminded me of a trap so many founders and entrepreneurs fall into: the Reach Trap.
As a sales coach and business development consultant, I live in a world governed by revenue and conversion. But too often, I see marketing professionals high-fiving each other because they got 5 million impressions on a campaign that didn't bring in a single kobo.
Let me be clear: If your advertising campaign didn't yield revenue, it wasn't a "successful" campaign! It was a waste of money.
To make sure your next…
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