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Transcript

From DIY Copy to a Site Edit: Kristin O’Loughlin’s Experience · Talk Copy to Me | Content + Copywriting Podcast

• 0:01
  Last week I talked all about the new site edit service that I'm offering, what it is, why I created it, and who it's for.
• 0:12
  Today, you're going to get to hear what it's like from the client side I'm so excited to introduce Kristen O'Loughlin, a brand and website designer from New York, and the very first client to take a chance on the site edit service.
• 0:38
  Kristin, welcome to Talk Copy To Me, you brave thing.
• 0:42
  Thank you so much for joining me today.
• 0:45
  well, thanks.
• 0:46
  It's great to be here So before we talk about the process my question to you is where were you before you decided to jump in and rewrite the parts of your site that we did?
• 0:59
  What were some of the things that you were struggling with,, or maybe trying to figure out if this was the right offer for you?
• 1:08
  Well, I was very happy with the copy that I had on my site.
• 1:12
  I felt like it reflected me and what I was doing, what I was offering.
• 1:18
  However, as I was reading and learning more about how to make your site more effective and, lead to more conversions, I learned that you should have your site written to be more in the voice of the consumer, of your visitor, to write to how they're feeling rather than what I can offer.
• 1:39
  So I tried to do it on my own, and I was really struggling.
• 1:44
  I got the email from you, and I knew about you because I had considered maybe six months ago, maybe a little bit more before we worked together to do Rewrite Your Site, which was a program you were doing with, a cohort of people who wanted to rewrite their site.
• 2:03
  And that was before I had copy written.
• 2:06
  And I wasn't able to do that.
• 2:07
  I was… It was a little too overwhelming with, my work schedule at the time.
• 2:11
  But you were on my radar as you were one of maybe four copywriters I was kind of watching from the sidelines and, when your email came through, It felt like the perfect thing I'm actually so glad you described that how you did because I forgot in the way that I introduced you that you had done all of the copywriting for your site somewhat recently before we started working together.
• 2:36
  Kristen has moved away from her former agency career to start her own design and website business, and , I think anyone who is a service provider or creative knows that it can be very difficult to write for yourself.
• 2:52
  You may have all of the information you need, you may know what makes you an expert in, in what you're doing and what you do well, but to be able to take those pieces of information in your head and get it on the page in a way that doesn't feel too boasting or too modest and still answers the questions that your audience might have is overwhelming.
• 3:15
  So I remember when we first spoke and I took a look at your site "Oh, she's off to a good start," and you really were.
• 3:24
  It wasn't as if you were really, unclear on who you were talking to or what you were offering to them.
• 3:30
  The main problem was just trying to speak in a way that, , invited them into the conversation.
• 3:36
  Do you feel like before we, worked together on a Site Edit, you had the skills to know, I can acknowledge that this is, , a deficit or things I should work on, but do you think that you knew how to do those improvements yourself?
• 3:52
  I think I felt like I thought I should be able to do this.
• 3:57
  Like, I know what to do.
• 3:59
  I watched tutorials on, you know, here's how to structure the sentence, fill in the blanks, do it for you, and it just felt flat or, you know, too boastful or too bland.
• 4:12
  I also am sorry to tell you, I did try AI That's was, um, awful.
• 4:19
  It just felt like nothing.
• 4:21
  , It's, it's an amalgamation of everything that already exists, so it becomes just, you know, a bland pile of Jell-O.
• 4:29
  yeah, I struggled and struggled feeling like I should be able to do this.
• 4:33
  But I remembered, not long ago in my career working with copywriters and feeling like I just need, you know, one sentence.
• 4:42
  , Here's my take on it.
• 4:44
  And then when you ask a copywriter, changing a couple of words just makes it so much more, like, powerful and accurate and interesting.
• 4:53
  So, I'm familiar with the value of a good copywriter.
• 4:58
  I also think that investment is something that maybe we should talk about.
• 5:01
  What was your thought process going through that of like whether or not that, the investment was going to be good at this earlier phase of starting a business?
• 5:10
  Getting the copyright was important, and I knew that I needed to make an investment, and there weren't really other options that I saw that were exactly like yours because I was happy with my copy and I just, you know, just I needed help making it, stronger in certain areas, like rearranging it, reorganizing it.
• 5:34
  And compared to other services, it was really… It was like it was the right price point for me that, you know, it wasn't nothing, but it wasn't astronomical.
• 5:48
  It wasn't off-putting.
• 5:50
  It was manageable, and it, it felt,, like something I needed to do.
• 5:54
  Design and copy to me are very important that you get them right.
• 5:59
  Yeah.
• 5:59
  And it, I guess this is here where we interject that, Kristen works in visual design.
• 6:05
  She works in website design.
• 6:07
  So it's more of an easy sell to you because you Yes that it's not just the layout of the page or the visuals of the page, it's the words on it.
• 6:18
  like I would say, it is not just the words on the page, it's also how those words are presented, and what, direction that we encourage people to take throughout the site.
• 6:26
  All of these things are very important and need to work together.
• 6:30
  So I guess in, it's easier for you to maybe think , "I want to do this well, and I don't want to waste more time in the future having it not work in the way that it needs to in order to welcome more people into my business and help them," and, do what you would like to do.
• 6:47
  I guess that's also why I wanted to create a site, the Site Edit as a service provider.
• 6:53
  I've been on calls where I've looked at people's site and, maybe they're frustrated because they're not getting enough leads, or maybe they were told by a website designer that they need all new copy before, they go ahead and do the, the, the website design.
• 7:08
  I've seen, pretty good copy, and it's, in truth, sometimes I've had to say, "I don't think you need to start from scratch." I'm not gonna take your money if I think that what you have is working well.
• 7:20
  But now where does that us?
• 7:23
  Both me as a service provider, does that mean I just have lost a lead?
• 7:27
  As well as the lead.
• 7:28
  They didn't reach out because they just wanted to have a conversation, make a new Угу You know, they, there is something that is just nagging them about it not working right or looking for guidance.
• 7:40
  And previously, my copy coaching power hours or even, our monthly engagement that served the need of someone who wanted, mentorship or a little bit more hands-on assistance, that still boiled down to: in 2026 There are people who do want to learn how to do things, but with so many DIY and even done with you options, it's very frustrating to have to just pay for work and then still do Mhm.
• 8:12
  So Yeah can take people far if they really want to do the work.
• 8:17
  But if you don't have the time or the energy, the interest, or the experience, like that doesn't mean you can't get help, which is where this editing aspect came in.
• 8:29
  I love taking people's words and readjusting or asking the right questions to rebuild strategy and like replacing words from one area to another.
• 8:39
  So the idea for this had been percolating for a while.
• 8:43
  I think the need was very evident, but the actual offer was still a little ambiguous.
• 8:50
  Which is why when we first worked together, I was very clear that we would get a lot done, and the way we discovered and determined what, quote unquote, "a lot" was would be on our kickoff call, on our strategy call, where we would prioritize the work that we needed to do on the site and what I think I could accomplish on my own when it came to rewriting, filling in some blanks, or just editing the words that you had on the page.
• 9:18
  And I think I'm curious to find out if that made you nervous coming into like a project where you were not exactly sure how much work would get done.
• 9:29
  Not at all.
• 9:30
  Actually, it was a really good kick in the pants for me to write my services pages, 'cause it kind of had like brand design, you know.
• 9:39
  There's a strategic brand, which is the big one, the mini brand, and then the website.
• 9:43
  And, and you said, "Well, if I have time, I will do these pages for you too." So I was like, "Oh, crap.
• 9:50
  I've gotta write them now." So yeah, I, you know, it was a really good… I, I work well with a deadline, so it was good to know like however much I could get mapped out, outlined, you know, drafted that you would work on.
• 10:06
  So I really… I liked that.
• 10:07
  It wasn't, wasn't intimidating.
• 10:10
  I think that's one thing where I struggle being like, "I promise we're gonna get a lot done.
• 10:14
  Just believe me." But I do love that, like, that initial call is set up where it is going to be, like, laid out clearly what to expect.
• 10:23
  That way we both have a good experience.
• 10:26
  I know what needs to get done.
• 10:28
  I know where I can deliver what's was promised.
• 10:31
  And then you also don't think like,"Oh, she didn't do this?" Or like, "Oh, I thought that would happen," because there are checks and balances for you to approve what my plan was before I even started writing or touching anything.
• 10:46
  Well, you also gave me some extras.
• 10:49
  Like you suggested, like reach out to more people for testimonials.
• 10:53
  Here's an email template.
• 10:54
  Like, oh, that was wonderful.
• 10:56
  And there was something else you drafted a little template for me.
• 11:00
  Oh, we had a microphone difficulty, everyone.
• 11:02
  We are back." So however that got cut off, I feel like as someone who's creating a new offer, - It was difficult to get my head around, like, how can I be clear with what the promise is of this offer for the person who's going to purchase it, while still making sure that I didn't overdo the scope myself.
• 11:20
  And I, the best way I've found is just to say exactly that.
• 11:24
  During the kickoff call, we will plan exactly what happens in the, engagement together.
• 11:30
  I will send over what to expect on all of the pages that we discussed, and then you have to approve it.
• 11:36
  If there's anything extra that can get done, great.
• 11:39
  Actually, with yours, now that I'm th- I'm thinking about it, one of the things that we talked about on our initial call was that all of your branding pages were complete, but you only had some notes for your web design page, as that was the, the newer offer that you were introducing.
• 11:56
  And we talked about what could go on the page, and when we discussed the actual edits to the services page for your branding offer, we mentioned, "Hey, how can we te- not templatize it in a way of creating, like, an actual outline, but how can we think about this page a way that helps influence what gets written on the web design page?"? And I remember saying, "If I can, if there's time built into the, , engagement, and I have, , extra space to write anything, I'll try to, , come up with some headlines or at least an outline of the page." And I forgot about that, but that actually was something that we were able to do.
• 12:31
  And then I handed it over to you to finish so I didn't write the whole thing in entirety, but I gave you an outline that you could kind of fill in the blanks for, which I think is great because, like you knew to expect the other pages to be rewritten, and then it wasn't so hard, or I'm assuming it wasn't so hard to jump in and do the writing for the website design page yourself.
• 12:55
  It wasn't.
• 12:55
  And it was really good to have, uh, like the structure, to be able to follow the structure of the other pages, like first this, then that.
• 13:02
  So I had a real, like a clear plan.
• 13:05
  And I do think at the outset, after our, our kickoff call, the, the scope of work was clear and that, you know, you were going to get through as much as you could in the allotted time, and as much content as I could get to you would be as much as you would try to get through.
• 13:23
  And, and you really did get through everything I gave to you.
• 13:28
  The only lingering things were things that I owed you, was, you know, pulling up testimonials, and now I still have a couple that I need to get onto the site, but you were gonna use those to work into the copy.
• 13:41
  But it was clear, and, , got through everything I was expecting and then some One thing I remember talking with you about that I, I hear come up a lot with clients is, , how much personality really needs to be on the page.
• 13:54
  , What is too much, uh, sharing of whether it's your own personal self if you are an, an, a solo practitioner, and,, not wanting to become an influencer, but still wanting to show up as, like, a whole human in your copywriting.
• 14:09
  Where were you struggling before we did Site Edit?
• 14:13
  , do you feel like you were sharing too much personality, or you did not know how to get it on the page?
• 14:20
  Because I feel like one of the things you were really happy with at the end of it was, like, that you were still showing up, that there was touches of personality, but it also wasn't overdone.
• 14:30
  Mm-hmm.
• 14:31
  , I've always thought of myself as a shy person, a bit of an introvert.
• 14:34
  But when I get close to people, you know, I'll be my regular weird self and not as bland as, uh, strangers think I am.
• 14:45
  So I was struggling with how much to say, how much to… Like, I've worked with a lot of clients in the past and, I feel like my, my client skills are, are strong and, my clients feel well cared for.
• 15:00
  But I wanted you to help me get a, get that on the page in a way that didn't feel, , silly or strange.
• 15:08
  , And you did.
• 15:09
  And it took a little bit of convincing for me to, to say yes.
• 15:13
  But I don't think actually it took too much.
• 15:15
  I mean, I think sometimes it's very hard to wrap our brain around like how we are present in our marketing copy.
• 15:23
  Mhm.
• 15:23
  is definitely people who are willing to be like bold and very personality driven, um, i- in, in how they appear on their website or their socials, let's say.
• 15:33
  But , I don't feel at least with how we work together that you showed that you were very nervous.
• 15:39
  I think you were just very clear on what you had hoped for.
• 15:44
  Like you had hoped that there was some personality without it being overwritten.
• 15:50
  So you were Mhm.
• 15:52
  whether or not you could write it yourself at that moment, you were able to describe to me what your end, end result was that you wanted.
• 15:59
  And I think that's kind of the beauty in working with a copywriter, either as a strategist only or in a situation like this where they are doing some of the writing for you, because we're really good listeners, right?
• 16:13
  And researchers.
• 16:14
  And I can hear the things that people are saying to me sometimes and interpret them where maybe they might not feel like they can wrap their head around what they mean yet, or I, I hear a lot of people say like, "I'm not sure if that's important to tell you." And I'm like, "It is.
• 16:26
  It always is," right?
• 16:29
  Like it, like I'd rather you just sh- overshare or like tell me where you feel like you haven't done a good job.
• 16:36
  And I do think that a lot of people will say, "I don't think I've done a good job because I don't feel like it feels like me because I haven't put a lot of personality." And then I'll also have people say, "Oh, I've been following like these podcasts or this, uh, website copywriting template, and this doesn't sound like me at all because I have put too much personality.
• 16:57
  Like, why am I sharing these things I don't want to?" So I think Mhm.
• 17:02
  can be really tough to DIY and, you know, this type of engagement helps to make it what you want from the end without really feeling that labor to do it on your own.
• 17:12
  True, like just a second set of eyes.
• 17:14
  Like, again, I think my last email to you was like, "Does this sound weird if I say this? Like, is this… Does this make sense? Is it, is it weird?" And c- 'cause I, I don't know if this is the right way to say this, but I actually feel this myself too.
• 17:27
  Sometimes we just need permission, right?
• 17:30
  Or confirmation e- even if it's not permission.
• 17:33
  Sometimes it's like I'm not used to doing this thing, be it copy, be it bookkeeping, whatever, right?
• 17:41
  I'm not used to doing this.
• 17:42
  I feel pretty good about this, but boy, would I just like someone else to say, like "You got it.
• 17:47
  Yes.
• 17:48
  Yep.
• 17:48
  And Yep of that with what you had already.
• 17:51
  , Which I think brings me to another thing we should talk about, and that's the,, organization element of a Site Edit.
• 17:57
  Because you didn't have information that didn't belong there, right?
• 18:01
  A Right that we did was either reorganizing the, , the way that it was presented or adjusting maybe how it was introduced.
• 18:11
  But I think you did a great job of making sure you got the information on the page.
• 18:16
  And then where people don't often think acknowledge copywriters for is we're also doing a lot of,, sales psychology or user experience.
• 18:27
  And that Mhm.
• 18:28
  a lot with yours to say, like, well, how do we get someone to the sales page?
• 18:32
  Or what would make someone choose between your mini brand offer and your, like, full scale branding offer, and how can we differentiate?
• 18:41
  Like, do we have the right information on the page to make that very clear to them?
• 18:45
  So I actually think,- information architecture was a pretty significant part of your project, which helped your original work shine, and it helped me improve upon it But when we think of information architecture, the goal or the reason that we focus on this is user experience, one, so they know where they're going, but then conversions as well, because we want to encourage people to take an action.
• 19:12
  The copy you gave to me, it really made it so that if you only read the headlines, so on, on the webpage, the headlines are gonna be big, they're gonna be interesting.
• 19:22
  So for the skimmer, they can move through the page and get to the bottom and see a clear call to action, and that's really good hierarchy of information.
• 19:34
  For the, for the reader who wants to read everything, that's wonderful.
• 19:37
  But for the person, um, who is, really just moving quickly, they can, they can get the gist of it and have an, have an interesting read as well.
• 19:49
  And then I do like to have every, you know, calls to actions throughout the page, but at the bottom I want it to be clear, like where to go next.
• 19:57
  Yeah here you are at the bottom of the page, where do you wanna send me next?
• 20:01
  And like have a really good one there and maybe a bright, bold color to, you know, continue on their journey to Which, I mean, think of it this way.
• 20:09
  I love that you just brought up the type of buyers that are on our sites, 'cause there are Mhm.
• 20:14
  different buyers.
• 20:15
  We don't get to decide who our audience is, for one.
• 20:18
  And I think it is very important to acknowledge that you have your quick buyers, people who skim, uh, know what they need to begin with, want to check on the price, wanna check on the deliverables quickly, and then they are ready to jump in and make the purchase.
• 20:31
  But you also have the heavy researchers who need to sit with things.
• 20:36
  They need to absorb all the information, and they will make the decision pr- likely afterward, not even on the same page.
• 20:43
  They wanna sit with it for a little bit.
• 20:45
  But that does bring us to the end of the page.
• 20:47
  We just provided everything that we could provide to both groups and, like, the spectrum of the, the audience that we have.
• 20:55
  When you get to the bottom of the page and you don't have a significant call to action, you're actually losing both groups.
• 21:03
  You know, and it doesn't have to be the buy now is the last thing that they see.
• 21:07
  For service providers, it might need to be that they are booking discovery calls.
• 21:11
  But when we only focus on the words of the page, let's say making them sound pretty, , making them be very crafty or creative instead of organized and concise, not factoring in these things like asking you to take an action.
• 21:28
  … Even if you're not ready to take the action of buying right now, please stay in touch with us, know that you can send us an email, or you can book that call if you want to talk things through more.
• 21:38
  That's really the key to making sure the conversion happens I've said this in many different episodes for many different reasons, but, pretty words are not words that are going to sell for you.
• 21:48
  They might.
• 21:49
  Having well-written content's always a good thing, but it's actually being clear and making it evident to the end user what you want them to do or what they could do, like buying from you, like investing in a membership or doing a done with you versus done for you experience.
• 22:08
  , In your case, it was whether or not they need to make the decision for the mini branding or the larger branding experience or brand plus website together.
• 22:18
  We need to give them information, but we also then need to make sure that we're doing it in a way that leads to conversions , and really capturing their attention so that they choose to work with us.
• 22:29
  also love that you brought up, let's have some visual elements here.
• 22:32
  You need a button.
• 22:33
  Let's give them,, some colors on the page.
• 22:36
  Speaking of visuals, it was fun to work with you because one of the things we talked about, don't remember if it was a portfolio page or if it was just a page that happened to have some of your, brand work that you were sharing.
• 22:49
  But we also talked about how to present your work so that it showed, a depth of work that you were able to do, the type of work that you enjoy doing, which I just wanna remind everyone, when we think about what we're writing or placing on our website, we wanna give the highest importance to the things we actually enjoy, to the ways we want to work with clients and customers.
• 23:10
  And that seems silly.
• 23:12
  However, a lot of people are putting offers on their site that they're just not really into and prioritizing them because they think that they should.
• 23:21
  So that's part of the work that we're doing in the site planning is just talking through, what do you want on the site?
• 23:27
  What do you like doing?
• 23:28
  What are the ways people could work with you so that you're getting the clients that you want in the door?
• 23:34
  Yeah, and to add to that, I did appreciate your outsider's insight.
• 23:39
  , You said, "Oh, these… I love these little thumbnails at the bottom that show your work, but they're all in the same color.
• 23:45
  Like, can you add some different colors?" And I was like, "Oh, well, yeah, I was trying to stay on brand." And you were like, "Well, but other people may have bright colors." Like, bingo.
• 23:55
  So, like, yeah, I just need to step outside yourself, and Mm-hmm.
• 23:59
  it was good to have a, a second, uh, perspective on things now, okay, so you've done the Site Edit.
• 24:05
  Let's talk about what process was like of receiving your copy.
• 24:10
  - Initially we met, we planned the site.
• 24:12
  You approved my changes, and then I got to work on the back end of doing the editing and the writing and the adjusting.
• 24:19
  , But I am so curious.
• 24:21
  When you got the copy delivered and you opened it up, what was your either initial anxiety before reading it, or what was that feeling like for you when you were able to see your words but they were just transformed with someone else's, editing skills?
• 24:38
  I wouldn't say I was nervous.
• 24:39
  I would say I was excited about it 'cause after the kickoff call, I felt really confident that you were gonna do a great job.
• 24:46
  So opening the copy, I feel like I was surprised by how much you had gotten through, and it was, it was just pure excitement to feel like, , someone else had said, , all the right words that made me feel really good about my offers and what I can do for people.
• 25:08
  It felt, ,, like, transformative to f- to have someone, someone else wrote these things, so they must be true.
• 25:14
  You know, you wrote them from the facts that I gave you.
• 25:17
  Which, can I interrupt for a second?
• 25:19
  I Yeah.
• 25:20
  that,, that happens I can do that because of how I have been informed by you, - my client.
• 25:26
  And I think that sometimes people don't give themself enough credit for that, like my clients don't.
• 25:33
  So in, yes, thank you very much for those nice things that you said about me, but I just want to remind you and other people listening, you did the hard stuff.
• 25:43
  You gave us the in- like us as in writers, you gave us the information that we needed.
• 25:47
  You set us up, up to succeed, and if we weren't able to hear, , how you talk about yourself and your business and how you talk about your clients, , we wouldn't be able to actually present you in the way that we're able to do.
• 26:01
  So it's, it is exciting, I think, to be the client and receive copy, and I think that there truly is a transformation, and that feels really intangible me to describe as the copywriter.
• 26:14
  But Mhm.
• 26:15
  want to acknowledge, , the only way I'm able really to do that is because you did give me everything I needed to succeed.
• 26:21
  . So a lot of that actually does stem back from you being a good client to me.
• 26:26
  thank you.
• 26:27
  Yeah, it was, , the process was very, um, it was like good therapy sort of way.
• 26:33
  Question and answer, sharing some background, and then you get back something that… Well, not really like therapy because you did all the work.
• 26:42
  No, but that's what I'm saying.
• 26:43
  I didn't though, right?
• 26:44
  Like, it's so much easier to just, like, talk about our business, kinda like word vomit things out.
• 26:49
  Like, "This is Yep or, "This is why I care." Or,"This is important to me." And then it's so nice to, be like, "Now you do with that what you would Yes.
• 26:58
  I gave you this pile of Yeah.
• 27:01
  This pile of information, please dig yourself around it and only take out from it what is relevant and important.
• 27:08
  It's nice to hear that you felt really good when you were reading it.
• 27:10
  I think I am a little curious of, like, what that felt like in regard to did you feel like you knew what you needed to say to me to get the best out of the next call?
• 27:21
  Or was that something that I could have done to, improve and make it easier for you to come to the call ready to do the work with me?
• 27:30
  Absolutely.
• 27:31
  It was incredibly easy for me to respond, but I might be an unusual client for you in that I'm someone who's reviewed copy as part of my job, and, you know, I know to not, you know, get into like, "You forgot a period here." Like, Right not, not the place for that.
• 27:52
  Um, and I do feel like it was in a Google Doc.
• 27:55
  It was really easy to make a note.
• 27:57
  I think if I didn't know you could add notes… I think you did tell me a little bit about how to use a Google Doc just in case.
• 28:04
  but it was a shared document, easy to, um, add my questions to, uh, highlighted anything that I thought, you know, is this too… There was one area I felt like, is this too much?
• 28:16
  I remember but yeah, very easy process And then when we got on our call and we kind of talked through maybe some of those questions or even the, like, what's next?
• 28:24
  Like, what l- Mhm.
• 28:25
  this look like once this call ends?
• 28:28
  , Because though you did get pretty much the full website, there were some to-dos.
• 28:34
  There was collecting the testimonials, figuring out where they belonged once you received them, but in your case, there, there was a little bit more filling in the blanks, for website design, because that was the offer that was being launched.
• 28:48
  , I don't think a ginormous amount, but do you feel like you had what you needed, or it was clear, what needed to be accomplished to make your site go live?
• 28:56
  Yeah, absolutely.
• 28:58
  And it was, um, as it always is for me, like more, more work than I thought it would be.
• 29:03
  Like, "Oh, I just have to fill in the blanks." Like Aaron's provided the structure here, and I just need to say the words.
• 29:10
  But I think because I was designing the page and building it as I was writing it, which is, for me, never a good idea.
• 29:18
  I, for me, never a good idea either.
• 29:20
  So don't do that, everyone Yeah, but the whole structure of the document was like, "Here's your homepage." Uh, it was very well organized to be able to, like, you know, I did it myself, but, you know, putting it into the website, Mm-hmm.
• 29:34
  um, very easy to work with.
• 29:35
  And I downloaded it so that, you know, it was no longer a shared document, so you didn't have to worry about, um, you know, throwing it away.
• 29:43
  So I have it, and it is on my desktop.
• 29:47
  And then we also had the recording Mhm.
• 29:50
  of our final call, which I haven't watched, but in case I ever have any questions, You can I know it's there.
• 29:57
  the transcript at any time.
• 29:58
  And the, yeah, the transcript I think I did skim And just, you know, hearing how you responded to that, I will give you a lot of credit.
• 30:05
  You did, uh, I did see the final version post, , your edits to the web design page.
• 30:09
  I asked Kristen if she'd share it with me when she was finished so that I could see, like, what she did and take a look at the work that she did on her own.
• 30:17
  Um, and she did a great job.
• 30:19
  So I do think it … Like, maybe it didn't feel simple because it never feels simple to write your own copy, but you filled in the blanks in the way that you needed to, and I don't think I could have done much better or different to what you did in order to get that done.
• 30:33
  It reads like the rest of the pages of the site.
• 30:36
  They all flow together.
• 30:38
  If anyone were listening and they were thinking like, "Oh, I like this idea that I can just share with Erin what I've already created and have her make adjustments," do you have any advice for how to prepare for a project like this, or how to get the best out of a project like this?
• 30:55
  Well, I think trying to be organized, trying to get everything down.
• 31:02
  I think I gave you a lot of bullet points and, and notes, things that I had tried to turn into sentences.
• 31:08
  But I think, as much information and and data as I could share that is accurate and, you know, meaningful for the website copy.
• 31:21
  And for me, it was just having as, as much written as possible, knowing that you would review as much as you could in the time period if I could get it to you.
• 31:30
  So I think that was my strategy to just, be organized, be complete, and ready to share and answer questions.
• 31:40
  Yeah, I'm, I'm glad you said that, 'cause I think if I could think of what I would tell someone to make sure that they got the best out of this, I would say that, , you do not need a finished draft.
• 31:50
  Meaning like let's say the site's not live.
• 31:52
  You've been rewriting it on the back end, you're feeling a little stuck.
• 31:55
  You've got 90% of it done, but it just doesn't feel right.
• 31:58
  I don't actually think I need every single bit of information I included, but I do think I need you to be clear on what you want absolutely Do you think that there's any type of person who if they're listening, they're like, "Hmm, is this for me?" Is there anyone that you think would probably do well with something like this?
• 32:16
  If you feel like you almost have it, but not quite, if you, if you think it could be better,, or working harder, if you're not sure what's, what's going on with your website, if you're not happy with the results and you're trying to rule things out, , then I feel like this is gonna take care of your copy needs, and have compelling copy that, leads people to understand what your offer is and, you know, hopefully make a purchase or become a client Now, speaking of clients, if you're listening and you've gotten to know Kristen throughout this conversation, and you're even considering doing some brand updates, adjustments, or really just starting from square one because you've DIY'd it forever, look at Kristen's website and get to know her a little bit better, 'cause she's a lovely brand designer, and she does excellent work.
• 33:13
  I'll make sure to link to all of her, , webpages and service pages in the show notes.
• 33:18
  And same for website design, 'cause that might be a newer offer, but it's really just , taking what you create and making it visible to everyone, . So Kristen's a great asset to work with.
• 33:29
  And I guess maybe just to finish this conversation, there anything that you were surprised about or , if I had to force you to pick your favorite part of getting a Site Edit, what would it have been?
• 33:41
  For me, having, a second set of eyes, a, a second brain to, really give me honest feedback about, you know, not a friend who's gonna say it looks great, but someone to give me, like, strategic ideas, honest feedback, and ask me questions, and to have a knowledgeable expert.
• 34:04
  Like, when you offered to review the page that I finished writing on my own, I was like 100%, yes.
• 34:10
  Like, please.
• 34:12
  I will take any feedback you're willing to give.
• 34:14
  I think, yeah, those were, those were my favorite parts That's awesome.
• 34:17
  And I, I think one of my favorite parts was just being able to see the end result so we could Mhm.
• 34:24
  I saw the beginning, we talked about the a- adjustments, and then because you did do more work, it was really fun to see how the two of our skills came together to make a, a site that really does represent your business and your brand so well.
• 34:38
  So we will end there.
• 34:39
  Kristen, thank you for taking, the leap and taking a chance on me being my very first Site Edit client.
• 34:45
  But more than that, thank you for coming on the show to talk about it because I, again, I know if you're making investment in your business, sometimes it just, it's a lot easier to listen to a client explain than it is to just hear me be like, "Buy my thing because it's gonna Yeah right?
• 35:00
  So it was nice to just , have you here to talk about what it was like for you, and I really appreciate your time today Well, thank you so much.
• 35:07
  This was really fun, and I really value the collaboration that we, that we did together Oh, I do too.
• 35:15
  right, everyone, I will see you next week where we'll keep talking copy