Stop Getting Rate Shopped
Borrowers can shop rates in minutes, so why are some loan officers still winning without racing to the bottom? We get real about the commoditization of the mortgage loan officer and lender, and we call out the three forces driving it: the standardized Loan Estimate and industry “shop to save” messaging, technology that flattens everything into numbers, and the most overlooked culprit, our own habits.
We unpack what happens when we train clients to treat us like a quote machine, especially when high producers start matching every competitor and cutting comp “just to win.” Then we shift to what…
The skinny
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