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A Practical Framework for Brand Building with Meiling Tan, VP Brand & GTM at Care.com | Ep. 390
Some of the hardest marketing problems aren’t about selling, they’re about changing behavior and building trust. And very few brands get that right.
Daniel talks with Meiling Tan (former founding Head of Marketing at Waymo and now VP of Brand and Go-To-Market at Care.com) to break down how to market products people are initially afraid of, including self-driving cars to caregiving.
From challenging the status quo of human driving, to reframing safety as the core problem, to building trust before talking about features, Meiling shares how Waymo helped people go from “That’s scary” to “How did…
The skinny
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