Latest / Mortgage Marketing Radio / Ep 147: Going All-In on Mobile To Win Consumers and Capture Agents

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Ep 147: Going All-In on Mobile To Win Consumers and Capture Agents · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents,
• 0:15
  it can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  This has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:35
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can, too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now.
• 0:58
  Visit LOKestudy.com and download your free copy today.
• 1:07
  Welcome to mortgage marketing radio brought to you by the Mortgage Marketing Institute.
• 1:22
  More number one source for truth in mortgage marketing.
• 1:27
  Hey, listeners.
• 1:28
  What's up, Jeff?
• 1:29
  And for welcome to the Thanksgiving edition of mortgage marketing radio.
• 1:33
  I'm releasing this about a week before Thanksgiving and it's going live probably right around
• 1:40
  Thanksgiving time.
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  So if you're carving out, no pun intended, carving out some time to listen to the podcast
• 1:47
  and stay tuned in.
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  I appreciate you.
• 1:50
  I'm going to be getting some windshield time over the Thanksgiving holiday driving.
• 1:54
  I think I'll be in four states.
• 1:56
  So I'll be listening to podcasts and if you're listening to my voice right now and it is
• 2:02
  sometime during the Thanksgiving window, I want to say thank you.
• 2:08
  I just want to let you know how thankful I am for you, the listeners and your feedback,
• 2:14
  your reviews, your reaching out on Facebook, your emailing me.
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  I just appreciate the feedback always, your input on the value and impact you're getting
• 2:28
  from the episodes and your suggestions on how to improve the show.
• 2:31
  Guests we should have on different topics, different formats and stuff.
• 2:35
  New things actually coming your way in the new year, but just wanted to let you know that
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  even though there's this focus on giving thanks once a year, if you will publicly write,
• 2:46
  I hope that you're feeling the appreciation back for me, being thankful for you, being
• 2:51
  a listener here, because you know, that's why I do it for you to make a difference and
• 2:56
  add value to you and your life and you guys are adding value back to mind.
• 2:59
  So I appreciate that.
• 3:00
  All right, with that said, by the way, happy Thanksgiving to you and yours and your family,
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  enjoy.
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  I hope it's safe and happy time and you get a chance to reconnect and bond with those
• 3:09
  that matter, spend time with people who have matter and are important to you or do things
• 3:12
  that are important for you.
• 3:15
  So I want to give a shout out to Ian Mortgage.
• 3:19
  Ian says, best mortgage and real estate show actionable and useful information.
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  I am smarter after each episode.
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  This is the best show for MLOs and now for real estate agents as well.
• 3:31
  Thanks, Jeff.
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  Keep the good info coming.
• 3:33
  Well, thank you, Ian Mortgage and listen, you know what to do in exchange for you leaving
• 3:37
  us a review.
• 3:38
  You want some swag.
• 3:39
  I got swag box going, t-shirts, stickers and other cool stuff.
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  You can just hit me up on the Facebook's DM me, PM me, messenger me.
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  Let me know your address, shirt size and that you did leave a review.
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  This one's for you, Ian or anybody else who cares to leave a review as well.
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  Wherever you're listening to this podcast.
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  So make sure you check that out.
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  See if that's for you.
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  All right.
• 4:39
  So that said, let's get into this week's episode.
• 4:41
  And speaking of my recent podcast review that I just referenced there about this show
• 4:45
  being for MLOs and real estate agents as well.
• 4:48
  Yeah.
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  So sometimes what I try and do is diversify, mix it up.
• 4:52
  My audience, as you guys may or may not know, I've been in front of real estate agents for
• 4:55
  10 years.
• 4:56
  And I teach classes a lot.
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  So that's one way I get in front of real estate agents.
• 5:00
  So I'm in tune with what's going on with real estate agents.
• 5:03
  And sometimes the topics are relevant to agents as well.
• 5:06
  And you're welcome to share the podcast with them.
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  So this week, we're talking about mobile, right?
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  And are you mobile first or mobile friendly?
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  And there's a difference.
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  And so it's not often that I bring on vendors, but whenever I hear about or come across
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  a quote vendor, somebody who's got a technology play, a platform, a product or service in
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  the marketplace, that I think is relevant for you guys.
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  And that's top notch, both from a leadership standpoint and from a quality standpoint.
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  It's usually only them that I feel compelled to bring those people to you.
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  And today, this episode is an example of just that.
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  So I'm interviewing Ben Tierlink.
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  He is the CEO founder of Mobility RE.
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  And we're going to put some links in the show notes based on what we talk about here.
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  But look, I don't know what your situation is at your company if you've got a mobile app.
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  If you do great, if it's not meeting your needs, you might want to suggest your leadership
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  check out Mobility RE.
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  Mobility RE has typically in the past only sold to companies on an enterprise level.
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  But we are testing out something special, Ben and Mobility RE just for our listeners,
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  just for you.
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  Because he and I believe so strongly in that you've got to be mobile first today, not mobile
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  friendly, knowing that, right?
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  The predominant way people are engaging with you online on your app and consuming information
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  is going to be mobile first.
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  So if you don't have a mobile first user experience, you're creating friction, which means you're
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  creating issues, you're not having an ideal customer experience and thus impacting your
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  personal brand and might even be impacting your conversions, your client experience, post
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  client reviews and things like that.
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  So that's why I think it's a very important topic for you.
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  The other thing is that when I started learning about Mobility RE, what it does, I was
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  really blown away.
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  So I don't want to reveal it all in the intro here.
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  But they've got some really cool, unique features that I have not heard of in a mobile
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  app before and I've looked at lots of different mobile apps.
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  I've had people on in the past that have mobile apps, but this is quite unique and different
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  whether you're a real estate agent or a loan officer, I mean, everything from obviously
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  what you would expect, like easy text messaging, real time notifications of people engaging
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  with, you know, on your website, but lots of other cool stuff like integration live, real
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  time integration into local MLS, right, with GPS search, obviously the ability to personal
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  brand it, to co-brand it, both for realtor and loan officer.
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  You can actually schedule showing requests, setup custom filters that might include some
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  real time listing alerts.
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  The other thing I thought was really cool for you as a lender is that you can actually
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  search by area agent's production, the type of loans they're doing, you can get really
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  deep and granular with the deal type that the agents are doing and which lender, right?
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  And why that's obviously useful is if you're going to be marketing and targeting agents
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  you want to obviously know, are you going to be spending time with quality producing agents?
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  And where's the bulk of their business perhaps going if it's not going to you?
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  So that and a whole bunch of other things which Ben and I are going to unpack on this
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  episode.
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  But I do want to point out that check the show note links.
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  If you want to do take the next steps, there's a special offer that Ben and Mobility Art
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  you have put together to make this available now in a non enterprise user offer.
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  So as I said in the past, big enterprise offering, right, only could get it if you were out
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  of company that had it now, if you're interested in checking out more, you can do so by using
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  the link we provide, which is, by the way, I'll just tell it to you right now, but it is
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  get Mobility RE.com.
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  Once again, it's get Mobility RE.com link in the show notes as well, link to everything
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  you need in there.
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  So without further ado, let's enjoy this week's show.
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  Hey Ben, welcome to the show.
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  Hey, thanks.
• 8:51
  Thanks for having me.
• 8:52
  You bet, man.
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  So we're here to talk about mobile apps and modern technology and helping the realtor.
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  You know, it's funny.
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  I'm prepping for this.
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  I'm looking over some of my notes in your website and something came across my research,
• 9:06
  my screen here.
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  And we're going to talk about this about how, because there's this conversation brewing
• 9:11
  right now.
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  I'm sure you see it around, you know, how do we beat Zillow, right?
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  How do we compete against Zillow, all that kind of stuff.
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  One of the things we talk about that, they kind of set the stages both for agents and
• 9:20
  lenders.
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  But give us your brief, you know, version of how you would describe Mobility RE to a real
• 9:27
  estate professional.
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  Yeah.
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  So, you know, my kind of cubic, you know, elevator pitch to an agent Mobility RE would
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  be, you know, that we are that customized app and platform for the agent so that they
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  can give it to their clients and keep their client off those other platforms where all
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  of their competitors are.
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  So, we wanted to provide that home search experience with an awesome user experience and interface,
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  but brand it to that agent and to that loan officer together.
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  And that's, you know, kind of the quick high level and it really resonates with the agent
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  because they're all experiencing what you just talked about and that's that frustration
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  of the clients all going there.
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  All right.
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  So, that brings up a question.
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  I think we can really, I mean, when I hear somebody say, and I'm not trying to isolate
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  you, right, but when I hear somebody say, keep the consumer off the other, you know, destinations
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  that they're going to, that we know they're going to, right, Zillow and all the other places.
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  Can we really do that?
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  Yeah, you know, and I think it's a really good question.
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  I would say initially, no, because it's been there, they've done an amazing job of capturing
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  all the eyeballs, you know, I mean, people are going to go there when they first start.
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  But you know, what we've kind of seen is our way to get in front of that consumer and
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  to make it happen is this is that conversation piece then for the realtor lender to say,
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  hey, I'm sure you're already on Zillow or, you know, truly or wherever they are searching.
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  But then, you know, they have all these advantages as to why they should use this instead
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  and they start talking about, you know, the accuracy of the data, you know, a lot of the
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  times, homes, you know, don't get marked as sold, so you're looking at homes at a sold
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  weeks or months ago, we talked about, you know, that you're going to have a bunch of agents
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  now hounding and calling you.
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  So, you know, we see that the agents then start using all those reasons to then pluck that
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  consumer off.
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  Yeah, I like that, I like that.
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  You know, leave there until you explain why they should and give them good that they
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  can then replace it with, then you know, it really is happening.
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  Well, that's actually an interesting concept.
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  Thanks for kind of unpacking it like that, because I do think that makes a lot of sense,
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  right?
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  And like, you know, kind of taking control of the customer.
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  So maybe their journey does start on one of these platforms that's attracting the eyeballs.
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  That's cool.
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  But it's like, what happens from there?
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  That's if I'm kind of peeling back the layers of what you're saying, right?
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  It's now up to us as the real estate professional to deliver that consumer experience that, right?
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  What's our process going to be?
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  Because we can't control the Zillow experience, but we can control ours.
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  Right.
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  Right.
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  Exactly.
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  Yeah, so you mentioned something as well, and just kind of, you know, going through this
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  kind of, you know, checking the boxes of what your app does that's unique and different.
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  A few things that jump out to me and considering my audience predominantly lenders, we'll talk
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  about the, what's it called here, the lender partner portal through this conversation.
• 12:36
  Yeah.
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  What are some of the, the, the real, you think key differentiators for the mobility are you
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  up?
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  Yeah.
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  So, you know, there are a few things.
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  You know, one is obviously the customization to the realtor, you know, which they want.
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  They want to be there.
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  They want their branding, their logos, and all those things.
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  The second is that we're able to capture borrowers, information, and track their activity without
• 13:02
  forcing them to register.
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  And we do.
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  It's really powerful because, you know, so many of the other platforms out there, it's,
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  you know, go to my website, go here, go do this, and then it's this forced registration.
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  And we know what happens when a consumer gets that page, they take off and they go right
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  back to wherever they started, which may be Zilla.
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  Right.
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  That's a big piece for us is to say, look, give them this, let them use it, have that search
• 13:26
  experience, but don't force them to register.
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  However, we're going to track that and let the agent and the loan officer know, hey, here's
• 13:33
  everything that that consumer is doing.
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  Another unique thing for us, though, is the co-branding of the agent and the loan officer.
• 13:40
  Hey, just not to interrupt, but before you go on, how do you, how is it that you can set
• 13:46
  it up so that there's no opt-in, there's no email required?
• 13:48
  Is that because it's an app they download in the app store?
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  And so I wish, you know, but we're right soon and Google player really pretty strict
• 13:57
  about that.
• 13:58
  That would be a good thing, because that means if you downloaded some random app that
• 14:03
  you have your phone number and everything else about, yeah, which would be kind of scary.
• 14:07
  So because they download it, we don't capture it, but the different channels and ways that
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  the consumers come in is how we are able to capture that.
• 14:16
  So through social media and our APIs and tie it in to the social media, when a consumer
• 14:22
  comes in, we capture through our texting platform, through our app share, where an agent
• 14:28
  shares it from their own phone to a potential client's phone, open houses, we also have
• 14:33
  like a signwriter component.
• 14:35
  All of these different ways and channels that the consumers come in, capture that phone
• 14:40
  number, and then track the activity, which has just been a really powerful way of getting
• 14:47
  them in, but not forcing them to register, but getting that info, and then as they request
• 14:52
  more and more info within the app, or a, I'm going to schedule a showroom if I want
• 14:56
  to do this.
• 14:57
  We'd say, all right, do you want to provide even more information?
• 15:01
  But out the gates, we're getting a cell phone number.
• 15:03
  We found that that cell phone number is really probably the most valuable thing you can get,
• 15:07
  because from a cell phone number, you can learn a whole lot about somebody.
• 15:12
  And you're getting that cell phone number because of the various data points you're able
• 15:15
  to connect once the consumer does download the app?
• 15:18
  Yeah, once they come in, correct.
• 15:20
  And we have a web version and a native version of the app.
• 15:23
  So even if they just come into the web app, we're capturing that.
• 15:27
  Okay.
• 15:28
  What is the usual kind of experience from what I'm thinking about is like, does the customer
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  know like what's the proper kind of etiquette, right?
• 15:38
  If somebody's going to be, they may not know you're getting their mobile phone number.
• 15:41
  So are there some things to be aware of there before you start like being in people, you
• 15:44
  know?
• 15:45
  Yeah, you know, I mean, what we found that a lot will do is I'll say, you know, I'm going
• 15:50
  to share this apathy or someone may just text in, off a sign, rough of a mail or whatever,
• 15:55
  you know, it's the consumer sees.
• 15:58
  And you know, what will often happen is that agent or a loan officer will then text back
• 16:02
  through that same channel and just say, you know, sound like you're utilizing the application,
• 16:07
  you know, feel free to continue to use it if you need anything with no.
• 16:11
  Then the responses also can be tied to the activity, which is helpful because if that consumer
• 16:16
  goes in and they look at the house, they like it, and then they request showing on it
• 16:20
  within the app.
• 16:21
  You know, that's a pretty easy and solid lead response to say, hey, you saw that you wanted
• 16:27
  to go see this home tomorrow at two, yeah, I'll get it all lined up, meet you over there.
• 16:32
  So can I actually download this like straight up myself in the, in the app store or do I need
• 16:36
  a special?
• 16:37
  Yeah.
• 16:38
  So mobility RE is unique that way that we don't promote ourselves in the app store like
• 16:44
  Zilla or something else.
• 16:45
  It's our whole model is that we brand it, customize the agent, then have them promote it.
• 16:50
  So you know, an app that you would get would probably be some brokerage or agent or individual
• 16:56
  app that is in some market promoting and marketing and branding it that way.
• 17:02
  So if we do test accounts and demo accounts that we send to people to get a feel for it,
• 17:08
  not really promoting our own platform, we're more of a, let's brand it to the real estate
• 17:15
  professional and let them promote theirs.
• 17:17
  Yeah.
• 17:18
  Okay.
• 17:19
  Yeah.
• 17:20
  All right.
• 17:21
  So that's great.
• 17:22
  A couple other highlights.
• 17:23
  So you're welcome to keep going in terms of unique app features.
• 17:24
  I mean, I'm just looking at the website.
• 17:26
  I'm seeing the, you know, MLS data integration and to your point earlier about the accuracy
• 17:32
  of the info, right?
• 17:33
  That comes right from the MLS.
• 17:34
  But another cool feature I thought that, correct me if I'm wrong, that stands out different
• 17:38
  than Zillow is the updates.
• 17:40
  Yeah.
• 17:41
  Tell me a little bit about that.
• 17:42
  Yeah.
• 17:43
  It's pretty cool because we are direct vendors of the MLSs with the agents that are members
• 17:49
  of those MLSs.
• 17:50
  So we basically go in, we create the app for an agent.
• 17:53
  They're a member of that MLS.
• 17:54
  We attach that MLS to the app and how is the application and, you know, fortunately with
• 18:01
  our vendor partnerships with these MLSs, we get that data in real time.
• 18:05
  So we're able to send real time notifications of homes hitting the market.
• 18:09
  And that's really pretty powerful as a consumer, you know, as approved by their loan officer.
• 18:14
  They're just waiting now for the perfect home to hit the market.
• 18:17
  You know, we can notify that consumer within, you know, a minute or two of it actually
• 18:21
  hitting the MLS that this home just hit, it matches your criteria, you know, go check
• 18:28
  it out.
• 18:29
  And, you know, oftentimes I can be a day or two before it hits all these other platforms.
• 18:32
  Right.
• 18:33
  That's a nice advantage to a consumer that is in a hot market where things are moving
• 18:38
  quickly.
• 18:39
  So, I mean, this app is, it's pretty powerful, right?
• 18:42
  I mean, we don't have time to unpack everything here.
• 18:44
  You've got a full-blown CRM, which is kind of unique, I think, right?
• 18:48
  I don't really see that often in apps.
• 18:50
  I see usually there's kind of an integration to a third-party CRM, so that probably provides
• 18:54
  a little bit better experience for all parties.
• 18:57
  And you can interrupt me anywhere you want, by the way.
• 19:00
  The thing I'm just pointing things at that jump out to me, a Facebook integration.
• 19:03
  Tell me how one uses that.
• 19:05
  Yeah.
• 19:06
  So, you know, that's part of that lead capture.
• 19:08
  So, as an agent gets their own customized app, they can now promote their app within
• 19:14
  Facebook to all of their friends and clients, they can also, you know, even do Facebook
• 19:19
  ads.
• 19:20
  And then a consumer can then get the app straight from Facebook.
• 19:24
  And the integration there is really cool, because the consumer can click on it through
• 19:29
  the APIs.
• 19:30
  We know who clicked on it, what they did, they can request showings, communicate, you know,
• 19:34
  do all those things.
• 19:35
  So, there are very cool integration through social media.
• 19:38
  Here's a crazy question for you that I didn't, I didn't prep you for is, I don't know
• 19:43
  if you've ever seen sometimes people run the Facebook ads where it's like, you know,
• 19:46
  get a list of homes under X or maybe, you know, energize into an IDX for certain, you
• 19:52
  know, listing or criteria.
• 19:54
  Can you guys, can somebody run an ad on Facebook?
• 19:58
  Get them to quote download the app per se to get access to that specific CTA?
• 20:02
  Yeah, absolutely.
• 20:03
  I mean, you know, people can get really pretty creative with it, because all of those
• 20:07
  are search filters and alerts and everything that they created.
• 20:10
  And so, you know, really it's up to that agent or brokerage or whoever and how they want
• 20:15
  to promote it on Facebook, but they can do exactly that, say, hey, you know, have homes
• 20:20
  that fit this criteria, send directly to your phone, click here, and when they click,
• 20:24
  it would take a straight into that alerts page where they just drag the map where they
• 20:29
  want the alerts and filter of price ranges or other things and automatic, there it
• 20:35
  is.
• 20:36
  So, I think that's really cool compared to like how a lot of people do it right now is
• 20:38
  go to a landing page or whatever, right, and all the things you got to stitch together
• 20:42
  there.
• 20:43
  This goes right into your app, tied to your CRM, tied to the whole, the whole frictionless
• 20:46
  kind of process, you know?
• 20:48
  Exactly.
• 20:49
  Yeah.
• 20:50
  Yeah.
• 20:51
  He's cool.
• 20:52
  That is cool, man.
• 20:53
  Yeah.
• 20:54
  The CRM, again, just a quick glance.
• 20:55
  I mean, I was actually kind of surprised how in depth the CRMC seems to be.
• 20:59
  Yeah.
• 21:00
  It is, you know, and what we've noticed is a lot of agents, a lot of lenders do have their
• 21:06
  own CRM.
• 21:07
  So, we've created this one that basically says, hey, look, you have all these people coming
• 21:11
  in.
• 21:12
  We're going to track their activity.
• 21:13
  We're going to show you what they're doing.
• 21:14
  We're going to show you if they've added favorites, requested showings.
• 21:17
  If they've shared it with someone else, if you've shared it with them, then we're going
• 21:20
  to do all those things and provide it to you and send notifications by a text and email
• 21:25
  and then let you view it in your desktop or mobile CRM.
• 21:30
  But we also then said, let's pass it through to your existing CRM if you have one.
• 21:36
  Because, you know, we're not trying to get you to switch CRMs, but if you don't have one,
• 21:40
  you can utilize this.
• 21:42
  If you do, then we'll pass all these leads through and you can continue to log into the
• 21:46
  one spot that you check all your leads, but now see all your leads that come in from this
• 21:51
  platform.
• 21:52
  Right.
• 21:53
  Right.
• 21:54
  You know, we can really go either way and that's been really pretty convenient for everybody.
• 21:57
  You also have showing, showing requests on this app, which probably makes it convenient
• 22:02
  for the potential buyer, right, to schedule a showing request.
• 22:05
  Yeah.
• 22:06
  Absolutely.
• 22:07
  I mean, the consumer can click request showing and schedule that essentially.
• 22:11
  In the agent whose app it is, then gets the notification and line up that showing and
• 22:17
  call the text, the consumer back and say, we're good to go meet you to and now there's
• 22:24
  being a new client over there showing them a house.
• 22:26
  Yeah.
• 22:27
  Love that.
• 22:28
  Okay.
• 22:29
  So we spent a little bit of time talking about, you know, some of the features and stuff.
• 22:31
  And obviously we're going to put links to your website and some other things.
• 22:34
  Other things we'll tell you listeners about in a few moments here, but it's mobility
• 22:38
  r e dot com links in the shown us if you want to, there's a cool video there.
• 22:42
  You have a daily webinar, I think as well.
• 22:44
  Yeah.
• 22:45
  So we do.
• 22:46
  We do demos daily webinars.
• 22:47
  So people can just request, you know, to join that and then we'll send them a link and
• 22:52
  run through that demo and, you know, webinars so they can see the products and what it
• 22:57
  is.
• 22:58
  How it works.
• 22:59
  But, you know, I think a big part of our platform, obviously, you know, a little history
• 23:05
  of our company.
• 23:06
  We've been around a little over 10 years and we started out really more as just a real
• 23:11
  tour product, you know, customizing and building these, but we found so often that these agents
• 23:17
  were working with lenders and the lenders wanted to be part of that and, you know, build relationships
• 23:23
  to the agents that we started getting more and more lenders calling and saying, hey, how
• 23:27
  can we utilize this to build relationships with agents, generate leads together, you know,
• 23:34
  follow up on leads together and take those consumers off the other platforms and put them
• 23:39
  onto this, where now an agent and loan officer are there.
• 23:42
  So we really kind of transitioned to a lender agent product and have added a lot of cool
• 23:50
  features for the mortgage industry, you know, one of the best parts of that now is, as
• 23:58
  all these consumers come in and they're searching for homes, you know, we create space on
• 24:03
  there for the lender and link it directly to their online loan application.
• 24:08
  So the consumer can now kind of get that whole experience of finding a home and getting
• 24:15
  approved for a loan all kind of in a one-stop shop, so, you know, that's been really beneficial
• 24:22
  for our lenders to now be able to go to the agent and say, hey, look, we can do this together
• 24:28
  where we have home search, we have, you know, a loan application of approval process all
• 24:33
  kind of connected and, you know, it's what the consumer is just being pounded with in
• 24:39
  terms of advertising.
• 24:41
  We also see, you know, the one-stop shop, yeah, rocket home, rocket mortgage, you know,
• 24:47
  all cool things.
• 24:49
  Well now they can get that same user experience by finding a home and getting their loan
• 24:56
  all through this one platform.
• 24:58
  But tell us real quickly then about the lender partner portal.
• 25:01
  What is that?
• 25:02
  Yeah.
• 25:03
  So, you know, basically what that is, that allows the lender to come in and introduce
• 25:08
  mobility to their agents and to the brokerages that they work with, but then what happens
• 25:14
  we end up creating these apps for these brokerages and agents, the mobility team will actually
• 25:19
  do rollouts and sales presentations to these brokerages for the L.O.
• 25:27
  And you know, just to give you kind of an example, we have a lender in Colorado and they
• 25:31
  went to, I think, five or six independent brokerages, meaning, you know, ABC Realty,
• 25:38
  Nada, or Coldwell, or Rebe, and today look, we have these really cool apps that can be customized
• 25:44
  for each of your agents, you know, then they can give it out to their clients so the client
• 25:49
  uses it instead of these other platforms.
• 25:52
  And every one of those independent brokerages and all that would be awesome.
• 25:55
  We love it.
• 25:56
  Some mobility created apps for every one of those, it ended up in about 1600 realtors and
• 26:02
  did sales meetings for each of those brokerages.
• 26:04
  The mobility team helped launch it to those agents and then had the lender section on every
• 26:13
  one of those apps.
• 26:14
  So you know, the exciting and cool part for us is then working and talking with that lender.
• 26:20
  They're now getting roughly 35 to 40 completed loan applications in their inbox every single
• 26:27
  month.
• 26:28
  The consumer that's now getting this realtor app, searching for houses and they see this
• 26:32
  big applying now button, they click on their info in and loan app drops in the lender's
• 26:40
  inbox, you know, they get everything squared away.
• 26:44
  In addition, they're now building relationships with 1600 realtors that they may not have
• 26:50
  known or had a conversation piece, you know, with and how they do.
• 26:54
  So the big part of this platform is the lender ability to go to agents for brokerages.
• 27:03
  You don't think the lender would have been successful if they offered to buy 1600 cups
• 27:06
  of coffee?
• 27:07
  No, I don't know, add a donut to it.
• 27:14
  Add a donut baby, we're in, I love it.
• 27:18
  That is really a great example of, you know, number one, knowing, you know, who you're speaking
• 27:22
  to because what you're kind of alluding to with the big franchises they already have,
• 27:26
  CRMs and apps and like caliber, and stuff like that.
• 27:29
  So the easier kind of path there was, hey, how can I find the underserved?
• 27:32
  So loan officer listening to this, right?
• 27:35
  This is your opportunity.
• 27:36
  We're going to give you some, you know, ways to learn more about mobility, how you can
• 27:39
  have a conversation with them about perhaps bringing something like mobility RE to any dependent
• 27:44
  brokers like that, to have a similar situation, like Ben just talked about.
• 27:48
  Huge value added, man.
• 27:49
  Love it.
• 27:50
  Thanks.
• 27:51
  Okay, other in terms of, you know, in the lender partner portal itself, that's a co-branded
• 27:59
  experience, you said?
• 28:00
  It is.
• 28:01
  Yeah, it's a co-branded experience that will brand to the agent and to the loan officer.
• 28:06
  But, you know, what we did, and I don't know if we can kind of talk about this now, and
• 28:11
  I think this is, you know, have a good segue in, is that, you know, we've done this for
• 28:17
  over 10 years, and as these loan officers start looking at it and saying, this is awesome,
• 28:24
  but I do need to know my audience.
• 28:25
  I need to know who I should be at in this conversation with, I found, you know, for
• 28:30
  ever, all those, you know, go into a real estate office or try to have a conversation with
• 28:36
  an agent, just kind of blind, not knowing, does this agent do two deals a year or do they
• 28:43
  do?
• 28:44
  Right.
• 28:45
  Do deals a year.
• 28:46
  Yes.
• 28:47
  And so as we looked at this and have been, you know, creating this co-branded product
• 28:50
  for 10 years, we said, you know, why don't we create something that's going to help
• 28:54
  our loan officers, our lenders, understand who's doing all the business in their market,
• 29:00
  so they can then go have the conversation to, you know, a potential app and coffee in
• 29:06
  a donut.
• 29:07
  But two agents that are actually active, good, solid agents producing exactly.
• 29:14
  Yes.
• 29:15
  And so, you know, last summer, we launched a beta version of what we call market intelligence.
• 29:23
  And, you know, what that does is kind of twofold, one, it gives the loan officer the ability
• 29:31
  to search agents and brokerages in their area to see who's doing what.
• 29:39
  So basically, say, I want to see all the top brokerages in this market or I want to see
• 29:44
  all the top individual agents in this market or a specific brokerage or a specific agent.
• 29:50
  We can then show you how many deals they're doing, what kind of deals they're doing.
• 29:55
  And then, you know, we were able to take it one step further, which is really pretty exciting.
• 29:59
  We can then also show you what lender they're working with.
• 30:03
  So, it basically allows our lenders the ability to come into a market, you know, analyze
• 30:09
  it and say, okay, these are the brokerages or agents that we think there's an opportunity.
• 30:15
  They're not specifically using a lender.
• 30:18
  It's kind of scattered.
• 30:19
  And we're going to go in and try and now have conversations with these people
• 30:23
  and now use all these other tools and products we talked about for the first part of this,
• 30:27
  you know, to then say, hey, we can create these co-branded tools that are going to be effective for
• 30:33
  you. We'd love to, you know, work with you to show you how we can help each other generate
• 30:37
  more business. So it's really kind of connected that circle of, now we have the way to find the
• 30:44
  right agents and brokerages. But then we also have the tools to co-brand and build the relationship
• 30:50
  and generate leads together. Are you saying that you can let's just say a lender goes through that
• 30:55
  and identifies an opportunity much like you described. You're willing to help have those kind
• 31:02
  of conversations to bridge that? Yeah, yeah, exactly. So what we do, you know, what the typical lender
• 31:10
  will do is they'll come into the intelligence. They'll find those agents brokerage that,
• 31:16
  you know, they want to work with. And then, you know, what they'll do is reach out somewhere
• 31:21
  another to that brokerage and say, hey, and we've created some cool marketing materials. We have
• 31:25
  like a two-minute teaser video that the elo could send to that brokerage or to that agent and say,
• 31:30
  hey, check this out. Let me know if you're interested. And that says, hey, get your own app. Do this,
• 31:35
  this and this. Have a brand and capture leads with no registration. So it kind of perks the
• 31:39
  interest of that brokerage or agent. And then they say, hey, look, you know, we want to come in
• 31:45
  and give you guys a demo or a presentation. Well, part of what mobility does is we have teams that
• 31:50
  will then, you know, do a webinar and do that presentation to the brokerage explaining the whole
• 31:56
  product or the LL. So essentially, the LL just lines that meeting up. We do that. The LL looks
• 32:02
  great. And then, you know, every time the brokerage is excited and says, yeah, we love it. Like,
• 32:07
  what do we need to do? Yeah, that's really cool. Build and launch it. That's very interesting.
• 32:14
  Because that is really, you know, taking the angle of a business partnership versus just a vendor,
• 32:19
  you know, like that a lot. I like that very, very much. My brain is spinning. I've just been
• 32:26
  taking notes to this whole thing. So if somebody wants to learn more about how to do that,
• 32:31
  wants to dig into the mobility app, I know you and I have talked about doing something special for
• 32:35
  our listeners and that historically, your platform has been available pretty much only on an
• 32:42
  enterprise basis, right? Yeah. So, you know, we've had, you know, our product, the co-branded
• 32:48
  side of things that, you know, we've done an individual agent level and on a branch level for
• 32:53
  lenders, but the whole intelligence piece of it, where we're now giving you insight on,
• 32:59
  you know, productive agents, but also on the flip side lender production for recruiting,
• 33:06
  where we can show, you know, what LOs are producing, what kind of loans, what realtors they're working
• 33:11
  with, that market intelligence piece that, you know, we launched a year ago, that has been really
• 33:18
  on an enterprise level only. And has gained a ton of traction, has been really, really effective
• 33:25
  last year, but that's where I think we can do something pretty unique for all of your listeners
• 33:33
  that, you know, we've never opened it up on an individual basis. So it's been the entire company
• 33:39
  has to, you know, sign up. And, you know, we're going to open that up to individuals through your
• 33:44
  platform, which is kind of exciting. Yeah, it is. And I'm looking forward to being a part of this
• 33:50
  because it's, it is literally brand new as of what you and I just talking like the other day.
• 33:56
  But ice, you know, you and I talked just quite candidly about there's other things in the
• 33:59
  market that are trying to do different pieces of this, but don't necessarily do it all together,
• 34:03
  whether it's MTA reports, list reports, whatever. But you guys, I think, have this complete
• 34:08
  sweet solution that also integrates, let's just face it, the mobile culture that we all live in,
• 34:14
  and really creates a true, you know, connection, if you will, a bond, you know, the whole, like
• 34:21
  I remember back in the day, like the pain of disconnect. What we're looking for as a lender,
• 34:25
  you know, everybody talks about loyalty from real estate agents. Well, how can you make that
• 34:28
  that relationship more sticky, the pain of disconnect, right? And then this, this is a great example
• 34:33
  of it would be painful for an agent to disconnect because of the value they get that you bring to them.
• 34:38
  Exactly. Exactly. Love that. Yeah. So for those listening, if you want to learn more,
• 34:43
  what we're going to do is put a link in the show notes, and you need to just grab your mobile phone,
• 34:47
  click through to the show notes page, or if you're on your computer desk, help laptop,
• 34:50
  obviously, you know, click over to the podcast page, but it'll be very easy for you to find that,
• 34:56
  and that'll take you to the next step in the process. And let's all get together and,
• 34:59
  you know, do something meaningful together. Awesome. Love it. How about if anybody wants to reach out
• 35:04
  to you personally, Ben, where would they do that? Yeah, so a couple of things that they can do,
• 35:08
  you know, reach out to us directly. I'm going to give you, you know, this email,
• 35:14
  it's sales, because it's going to respond much, much faster than I am. So you reach out to sales
• 35:21
  at mobilityaree.com. And, you know, we'll get a response right back with you quickly, but also,
• 35:30
  you can call our number, which is 855-858-0590. And, you know, we can send you the two-minute
• 35:42
  videos, we can send you, you know, all kinds of information, you know, walk through demos,
• 35:46
  whatever it is. You know, our team will take care of you, show you what it is, how it works,
• 35:51
  and all the best ways to utilize it and everything you can do. That's awesome, man. Well, listen,
• 35:56
  I know we're both busy, and I appreciate you making time to talk about this,
• 36:00
  partnership here together, a value we can bring to my listeners, and for anybody who is listening,
• 36:04
  once again, check the show notes for that, or just, you know, email me directly,
• 36:08
  podcast at mortgagemarketingradio.com, you know, how to reach me, hit me up on the Facebook,
• 36:12
  whatever, and we'll help you have the conversation you need to, you know, with Ben and his team
• 36:17
  over there at mobilityaree. So, hey, man, thanks, thanks for your time today. Hey, thanks for
• 36:22
  having me on. All right. You bet. And listeners, as always, if you like this episode, you know,
• 36:26
  what to do, in fact, I just mailed out two podcast swag box today,
• 36:30
  t-shirts, stickers, all that fun stuff. And so, if you want to leave us a review, you're
• 36:33
  going to get a swag box too, you know, what to do, just DM me and let me know you left it with you
• 36:37
  and your t-shirt size. So, appreciate you. See you on the next one. Bye for now.
• 36:43
  Thanks for listening to mortgage marketing radio. One more truth in mortgage marketing,
• 36:48
  get more free training and resources at mortgagemarketinginstitute.com.
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