Latest / Art of Mortgage Marketing
Branding Yourself vs. Utilizing Your Company’s Brand
Many mortgage pros make the mistake of using the reputation of the company they work for as a form of branding. What happens when we leave a company and we’ve built our entire reputation based on theirs? How do we make our brand “portable”? And what comes first: lead generation or branding? In this episode, I talk about the advantages of branding ourselves and building our own reputation.
You build your reputation through repetition. -Doren Aldana
Takeaways
Branding consists of the associations we make in our head when we think about a certain company.
When someone works with us, they…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.