Latest / Selling on Giants: The eCommerce Marketplace Podcast / Amazon’s New Custom Analytics, AI Listings, and Walmart’s Holiday Playbook: October 28th eCommerce News

Transcript

Amazon’s New Custom Analytics, AI Listings, and Walmart’s Holiday Playbook: October 28th eCommerce News · Selling on Giants: The eCommerce Marketplace Podcast

• 0:00
  SPEAKER_00: Welcome back to Selling on Giants, e-commerce news and updates.
• 0:03
  SPEAKER_00: I'm Mr.
• 0:04
  SPEAKER_00: Will, host of SOG, and every week I break down what's happening across Amazon, Walmart, and Shopify so you don't have to scroll through forums or decode vague press releases.
• 0:16
  SPEAKER_00: Let's get into it.
• 0:17
  SPEAKER_00: If you've ever spent half your day bouncing between business reports, brand analytics, and ad dashboards, good news.
• 0:25
  SPEAKER_00: Amazon's new custom analytics might finally save your sanity.
• 0:29
  SPEAKER_00: It's now fully rolled out and lets sellers pull more than 100 key metrics into one customizable dashboard.
• 0:37
  SPEAKER_00: Think of it as your command center for account health, reviews, and ad performance.
• 0:42
  SPEAKER_00: You can drag and drop metrics, compare time frames, and even build your own heat maps or funnel charts.
• 0:49
  SPEAKER_00: The beauty here is consolidation with intent.
• 0:51
  SPEAKER_00: Instead of juggling five tabs, you're finally getting a clear view of how your catalog, ads, and promotions work together.
• 0:58
  SPEAKER_00: Seller Takeaway.
• 1:00
  SPEAKER_00: Focus your dashboard on profit metrics, not vanity ones.
• 1:04
  SPEAKER_00: The time you save will add up faster than your FBA fees.
• 1:08
  SPEAKER_00: While Amazon's giving us smarter data, it's also letting AI rewrite your listings.
• 1:13
  SPEAKER_00: The new feature called Enhance My Listing uses Amazon's own catalog data to polish your titles, bullets, and descriptions automatically.
• 1:23
  SPEAKER_00: You'll find it in the product details tab, and it's designed to help sellers optimize faster without a full rewrite.
• 1:30
  SPEAKER_00: But here's the catch Amazon still decides which content gets displayed even after you approve the AI edits.
• 1:37
  SPEAKER_00: So if your brand isn't registered, you might still lose control to another seller.
• 1:42
  SPEAKER_00: It's a useful tool, but like any AI, it's smart, not soulful.
• 1:46
  SPEAKER_00: Seller takeaway: use it to tighten structure, not to replace your voice.
• 1:50
  SPEAKER_00: The best listings still sound human.
• 1:53
  SPEAKER_00: Speaking of optimization, Amazon's holiday playbook dropped, and it's all about smarter timing.
• 2:00
  SPEAKER_00: The big idea is to phase your campaigns instead of going all in the week of Thanksgiving.
• 2:05
  SPEAKER_00: Run awareness and lifestyle ads early, layer in gifting creative mid-season, and close strong with retargeting and deals.
• 2:14
  SPEAKER_00: The second push is emotional storytelling.
• 2:17
  SPEAKER_00: People buy gifts, not products, so your brand store and A plus content should feel like an experience.
• 2:23
  SPEAKER_00: And the third, emphasize value.
• 2:25
  SPEAKER_00: Multi-packs, bundles, and storefront deals help stretch average order value without killing your margin.
• 2:32
  SPEAKER_00: Seller takeaway.
• 2:33
  SPEAKER_00: Start early, build momentum, and make gifting part of your story.
• 2:36
  SPEAKER_00: Before we move on, quick sidebar, because if you're trying to make sense of all this, that's literally what we do.
• 2:43
  SPEAKER_00: At Bellavics, we've helped brands sell over$500 million on Amazon.
• 2:48
  SPEAKER_00: We're a verified ad partner, and we specialize in hands-on growth strategies that turn complex marketplace challenges into clear, actionable plans.
• 2:58
  SPEAKER_00: Whether it's scaling ads, cleaning up your catalog, or prepping for a retail pitch, this is what we do all day.
• 3:06
  SPEAKER_00: Head to BellVics.com if you want a team that actually knows what the inside of Seller Central looks like.
• 3:12
  SPEAKER_00: Alright, back to it.
• 3:13
  SPEAKER_00: Every platform is chasing the same shopper this holiday season, and nobody's waiting for Black Friday.
• 3:20
  SPEAKER_00: Amazon, Walmart, Google, and Target have all released their own holiday ad playbooks.
• 3:26
  SPEAKER_00: And while the tools differ, the strategy's the same.
• 3:30
  SPEAKER_00: Start early, personalize your message, and make your value clear.
• 3:34
  SPEAKER_00: Run awareness campaigns before the noise starts, lead with gifting visuals, and refresh Creative Weekly to keep pace with deal rotations.
• 3:43
  SPEAKER_00: Premium shoppers still want a discount, they just don't want it to look cheap.
• 3:48
  SPEAKER_00: Seller takeaway: plan like a big brand even if you're not one.
• 3:53
  SPEAKER_00: Timing, tone, and consistency will beat flashy discounts every time.
• 3:58
  SPEAKER_00: Now, while we're planning campaigns for humans, AI might already be shopping without them.
• 4:03
  SPEAKER_00: A new report from Boston Consulting Group says AI shopping agents built into ChatGPT, Google Gemini, and Perplexity are changing how people buy online.
• 4:14
  SPEAKER_00: These bots can now search, compare, and even check out, all without the customer ever visiting your site.
• 4:22
  SPEAKER_00: Adobe found traffic from AI-driven browsers is up 47 times year over year.
• 4:29
  SPEAKER_00: Those shoppers stay longer, view more pages, and bounce less.
• 4:33
  SPEAKER_00: That means AI-led browsing isn't curiosity, it's intent.
• 4:38
  SPEAKER_00: The risk is that your brand becomes invisible if your data isn't structured for these agents to read.
• 4:44
  SPEAKER_00: Seller takeaway.
• 4:46
  SPEAKER_00: Optimize your product data like you're teaching a robot to shop, because soon you will be.
• 4:51
  SPEAKER_00: And if you think the chaos ends after Christmas, think again.
• 4:54
  SPEAKER_00: Retailers are learning that peak season isn't a season anymore.
• 4:59
  SPEAKER_00: It's a constant state of readiness.
• 5:01
  SPEAKER_00: Demand spikes are unpredictable, labor is tight, and shoppers now expect year-round speed and convenience.
• 5:08
  SPEAKER_00: Greg Dyer from Randstad says the most resilient retailers treat every month like peak.
• 5:14
  SPEAKER_00: They adjust staffing and fulfillment in real time, instead of ramping up and crashing down.
• 5:19
  SPEAKER_00: Seller takeaway treat forecasting as a 12-month discipline, not a holiday scramble.
• 5:25
  SPEAKER_00: Agility wins.
• 5:27
  SPEAKER_00: Meanwhile, targets hitting reset.
• 5:30
  SPEAKER_00: The retailer is cutting 1800 corporate roles, about 8% of its headquarters workforce in its biggest shakeup in a decade.
• 5:40
  SPEAKER_00: Incoming CEO Michael Fiddleke says the goal is to strip out layers that slowed decision making.
• 5:46
  SPEAKER_00: After a rough year of inventory missteps and a 30% stock drop, it's back to basics faster execution, better merchandising, and stronger store experiences.
• 5:57
  SPEAKER_00: Seller takeaway simplicity is strategy.
• 6:01
  SPEAKER_00: If target's trimming the fat, there's probably room for you to streamline too.
• 6:05
  SPEAKER_00: On the other end of the spectrum, Proctor Gamble is quietly showing everyone how to stay profitable in a messy economy.
• 6:12
  SPEAKER_00: They grew 2% organically last quarter and cut their expected tariff impact in half, from$800 million down to$400 million.
• 6:22
  SPEAKER_00: That's not luck, that's planning.
• 6:25
  SPEAKER_00: They diversified sourcing, priced with confidence, and reinforced their value story.
• 6:30
  SPEAKER_00: Seller takeaway, build pricing power before you need it.
• 6:34
  SPEAKER_00: If your product's worth the premium, don't be afraid to charge it.
• 6:37
  SPEAKER_00: Walmart, on the other hand, is getting stylish.
• 6:40
  SPEAKER_00: The retailer is partnering with Stadium Goods to bring premium sneakers.
• 6:45
  SPEAKER_00: We're talking Air Jordans, ons, and Uggs directly onto Walmart Marketplace.
• 6:50
  SPEAKER_00: It's a clear signal Walmart's chasing culture, not just price.
• 6:55
  SPEAKER_00: This follows their push into collectibles, comics, and live shopping events, all aimed at a younger, trend-driven audience.
• 7:03
  SPEAKER_00: Seller takeaway, culture sells.
• 7:05
  SPEAKER_00: Tap into niche communities that align with your brand, and you'll reach buyers Amazon still can't touch.
• 7:12
  SPEAKER_00: And finally, a little myth busting.
• 7:15
  SPEAKER_00: Sellers keep asking if schema markup that structured data behind your listings helps AI visibility.
• 7:22
  SPEAKER_00: The short answer is not really.
• 7:24
  SPEAKER_00: Search engines use it, but ChatGPT and Gemini don't.
• 7:27
  SPEAKER_00: They rely on clear, well-written content and trusted sources instead of code.
• 7:32
  SPEAKER_00: Seller takeaway, focus on clarity, not complexity.
• 7:36
  SPEAKER_00: Write listings that sound good out loud, not just to an algorithm.
• 7:40
  SPEAKER_00: And to wrap things up, Walmart is going full holiday fantasy with a Dr.
• 7:44
  SPEAKER_00: Seuss style campaign called Who Knewville and three massive Black Friday events.
• 7:51
  SPEAKER_00: The first kicks off November 14th, followed by another at the end of the month, and Cyber Monday on December 1st.
• 7:58
  SPEAKER_00: Expect up to 60% off-top brands and thousands of deals under$20.
• 8:04
  SPEAKER_00: They're pairing deep discounts with convenience, curbside pickup, express delivery, and two-day shipping.
• 8:11
  SPEAKER_00: The message: Walmart makes holiday shopping so easy it feels like magic.
• 8:17
  SPEAKER_00: Seller Takeaway.
• 8:19
  SPEAKER_00: Don't just sell a deal, sell a feeling.
• 8:22
  SPEAKER_00: Shoppers remember how you made them feel long after they forget the discount.
• 8:26
  SPEAKER_00: That's your selling on Giants News and Updates for the week.
• 8:29
  SPEAKER_00: We covered Amazon's new analytics tools, smarter listing AI, early holiday strategies, and the growing role of AI in shopping itself.
• 8:38
  SPEAKER_00: If this saved you a few hours of forum scrolls or Slack debates, do us a solid.
• 8:44
  SPEAKER_00: Leave a review wherever you're tuning in.
• 8:46
  SPEAKER_00: It helps us keep the lights on and bring in better guests down the road.
• 8:50
  SPEAKER_00: I'm Mr.
• 8:51
  SPEAKER_00: Will from Selling on Giants.
• 8:52
  SPEAKER_00: See you next week.