Overcoming Purchase Friction in THC Online Spaces | Xander Shepherd | Artet
Xander Shepherd is the co-founder of Artet, a brand that is changing the way we gather, toast, and experience cocktail culture. Rooted in tradition with a modern twist, Artet was founded by two brothers, and their cousin who wanted to create an alcohol-free alternative that blends sophisticated mixology with nuanced botanical flavors.
With its amaro-inspired aperitif and a selection of elevated canned spritzes, Artet offers a hemp-derived Delta-9 THC-infused experience that is both refined and approachable—perfect for those seeking an NA option to savor at the table amongst family and…
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