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I Spent 5 Nights with Creators... Here's What I Learned #225 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 2: Are you ready to learn what it takes to.
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  Speaker 1: Work in this influencer industry and see behind the current, Well,
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  Speaker 1: let's jump in.
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  Speaker 2: This July, I had the opportunity to host a epic
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  Speaker 2: creator retreat. It was called Creator Wave. We went on
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  Speaker 2: a five night cruise to Mexico and the Bahamas with
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  Speaker 2: Virgin Voyages. It was about sixty of us. And let
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  Speaker 2: me tell you, guys, this trip was not only an
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  Speaker 2: amazing experience for me as an organizer, but also as
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  Speaker 2: an attendee because I learned so much. Something that has
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  Speaker 2: been just very important to me in my own personal
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  Speaker 2: life and professional life is not only to do the
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  Speaker 2: things that you're going to say you're going to do,
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  Speaker 2: but also to reflect on them. Right. You want to
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  Speaker 2: be able to reflect, to grow, to see, hey, how
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  Speaker 2: do we make things better? Or what did we learn
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  Speaker 2: from this trip? You know, really truly my learnings. And
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  Speaker 2: again I was on a live retreat with some of
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  Speaker 2: the world's best creators who are crushing it and killing it,
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  Speaker 2: and also with people who are just starting out. But
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  Speaker 2: I was able to see a lot of things. And
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  Speaker 2: I've been wanting to do this for a very long
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  Speaker 2: time to kind of share with you guys my reflections
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  Speaker 2: on what I learned being around these creators in real life. Now,
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  Speaker 2: I think before I even share with you all the
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  Speaker 2: learnings that I put together, I just want to say
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  Speaker 2: that the biggest reminder of it all for me was
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  Speaker 2: virtual is one thing, but nothing. Nothing is going to
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  Speaker 2: be good old fashioned, old school human hangouts. Okay, having
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  Speaker 2: that one on one with people, bumping into people, touching people,
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  Speaker 2: I know that feels weird, but truly giving someone a
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  Speaker 2: hug right laughing, hearing you know that human interaction. Nothing
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  Speaker 2: beats it. I know I have my membership community on Zoom,
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  Speaker 2: but I have hundreds of thousands of creators that follow
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  Speaker 2: me on all the things. But this was what I
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  Speaker 2: needed in my business to realize damn, being in person
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  Speaker 2: nothing tops it. And it was such a dopamine hit
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  Speaker 2: for me and an adrenaline rush, and I think for
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  Speaker 2: everyone else as well, because we realized we need each other.
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  Speaker 2: We need each other in so many more ways than
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  Speaker 2: we give ourselves credit. We all know the creator world
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  Speaker 2: is very lonely. Many of us work from home, many
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  Speaker 2: of us are isolated, and we're forced to be creative.
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  Speaker 2: We're forced to be creative on the dime. And it's
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  Speaker 2: hard to be creative when you are always in the
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  Speaker 2: grind of life. So the first major learning that came
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  Speaker 2: to me in my reflection was that creators thrive in collaboration.
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  Speaker 2: We all started this because we have a little creative
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  Speaker 2: spirit in us that is wanting to shine, that wants
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  Speaker 2: to be you know, wants to be creative. Let's just
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  Speaker 2: call it what it is. We don't have to be
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  Speaker 2: good at art and music or any of that to
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  Speaker 2: want to be creative. We all have that in our
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  Speaker 2: souls and in our spirit. And when you were around
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  Speaker 2: other people who have that energy, something magical happens. I
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  Speaker 2: got to witness firsthand creators who do not even know
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  Speaker 2: each other shoot videos together, make reels together, shoot stories
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  Speaker 2: with one another in person, brainstorming like literally going to
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  Speaker 2: dinner and being like, oh my gosh, we should do
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  Speaker 2: this TikTok trend because the song is trending right now,
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  Speaker 2: let's shoot it. I saw people kind of sitting with
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  Speaker 2: one another, editing together. I saw people brainstorming content ideas together,
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  Speaker 2: like spontaneous and not planned. That to me was just
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  Speaker 2: such an awakening moment that we all need to collaborate more,
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  Speaker 2: we all need to help each other more, we all
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  Speaker 2: need to shoot together more because we need each other.
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  Speaker 2: We can't do this thing by ourselves. We weren't made
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  Speaker 2: to do it by ourselfs Now. Something else that I
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  Speaker 2: found so fascinating, and I hope that this really takes
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  Speaker 2: a burden off anyone listening that feels like they don't
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  Speaker 2: know what they're doing, okay, is that everyone has different
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  Speaker 2: workflows and it's a beautiful thing. You can't copy the
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  Speaker 2: artist's haint brush. You know their stroke, that's their stroke
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  Speaker 2: and that's what works for them. And I was able
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  Speaker 2: to see, for example, Sandy and Jimmy from trying something new,
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  Speaker 2: they are awesome creators, they're viral creators. They have a process,
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  Speaker 2: and even seeing their workflow, it was really obviously helpful
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  Speaker 2: for a lot of people because people are able to
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  Speaker 2: be like, oh, like that's what they do and that's
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  Speaker 2: you know, how they enjoy it. But one thing Jimmy
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  Speaker 2: said which was so interesting, He was like, I like
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  Speaker 2: to edit all my short form stuff on the desktop,
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  Speaker 2: And I was like, really taken aback by that. He's like,
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  Speaker 2: I don't like to be on the phone. It feels
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  Speaker 2: so constrained, it feels so tight.
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  Speaker 1: You know.
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  Speaker 2: That was his workflow. So he literally will be editing
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  Speaker 2: because he wants more space to edit. Where's another creator
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  Speaker 2: who also goes viral and also does great stuff edits
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  Speaker 2: everything on catcut is one right? Is run wrong? No?
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  Speaker 2: They have this same passion for creativity and for content,
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  Speaker 2: but different workflows. So just remind yourself, guys, you know,
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  Speaker 2: while yes, there's systems and efficiencies and ways that we
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  Speaker 2: can all improve, ultimately, the big lesson here is that
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  Speaker 2: you have to figure out your workflow. What's going to
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  Speaker 2: help you get it done, what's going to help you deliver?
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  Speaker 2: So what's going to help you move fast? Because if
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  Speaker 2: you are getting stuck on trying to copy someone else's
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  Speaker 2: workflow versus refining your own, that's the focus you should
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  Speaker 2: be focusing on your own. It really just taught me
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  Speaker 2: there's not a one size fits all approach to content creation.
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  Speaker 2: As much as you try to see tons of videos
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  Speaker 2: all over YouTube and all over the world that's say
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  Speaker 2: this is how you should edit, this is how you
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  Speaker 2: should do Yes, there are systems for getting faster, but
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  Speaker 2: there's no one size fits all. You got to figure
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  Speaker 2: out what works for you. Now, speaking of going fast,
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  Speaker 2: I do want to shout out a few things here,
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  Speaker 2: because again, I was on this trip with creators with
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  Speaker 2: millions of followers that are making millions of dollars a
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  Speaker 2: year ban brand deals, and I also have creators who
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  Speaker 2: are just starting out. And even those that were just
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  Speaker 2: starting out, I was able to recognize them like, Oh,
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  Speaker 2: they're going to be super successful, they're going to kill it.
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  Speaker 2: And I think that things that really stood out to
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  Speaker 2: me for those type of people are people who are
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  Speaker 2: able to move fast. So what do I mean by that?
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  Speaker 2: There are people who would literally just know what they're
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  Speaker 2: going to shoot ahead of time. They had on their phone, like, Hey,
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  Speaker 2: I'm to be blogging this, so I need to get
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  Speaker 2: these sort of shots. They treated it like a business.
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  Speaker 2: They're not on their phone the whole time, right, but
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  Speaker 2: they knew what they had to go out and get.
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  Speaker 2: They got it, and they produced it. They go to
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  Speaker 2: the room shoot the real press upload. I can't tell
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  Speaker 2: you how many times I personally, Nina have gotten the
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  Speaker 2: content and never hit published. I'm just like, Eh, it's
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  Speaker 2: just there on my phone and it's halfway edited, and
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  Speaker 2: then a week passes and it never gets up. I
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  Speaker 2: was so impressed by some creators who were just moving fast.
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  Speaker 2: It didn't have to be perfect, it didn't have to
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  Speaker 2: be hyper edited. They just moved fast. Another big area
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  Speaker 2: that I saw of like, oh, this is really interesting
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  Speaker 2: these people are going to probably be successful is people
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  Speaker 2: who also didn't let things like equipment hold them back.
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  Speaker 2: Oh I don't have the best equipment. I don't have this,
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  Speaker 2: so I can't create. No. I literally saw a brand
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  Speaker 2: just last week paid creator thirty thousand dollars and the
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  Speaker 2: entire campaign was shot on the phone. They asked in
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  Speaker 2: the contract to make sure it was shot on a handheld.
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  Speaker 2: So that just shows that this brand was willing to
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  Speaker 2: pay thirty thousand dollars for a sponsored piece of content
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  Speaker 2: that was shot on the phone. You did not need
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  Speaker 2: a big, old, fancy camera to do that. So again
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  Speaker 2: this idea of not having things stop you. I remember
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  Speaker 2: Sandy and Jimmy again, our guest speakers. They got up there,
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  Speaker 2: They're like, we don't follow rules like optimal time to
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  Speaker 2: post or how many videos should you post? There? Like
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  Speaker 2: we post what we want to post, we want to
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  Speaker 2: post on Instagram three times, We're going to do it.
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  Speaker 2: We don't follow the rules, We create the rules. And
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  Speaker 2: I love that energy because you don't want to be
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  Speaker 2: listening to gurus. You want to be out there in
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  Speaker 2: the arena, in the field, learning for yourself what works
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  Speaker 2: and what doesn't. Now, if you're loving this so far
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  Speaker 2: and love seeing the footage of all of us together, creating,
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  Speaker 2: learning together, inspiring one another, shooting in public, all of that,
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  Speaker 2: and you want to be a part of the next creator,
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  Speaker 2: wead make sure you click on this link below so
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  Speaker 2: that you can learn more on how to register for
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  Speaker 2: our next retreat that we're going to be hosting again.
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  Speaker 2: If you are a creator that is looking for more
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  Speaker 2: real life experiences, more opportunities to connect in person, to
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  Speaker 2: find your people, to find people who get you, you know,
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  Speaker 2: make friends, build those bonds of friendship, definitely click this
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  Speaker 2: link so that you guys can learn more. Now, I
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  Speaker 2: do want to say this was a big awakening for
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  Speaker 2: me personally, because I'm someone who complains of not being
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  Speaker 2: inspired and I have to say, as someone who you
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  Speaker 2: know works from home, it gets to go to the studio.
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  Speaker 2: There is something very mundane about the daily grind. You know,
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  Speaker 2: we just are in our hamster wheels. Whether you're at
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  Speaker 2: a corporate office or you're working from home. You know,
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  Speaker 2: it's hard. It is hard. And let me tell you something, y'all.
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  Speaker 2: Inspiration it strikes when you are in a new setting,
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  Speaker 2: when you're outside of your routine, right outside of that
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  Speaker 2: normal flow. It's hard to be inspired, like at your desk,
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  Speaker 2: when you're literally there all frickin' day, right, And one
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  Speaker 2: of the things that I learned was like, whether you
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  Speaker 2: know you come on a trip with us, or do
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  Speaker 2: your own thing, or just go to your own city
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  Speaker 2: and explore it like a tourist. In order to get inspired,
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  Speaker 2: it doesn't come to you. You have to go get it,
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  Speaker 2: you have to go search for it. And I found
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  Speaker 2: that on this trip, inspiration was striking left and right
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  Speaker 2: because we were always like in a new setting, a
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  Speaker 2: new environment, and it kind of got those creative juices
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  Speaker 2: flowing because we were able to be like inspired through nature,
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  Speaker 2: through new foods, through new experiences. This all helps your
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  Speaker 2: little creative spirit kind of just jump off because you're
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  Speaker 2: not in that daily little grind, you're excited about things.
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  Speaker 2: One of the things that we got from this trip
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  Speaker 2: is that people were so grateful to not only get
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  Speaker 2: and be together, meet each other, network, but also the
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  Speaker 2: inspiration that just came to them. They went home feeling
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  Speaker 2: motivated and they got that boost of energy and creativity
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  Speaker 2: that is hard to get when you're again in that
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  Speaker 2: daily grind. Now, I think we've all heard the saying,
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  Speaker 2: you know, community over competition, but how many people really
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  Speaker 2: feel that way truly, like really are not like secretly
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  Speaker 2: like competitive vibes. Well, let me tell you something. I
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  Speaker 2: don't know what we did right, but and y'all have
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  Speaker 2: seen this channel for a long time. I don't come
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  Speaker 2: up here and brag. The type of people we'd have
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  Speaker 2: brought into our world are the kind as people I
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  Speaker 2: think on the internet. Like there's no weird vibes, there's
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  Speaker 2: no competitive vibes. It is pure collaborative vibes. Like they
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  Speaker 2: don't care if you've got five million followers. They're just starting.
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  Speaker 2: The idea here is to help to connect, to support.
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  Speaker 2: There was no like egotistical like who's better. You know,
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  Speaker 2: you can't sit with us type of vibes, that sort
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  Speaker 2: of energy. I don't know. I think Oprah said something like,
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  Speaker 2: you never want to have jealous people around you. They
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  Speaker 2: are toxic, And I totally agree. You want to be
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  Speaker 2: around people who are going to support your wins, who're
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  Speaker 2: going to be happy for you, who aren't Like I
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  Speaker 2: want that too, you know what I mean, Like you
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  Speaker 2: want people cheering for you. At the creator we have event,
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  Speaker 2: we did this thing at the end where people showed
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  Speaker 2: their videos and people were like cheering for them. We
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  Speaker 2: did this like competition, like make a reel and show
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  Speaker 2: it at the end, and everyone was cheering for one another,
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  Speaker 2: like so happy for each other. And I think that
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  Speaker 2: is the spirit, even people that are in the same niches.
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  Speaker 2: You know. It's not about like, oh, well, you're in
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  Speaker 2: the hair niche and I'm in the hair niche, so
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  Speaker 2: we can't collaborate.
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  Speaker 1: No.
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  Speaker 2: Even more of a reason this trip what I think
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  Speaker 2: it did for a lot of people. We saw the
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  Speaker 2: long lasting friendships that were built. Like I remember one
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  Speaker 2: of the girls was doing like a TV segment in
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  Speaker 2: New York and ended up bringing one of the girls
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  Speaker 2: she met on the trip to this TV segment with
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  Speaker 2: her and we're like, oh my god, that is so cool.
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  Speaker 2: And they met on the trip, you know, so again
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  Speaker 2: like these long lasting friendships that happen, and it happened
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  Speaker 2: because everyone came to the trip with this truly kind,
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  Speaker 2: humanistic spirit. Everyone was super warm and just wanted to
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  Speaker 2: be there. And I think when people invest and want
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  Speaker 2: to be in these spaces, they go to it with
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  Speaker 2: this really positive attitude. I think what made our trip
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  Speaker 2: also truly special is that we even had some events
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  Speaker 2: that were no phone allowed, so we forced creators to
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  Speaker 2: turn off and be in the present moment because not
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  Speaker 2: everything needs to be recorded, and those are the special
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  Speaker 2: things that we will keep and everyone that came on
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  Speaker 2: the trip can keep to themselves. But I think that
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  Speaker 2: it also taught us a little bit about like that
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  Speaker 2: need to always be on, especially as a creator. You know,
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  Speaker 2: I did see a lot of that, like this need
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  Speaker 2: to like shoot and record and be on. But I
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  Speaker 2: think that people were also able to recognize, you know what,
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  Speaker 2: this is dinner time. This is time to like unwind,
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  Speaker 2: this is time to connect and not be always constantly shooting.
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  Speaker 2: But the good thing is is that when you are shooting,
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  Speaker 2: people aren't judging you and it's like a super safe
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  Speaker 2: space because everyone's like, yeah, girl, I get it, like
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  Speaker 2: get that content. You know, Like there's no judgment when
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  Speaker 2: you're around people that want to do what you do
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  Speaker 2: and like agree with your life's choices, and it just
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  Speaker 2: feels a lot safer than being with a bunch of
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  Speaker 2: people who are like judging.
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  Speaker 1: You know.
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  Speaker 2: Shooting in public can be very awkward for some creators,
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  Speaker 2: especially those that don't have a lot of experience, and
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  Speaker 2: a lot of people that came on this trip got
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  Speaker 2: the opportunity to shoot in public for the first time ever,
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  Speaker 2: like put their tripod up, like shoot themselves, like these
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  Speaker 2: things that are uncomfortable, but they got to do it
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  Speaker 2: in a really safe space with people who became friends.
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  Speaker 1: I hope you enjoyed today's episode. If you did, make
• 12:52
  Speaker 1: sure to rate, review, and subscribe to our show and
• 12:56
  Speaker 1: visit Sidewalkerdaily dot com for more resources on all things
• 13:00
  Speaker 1: influencer marketing and social media. Until next time,