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205: Live from Marketingland: How to Dominate Social Media and Community, with Elfried Samba

Join Daniel as he sits down with Elfried Samba, CEO and founder of the Butterfly 3ffect and former Head of Social at Gymshark, to discuss the importance of building relationships with customers and the power of storytelling in marketing.

In this special live episode straight from the Marketingland stomping grounds, Daniel and Elfried are unpacking the ins and outs of successful content creation, revealing how creative constraints can lead to some of the best ideas.

They also dive into the value of niche content and the role of authenticity in brand messaging. Don't miss out on this insightful…

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