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Why DTC Brands Disappear on the Retail Shelf | Megan Coffey, SmashBrand | Ready To Drink Podcast
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Many founders who win online lose at the shelf, and packaging is often the reason. A website gives you unlimited space to tell your story. A package gets about three seconds next to every competitor in the category.
Megan Coffey, Head of Strategy at SmashBrand, joins Nate Fochtman to explain how data-driven packaging design helps beverage and CPG brands move from DTC to retail. She walks through how SmashBrand tests on-pack claims, product names and designs head to head with real consumers before any creative is locked. She also explains why logo size, claim hierarchy and…
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