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From Millionaire to Mindfulness: Bennett Maxwell's Entrepreneurial Awakening
Scaling a business isn't for the faint of heart—especially when it involves taking on a multi-million-dollar risk before even opening a single location. In this episode of The Relentless Pursuit of Winning, I sit down with Bennett Maxwell, the entrepreneur who turned a single cookie shop into a franchise empire, selling 400 units in just two years before making a power move to sell the company.
We dig into what it really takes to build a franchise, the sales mindset that fuels success, and how Bennett leveraged top-tier talent to scale Dirty Dough. And if you think this conversation is just…
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