Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Sales is HELL: The Truth Your Mentor Won't Tell You

Transcript

Why Sales is HELL: The Truth Your Mentor Won't Tell You · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Today on the podcast, we're going to have some random
0:03
conversations about why sales is hard, why sales can be
0:08
discouraging and what we can do about it.
0:12
The reason why we are tackling this today is because I heard
0:16
back from a former student of mine who didn't show up for a
0:22
while. So I reached out to her just to
0:25
find out, you know, what was what was going on.
0:27
And, you know, she made a series of interesting admissions.
0:33
Let me just put it that way. And we've been texting back and
0:35
forth, you know, we've been having a chat.
0:37
And it occurs to me that, you know, because lots of times that
0:42
I make the podcast, you know, I'm upbeat and I'm cheerful.
0:47
I guess sometimes I haven't given you guys a realistic set
0:51
of expectations to have when it comes to growing your business
0:56
because, well, yes, to grow your business you have to get good at
1:02
sales. And the principles that we talk
1:05
about over here are going to be very, very helpful for you to
1:09
improve your businesses. But unfortunately, I don't think
1:12
I've given some of you the right expectations to have or how will
1:18
I put it? I haven't done a good job of
1:20
letting you guys know how hard sales can be and how long it's
1:24
going to take before you start getting business results.
1:28
So what we're going to do, this is plenty Taco.
1:32
So it's not something that we can do in one conversation.
1:35
So this is going to be a three-part.
1:39
We're going to break this up into three parts.
1:40
So this is going to be Part 1 where we're having random
1:44
conversations about sales, why it's hard, what we can do about
1:49
it, how long it's going to take for you to start seeing
1:52
prospects for business growth when you're trying to increase
1:56
your sales. Now, this your first time
1:58
listening to the podcast. My name is Tavishima Ayede, I'm
2:01
a former lawyer turned business consultant.
2:04
And this is what we do over here on the podcast every single day
2:07
or every other day. We're talking about how to grow
2:10
your business is how to increase your sales because it is my core
2:16
thesis of that. Until you get this sales thing
2:20
sorted, sales and marketing in your business, until you get it
2:23
sorted, you have no prospects for business growth.
2:27
Basically, sales covers a multitude of sins, or rather
2:31
money covers a multitude of sins when it comes to business.
2:34
So until we get this money right, until we get this
2:36
lifeblood of the business going, it is only then we can start
2:40
worrying about other concerns like management issues or tax
2:45
issues or branding issues or financing issues or whatever.
2:50
We need to get this money going first.
2:54
So if you love these sorts of issues, then subscribe to the
2:58
podcast on Spotify, YouTube, Apple, or any player of your
3:01
choice. And if you'd love to connect
3:02
with me, you can call, send me a text message or WhatsApp message
3:06
on the 08064662140. Now for those of you who listen
3:13
to the podcast regularly, today is a Saturday.
3:16
So comes as no surprise I'm making today's recording out
3:19
about. I'm in the parking lot, I'm in
3:20
church because the kids are having catechism classes.
3:23
So there's going to be some noise in the background.
3:25
In fact, plenty of noise in the background.
3:27
You know, the children receiving the instruction.
3:30
And there seems to be a program going on in the church hall.
3:33
So there's lots of noise here and there.
3:37
But don't worry, I always do my best whether there is noise or
3:40
whether we have absolute quiet. I do my best to make sure that I
3:44
deliver value to you guys. Now Speaking of value, I have a
3:48
set of trainings that are going to be coming up next year.
3:51
They're going to start from the 12th of January 2026 and it is
3:57
going to be a two week course, well, weekdays only.
3:59
So that's more like 1010 sessions.
4:03
And it is geared for people who work in Tele sales, business
4:08
consultants, self-employed people, basically anybody who
4:12
would love to grow their business or who has
4:15
responsibility for growing their business.
4:18
But by using the phone primarily, I repeat, this course
4:23
that is coming out on the 12th of January in 2026 is aimed at
4:30
people who want to grow their businesses by using the phone
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primarily, by using the phone as the main thing.
4:38
Those are the people who the course is aimed at, who the
4:41
course is targeted at. So if you're interested in the
4:45
course, get in touch. I give my phone number at the
4:50
beginning and at the end of every single episode.
4:52
So like I said, phone number 08064662140.
4:59
So reach out. I'd like to have a chat with
5:00
you, figure out if you're interested in the course, why
5:04
you're interested in the course, whether you'd be a good fit for
5:06
the course. Because I'm not just going to
5:08
let absolutely everybody in. And the reason why is this, one
5:13
of my former clients is actually looking to recruit some people.
5:17
So we're actually hoping that from the people who come to this
5:19
class, we will be able to send some candidates his way so that
5:23
he can consider them for a job. So it's not going to be
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absolutely everybody that I'm going to let in for this, for
5:32
this course. So sorry.
5:35
One moment, I'll say hello to someone.
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OK, sorry about that. Like I said, I'm in the parking
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lot, so someone came by. I had to say hello to someone.
5:43
So yes. Yeah, the course for January
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12th, 2026, that is in a couple of weeks time because I'm
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currently making today's recording in December of 2025.
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So if you're interested, reach out, let's have a chat.
5:58
Or by the way, I forgot to mention successful candidates.
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That's people who pass through the training and who if you're a
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personal substance, you go through the training.
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And I'm confident enough that if I hand you over to this client
6:17
of mine, you won't form my hand because I don't want to send a
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batch of people to him. You know, maybe like 1015
6:22
people. And then he talks to all of them
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and then says establishment, these people are rubbish.
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Like if you guys do that, like you will really, really form my
6:29
hand. So that's the reason why I want
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to talk to you guys, you know, before we will start the
6:34
training because yes, money is good but I can't collect money
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from you if at the end of the day, I can't send you to people
6:40
and then beat my chest. And I say look, now one of my
6:43
graduates be this like I actually trained this person.
6:46
So now because my client is based in Lagos, I will be
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keeping an eye out primarily for people who are based in Lagos
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because he wants to grow his business using the phone.
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The candidates will be expected to be in the office every single
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day, Monday to Friday, from 9:00 AM until close, and they'll be
7:12
expected to man the phone. So not only are we looking out
7:16
for people who are based in Lagos, we are also looking out
7:19
for people who live around the island.
7:23
So you know, Lagos Island via Lakey, that whole place, because
7:28
my client's office is in Osaka. I think they call it Osaka
7:31
London, even though I've been very vocal on the podcast that
7:35
you guys should stop saying Osaka, London because there's no
7:37
such thing as Osaka London. There are only two Londons in
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the world. There is London, England, and
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then there is Adipo, London. And Adipo London is in my own
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state in Benway State. If you don't believe me, go and
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ask your parents. There are only two Londons in
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the world. There is London, England, and
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then there's Adipo, London. So this one that people are now
7:57
saying Osaka London, I was like, where?
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Where did that one even come from?
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So my client is based on Osaka, London in Lagos.
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And so because of that we're looking for people who already
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live on the island or who are close to the island because this
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one is a non negotiable. We need people who 9:00 they are
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already calling, not that 9:00 they're entering the office, not
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that 9:00 they are signing in. It is like 9:00.
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You have already started dialing.
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So for those of you who are interested in the course, yeah,
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reach out. For those of you who are
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interested in your Employment Opportunity, please bear that in
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mind. You will be expected to be
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making phone calls by 9:00 AM sharp.
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Not that you entered the building at 9:00 AM, not that
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you're clearing your desk at 9:00 AM or you're booting your
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computer at 9:00 AM. Nine AM.
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You don't. They dial.
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Work has started. All right, Now, where was I?
9:02
OK, yeah. Now back to the conversation
9:04
about sales. So like I said, I was talking to
9:08
one of my former students, and she had just sent me an apology
9:12
because she skipped a couple of classes.
9:14
And the reason why she skipped her classes?
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Oh, sorry. Somebody's driving out next to
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me. Like I said, I'm in a car lot,
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so there's going to be some noise.
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So she skipped a couple of classes.
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And the reason why she's kept a couple of classes was because
9:29
she was discouraged. She currently has her own
9:33
business where she's into branding design, you know, all
9:38
those sorts of things. So she has a business that's
9:41
already up and running. And the reason why she has been
9:45
discouraged is because even though she has been finding our
9:48
sessions to be very useful, and even though she has been finding
9:52
the concepts easy to understand and should I say easy to apply,
9:59
she has not been able to get the kind of results that she has
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been looking for. And what she told to me word for
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word is this. She said sales is hard.
10:12
And then after that, she said sales is, and I quote her, God
10:15
of mercy, that's what she said. And at that point, I just
10:20
realized that poor girl, I'm the one who failed her because I
10:28
tried to make these concepts easy.
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Because like I say, easy to understand means easy to do.
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And if it's easy to understand, easy to do, then we stand the
10:38
chances that we'll start seeing results.
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But maybe, perhaps sometimes I oversimplify the process.
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So I just take it that, look, it's my fault.
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I didn't let her and her cohort, her classmates know that look,
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we're here. We're laughing, was smiling,
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we're having fun, we're catching vibes, but our sales is hard
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work and our sales is sales is God of mercy.
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So I should have told them. So if you are listening to this
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podcast for the first time, please just know it.
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In fact, for those of you who are thinking you're interested
11:16
in the training that is coming up on the 12th of January in
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2026, please have the right perspective that sales is hard.
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It's hard as hell, which is the reason why lots of people do not
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like doing it. People will go and be doing
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everything else under the sun except sails because it is hard.
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So know that it is hard. If you're interested in the job
11:43
opportunity and the training that is coming up next year,
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January 12th, know that this will be a hard journey.
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It is not for the faint of heart and it is not for people who do
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not have discipline and who are not willing to work hard.
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You don't have discipline. You don't love hard work.
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This thing will not work. Go and join the marketing
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department or go and join the branding department where your
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job will be creating posts and writing articles.
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Go and join them. Don't enter sales.
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It's not for everybody. Sales is hard.
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However, everybody can sell. Hear me please.
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Everybody can sell. Even if you don't fancy yourself
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to be a hard worker, everybody can sell because all we have to
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do is just change one or two things, learn some skills and
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change one or two things and everybody can sell.
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It doesn't mean you'll be a superstar, but you will be able
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to sell. And that's the reason why when
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you look around and you see people who have built successful
12:46
businesses, and please do not deceive yourself that there's
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anybody who has built a successful business who did not
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sell. If they didn't sell themselves,
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they got other people to sell on their behalf.
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Or just know that there is no successful business that you see
13:00
around you that was not built on the back of sales and selling.
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So that's the reason why we see tall people, they can sell,
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short people they can sell, fine people they can sell.
13:15
Ugly people they can sell. Christian they can sell.
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Muslim they can sell. Atheist they can sell.
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Everybody can sell. If we just learned a couple of
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things now, this is the right perspective to have.
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Please my brothers and sisters listening here, I know I joke a
13:31
lot and I try and oversimplify. So for the next three episodes,
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this is Part 1. Let me try and give you guys the
13:39
right perspective so that you will know what you're signing up
13:41
for. For those of you who say you
13:43
want to be entrepreneur, this is what you are signing up for.
13:48
If by the time you listen to what I'm about to say Part 1,
13:50
Part 2, Part 3 and you say on modest things sounds too hard.
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Exactly. That is the reason why there are
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lots of people who start this journey and then after a while
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they caught out and they go and look for a paid job.
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That is the reason why you meet your friend in January of 2026
14:07
next year and they will say this is the year I've joined the
14:11
hostel, the year of entrepreneurship.
14:14
And then by the time you see them in April, so boy, how far I
14:16
say, you know, man was tough. And so where are you now?
14:22
Oh, I'm working for so, so, so, so that is precisely the reason
14:25
why because your friend will try entrepreneurship in January of
14:28
2026 and to figure out that, man, this hard work, I can't, I
14:32
can't cut it. I can't hack it.
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So this is the right perspective that we need to have when it
14:39
comes to growing your business, increasing your sales, getting
14:44
good at sales. Number one, you need to know
14:46
that sales is hard. It's arduous.
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I've been stressing it for 15 minutes, not because I'm trying
14:52
to scare you away. I just want you to know what
14:54
we're signing up for from the beginning.
14:56
So for those of you who reach out that you want to do this
14:59
course January 12th, 2026, just know we are signing up for hard
15:04
work, especially if you want to be one of those people that I
15:08
present to my client who is based in Lagos.
15:12
To say that this guy or this girl, good candidates consider
15:15
them. So #1 sales is hard, sales is
15:18
arduous #2 sales requires learning some skill and then
15:25
requires behavior change. You have to change your behavior
15:29
small to get good in sales small.
15:34
I'm not one of those people who tell you to change your
15:36
personality, that if you're too bubbly, you need to calm down,
15:39
or if you're too calm, you need to become the life of the party.
15:43
No, but you have to change some behavior small.
15:50
Then whenever you try to implement something, we should
15:57
always try and figure out why did this implementation fail?
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Why didn't we get the results that we want.
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So remember, please, this is the right perspective.
16:10
Number one, know that sales and selling is hard #2 know that you
16:16
have to change your behavior small.
16:18
You have to learn one or two things then #3 when you try to
16:24
implement and you don't get the results that you want, you have
16:28
to get into the habit of sitting down and saying, why did this
16:31
thing not work? So why is sales hard in the 1st
16:38
place? The reason why sales is hard is
16:39
because #1 the statistics are not in your favor.
16:44
The stats are just not in your favor.
16:47
You will always have low conversions.
16:49
A conversion just means the person who is willing to take
16:52
the next step. So back in the university day,
16:55
you come in Jamba Rush. You know there's fresh blood on
16:58
campus and you decide that this is the year that you're going to
17:01
have a girlfriend. So you go and try toasting
17:03
number of babes. You talk to 1, you talk to two,
17:08
you talk to three. Each of them you try and collect
17:10
phone number. If you talk to 10 babes, only
17:12
two of them gave you phone number.
17:14
Those two they gave you phone number that is a conversion, and
17:17
your conversion rate is 2 / 10. Out of every single 10 babes you
17:21
talk to, you can collect 2 phone numbers.
17:22
That is 2 / 10. Now let's say you're a girl and
17:27
you're trying to use a different strategy.
17:29
You want somebody who is a lover of God, a disciple of Christ
17:34
Jesus. So what you do is anybody that
17:35
approaches you, you ask them, will you come to fellowship with
17:39
me? And you will only agree to talk
17:41
to the boys who decide to come to fellowship.
17:43
So if 10 boys approach you and you say will you come to
17:46
fellowship with me, at the end of the day, four boys show up in
17:49
fellowship. That is a convention, somebody
17:52
who was willing to take the next step, that is a conversion.
17:55
And your conversion rate is 4 / 10 or 40%.
18:00
By the way, if you ask 10 boys, will you come to fellowship with
18:03
me? And then for sure or more.
18:05
You are a star. Yeah, wife material, you're hot.
18:11
So that is what a conversion is. But just know that the stats are
18:15
not in your favor. Conversation, sorry, conversions
18:17
will always be low in the examples that I gave.
18:20
If you noticed, in fact, forget example in real life, there's no
18:25
way that if 10 guys approaching and you say will you come to my
18:28
fellowship, there's no way all ten of them will show up for
18:30
fellowship. No way it doesn't happen.
18:32
Then the same thing if you're a guy, there's no way that if you
18:34
talk to 10 babes all time, we give you the phone number,
18:37
statistically speaking, just not going to happen.
18:39
So that's what we mean when we say the statistics are not in
18:41
your favor. Now we have a similar dynamic
18:44
when it comes to business and the way that Brian Tracy
18:47
explains it is this. Not everybody you talk to is
18:50
going to want what you have. Not everybody you talk to is
18:53
going to need what you have or what you sell.
18:55
Not everybody you talk to is going to be able to afford what
18:59
it is that you have. And not everybody that you talk
19:02
to is going to have a sense of urgency around your product or
19:05
your service. So it's his memory recovering
19:09
from a cold. So it was in this very parking
19:14
lot last week. I'll be two weeks ago where I
19:16
give the example of I think was what was it again the Tesla
19:22
cyber truck. So if you sell expensive cars
19:25
like the Tesla cyber truck, it is not everybody you talk to who
19:29
wants the Tesla cyber truck. It's not everybody you talk to
19:32
who feels like they need the truck.
19:34
It's not everybody who you talk to who can afford the truck
19:38
because that is a beast that costs 430 million naira.
19:42
The last time I checked. That's for the model that I like
19:45
purple colour core car, darker sweet dye.
19:48
Although my wife said that the thing resemble Bangalow, that if
19:50
I buy it, she won't drive in it. Well, for now is no quarrel,
19:54
because I don't have 430 million, so down is just an
19:58
intellectual quarrel between me and my wife.
20:00
Me and the children, we said the car is sweet.
20:03
My wife said the team resemble Bangalore.
20:06
So not everybody can afford the Tesla cyber truck.
20:10
And for those who have 430 million, excuse me, sometimes I
20:15
feel as if and there's other things to do with money.
20:17
Some people have the 430 million, but they want to
20:19
invest. Or they have 430 million, but
20:22
they want to maintain a side piece.
20:24
Or they have 430 million and they think, you know what, let
20:28
us give the money to church or whatever.
20:32
But sure, not everybody has a sense of urgency around the
20:36
Tesla cyber truck. So no matter what it is that you
20:39
sell, the statistics are not in your favor because not everybody
20:46
wants, not everybody needs, not everybody can afford to know.
20:49
Everybody has a sense of urgency.
20:51
If some of you are saying I'm being too dramatic and no
20:53
problem, let's use another example.
20:55
Consider pure water, cold water, especially now that the weather
20:59
is hot. Not everybody wants your water.
21:04
Not everybody needs your water. Shockingly, even for 10 year
21:11
water, not everybody can afford that 10 year pure water.
21:16
It's sad, but that's just the state of Niger.
21:19
Sorry. It's not even 10 years of I
21:21
think the last time I tried to buy, I think 1 was like, is it
21:24
16 year? I'll be 100 and I can't even
21:25
remember, but shall not everybody has that.
21:28
So everybody can afford and then not everybody has a sense of
21:31
urgency. Some people feel as if, well,
21:33
you know what, I'm thirsty, but I'm really in the car and I'll
21:39
be home in 30 minutes. You know, what's the worry?
21:43
So you can see that whether Tesla, Cybertruck, or whether
21:46
pure water, the statistics are not in your favor.
21:49
So because of that, just know that you're up for an arduous
21:52
journey. You will always have to make
21:54
sure that you're doing your best to target people who want, who
21:58
need, who can afford, and who have a sense of urgency.
22:03
And it will always be hard work whether you sell Tesla cyber
22:06
trucks or whether you sell pure water, whether you sell mobile
22:09
phones or whether you're an architect or whether you're a
22:13
business consultant or whether you run a medical laboratory or
22:16
whatever it is that you do. The statistics, sorry, forgive
22:20
me, cheer my mouth. The stats are not in your favor.
22:25
You'll always be starting from a period of low conversions.
22:28
So that is the reason why sales is hard work.
22:32
Please don't get me wrong. Go.
22:34
I'm not trying to chase any of you away.
22:37
I'm not. I just don't want to be in this
22:39
situation where I have a promising student in my class
22:42
and then she disappears and then when she calls back, she says,
22:45
ah, that sales is hard. I just want to make sure we're
22:48
prepared and we have the right set of expectations going in.
22:53
I don't want to give anybody false hopes that what I'm saying
22:55
here is easy. I don't want anybody to believe
23:00
that there's one or two magic phrases that will say I will
23:02
triple our business overnight. I'm trying to be strict with you
23:05
all. Yes, I like money.
23:10
That money is good. And the more of you pay me, yes,
23:13
I'll be happy. Well, I just want to set you up,
23:16
set you up with the right expectations.
23:18
I'm not going to lie to you and say that this thing is easy so I
23:20
can collect as much money from you guys as possible.
23:23
I won't do that. So I'm not trying to scare you
23:26
away, I just want you to have all the information that you
23:29
need before we engage, before we continue, because I don't want
23:33
anybody to run away again that they were discouraged.
23:37
I want also know the fights that we're signing up for right from
23:39
the beginning. Then apart from the fact that
23:44
sales is hard, and I've explained why sales is hard,
23:49
part of the right perspective is, like I said, you have to
23:53
change your behavior. Small, small behavior change.
23:56
Now this is the behavior change that I want you to adopt.
23:59
Your personality is OK. Leave it as it is.
24:03
No matter what your personality is.
24:04
You can sell, you talk too fast, you can sell, you talk too slow,
24:08
you can sell, you don't talk at all.
24:10
You can sell. It doesn't matter.
24:11
So keep your behavior, But this is one small behavior that you
24:15
have to change in order to get good at sales ad selling.
24:20
We have to learn how to do things consistently over over
24:24
time. That is all that we have to
24:26
learn how to do. That is the only small change,
24:30
the only small change we need to make.
24:32
We just have to get into the habit of doing some things
24:34
consistently. Like somebody asked me one time,
24:37
the person said, Sir, no, Vex. But the first time I saw you, I
24:40
was wondering to myself, is this guy on drugs?
24:43
And I laughed because I understood what she was talking
24:45
about. He says, Sir, how can you do it?
24:49
At the time she was asking me, I think I had done about 800
24:52
episodes of the podcast. You know, right now I've done
24:55
over 1300 this. How do you do it?
25:00
I say, well, I just have to do it every single day.
25:04
Well, not every single day. I told her that the plan
25:07
actually was for me to do it, you know, two or three times a
25:09
week. But I know myself that I'm a
25:11
lazy sobi, lazy die. So I knew that the only way this
25:15
will work is if I just try and do it every day.
25:18
Because if I try and do it every day, at least I know that two or
25:21
three days I'll do it. But I'm not a very disciplined
25:23
fellow. If I say our podcast Monday,
25:25
Wednesday and Friday, what will happen is I'll miss one Monday
25:29
and before you know it, I'll wake up and then it's Thursday
25:31
and then something else has come up on Friday.
25:33
And that's how you know it. One week don't pass.
25:36
I've missed my recording deadlines, so I try to record
25:39
every single day and that's how I've done it.
25:42
So to grow your sales, the only behavior change I'm asking of
25:47
you, small behavior change. When we figure out the thing
25:51
that we need to do to increase our sales or to grow our
25:53
business, just get in the habit of doing it consistently over
25:57
time. That's all.
26:00
So for those of you who are going to join me in the training
26:05
on the 12th of January in 2026, the only habit I'm asking of you
26:11
is 9:00. Be at your desk.
26:13
That's all. Be at your desk with your
26:17
headset. You have your list.
26:19
You're ready to make your calls. That's all.
26:22
I'm not asking you to finish the day.
26:25
The thing is, even if you start at 9:00 and then by one you're
26:28
tired, and you say I'm not the only person who killed Jesus,
26:32
and then you say I'm done for today.
26:34
You'll be the best. You'll be better than the person
26:36
who is not doing anything at all.
26:41
Behavior change, small discipline is not easy.
26:45
Believe me, I'm telling you, it's not easy.
26:49
I record podcast episodes, I make calls, I take meetings.
26:53
It is not easy. I'm the laziest person on this
26:56
planet. But how for do I have to move my
27:05
ministry? So therefore, I guess make some
27:08
changes, small change. That's all I'm asking of you.
27:13
You just need to learn how to do some things consistently over
27:16
time, no matter what The thing is.
27:19
So if it is sending emails, we need to figure out how you can
27:23
be sending your emails consistently.
27:26
If we decide that your cadence is Monday, Wednesday, Friday,
27:29
that's all we need to do. Monday, 9:00 have we sent our
27:33
e-mail? Wednesday 9:00 have we sent our
27:35
emails. Friday 9:00 Have we sent our
27:38
emails if his phone calls 9:00 have we started if it is
27:42
visiting meetings, have we scheduled the meeting for Monday
27:45
9:00? Wednesday 9:00, Friday 9:00?
27:50
We need to figure out what it is we have to do and then we have
27:53
to learn how to do those things consistently over time.
27:56
That is the small behavior change I'm asking of you.
28:00
Your personality is fine, don't change it.
28:04
Your accent is fine, don't change it.
28:05
Too many people come to me and they're worked up about their
28:07
accent. It is fine.
28:09
There was one training that I was doing.
28:11
We decided to role play and then one girl was like she said may
28:14
we know you And then people, you know, they begin, they laugh.
28:17
I was like, why are you guys laughing?
28:20
Like laughing for what? Now, Nigel, we do.
28:23
Now we're in Nigeria. There are some people who talk
28:25
like that. There's some people who talk
28:26
like that. May we know you?
28:28
If you are a may we know you girl or you are a may we know
28:31
you guy, it is OK If you're if you're the kind of guy who says
28:37
may we know you and you start trying to form fun, you would
28:39
disgrace yourself. So if that's how you grew up,
28:43
may we know you go in there and may we know you, it's OK.
28:48
People know who they're dealing with immediately from the
28:50
beginning, like it's you authentically.
28:52
You know they form don't form. Your accent is fine.
28:59
Your personality is fine. There are some of you that need
29:04
to change your personal hygiene. You understand some of you guys
29:07
use perfume and bath well before you go out, but outside of that
29:11
you are fine. The only behavior change I'm
29:14
asking of you is we need to figure out what it is that you
29:16
need to do in your in your situation.
29:18
Then we need to come up with a plan for how we're going to do
29:20
this thing consistently over time.
29:22
That is it. And please, another thing I
29:28
forgot to mention, when the sales is not coming in, when
29:32
things are not moving, when you're feeling discouraged,
29:34
please know there is nothing personal.
29:36
Ain't nothing personal at all. You can see that the stats are
29:40
not in your favour. It's nothing personal.
29:46
You can see that we have to do some small behavior change.
29:50
So it's no fault of yours. If you've not been doing the
29:55
right amount of work for the right amount of time, the
29:58
results will. The results won't come in Bosha.
30:05
Stop taking it personal when you don't see results.
30:08
Don't fall into your funk. Don't ask yourself what is wrong
30:11
with me. Don't ask yourself what is the
30:14
problem with me. Don't ask yourself will I ever
30:18
make it. It ain't personal.
30:23
Don't worry, we're here, we'll figure it out.
30:28
So #1 sales is hard. It starts out on your favor.
30:33
So we need to make sure that we're targeting people, the
30:35
right kind of people #2 we need some small behavior change.
30:40
Keep the rest of yourself the way you are.
30:42
You like bright clothes is not a problem if you dress like a
30:45
Ghanaian school teacher, just like me.
30:48
It's not a problem for those of you who are Ghanaian school, the
30:50
school teachers or you're the child of a Ghanaian school
30:52
teacher. I beg no vets.
30:55
One day my wife was abusing me and that's that's how she
30:57
described my fashion sense. And when she said everybody
31:00
begin to laugh and my mom. So I was like, yeah, that
31:02
actually is true that you do dress like a Canadian school
31:04
teacher. But what I'm trying to say is
31:08
you have fashion sense is OK. You don't have fashion sense is
31:11
OK. It's all good.
31:13
We just need small behavior change.
31:18
Now the final thing that I want us to know, remember this is a
31:22
three-part series. After this, I'll move on to Part
31:24
2 because I don't want to make this an episode that is going to
31:27
last one hour, 30 minutes. Let me break it up into small
31:30
chunks. Now, the final thing that we
31:32
need to know is that when we try to implement and the thing
31:38
fails, we don't get the right results.
31:40
We need to get into the habit of asking ourselves, why did this
31:45
thing fail? Now the first thing that we need
31:48
to look at is did we use the proper technique?
31:53
And then the second question we need to ask ourselves is did we
31:56
make a sufficient number of attempts?
31:59
Did we try enough? So those are two big questions.
32:02
Did we use right technique and did we try enough?
32:06
Because remember in the beginning I spoke about
32:09
conversions and that because the stats are not in our favor, your
32:14
conversions will always be low. Everybody starts with low
32:19
conversions. Everybody does because it
32:23
doesn't matter whether you're growing your business or looking
32:25
for husband or looking for wife or trying to sell a cow or
32:28
trying to sell bread or whatever, your conversions will
32:31
always be low. There's no situation where you
32:32
talk to 10 people and 10 people are interested in you or what
32:36
you have. It just does not happen except
32:39
if you know all those, you know, those of you based in Lagos, you
32:42
know those guys now you know like Down or Bannon Day when I
32:46
was in school as you see, you should see those advertisements,
32:49
you know those places, you know Guru Maharaji Guru these Guru
32:52
that yeah, don't go and give you 1 ring, you use the ring and
32:56
touch your mouth and then when you go out and you open your
32:59
mouth, whatever you say, people just follow you.
33:01
So except if you know people who have that kind of jazz, there is
33:03
no way you would talk to 10 people and 10 people are
33:06
interested in what you have or interested in you or what you
33:09
sell. And by the way, please don't
33:11
mess with that kind of stuff. It is just money that we are
33:14
looking for while you go and start courting all kinds of
33:18
spiritual forces, playing with demons because you want to make
33:20
money. Is it worth it?
33:24
So if you saw any of those places today, please do not go
33:27
there. Don't call that phone number.
33:31
Don't go and meet that person and ask for that ring, Ask for
33:34
that powder, ask for that jazz or whatever it is.
33:38
For what? For business success.
33:39
Then you sell your soul. Life is hard, but please don't
33:44
call those phone numbers. I beg.
33:47
Anyway, I was like, so two things.
33:50
Did you do the right technique and then did you have a
33:52
sufficient number of attempts? Did you talk to enough people?
33:58
Because some of you say sales is hard, you say business is hard.
34:01
By the time you ask some questions, you see that the
34:02
person has not done enough. Let me use one example.
34:06
There was a time in my life when I was very angry, very, very
34:10
angry. I said, tarish my way, the vex.
34:13
I said because I want to do MBA, MBA, that's a master's in
34:17
business administration. I want to do MBA Business
34:19
School. They know they take me, they're
34:21
not accepting my application. I was very, very angry.
34:24
So one day one of my friends asked me which school did you
34:27
apply to? And so I told him, I said I was
34:31
considering London School of Economics.
34:34
That's LSE said, did you apply? My mind, I was now thinking shy
34:40
because actually I was considering LSE London School of
34:42
Economics binding apply then you know, and I say I was also
34:49
thinking about Harvard. Did you apply?
34:52
I say, no, I didn't, I didn't meet the criteria.
34:54
So I didn't bother applying. So OK, so no problem.
34:58
And then and I was OK. Which school did you apply to?
35:01
I So I applied to University of Aberdeen for the MBA but they
35:05
told me that I didn't have enough work experience that's
35:08
why I was angry. By the time my guy asked me some
35:12
questions, I realized one thing. I was angry that Business School
35:15
is not is not taking me. Meanwhile I only looked at 5
35:18
schools and I only made one application.
35:22
So if you are laughing at me now.
35:23
But here is the truth. I was angry that schools are not
35:26
accepting me. Meanwhile I only considered 5
35:30
schools and I only made one application.
35:33
Then I was getting angry, like why was I getting angry?
35:42
I didn't want it enough. For people who want to get into
35:45
business schools. I mean, they definitely consider
35:48
more than five and they definitely send in more than one
35:51
application. Remember, the stats are not in
35:54
your favor. The conversions will always be
35:56
low. So proper technique and
36:03
sufficient number of attempts, the applications that I made,
36:07
the application I made to University of Aberdeen, was it a
36:09
good quality application? Now I was telling myself that's
36:12
one question. Then let's assume that the
36:15
quality of my application was good.
36:17
Did I send it to enough schools? So it doesn't matter what it is.
36:23
Are you using the right technique and did you try enough
36:26
times? Sometimes some of you say sales
36:29
is hard but you've not tried enough.
36:32
There's some people who come, they say they're struggling.
36:36
2025 was a struggle. OK, let's sit down.
36:38
Let's look at your trading history.
36:40
Let's look at number of people that I spoke to, blah, blah,
36:42
blah. And there are some people that
36:44
in December of 2025, they only spoke to 10 prospects.
36:50
I repeat, there are some people that in all of 2025, they're
36:54
complaining that business is hard.
36:56
You only spoke to 10 people. How would business be hard even
37:01
if your conversations were correct?
37:02
Conversations how? Like how you make progress in a
37:07
whole year talking to only 10 people.
37:10
The person who is having 10 business conversations in a
37:13
month is putting himself was putting herself in a better
37:17
position. Remember 10 conversations a
37:19
month means at the end of the year, that's how much that's
37:23
12120. That means at the end of the
37:26
year, the person has spoken to 120 people.
37:29
The probability, the odds are more in your favor if you talk
37:32
to 120 people than if you talk to only 10.
37:37
So some of you shouting sales is hard.
37:40
Your technique, you might be doing the right things and your
37:42
technique might be on point, but you haven't had a significant
37:45
enough number of attempts. Now, these are more things that
37:50
we're going to talk about in future episodes.
37:52
So let me not go into that here. Excuse me, Boscha, remember what
37:59
I said. I'm not trying to chase any of
38:02
you away. I'm not trying to discourage you
38:04
people. I just want you to know that for
38:06
those of us who I said will be good in business, we've signed
38:08
up for hard work. Or for those of us who are going
38:11
to be career salespeople who want to sell on behalf of
38:13
somebody else, we have signed up for hard work.
38:16
Excuse me now, the reason why it is hard is because the stats are
38:19
not in our favor. Conversions will always be low
38:22
when we begin, so we need to do some small behavior change.
38:26
We need to figure out what it is that we need to do that will
38:29
move the results. Then we need to do those things
38:31
consistently over time. That is where we will get the
38:37
best results. Then realize that it's nothing
38:40
personal. So your personality is fine,
38:42
Your accent is fine if you your background is fine.
38:45
If you come from a poor background, it's OK.
38:47
You come from a rich background. It's OK.
38:50
Your looks are OK. If you're ugly, it's all right.
38:52
If you're pretty, it's all right.
38:54
Doesn't matter. Then we also need to make sure
39:01
that we ask ourselves some questions when we don't see
39:03
results. Am I using the right technique?
39:06
Did I talk to enough people? Then we can start figuring out
39:10
where the problem is. It is harder to do this when
39:14
you're doing it alone. So try and talk to somebody
39:17
else. If there is that senior
39:18
colleague that you respect, it's OK to call the colleague up to
39:22
say broccoli, I beg, while I did say what's happening, so guy,
39:29
this is my life. I don't know what's happening.
39:32
Bosha, let me just pick your brain.
39:35
Since I entered this real estate hustle, like I'm not seeing
39:39
progress. Going front, I don't know, going
39:41
backward, I don't know, am I stagnant?
39:43
I don't know. So Broccoli, I beg, let me come
39:45
and see you in the office on Friday, Quasi.
39:48
Now, Brockie Lichi. And these are the conversations
39:51
you're going to have, the techniques you're using, the
39:54
strategies you're using are using the right things.
39:57
You guys can have a conversation.
39:58
He will help you try and figure it out.
40:02
Then also have the frank conversation with him because
40:05
I'm sure Brock Lichi will ask you.
40:07
OK, how many people did you talk to?
40:08
Be honest, You Brock Lichi. Even the last month you only
40:12
spoke to two people. Be honest with him.
40:14
Be honest with him. I know will make you look bad
40:19
because it has happened to me before because I felt like I
40:21
need you when my friend was asking me questions and then it
40:23
became clear that I say I want to do MBA Master's in Business
40:27
Administration. It became clear.
40:29
I only considered 5 schools in one year and only sent one
40:32
application in one year. And I was getting angry.
40:35
What was I getting angry for? So I feel like you're fool so I
40:38
understand, don't worry. But at least your eyes will be
40:40
open and you now know what the next step is supposed to be.
40:46
Why? So let me end it here and
40:48
remember, for those of you who are interested, the training
40:52
January 12th, 2026. It is aimed at anybody who wants
40:57
to grow their business by using the phone primarily.
41:02
So if you're in Tele sales, this would be a good training for
41:04
you. If you're an intrapreneur, it's
41:07
a good training for you. Your honest actual consultancy
41:12
business is a good training for you.
41:16
But also remember that in this training, I'm looking out for a
41:19
set of candidates that I can show to my client who is based
41:23
in Lagos to say that these people are vetted them take a
41:29
look at these people. You can build your next sales
41:31
team from here. So because of that, I'll be
41:36
taking anybody for the training, whether you're based in
41:39
Maiduguri or Abuja. But for the job placement, it
41:42
would only be people who are based in Lagos.
41:44
Please do not lie about where you're based because you'll be
41:48
required to be in the office. Monday 9:00, you're already
41:53
dialing. In other words, signing in will
41:58
be like around like 830 sign in, sit down, get your headset Jihsu
42:04
people eat Gala boot your computer so that 9:00 sharp
42:09
you're calling. So for the job opportunity is
42:14
only those people who live on the island you live in VI live
42:19
in Leckie. My client is based on South by
42:22
London. You're based around those
42:23
places. Yeah, cool.
42:24
Those be the candidates that are be handing over to him at the
42:26
end of the day. So if you're interested in the
42:30
opportunity or you just want to connect with me, it's not a
42:34
problem. You can call, send me a text
42:36
message, send me a WhatsApp message on 08064662140.
42:44
So thank you very much for your time and attention.
42:45
I'll catch you all some other time.