332: ABM for Humans: Relationship-Based Marketing w/ Justin Keller
Marketing departments think in terms of accounts, not the humans in the target department of the target company.
We need to start thinking about relationship-based marketing.
That’s why for the next three Tuesdays of the Flip My Funnel podcast, Justin Keller, Vice President of Marketing at Sigstr. is taking over to talk about ABM for Humans.
The skinny
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