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Right Product, Right Account: Sales Strategies and Brand Building With Joanna Manzo-Davis, Co-Founder of Top Dog Cocktails
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Joanna Manzo-Davis is CEO and co-founder of Top Dog Spirits, the company behind Top Dog Cocktails. She went to market in 2022 with full strength, twelve and a half percent ABV canned cocktails across vodka, whiskey, and tequila, right as the category was trading up from malt based RTDs to liquor based. Top Dog is now in Pennsylvania, New Jersey, and Florida.
Joanna walks through the sales strategy her team runs on, straight from her time in wholesale. Right product, right account. A high ABV canned cocktail loses to a bar's own well pour, so Top Dog goes deep in beer gardens…
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