Latest / Ecommerce Podcast w/ Will de Bruin
206. Influencer Marketing Won't Work Until You Treat It Like A System
Influencer Marketing Won't Work Until You Treat It Like A System
Most ecommerce brands approach influencer marketing completely wrong.
They send a few products, message a handful of creators, cross their fingers… and then decide “influencer marketing doesn't work.”
The problem isn't influencers.
It's the lack of a repeatable process.
In this podcast, I break down how to turn influencer marketing from random one-off collaborations into a system that consistently generates attention, content, customers, and sales.
You'll learn:…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.