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Why One GTM Team Is So Hard to Build with Jeroen Hendriks
Most companies talk about building one GTM team.
Very few do it.
Jeroen Hendriks explains why alignment fails and what leaders must change if they want sales, marketing, and CS to truly work as one.
Jeroen has led teams across Europe and has seen the same pattern everywhere: culture drives alignment, not playbooks. And if leaders stay in their comfort zone, nothing changes.
We get into the truth behind misaligned metrics like MQLs, why transparency prevents unexpected fires, and how real GTM leadership means surfacing problems before they become problems.
If you're a founder, CRO, VP, RevOps…
The skinny
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