Latest / Revenue Rascals | Sales Strategies for Business Growth
How to Use AI the Right Way for Growth | The Enablement Model for 2026
In this episode, Michelle Terpstra gives a breakdown of why traditional sales training no longer works, and why most teams are about to misuse AI. She challenges a long-standing assumption in enablement: that more training equals better results. Instead, Michelle makes the case that training without execution support is obsolete in a sales environment that changes every day.
She introduces a new standard for sales enablement in 2026: AI-reinforced execution that lives inside real deals. Michelle explains how AI should function as a coach by reinforcing company decision-making rather than…
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