MYB035: Good Communication is Essential in Sales
This week's key takeaway:
Good communication is essential in sales - with Ben Fewtrell and David Carlin
Episode intro:
Good sales is about so much more than simply talking from a sales script. Unless you know your audience, you won't be able to sell to them - it's as simple as that. Think about this phrase for a moment: "Communication is the response you get."
You can pick up cues from things like body language and speech patterns, and there are techniques for profiling your prospects before you've met them. These are not dark arts of manipulation - they are simply the realities of life!
But…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.