Willpower Isn't the Answer to Addiction — Your Brain Can Be Retrained to Crave Better

The Advisor with Stacey Chillemi · Nov 3, 2025 · 1h 4m

You have white-knuckled through cravings more times than you can count. Made promises, broken them, felt the shame spiral, started over. The problem is not your willpower. The problem is that willpower operates in the part of your brain that addiction has already learned to route around. Fredric Schiffer, MD has spent his career developing brain-based approaches to exactly that problem — using Dual-Brain Psychology to short-circuit the triggers and binges that willpower alone cannot reach. What he shares about how to stop cravings fast with repeatable brain resets, how to build sober routines…