Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint / Why Nobody is Replying to Your Business Proposals

Transcript

Why Nobody is Replying to Your Business Proposals · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

0:00
Hello and welcome. Today on the podcast, I want us
0:04
to look at a case study. And this one is not a fictional
0:07
case study. This one is a real case study.
0:09
And I am the case study today. And the reason why we're looking
0:13
at this is because I want to give examples about how you
0:16
should be listening to potential customers, potential clients to
0:21
contacts, to leads. You should be listening to them
0:24
before you send out a proposal because a lot of you are trying
0:29
to do business with people and you're sending out proposals
0:32
left, right and center. And these proposals are
0:35
proposals that you sat down with your creative team, your
0:40
creative in house marketing team or whatever.
0:43
And you came up with these things because you think it is a
0:45
good idea. But unfortunately you're not
0:47
even paying attention to what it is that people actually like.
0:50
So you sit down, you create these beautiful proposals.
0:53
But The thing is, the beautiful proposal is it's general.
0:58
It's not really targeted to whatever it is that the
1:02
potential customer actually wants or what they are telling
1:05
you that they want, but you still insist on sending them
1:08
out. I want to use me as a case study
1:12
today to show you how this thing lands the wrong way when it gets
1:17
into the direct message or into the e-mail inbox of your
1:20
potential customers. So just to give you a summary,
1:26
because I'm a podcaster, there are lots of people who reach out
1:29
to me who try to sell all kinds of podcasting services and OK,
1:35
well, usually people who talk about producing podcasts and you
1:37
know, things like that. Now eventually, like anyway, I
1:41
have a conversation with everybody because I'm in sales.
1:45
So I feel somehow turning down salespeople actually do.
1:49
So I actually have a chat with them and I tell them this is
1:53
what I am looking for or these are my biggest problems when it
1:58
comes to podcasting. But then what do they do?
2:01
Every single person without exception turns around and they
2:05
send me a generic proposal that they have created for everybody
2:11
because they think that is what everybody needs.
2:14
Even though I have had a conversation with them and I
2:16
have told them that when it comes to podcasting, this is
2:19
what I want. Since I started podcasting 7
2:23
years ago, there has been nobody who has reached out to me to
2:27
sell podcasting services that I have told them exactly this is
2:31
what I want. There is nobody that has turned
2:33
around and given me a proposal trying to address exactly what
2:36
it is that I have said. So a lot of you are struggling
2:40
in business because your marketing and sales is tone
2:42
deaf. You're talking to people, People
2:45
are saying I want this and you're turning around and
2:49
sending out proposals that do not relate to absolutely
2:52
anything that the person has told you.
2:55
Why people do this, I have no idea thing just blows my mind.
2:59
Anyway, sorry, it's not as if I the vex.
3:02
I'm just trying to make a point because I know that a lot of you
3:05
listening to today's podcast episode, I know that a good
3:09
8090. In fact, 99% of you are making
3:11
this mistake. You have a conversation with
3:14
someone, somebody says this is what I need.
3:16
You go back to the office, you have a chat with your team, you
3:20
prepare a proposal and you totally disregard everything
3:23
that they said. You just send the proposal out
3:25
anyway. And then you wonder, why are
3:27
they ghosting me? Why is nobody calling me back?
3:30
OK, so let's just get straight into it.
3:32
By the way, if you'd love to connect with me, you can call
3:34
me, send me a text message or a WhatsApp message on 08064662140.
3:41
If you want me to audit your sales processes, then contact me
3:45
on the same number 08064662140. If you'd like to be a part of my
3:51
WhatsApp channel because you're scared to talk or you just want
3:54
to see what you know, nice things I'm up to from time to
3:57
time, then get in touch with me at the same number.
4:01
Or please I beg, I beg I'll give you my phone number.
4:06
Don't try and tell me podcasting services that I don't need.
4:09
I beg. If you must try and tell me
4:11
something podcasting related, please let it be related to the
4:15
problem that I've been complaining about.
4:18
In fact, let me give you a heads up for those of you who still
4:20
want to sell me something podcasting related.
4:25
For me, the problem I have with the podcast is I'm trying to
4:28
leverage the podcast for paid speaking and coaching
4:31
engagements. If you're trying to sell me
4:33
podcast production services, I'm not interested.
4:35
I don't want, I don't need. All right, so if you're going to
4:43
if you figured out a way for consultants to leverage their
4:48
podcasts into speaking and coaching engagements, then give
4:53
me a call. I've said it now on this episode
4:56
and I tell every single person that I speak to, but for some
4:59
reason everybody keeps sending out the same proposal.
5:01
And you people, sometimes you guys get so lazy.
5:05
Everybody is sends essentially the same proposal.
5:10
Anyway, let me stop. So I was just chilling and
5:14
somebody sent me a message. He's someone that I've been
5:17
chatting with from the from the podcast.
5:20
So the guy sends you a message. He says good morning, Sir.
5:22
We have a flash. We had a flash podcast package.
5:27
OK, Basically they have this thing where they were
5:29
advertising a package for April. And then of course, April
5:34
finished. Now, it's four days ago at the
5:36
time of this recording, and then you guys said that they've
5:38
decided to extend it to this Friday in case I'd like to take
5:42
advantage of it. That's the reason why he was
5:46
sending the message to me. And by the way, in fact, let me
5:50
break this down a little bit for those of you who like to create
5:53
urgency by using artificial limiters, you know, you limit
5:58
how long this thing is going to be available for things like
6:01
that. Now listen, if you don't honor
6:05
these things, all right, they have no value anymore and people
6:12
don't take them seriously. So if you are in business or you
6:18
are a vendor or you are a service provider or whatever,
6:21
and you advertise that something is available for April and April
6:25
only by the time April finishes, lock it.
6:34
If people come through and say, oh, for you, make an exception
6:36
for you, make an exception after a while to understand your
6:39
pattern. And the next time you save 50%
6:41
off for the month of June, then we wait and move whenever you
6:46
know they feel like because they know that this, your way of
6:50
creating scarcity is artificial. So if you do it, stick to it.
6:56
April is April, April has passed.
7:00
Oh, sorry, The thing is no longer available.
7:02
If you want it now full price or we're running this promo again
7:06
in another three months, would you like to be on the e-mail
7:09
list so we can keep you up to dated so that next time we're
7:12
doing this, next time we're doing that, you know, but if you
7:14
say April, let it be April. If you say April, all but for
7:18
you, we'll make an exception. You're training people to not
7:20
take you seriously for all these things.
7:24
So for those of you who are thinking about these sorts of
7:26
things, no extension. If it has ended, it has ended.
7:32
Not only has it ended, put up a post on social media saying
7:36
thank you or congratulations to everybody who took part.
7:38
And then, you know, you drop the handles of people who want the
7:41
promo and they say thank you very much for taking part in the
7:43
promo, taking part in discounts. Also people who seem like, oh,
7:46
OK, this, this guy is serious. So that next time you say for
7:52
the month of August, 50% off, they'll rush because you'll
7:55
remember that the last time we said April 50% off, they tried,
8:01
they were late. Not only that, you are even
8:03
promoting and you are hailing the people who even took
8:05
advantage of it. Now, for those of you who are
8:09
listening to the podcast for a very long period of time, you
8:12
remember that me and discount or more.
8:16
I don't like discounts at all. And I think it's a mistake to be
8:19
using discount to sell for most people.
8:22
Now Grant Cardone has this idea that I agree with that this is
8:25
the proper way to use discounts because Grant Cardone also
8:29
doesn't like discounts, but the guy discounts a lot.
8:32
Now this is how he harmonizes it.
8:34
When you have inventory that you're trying to move, then you
8:37
use discounts to bring people into the door.
8:40
I repeat, discounting is not a good business practice because
8:44
you are undervaluing what it is that you have.
8:48
You're teaching people to undervalue what it is that you
8:50
have. However, if you have inventory
8:53
when we say inventory will mean plenty of products or services
8:56
you're trying to sell, then yes, using discounts is a good way to
8:59
bring people in through the door and to even make more money.
9:03
Like all these fake Black Friday black this black whatever that
9:07
they do, they'll save 50% off some people generally reduce the
9:12
price, but I want to do is the prices of water things are now
9:14
jackets. So you come in to buy this cheap
9:17
something, but then you buy all these other ones are more
9:19
expensive at the end of the day and I will win.
9:24
No be them. You came in for the cheap, you
9:27
bought the ones that are expensive.
9:28
That is the scope that how it works.
9:30
That's how it works for those you've been listening for a long
9:33
time. You remember my experience in
9:35
the UK when I wanted to buy some good stuff for my lady, you know
9:40
now my wife, I saw some good things and I thought correct, we
9:44
went in there for the discount and I wanted to buy 5 items for
9:47
her. She collected the five.
9:49
By the time we got to the teal, The lady at the teal, she said
9:55
would there be anything else for you?
9:56
I said no thank you. As I was bringing out my card,
9:58
the lady looked towards my girlfriend, now my wife, and she
10:02
said you know that they have matching sets upstairs.
10:05
And then my girlfriend, now my wife, her eye opened.
10:07
She said really matching sets, would you like to have a look?
10:14
My wife said Oh yes, please. I said hey, I'm finished.
10:17
Because in my mind, in my mind back then I came here.
10:20
I say in the shop, I'm not spending more than £50, that's
10:23
what I wanted to spend. But once that girl uttered the
10:26
magic words matching set and my girlfriend eye open, I say hey,
10:30
I am finished. That's how we went upstairs and
10:34
lo and behold, matching set was not a discount.
10:37
Matching set was at full price and then trust UK sales girls
10:41
now as were there she was even now saying that, oh I love your
10:45
earrings, I love the tone of your whatever.
10:47
This will fit nicely. This will fit nicely.
10:49
In my mind. I was thinking, oh Jesus, my 50
10:52
lbs, my 50 lbs, my 50 lbs. As they were adding and they
10:56
were adding and adding. I say, hey, I begin the shake.
11:00
But you see, that is how you use discounting.
11:03
You have inventory to move. So for Marks and Spencer's, they
11:06
have plenty of inventory. The inventory is sitting down
11:09
there, but people know they buy. So what you do is on ground
11:13
floor 2, you put some things on discount.
11:18
People who see it and collect it, by the time they walk
11:20
downstairs, all the sales they have to say is, oh Madam, this
11:23
thing is a matching pair. The matching pair is on Level 3.
11:27
Would you like to take a look? They know that some people who
11:31
say Oh yes, and then go and take a look, that is where you make
11:35
the extra money. That is the right way to use
11:38
discounts, which is what some people like Grant Cardone do.
11:43
So you know he has plenty of coaching programs, plenty of pre
11:46
recorded this, plenty of this, plenty of that.
11:48
So discount, discount, discount 70% of $1.00 only.
11:52
Something, something, something you come for that you buy that
11:54
one and then you say the guy get this course, another course,
11:58
this one, this one, this one, this one.
12:00
By the time you know, you had everything join who's winning?
12:03
At the end of the day, the business is winning.
12:08
Now, the reason why I say for a lot of, you know, discounting is
12:10
because you have no inventory. So when you discount you lose
12:15
instant automatically something before something that you've
12:19
been selling before for 200K200K.
12:22
Then you say, oh, you're doing discount half of 100K, you lose
12:26
immediately, you've gained nothing.
12:31
But other people who have inventory, they have several
12:33
courses or they have several things that they're trying to
12:36
sell and they say 70% off here. When they Jack the price up on
12:40
the other place, they win. So for those of us who used to
12:45
be in the in the media space like B&H now for instance, where
12:48
they sell camera equipment that is scope.
12:51
You advertise brand new Sony A7 full frame something something
12:57
discount going 50%. Now they're Nigerians that like
13:01
to buy equipment. What do we do?
13:03
All of us rush on B&H. So boy you never hear say here
13:07
waiting Sony A7 blah blah blah 50% discount is a lie CCM now
13:14
they impose you rush. So the camera will be 50% off
13:19
the lens will be full price or they will add something on top
13:23
of the lens, then the cost of the battery to add something on
13:27
top of the cost of the battery. Then maybe the cost of the bag
13:30
will still be OK, full price, you know, Then the cost of the
13:34
charger, they add something at the end of the day.
13:37
Now who win B&H is the one that will win.
13:41
So B&H, Marks and Spencer's Grant Cardone.
13:44
People with excess inventory, they can play these games
13:47
because they have inventory. For those of you who have no
13:50
inventory, every time you play these games you are losing money
13:55
in the worst way possible. You've brought somebody in at
14:00
half price. Normally you sell AT200K.
14:03
You brought this person in 100K. You expect that this guy will
14:06
come and buy from you later again AT200K when you brought
14:09
him in 100K. Reason this thing well.
14:15
So for those of you who sell podcast producting production
14:18
services, reason this thing. If you normally sell this thing
14:24
at 500K per episode or whatever, keep it.
14:27
I want to look for people who can pay 500K.
14:29
Instead of you bring somebody in AT250K later on, you now want to
14:33
migrate the guy back to 500K per episode.
14:37
Reason this thing. Reason this thing.
14:40
Well, the person took advantage of this 50% thing because the
14:46
guy is a 250K guy. After that, you don't want to
14:49
double the price on his head. You think he will stay?
14:56
If you don't have inventory, don't play these games.
15:01
It's not everything. We should be copying people.
15:03
The people who play these games, they have inventory.
15:06
It's a different ball game. So that's why for me, the price
15:10
is the price. There's no discount.
15:12
I don't have inventory to move. If there was other things I was
15:14
selling, OK, I'll play those games.
15:17
I could say, OK, you know what? Coaching.
15:19
Yeah. Yeah, 50% off.
15:20
But if you want to buy my book, buy it at full price and you
15:24
must buy at least 10 copies of my book.
15:25
OK. If I had inventory like that,
15:27
yeah, I'll play those games. I'll go follow.
15:29
Now where would they play? But I don't have inventory, so I
15:32
won't discount and neither should you.
15:35
If you have in rent inventory to play around with good discount.
15:38
You don't have inventory my friend.
15:40
Keep your prices the way they are.
15:42
Look for people who can play, who can pay.
15:44
In fact, increase your price self because hyperinflation D
15:49
the cost of everything is going up in Niger.
15:51
Increase your price. Stop playing this discount game.
15:55
It's not helping anybody. If you like continue, it's
15:59
because you're single. By the time you marry and your
16:01
wife is getting discount, discount, discount, she will
16:03
rake for you. She'll rake for you.
16:05
One day she'll tell you that OK, discount, discount, discount
16:09
will discount be paying the bills and I'll begin the quarrel
16:14
anyway. So discount ended in April, but
16:20
for you, we'll make an exception.
16:21
Please, none of that. Don't be making any exception.
16:24
You know, April is April, the team has closed.
16:26
The team has closed. If it's for first time people,
16:28
once the first time people enter, close it.
16:31
Now put up a post. Congratulations to our ten
16:33
winners, put their names there. This is how you claim your
16:35
prize. People will see it and be like,
16:36
wow, OK, this thing is for real. Next time you say discount,
16:39
don't take you seriously. Don't discount except if you
16:42
have inventory. If you don't have inventory,
16:44
don't discount. Keep your full price, work hard,
16:47
look for people who can afford it.
16:48
In fact, raise your price. By the way, raise a small,
16:53
small. That is what I do, right?
16:57
Small, small, small. If people are used to buying
17:00
something from you three, 300-3300, then you raise it to
17:02
600. OK, this problem.
17:04
But you know, you can go from 300 to 315, from 315 to 340,
17:12
from 340 to 360, Small, small, small, small.
17:17
That's how you do it. Then for this particular person,
17:22
the discount the Flash offer, they're offering to do 10
17:26
episodes for a full season. Remember what they do is they
17:29
sell podcast production and instead of doing a 300K for 10
17:34
episodes, but when they do it for 150 KRB or hand.
17:39
So before it would have been three M for one season, but now
17:43
they're doing a 1.5 M. See this is where the problem
17:46
starts. Normally your service is 3 M you
17:49
do discount you get a bunch of boys and girls to come in at 1.5
17:53
and you expect tomorrow when you now tell them OK you have to pay
17:56
full price of three M you think they will stay the 1.5 million
18:00
naira boy is with you because now only 1.5 in get he's not
18:06
going to all of a sudden wake up and say oh OK this thing
18:09
actually worth the value. Let me double the money.
18:12
Doesn't work that way for most people.
18:14
Then he mentioned that he mentioned that as part of the
18:17
package you're going to get project management, you're going
18:20
to get studio space, you're going to get the clean
18:22
controlled environment, you're going to get 3 camera setup.
18:27
You know, dynamic video, professional audio recording,
18:30
lighting setup, good lighting, full video edits.
18:34
You're going to provide short clips for Instagram and TikTok
18:38
and then also going to do branding integration that's put
18:43
your logo in the video and then stuff like that, blah, blah,
18:45
blah, blah, blah, all those things.
18:47
Now, funny enough, this guy that sent me this message, me and him
18:52
we have related before. If you're listening to this
18:56
episode, don't I didn't call your name because you know, I
18:58
don't. You feel like I'm dragging you.
19:00
So Novex, I'm not using you to illustrate to other people so
19:03
that they will see that. Look, everybody makes his
19:04
mistake, you know, including you.
19:05
And I haven't told you in a message.
19:08
I haven't told you in a message before I made this podcast
19:10
episode. So you know, I already told you
19:12
direct. I'm now just telling other
19:14
people. So this guy already knows
19:18
because I already told him and I've told every single podcast
19:20
person who reaches out to me. Project management is not my
19:23
problem. Studio space, I don't care.
19:27
I just record anywhere and everywhere.
19:30
I really don't care. It's been over 1500 episodes.
19:33
I don't care if you're selling project management, podcast
19:37
recording, whatever, and you're talking to people who don't care
19:39
about audio quality. Are you not wasting your time?
19:42
It's a waste. He's telling me professional
19:45
audio quality. I've never cared about
19:46
professional audio quality. Those of you who listen to this
19:49
podcast, you already know if my kids are playing in the
19:55
background, they're playing in the background.
19:56
It is what it is. And then I don't do video.
20:00
It amazes me the number of people who reach out to me to
20:02
try and sell me video services for my podcast.
20:04
I've done 1500 episodes. I've never made one single
20:08
video. People still keep trying to sell
20:10
me video even though I tell you I know they do video.
20:15
A lot of you are making your lives unnecessarily hard.
20:18
Somebody say I know they do. I know they do, I know they do.
20:21
You're still trying to pitch. I see that all the time.
20:25
I see it all the time. Like for my mother-in-law,
20:27
remember one insurance guy, the guy no one rest.
20:30
They continue to ask my mother-in-law.
20:32
Like at some point I wanted to call up the guy and say bro she
20:34
know they do. She said I know want I know want
20:38
I know want. Like what's up with the you
20:41
saying aggressive follow up? Like no, no, be follow up be
20:45
that if somebody say I know want I know want as in really they
20:48
don't want. Go and look for somebody who is
20:53
interested in what it is that you are selling.
20:56
Make your life easy. The more time you're wasting
20:59
with somebody who's saying I don't want, I don't want.
21:01
I know they buy. I know they buy.
21:02
I beg free me. I beg free me.
21:04
Like that is time you could have been you're wasting.
21:06
You could have been talking to other people.
21:12
The most I've said on this podcast and the most I've
21:14
admitted to anybody who tries to sell me podcast product and
21:16
services. The most I've admitted is, you
21:18
know what, I could use a production assistant that would
21:21
really help, you know, keep my notes tidy, blah, blah, blah,
21:23
things like that. So all these things I've
21:25
mentioned, have you noticed that nobody has come back to tell me,
21:27
oh, you know what, we're not offering a new service.
21:29
We're offering virtual production assistants for social
21:32
and so thousand a monthly. Nah, never, nobody has ever done
21:36
that. Even though people have spoken
21:38
to me. I listen to everybody.
21:40
I talk to everybody because as a salesperson, I don't like
21:43
sending people away. You know, I engage everybody.
21:46
I've told them this is what I'm looking for.
21:47
Nobody else. Come back and say, bro, that
21:49
thing you told me you're looking for, Oh yeah, here is it.
21:52
And this is how much per month anyway?
21:59
So the message continued that you'll be getting full value at
22:02
half the rate, blah, blah, blah. And then said, we're
22:04
recommending this for anyone serious about building a
22:07
consistent podcast. If I, when I see this one, this
22:11
is the one that makes me laugh. This is the one that makes me
22:12
laugh because everybody says it. They're trying to sell
22:16
podcasting services to somebody who is wants to be the
22:18
consistent podcast. Dude, I've been doing this for
22:21
seven frigging years. I have over 1500 episodes.
22:26
Does it sound like consistency is my problem?
22:32
Does it sound like consist? Like people don't even do some
22:34
basic research before you start pitching to someone?
22:36
That's the reason why I say you look at somebody's social media.
22:39
Do some small data enrichment, you know, do some investigation,
22:42
try and get a sense of who this you're talking to before you
22:44
even make your sales pitch. Some basic something.
22:54
There was one lady that I had to block.
22:58
I think she's a beautician and or not, you know, always sending
23:01
me messages even though I say look like, hey, it's me, it's
23:05
Tavea, I'm a dude. She'll say, oh, sorry, Sir,
23:06
sorry, Sir, sorry, Sir. And then the messages, you come
23:08
here, I keep coming. At least look at the person's
23:12
water profile first like oh OK, it's a guy.
23:15
OK, perhaps I shouldn't be sending messages about my nail
23:18
manicure or something, something something.
23:21
OK, Well anyway, I heard that boys in Lagos nowadays do
23:23
manicure and all that stuff. Anyway, sorry for this long
23:30
rant. But the message I'm trying to
23:32
tell you guys today is this. Selling is hard, right?
23:36
Good. Granted, but for a lot of you,
23:40
the reason why selling is very, very, very, very, very hard is
23:43
because you are tone deaf and you're not even listening to
23:45
people. Selling will become a lot easier
23:48
once you start listening to people and only show them
23:50
exactly what is that they're looking for.
23:52
So for my mother-in-law now the insurance guy that was chasing
23:54
her, I don't want, I don't want, I don't want sales.
23:58
Sales become a lot easier when it's like, oh, Madam, OK, you
24:00
don't want. OK, what exactly are you looking
24:02
for in a retirement package? Bam, things are already becoming
24:05
easy. Oh, you're not interested in
24:07
this. What exactly are you looking for
24:09
in a retirement package? What are you looking for in an
24:11
investment package? What are your ideas around
24:13
wealth creation? Have you thought about the
24:15
legacy for your children? What kind of things you have?
24:18
You start asking those kinds of questions.
24:19
What is it that people are interested in?
24:21
Then what they tell you you go out for meet back to them that
24:24
Madam, you said that is the kind of legacy you want to build for
24:27
your children over at my company.
24:28
These are the kind of packages that we can, but can you see how
24:31
the conversation with the flow smooth?
24:33
It doesn't mean that the woman will buy, but your odds will go
24:36
up when you start talking to people with that kind of
24:39
worldview. When you go and ask people
24:41
questions, you hear what it is that they want and then you do
24:44
your best to try and sell them exactly what it is that they
24:47
said that they want. You try that attitude, selling
24:50
becomes a whole lot easier. Let me repeat it in case some of
24:55
you didn't get it. You want to be more successful
24:57
at selling. Make it a habit to only show
25:00
people exactly what it is that they ask for.
25:06
So if you're a stylist and somebody said give me
25:09
senatorial, only show that person senatorial.
25:12
Maybe when the person has paid for the senatorial, you can say,
25:14
oh, senatorial looks good on you.
25:17
Have you thought of trying? Have you thought of trying them?
25:21
Can't that can't tell my look exquisite on you, Sir.
25:28
Ask people what they want. Sell them exactly what they
25:32
want. You don't have exactly what it
25:34
is that they want. Step out of the way.
25:36
Refer them to somebody else who has what it is that they want.
25:39
Then you now tell that person that, look, this person I'm
25:42
sending to you anything that happens, give me my 10%.
25:46
Do just that. Selling becomes a whole lot
25:50
easier. There are too many of you who
25:51
are guessing. There are too many of you who
25:53
are trying your luck. Please get in the habit of
25:55
showing people only what it is that they ask for.
25:58
The only way you know what it is that they want is if you ask and
26:01
if somebody has been honest and they have been talking to you
26:04
about what it is that they want. When you go back and you're
26:07
talking to your sales team, you're talking to your marketing
26:09
people and you're putting together the proposal.
26:12
You're designing the PDF and you're designing the PowerPoint,
26:15
or you're coming up with a copy for the e-mail, or, you know,
26:17
can you make sure that whatever it is you present reflects
26:21
exactly what what it is that the person asked for?
26:23
In sales, we call this qualification and discovery.
26:25
That's the whole point. If you have a conversation with
26:27
someone and figure out what it is that they want, the odds of
26:30
you closing the sale go higher. When you say, Olga, you told me
26:34
you were interested in this. I've spoken to my own boss.
26:37
My boss say we can deliver this to you at this price.
26:39
Olga, how you see I'm closing the deal becomes a lot easier.
26:44
So sorry it's been 30 minutes of a rant.
26:46
I'm just moving to a close. So thank you very much for your
26:48
time and attention. Really appreciate you all
26:50
listening. Remember, if you'd like to get
26:52
in touch with me, call me, send me a text message or a WhatsApp
26:54
message on 08064662140. You want me to audit your sales
27:00
process? It's the same number
27:02
08064662140. You want to join my WhatsApp
27:07
channel? Same number, send me a text
27:09
message and I will hook you up. So thank you very much for your
27:13
time and attention. And look, even if you're going
27:16
to try and sell me something, please, I beg you all.
27:19
I beg, please don't sell me podcast production services,
27:23
please, please. Because clearly that's not my
27:27
problem. And if you must, he asked me,
27:31
and I admit to you what my problem is, at least transfer me
27:35
what I asked for. Even if you don't do it to me,
27:37
do it to other people. I give it, give it 2-3 months,
27:41
you will start seeing the difference in your bank account.
27:43
A trial will. How do you say it again?
27:45
A trial will convince you. It will not confuse you.
27:48
So that's it. I'll catch y'all next episode.