Latest / Women in The Coaching Arena / 139 | Imitate, Then Innovate

Transcript

139 | Imitate, Then Innovate · Women in The Coaching Arena

• 0:00
  What's
• 0:00
  been
• 0:00
  on
• 0:00
  my
• 0:01
  mind
• 0:01
  this
• 0:01
  week
• 0:02
  is
• 0:03
  how
• 0:03
  often
• 0:04
  we
• 0:04
  can
• 0:04
  chase
• 0:04
  clever
• 0:05
  ideas
• 0:06
  when
• 0:06
  clear
• 0:07
  ones
• 0:08
  actually
• 0:09
  create
• 0:09
  clients.
• 0:11
  So
• 0:11
  many
• 0:11
  coaches
• 0:12
  are
• 0:13
  searching
• 0:13
  for
• 0:13
  that
• 0:14
  niche
• 0:14
  that
• 0:14
  no
• 0:15
  one's
• 0:15
  ever
• 0:15
  done
• 0:15
  before,
• 0:16
  but
• 0:16
  that's
• 0:17
  not
• 0:17
  always
• 0:18
  a
• 0:18
  good
• 0:18
  thing.
• 0:19
  If
• 0:19
  no
• 0:20
  one
• 0:20
  else
• 0:20
  is
• 0:20
  doing
• 0:21
  it
• 0:21
  sometimes
• 0:22
  it's
• 0:22
  because
• 0:23
  there
• 0:23
  is
• 0:24
  no
• 0:24
  market
• 0:25
  for
• 0:25
  it.
• 0:26
  What
• 0:26
  if
• 0:27
  instead
• 0:28
  of
• 0:28
  trying
• 0:28
  to
• 0:28
  be
• 0:28
  the
• 0:29
  most
• 0:29
  original
• 0:30
  person
• 0:31
  in
• 0:31
  the
• 0:31
  room,
• 0:32
  you
• 0:32
  focused
• 0:33
  on
• 0:33
  being
• 0:33
  the
• 0:33
  clearest.
• 0:35
  This
• 0:36
  is
• 0:36
  something
• 0:37
  I've
• 0:37
  worked
• 0:37
  on
• 0:38
  over
• 0:38
  years
• 0:39
  and
• 0:39
  I'm
• 0:40
  continuously
• 0:41
  feeding
• 0:42
  back
• 0:42
  to
• 0:42
  clients.
• 0:43
  Like,
• 0:43
  how
• 0:43
  can
• 0:43
  we
• 0:43
  just
• 0:44
  say
• 0:44
  this
• 0:44
  so
• 0:44
  simply
• 0:45
  and
• 0:45
  so
• 0:46
  short,
• 0:47
  which
• 0:47
  isn't
• 0:48
  always
• 0:48
  the
• 0:48
  feedback
• 0:49
  I
• 0:49
  used
• 0:49
  to
• 0:49
  give.
• 0:50
  And
• 0:50
  a
• 0:50
  lot
• 0:51
  of
• 0:51
  the
• 0:51
  niching
• 0:52
  advice
• 0:52
  perhaps
• 0:53
  I
• 0:53
  used
• 0:53
  to
• 0:53
  give
• 0:54
  was
• 0:54
  before
• 0:55
  AI
• 0:56
  came
• 0:56
  into
• 0:56
  business.
• 0:57
  Now
• 0:58
  AI
• 0:58
  has
• 0:58
  come
• 0:59
  in
• 1:00
  things
• 1:00
  sound
• 1:01
  really
• 1:01
  generic,
• 1:02
  so
• 1:02
  we
• 1:02
  need
• 1:02
  to
• 1:03
  keep
• 1:03
  refining
• 1:04
  and
• 1:04
  keep
• 1:04
  thinking
• 1:05
  how
• 1:05
  can
• 1:06
  we
• 1:06
  sound
• 1:06
  like
• 1:07
  AI
• 1:08
  has
• 1:08
  not
• 1:08
  come
• 1:08
  up
• 1:09
  with
• 1:09
  this
• 1:09
  statement,
• 1:10
  even
• 1:10
  if
• 1:11
  AI
• 1:11
  has
• 1:12
  come
• 1:12
  up
• 1:12
  with
• 1:12
  your
• 1:13
  statement.
• 1:14
  So
• 1:14
  I
• 1:14
  have
• 1:14
  loads
• 1:15
  of
• 1:15
  ways
• 1:15
  of
• 1:15
  doing
• 1:16
  this
• 1:16
  now
• 1:17
  and
• 1:17
  it's
• 1:17
  taken
• 1:18
  a
• 1:18
  long
• 1:18
  time
• 1:18
  to
• 1:19
  create
• 1:19
  those
• 1:19
  short,
• 1:20
  sharp,
• 1:21
  normal
• 1:21
  sounding
• 1:22
  niche
• 1:22
  statements
• 1:23
  that
• 1:23
  do
• 1:24
  convey
• 1:25
  exactly
• 1:26
  what
• 1:26
  you
• 1:26
  do
• 1:26
  to
• 1:27
  the
• 1:27
  average
• 1:27
  person.
• 1:29
  So
• 1:29
  my
• 1:30
  message
• 1:30
  today
• 1:31
  is
• 1:31
  that
• 1:31
  clear
• 1:32
  is
• 1:32
  better
• 1:33
  than
• 1:33
  clever.
• 1:35
  You
• 1:35
  don't
• 1:35
  need
• 1:35
  to
• 1:36
  reinvent
• 1:36
  the
• 1:37
  wheel.
• 1:37
  There
• 1:37
  are
• 1:38
  many
• 1:38
  people
• 1:38
  who
• 1:38
  have
• 1:39
  gone
• 1:39
  before
• 1:39
  you.
• 1:40
  You
• 1:40
  just
• 1:41
  need
• 1:41
  to
• 1:41
  explain
• 1:42
  what
• 1:42
  you
• 1:42
  do
• 1:43
  in
• 1:43
  simple
• 1:44
  human
• 1:44
  language.
• 1:47
  A
• 1:47
  phrase
• 1:47
  I
• 1:47
  shared
• 1:48
  this
• 1:48
  week
• 1:48
  in
• 1:49
  my
• 1:49
  call,
• 1:49
  which
• 1:49
  people
• 1:50
  loved
• 1:50
  was
• 1:51
  Imitate
• 1:52
  then
• 1:52
  innovate.
• 1:53
  So
• 1:54
  first
• 1:54
  start
• 1:55
  with
• 1:55
  what's
• 1:56
  working
• 1:56
  out
• 1:57
  there.
• 1:57
  We
• 1:58
  don't
• 1:58
  need
• 1:58
  to
• 1:59
  create
• 1:59
  a
• 1:59
  new
• 2:00
  car.
• 2:00
  All
• 2:01
  we
• 2:01
  need
• 2:01
  to
• 2:01
  do
• 2:01
  is
• 2:02
  look
• 2:02
  at
• 2:03
  cars
• 2:03
  that
• 2:03
  are
• 2:03
  out
• 2:04
  there
• 2:04
  and
• 2:04
  add
• 2:05
  air
• 2:05
  conditioning,
• 2:06
  different
• 2:06
  colors,
• 2:07
  different
• 2:07
  things
• 2:07
  to
• 2:08
  them.
• 2:08
  So
• 2:09
  I
• 2:09
  would
• 2:09
  suggest
• 2:10
  doing
• 2:10
  the
• 2:10
  same
• 2:10
  in
• 2:10
  your
• 2:11
  business.
• 2:12
  Who
• 2:12
  is
• 2:12
  successful
• 2:13
  out
• 2:14
  there?
• 2:14
  Look
• 2:15
  for
• 2:15
  evidence
• 2:16
  that
• 2:16
  what
• 2:16
  you
• 2:16
  want
• 2:17
  is
• 2:17
  possible,
• 2:18
  and
• 2:19
  then
• 2:19
  study
• 2:20
  and
• 2:20
  reverse
• 2:21
  engineer
• 2:22
  how
• 2:22
  they
• 2:22
  created
• 2:23
  it.
• 2:24
  This
• 2:25
  isn't
• 2:25
  always
• 2:26
  easy
• 2:26
  because
• 2:27
  I've
• 2:27
  seen
• 2:27
  clients
• 2:28
  reverse
• 2:29
  engineer
• 2:29
  someone's
• 2:29
  business
• 2:30
  who
• 2:31
  I
• 2:31
  know
• 2:31
  behind
• 2:32
  the
• 2:32
  scenes
• 2:32
  is
• 2:33
  not
• 2:33
  successful.
• 2:34
  So
• 2:34
  this
• 2:35
  is
• 2:35
  really
• 2:35
  tricky
• 2:36
  to
• 2:36
  do
• 2:36
  online.
• 2:37
  So
• 2:37
  a
• 2:37
  word
• 2:37
  of
• 2:38
  warning
• 2:38
  here
• 2:39
  that.
• 2:40
  Only
• 2:40
  use
• 2:41
  examples
• 2:41
  where
• 2:41
  you
• 2:42
  have
• 2:43
  absolute
• 2:43
  proof
• 2:45
  that
• 2:45
  they
• 2:45
  are
• 2:46
  successful.
• 2:47
  So,
• 2:47
  for
• 2:47
  example,
• 2:48
  many
• 2:49
  of
• 2:49
  my
• 2:49
  clients
• 2:49
  will
• 2:50
  know
• 2:50
  that
• 2:50
  I
• 2:50
  have
• 2:51
  a
• 2:51
  lot
• 2:52
  of
• 2:52
  clients.
• 2:52
  Therefore,
• 2:53
  what
• 2:53
  I'm
• 2:53
  sharing
• 2:54
  is
• 2:54
  real
• 2:55
  and
• 2:56
  from
• 2:56
  genuine
• 2:57
  experience
• 2:57
  of
• 2:58
  gaining
• 2:58
  clients
• 2:58
  myself.
• 3:00
  Which
• 3:00
  I
• 3:00
  know
• 3:00
  can
• 3:01
  feel
• 3:01
  really
• 3:01
  easy
• 3:02
  for
• 3:02
  coaches
• 3:03
  selling
• 3:04
  to
• 3:04
  coaches,
• 3:05
  but
• 3:05
  I
• 3:05
  can
• 3:05
  promise
• 3:06
  you
• 3:06
  that
• 3:06
  other
• 3:07
  programs
• 3:07
  I've
• 3:07
  been
• 3:08
  in,
• 3:08
  everyone's
• 3:09
  like,
• 3:09
  how
• 3:10
  can
• 3:10
  you
• 3:10
  ever
• 3:11
  succeed
• 3:11
  in
• 3:11
  that
• 3:12
  niche?
• 3:12
  It's
• 3:12
  the
• 3:12
  hardest
• 3:13
  niche
• 3:13
  ever
• 3:14
  because
• 3:14
  it's
• 3:14
  so
• 3:15
  competitive.
• 3:16
  So
• 3:16
  don't
• 3:17
  be
• 3:17
  fooled
• 3:17
  that
• 3:18
  there
• 3:18
  is
• 3:18
  a
• 3:19
  really
• 3:19
  easy
• 3:20
  niche
• 3:20
  out
• 3:20
  there.
• 3:21
  Usually
• 3:22
  even
• 3:22
  the
• 3:22
  easy.
• 3:23
  Niches
• 3:24
  are
• 3:24
  hard
• 3:24
  and
• 3:25
  take
• 3:25
  hard
• 3:26
  work.
• 3:26
  Commitment,
• 3:27
  consistency,
• 3:28
  all
• 3:28
  of
• 3:28
  the
• 3:28
  things.
• 3:30
  So
• 3:30
  if
• 3:30
  you
• 3:31
  have
• 3:31
  rewritten
• 3:31
  your
• 3:32
  niche
• 3:32
  statement
• 3:33
  50
• 3:33
  times
• 3:33
  to
• 3:34
  make
• 3:34
  it
• 3:34
  sound
• 3:34
  interesting
• 3:35
  and
• 3:36
  very
• 3:36
  unlike
• 3:37
  everyone
• 3:37
  else's.
• 3:38
  Then
• 3:39
  try
• 3:39
  and
• 3:39
  take
• 3:39
  the
• 3:40
  approach
• 3:40
  of
• 3:40
  saying
• 3:41
  out
• 3:41
  loud
• 3:42
  exactly
• 3:42
  who
• 3:43
  you
• 3:43
  help
• 3:43
  and
• 3:43
  how.
• 3:44
  Write
• 3:45
  that
• 3:45
  down
• 3:45
  and
• 3:45
  make
• 3:46
  that
• 3:46
  your
• 3:46
  niche
• 3:47
  statement,
• 3:47
  not
• 3:48
  some
• 3:48
  elaborate
• 3:49
  thing
• 3:49
  that
• 3:49
  you
• 3:49
  will
• 3:49
  never
• 3:50
  remember
• 3:50
  once
• 3:51
  you
• 3:51
  have
• 3:51
  closed
• 3:51
  chat
• 3:52
  GPT
• 3:52
  down
• 3:53
  for
• 3:53
  the
• 3:53
  day.
• 3:54
  I've
• 3:54
  worked
• 3:55
  in
• 3:55
  lots
• 3:55
  of
• 3:55
  different
• 3:56
  courses
• 3:56
  at
• 3:57
  the
• 3:57
  moment
• 3:57
  with
• 3:58
  super
• 3:58
  successful
• 3:59
  people
• 3:59
  and
• 4:00
  heard
• 4:00
  this
• 4:00
  same
• 4:01
  message
• 4:01
  time
• 4:02
  and
• 4:02
  time
• 4:02
  again.
• 4:03
  If
• 4:04
  you
• 4:04
  want
• 4:04
  to
• 4:04
  create
• 4:05
  great
• 4:05
  YouTube
• 4:06
  videos,
• 4:07
  look
• 4:07
  at
• 4:07
  someone
• 4:07
  who
• 4:08
  is
• 4:08
  creating
• 4:08
  great
• 4:09
  YouTube
• 4:09
  videos
• 4:10
  and
• 4:11
  figure
• 4:11
  out
• 4:11
  how
• 4:12
  they're
• 4:12
  doing
• 4:12
  it
• 4:13
  or
• 4:13
  learn
• 4:13
  from
• 4:14
  them
• 4:14
  even
• 4:15
  better.
• 4:16
  Same
• 4:16
  with
• 4:16
  content.
• 4:17
  If
• 4:17
  you're
• 4:18
  wondering
• 4:18
  how
• 4:18
  to
• 4:19
  create
• 4:19
  great
• 4:19
  content,
• 4:20
  find
• 4:20
  someone
• 4:20
  who's
• 4:20
  doing
• 4:21
  it
• 4:21
  and
• 4:21
  reverse
• 4:21
  engineer
• 4:22
  exactly
• 4:23
  how
• 4:23
  they're
• 4:23
  doing
• 4:23
  it.
• 4:24
  Sometimes
• 4:25
  it's
• 4:25
  not
• 4:25
  always
• 4:25
  easy
• 4:26
  to
• 4:26
  see
• 4:26
  these
• 4:26
  things,
• 4:27
  so
• 4:27
  behind
• 4:28
  the
• 4:28
  scenes
• 4:28
  things
• 4:29
  can
• 4:29
  be
• 4:29
  very
• 4:29
  different.
• 4:30
  For
• 4:30
  example,
• 4:31
  you've
• 4:31
  got
• 4:31
  no
• 4:31
  idea
• 4:32
  if
• 4:33
  someone's
• 4:33
  sending
• 4:34
  hundreds
• 4:34
  of
• 4:35
  cold
• 4:35
  dms
• 4:35
  a
• 4:35
  day,
• 4:36
  you
• 4:36
  could
• 4:37
  be
• 4:37
  looking
• 4:37
  at
• 4:37
  their
• 4:37
  social
• 4:38
  profile
• 4:38
  thinking,
• 4:39
  how
• 4:39
  are
• 4:39
  they
• 4:40
  successful?
• 4:40
  They
• 4:40
  haven't
• 4:41
  posted
• 4:41
  for
• 4:41
  a
• 4:41
  month.
• 4:42
  Maybe
• 4:42
  that
• 4:42
  means
• 4:43
  I
• 4:43
  don't
• 4:43
  need
• 4:43
  to
• 4:43
  post
• 4:44
  for
• 4:44
  a
• 4:44
  month,
• 4:45
  but
• 4:45
  it
• 4:45
  might
• 4:45
  mean
• 4:46
  that
• 4:46
  they
• 4:46
  have
• 4:46
  a
• 4:46
  very
• 4:46
  different
• 4:47
  strategy
• 4:47
  behind
• 4:48
  the
• 4:48
  scenes.
• 4:49
  So
• 4:49
  again,
• 4:50
  all
• 4:50
  of
• 4:50
  this
• 4:50
  advice
• 4:51
  is
• 4:51
  really
• 4:51
  tricky
• 4:52
  if
• 4:52
  you
• 4:52
  haven't
• 4:53
  got
• 4:53
  the
• 4:53
  inside
• 4:54
  goss
• 4:55
  on
• 4:55
  what's
• 4:55
  going
• 4:56
  on
• 4:56
  in
• 4:56
  the
• 4:56
  industry,
• 4:58
  but
• 4:58
  I
• 4:58
  hope
• 4:58
  it
• 4:58
  gives
• 4:59
  you
• 4:59
  some
• 4:59
  inspiration
• 5:01
  to
• 5:01
  really
• 5:01
  reverse
• 5:02
  engineer
• 5:02
  what's
• 5:03
  working.
• 5:04
  For
• 5:04
  example,
• 5:05
  if
• 5:05
  I
• 5:05
  were
• 5:05
  to
• 5:06
  reverse
• 5:06
  engineer
• 5:07
  those
• 5:07
  who
• 5:07
  are
• 5:07
  more
• 5:08
  successful
• 5:08
  than
• 5:08
  me,
• 5:09
  I
• 5:10
  would
• 5:10
  know
• 5:10
  full
• 5:10
  well
• 5:11
  what
• 5:11
  I
• 5:11
  need
• 5:11
  to
• 5:11
  do
• 5:12
  is
• 5:13
  do
• 5:13
  this
• 5:13
  podcast
• 5:14
  on
• 5:15
  video
• 5:15
  and
• 5:16
  add
• 5:16
  it
• 5:16
  to
• 5:16
  YouTube,
• 5:18
  pitch
• 5:18
  myself
• 5:18
  to
• 5:19
  events.
• 5:20
  There
• 5:20
  are
• 5:20
  tons
• 5:21
  of
• 5:21
  things
• 5:21
  that
• 5:21
  I
• 5:22
  know
• 5:22
  I
• 5:22
  could
• 5:23
  do
• 5:23
  differently
• 5:24
  to
• 5:24
  get
• 5:24
  to
• 5:24
  that
• 5:25
  next
• 5:25
  level
• 5:25
  by
• 5:26
  looking
• 5:26
  at
• 5:26
  people
• 5:27
  at
• 5:27
  that
• 5:27
  next
• 5:28
  level
• 5:28
  above
• 5:28
  me.
• 5:30
  Whether
• 5:30
  I
• 5:30
  have
• 5:30
  the
• 5:31
  energy,
• 5:31
  time
• 5:32
  is
• 5:32
  up
• 5:33
  to
• 5:33
  us
• 5:33
  individually
• 5:34
  to
• 5:34
  decide
• 5:35
  whether
• 5:35
  we
• 5:35
  want
• 5:36
  to
• 5:36
  use
• 5:36
  that
• 5:36
  strategy.
• 5:37
  But
• 5:37
  we
• 5:37
  can't
• 5:38
  be
• 5:38
  cross
• 5:39
  for
• 5:39
  the
• 5:39
  results
• 5:39
  that
• 5:39
  we
• 5:40
  don't
• 5:40
  get
• 5:40
  from
• 5:41
  the
• 5:41
  work
• 5:41
  that
• 5:41
  we
• 5:41
  don't
• 5:42
  put
• 5:42
  in.
• 5:43
  I
• 5:44
  often
• 5:44
  run
• 5:44
  this
• 5:44
  call
• 5:45
  in
• 5:45
  my
• 5:45
  business
• 5:45
  of
• 5:45
  coaching
• 5:46
  group
• 5:46
  where
• 5:47
  we
• 5:47
  look
• 5:47
  at
• 5:49
  a
• 5:49
  handful
• 5:49
  of
• 5:50
  successful
• 5:51
  coaches.
• 5:52
  We
• 5:52
  reverse
• 5:52
  engineer
• 5:53
  together
• 5:54
  so
• 5:54
  we
• 5:54
  don't
• 5:54
  spiral
• 5:55
  into
• 5:55
  comparison
• 5:56
  what
• 5:57
  they're
• 5:57
  doing
• 5:57
  with
• 5:58
  a
• 5:58
  genuine
• 5:59
  curiosity
• 6:00
  lens.
• 6:01
  Most
• 6:02
  of
• 6:02
  the
• 6:02
  times
• 6:02
  the
• 6:03
  things
• 6:03
  we
• 6:03
  notice,
• 6:04
  and
• 6:04
  it's
• 6:04
  very
• 6:05
  clear
• 6:05
  when
• 6:05
  you're
• 6:05
  looking
• 6:06
  at
• 6:06
  five
• 6:06
  successful
• 6:07
  people,
• 6:08
  one
• 6:08
  after
• 6:09
  the
• 6:09
  other,
• 6:10
  is
• 6:10
  a
• 6:10
  clear
• 6:11
  niche,
• 6:11
  knowing
• 6:11
  exactly
• 6:12
  who
• 6:12
  they
• 6:12
  help
• 6:13
  and
• 6:13
  how
• 6:13
  and
• 6:14
  saying
• 6:14
  it
• 6:14
  super
• 6:15
  short
• 6:15
  and
• 6:15
  super
• 6:16
  simply,
• 6:17
  consistent
• 6:18
  authority.
• 6:19
  There
• 6:19
  are
• 6:19
  usually
• 6:21
  logos
• 6:22
  or
• 6:22
  statements
• 6:23
  that
• 6:23
  just
• 6:24
  emphasize
• 6:25
  that
• 6:25
  they
• 6:25
  know
• 6:25
  exactly
• 6:26
  what
• 6:26
  they're
• 6:26
  talking
• 6:27
  about.
• 6:27
  This
• 6:28
  can
• 6:28
  also
• 6:28
  be
• 6:28
  images,
• 6:29
  so
• 6:29
  maybe
• 6:30
  they've
• 6:30
  spoken
• 6:30
  at
• 6:30
  events.
• 6:31
  That
• 6:31
  social
• 6:32
  proof
• 6:32
  and
• 6:32
  trust
• 6:33
  markers
• 6:33
  are
• 6:34
  always
• 6:34
  there,
• 6:35
  so
• 6:35
  you
• 6:35
  know
• 6:36
  that
• 6:36
  you
• 6:36
  are
• 6:36
  in
• 6:36
  safe
• 6:37
  hands,
• 6:38
  and
• 6:38
  usually
• 6:39
  this
• 6:39
  part
• 6:40
  is
• 6:40
  often
• 6:40
  not
• 6:41
  visible,
• 6:42
  is
• 6:42
  some
• 6:42
  sort
• 6:42
  of
• 6:43
  regular
• 6:43
  rhythm.
• 6:45
  Whether
• 6:45
  I
• 6:45
  know
• 6:46
  behind
• 6:46
  the
• 6:46
  scenes
• 6:47
  perhaps
• 6:47
  that
• 6:48
  they
• 6:48
  are
• 6:48
  sending
• 6:49
  lots
• 6:49
  of
• 6:49
  dms
• 6:50
  or
• 6:51
  putting
• 6:51
  consistent
• 6:52
  posts
• 6:52
  out
• 6:53
  or
• 6:54
  consistently
• 6:55
  liaising
• 6:55
  with
• 6:55
  their
• 6:55
  network
• 6:56
  or
• 6:57
  some
• 6:57
  other
• 6:58
  methodology
• 6:59
  to
• 7:00
  being
• 7:00
  able
• 7:00
  to
• 7:00
  actually
• 7:01
  make
• 7:02
  this
• 7:02
  work
• 7:02
  for
• 7:02
  them
• 7:03
  consistently.
• 7:04
  But
• 7:05
  again,
• 7:05
  take
• 7:06
  the
• 7:06
  warning
• 7:06
  online
• 7:07
  everyone
• 7:08
  looks
• 7:08
  successful,
• 7:09
  so
• 7:09
  only
• 7:10
  use
• 7:10
  data
• 7:11
  from
• 7:11
  people
• 7:11
  who
• 7:12
  you
• 7:12
  a
• 7:12
  hundred
• 7:13
  percent
• 7:13
  know
• 7:14
  are
• 7:14
  successful.
• 7:16
  So
• 7:17
  today
• 7:17
  I
• 7:17
  invite
• 7:17
  you
• 7:17
  to
• 7:18
  look
• 7:18
  for
• 7:19
  evidence
• 7:19
  that
• 7:19
  what
• 7:20
  you
• 7:20
  want
• 7:21
  is
• 7:21
  possible.
• 7:22
  I
• 7:22
  had
• 7:22
  a
• 7:22
  client
• 7:22
  this
• 7:23
  week
• 7:23
  who
• 7:23
  said,
• 7:24
  well,
• 7:24
  everyone's
• 7:25
  doing
• 7:25
  leadership
• 7:26
  coaching,
• 7:26
  so
• 7:27
  I
• 7:27
  don't
• 7:27
  wanna
• 7:27
  do
• 7:27
  leadership
• 7:28
  coaching.
• 7:29
  Actually,
• 7:29
  that's
• 7:30
  not
• 7:30
  a
• 7:30
  bad
• 7:30
  sign.
• 7:31
  If
• 7:32
  everyone
• 7:32
  is
• 7:32
  doing
• 7:32
  leadership
• 7:33
  coaching,
• 7:34
  maybe
• 7:34
  there's
• 7:34
  a
• 7:34
  market
• 7:35
  for
• 7:35
  leadership
• 7:35
  coaching.
• 7:36
  And
• 7:36
  yes,
• 7:37
  there
• 7:37
  are
• 7:37
  loads
• 7:37
  of
• 7:37
  different
• 7:38
  levels,
• 7:38
  so
• 7:38
  don't
• 7:38
  just
• 7:39
  think,
• 7:39
  oh,
• 7:39
  I'll
• 7:39
  be
• 7:39
  a
• 7:40
  leadership
• 7:40
  coach,
• 7:40
  then
• 7:41
  there's
• 7:41
  a
• 7:41
  market
• 7:41
  for
• 7:41
  that
• 7:42
  because
• 7:42
  there
• 7:42
  are
• 7:43
  a
• 7:43
  lot
• 7:43
  of
• 7:43
  successful
• 7:43
  people
• 7:44
  and
• 7:44
  there
• 7:45
  are
• 7:45
  a
• 7:45
  lot
• 7:45
  of
• 7:45
  people
• 7:45
  that
• 7:46
  aren't
• 7:46
  successful
• 7:47
  in
• 7:47
  that
• 7:47
  niche.
• 7:48
  But
• 7:48
  what
• 7:48
  it
• 7:48
  means
• 7:49
  for
• 7:49
  you
• 7:49
  is
• 7:50
  if
• 7:50
  there
• 7:50
  are
• 7:50
  any
• 7:51
  successful
• 7:52
  people
• 7:52
  in
• 7:53
  that
• 7:53
  niche,
• 7:54
  there
• 7:54
  is
• 7:54
  some
• 7:55
  market
• 7:56
  demand.
• 7:57
  Beware
• 7:58
  that
• 7:58
  they
• 7:58
  may
• 7:58
  have
• 7:59
  spent
• 7:59
  years
• 8:00
  gaining
• 8:00
  that
• 8:00
  market
• 8:01
  demand.
• 8:01
  So
• 8:02
  don't
• 8:02
  be
• 8:02
  naive
• 8:03
  like
• 8:03
  I
• 8:03
  have
• 8:04
  been
• 8:04
  in
• 8:04
  the
• 8:04
  past
• 8:05
  and
• 8:05
  think,
• 8:05
  well,
• 8:05
  they
• 8:05
  did
• 8:06
  it.
• 8:06
  I
• 8:06
  can
• 8:07
  do
• 8:07
  it
• 8:07
  next
• 8:07
  week
• 8:07
  as
• 8:08
  well,
• 8:08
  because
• 8:09
  sometimes
• 8:09
  it's
• 8:09
  a
• 8:10
  lot
• 8:10
  of
• 8:10
  tiny,
• 8:11
  tiny
• 8:11
  repetitions
• 8:12
  and
• 8:12
  consistency
• 8:13
  that
• 8:13
  that
• 8:14
  person
• 8:14
  has
• 8:14
  put
• 8:15
  in
• 8:15
  to
• 8:15
  build
• 8:16
  whatever
• 8:16
  you
• 8:16
  see
• 8:17
  on
• 8:17
  the
• 8:17
  outside.
• 8:19
  Look
• 8:19
  at
• 8:19
  the
• 8:19
  volume
• 8:20
  of
• 8:20
  the
• 8:20
  work
• 8:21
  they
• 8:21
  are
• 8:21
  producing.
• 8:22
  So
• 8:22
  again,
• 8:23
  if
• 8:23
  I
• 8:23
  were
• 8:23
  to
• 8:23
  look
• 8:23
  at
• 8:24
  people
• 8:24
  the
• 8:24
  next
• 8:25
  level
• 8:25
  up
• 8:25
  from
• 8:25
  me,
• 8:26
  I
• 8:26
  know
• 8:26
  that
• 8:26
  they
• 8:27
  are
• 8:27
  not
• 8:27
  just
• 8:27
  posting
• 8:27
  once
• 8:28
  a
• 8:28
  day.
• 8:28
  They
• 8:28
  are
• 8:29
  posting
• 8:29
  twice
• 8:30
  a
• 8:30
  day,
• 8:30
  sometimes
• 8:31
  even
• 8:32
  six
• 8:32
  times,
• 8:33
  eight
• 8:33
  times,
• 8:34
  10
• 8:34
  times
• 8:35
  a
• 8:35
  day.
• 8:36
  Yes
• 8:36
  that
• 8:36
  may
• 8:36
  make
• 8:37
  you
• 8:37
  feel
• 8:37
  completely
• 8:38
  overwhelmed.
• 8:39
  And
• 8:39
  again,
• 8:40
  we
• 8:40
  get
• 8:40
  to
• 8:40
  decide
• 8:41
  do
• 8:41
  we
• 8:41
  want
• 8:41
  to
• 8:42
  go
• 8:42
  to
• 8:42
  that
• 8:42
  next
• 8:42
  level?
• 8:43
  Do
• 8:43
  we
• 8:43
  want
• 8:43
  to
• 8:44
  build
• 8:44
  that
• 8:45
  or
• 8:45
  don't
• 8:45
  we?
• 8:47
  And
• 8:47
  while
• 8:47
  you
• 8:47
  are
• 8:47
  doing
• 8:48
  this,
• 8:49
  check
• 8:49
  in
• 8:49
  with
• 8:49
  yourself.
• 8:51
  How
• 8:51
  safe
• 8:52
  are
• 8:52
  you
• 8:53
  playing?
• 8:54
  Are
• 8:55
  you
• 8:55
  sharing
• 8:55
  your
• 8:56
  opinions
• 8:57
  widely
• 8:58
  or
• 8:59
  are
• 8:59
  you
• 9:00
  being
• 9:00
  a
• 9:00
  bit
• 9:00
  vanilla?
• 9:01
  And
• 9:02
  this
• 9:02
  doesn't
• 9:02
  mean
• 9:03
  being
• 9:03
  shouty
• 9:04
  or
• 9:04
  aggressive.
• 9:04
  Hopefully
• 9:05
  you
• 9:05
  will
• 9:05
  know
• 9:06
  from
• 9:06
  listening
• 9:06
  to
• 9:06
  this
• 9:07
  podcast
• 9:07
  and
• 9:07
  all
• 9:08
  of
• 9:08
  my
• 9:08
  work
• 9:09
  that
• 9:09
  that
• 9:09
  is
• 9:09
  not
• 9:09
  my
• 9:09
  style,
• 9:11
  but
• 9:11
  I
• 9:11
  do
• 9:11
  share
• 9:12
  what
• 9:12
  I
• 9:12
  believe
• 9:13
  honestly,
• 9:14
  but
• 9:14
  with
• 9:15
  empathy.
• 9:16
  And
• 9:16
  that
• 9:16
  is
• 9:16
  how
• 9:17
  people
• 9:17
  start
• 9:18
  trusting
• 9:18
  you.
• 9:20
  So
• 9:20
  imitate
• 9:21
  before
• 9:22
  you
• 9:22
  innovate.
• 9:24
  Learn
• 9:24
  from
• 9:25
  what
• 9:25
  is
• 9:25
  working,
• 9:26
  make
• 9:26
  it
• 9:27
  your
• 9:27
  own
• 9:27
  and
• 9:28
  say
• 9:28
  it
• 9:28
  clearly.
• 9:30
  Clarity
• 9:30
  beats
• 9:31
  being
• 9:31
  clever
• 9:32
  every
• 9:32
  time.
• 9:34
  If
• 9:34
  this
• 9:34
  resonated,
• 9:35
  go
• 9:35
  find
• 9:36
  three
• 9:36
  coaches
• 9:37
  who
• 9:37
  are
• 9:37
  doing
• 9:37
  what
• 9:37
  you
• 9:37
  want
• 9:38
  to
• 9:38
  do.
• 9:39
  Look
• 9:39
  up
• 9:39
  to
• 9:40
  them.
• 9:40
  Do
• 9:40
  it
• 9:40
  with
• 9:41
  heart
• 9:41
  and
• 9:41
  not
• 9:41
  comparison.
• 9:43
  Study
• 9:44
  what
• 9:44
  they've
• 9:44
  done
• 9:45
  and
• 9:45
  admire
• 9:46
  what
• 9:46
  they
• 9:47
  have
• 9:47
  built.
• 9:47
  Not
• 9:47
  saying
• 9:48
  we
• 9:48
  don't
• 9:48
  all
• 9:48
  compare,
• 9:49
  but
• 9:50
  if
• 9:50
  I
• 9:50
  take
• 9:51
  this
• 9:51
  approach,
• 9:52
  I
• 9:52
  can
• 9:52
  really
• 9:52
  see
• 9:53
  that
• 9:53
  those
• 9:53
  who
• 9:53
  are
• 9:54
  ahead
• 9:54
  of
• 9:54
  me
• 9:55
  have
• 9:55
  put
• 9:56
  in
• 9:56
  the
• 9:56
  work
• 9:57
  to
• 9:57
  get
• 9:57
  there.
• 9:58
  So
• 9:58
  they
• 9:58
  deserve
• 9:59
  all
• 9:59
  of
• 9:59
  the
• 9:59
  credit.
• 10:01
  There
• 10:01
  is
• 10:01
  one
• 10:01
  particular
• 10:02
  person
• 10:03
  who
• 10:03
  was
• 10:04
  at
• 10:04
  a
• 10:04
  similar
• 10:04
  stage
• 10:05
  to
• 10:05
  me
• 10:05
  maybe
• 10:05
  two
• 10:05
  years
• 10:06
  ago,
• 10:07
  and
• 10:07
  now
• 10:08
  she
• 10:09
  is
• 10:09
  utterly
• 10:10
  flying
• 10:11
  and
• 10:11
  I
• 10:11
  know
• 10:12
  it's
• 10:12
  because
• 10:13
  she
• 10:13
  has
• 10:13
  put
• 10:13
  in
• 10:13
  so
• 10:14
  much
• 10:14
  work,
• 10:15
  so
• 10:15
  much
• 10:16
  money
• 10:16
  into
• 10:17
  Facebook
• 10:17
  ads,
• 10:18
  for
• 10:18
  example.
• 10:19
  So
• 10:20
  much
• 10:20
  therapy,
• 10:21
  all
• 10:21
  of
• 10:21
  the
• 10:21
  things
• 10:22
  that
• 10:22
  I
• 10:23
  haven't
• 10:23
  done
• 10:24
  yet.
• 10:25
  So
• 10:25
  we
• 10:26
  all
• 10:26
  have
• 10:26
  our
• 10:26
  seasons
• 10:27
  in
• 10:27
  life.
• 10:28
  We
• 10:28
  can
• 10:28
  only
• 10:28
  do
• 10:29
  what
• 10:29
  we
• 10:29
  can
• 10:29
  do.
• 10:30
  We
• 10:30
  are
• 10:30
  just
• 10:31
  human
• 10:31
  beings.
• 10:32
  And
• 10:32
  if
• 10:32
  you
• 10:32
  are
• 10:32
  like
• 10:33
  me
• 10:33
  with
• 10:34
  a
• 10:34
  couple
• 10:34
  of
• 10:34
  snatched
• 10:35
  hours
• 10:35
  each
• 10:35
  day
• 10:36
  to
• 10:36
  build
• 10:36
  your
• 10:36
  business,
• 10:38
  then
• 10:38
  that's
• 10:38
  what
• 10:38
  you
• 10:38
  have
• 10:39
  right
• 10:39
  now.
• 10:40
  And
• 10:40
  make
• 10:40
  the
• 10:40
  most
• 10:41
  of
• 10:41
  it.
• 10:42
  I
• 10:42
  hope
• 10:43
  this
• 10:43
  helped
• 10:43
  you
• 10:44
  and
• 10:44
  inspired
• 10:44
  you
• 10:45
  today
• 10:45
  that
• 10:46
  what
• 10:46
  you
• 10:46
  want
• 10:46
  is
• 10:47
  possible.
• 10:47
  Find
• 10:48
  evidence
• 10:48
  for
• 10:49
  that
• 10:49
  fact.
• 10:50
  And
• 10:50
  like
• 10:51
  I
• 10:51
  say
• 10:51
  at
• 10:51
  the
• 10:51
  end
• 10:51
  of
• 10:52
  every
• 10:52
  episode,
• 10:53
  trust
• 10:53
  yourself.
• 10:54
  Believe
• 10:54
  in
• 10:54
  yourself,
• 10:55
  and
• 10:56
  be
• 10:56
  the
• 10:56
  wise
• 10:56
  gardener
• 10:57
  who
• 10:57
  keeps
• 10:57
  on
• 10:57
  watering
• 10:58
  the
• 10:58
  seed.
• 10:59
  Microphone (Samson Q2U Microphone): Thank
• 11:00
  Microphone (Samson Q2U Microphone): you
• 11:00
  Microphone (Samson Q2U Microphone): so
• 11:00
  Microphone (Samson Q2U Microphone): much
• 11:00
  Microphone (Samson Q2U Microphone): for
• 11:00
  Microphone (Samson Q2U Microphone): listening
• 11:01
  Microphone (Samson Q2U Microphone): to
• 11:01
  Microphone (Samson Q2U Microphone): this
• 11:01
  Microphone (Samson Q2U Microphone): episode
• 11:02
  Microphone (Samson Q2U Microphone): of
• 11:02
  Microphone (Samson Q2U Microphone): Women
• 11:02
  Microphone (Samson Q2U Microphone): in
• 11:02
  Microphone (Samson Q2U Microphone): the
• 11:03
  Microphone (Samson Q2U Microphone): Coaching
• 11:03
  Microphone (Samson Q2U Microphone): Arena.
• 11:04
  Microphone (Samson Q2U Microphone): I
• 11:04
  Microphone (Samson Q2U Microphone): have
• 11:05
  Microphone (Samson Q2U Microphone): a
• 11:05
  Microphone (Samson Q2U Microphone): mess
• 11:05
  Microphone (Samson Q2U Microphone): of
• 11:05
  Microphone (Samson Q2U Microphone): free
• 11:06
  Microphone (Samson Q2U Microphone): resources
• 11:07
  Microphone (Samson Q2U Microphone): on
• 11:07
  Microphone (Samson Q2U Microphone): my
• 11:07
  Microphone (Samson Q2U Microphone): website
• 11:08
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 11:11
  Microphone (Samson Q2U Microphone): That's
• 11:11
  Microphone (Samson Q2U Microphone): Joanna
• 11:12
  Microphone (Samson Q2U Microphone): with
• 11:12
  Microphone (Samson Q2U Microphone): an
• 11:12
  Microphone (Samson Q2U Microphone): A
• 11:12
  Microphone (Samson Q2U Microphone): and
• 11:13
  Microphone (Samson Q2U Microphone): Lott
• 11:13
  Microphone (Samson Q2U Microphone): with
• 11:13
  Microphone (Samson Q2U Microphone): two
• 11:13
  Microphone (Samson Q2U Microphone): T's.
• 11:14
  Microphone (Samson Q2U Microphone): joannalottcoaching.com.
• 11:17
  Microphone (Samson Q2U Microphone): And
• 11:17
  Microphone (Samson Q2U Microphone): I'll
• 11:17
  Microphone (Samson Q2U Microphone): also
• 11:18
  Microphone (Samson Q2U Microphone): put
• 11:18
  Microphone (Samson Q2U Microphone): links
• 11:18
  Microphone (Samson Q2U Microphone): in
• 11:18
  Microphone (Samson Q2U Microphone): the
• 11:18
  Microphone (Samson Q2U Microphone): show
• 11:19
  Microphone (Samson Q2U Microphone): notes.
• 11:20
  Microphone (Samson Q2U Microphone): Let
• 11:21
  Microphone (Samson Q2U Microphone): me
• 11:21
  Microphone (Samson Q2U Microphone): know
• 11:21
  Microphone (Samson Q2U Microphone): if
• 11:21
  Microphone (Samson Q2U Microphone): you
• 11:21
  Microphone (Samson Q2U Microphone): found
• 11:22
  Microphone (Samson Q2U Microphone): this
• 11:22
  Microphone (Samson Q2U Microphone): episode
• 11:22
  Microphone (Samson Q2U Microphone): useful.
• 11:23
  Microphone (Samson Q2U Microphone): Share
• 11:23
  Microphone (Samson Q2U Microphone): it
• 11:24
  Microphone (Samson Q2U Microphone): with
• 11:24
  Microphone (Samson Q2U Microphone): a
• 11:24
  Microphone (Samson Q2U Microphone): friend
• 11:24
  Microphone (Samson Q2U Microphone): and
• 11:25
  Microphone (Samson Q2U Microphone): leave
• 11:25
  Microphone (Samson Q2U Microphone): me
• 11:25
  Microphone (Samson Q2U Microphone): a
• 11:25
  Microphone (Samson Q2U Microphone): review,
• 11:26
  Microphone (Samson Q2U Microphone): and
• 11:26
  Microphone (Samson Q2U Microphone): I
• 11:26
  Microphone (Samson Q2U Microphone): will
• 11:26
  Microphone (Samson Q2U Microphone): personally
• 11:27
  Microphone (Samson Q2U Microphone): thank
• 11:27
  Microphone (Samson Q2U Microphone): you
• 11:28
  Microphone (Samson Q2U Microphone): for
• 11:28
  Microphone (Samson Q2U Microphone): that.
• 11:29
  Microphone (Samson Q2U Microphone): Remember
• 11:30
  Microphone (Samson Q2U Microphone): to
• 11:30
  Microphone (Samson Q2U Microphone): trust
• 11:30
  Microphone (Samson Q2U Microphone): yourself,
• 11:31
  Microphone (Samson Q2U Microphone): believe
• 11:31
  Microphone (Samson Q2U Microphone): in
• 11:31
  Microphone (Samson Q2U Microphone): yourself
• 11:32
  Microphone (Samson Q2U Microphone): and
• 11:32
  Microphone (Samson Q2U Microphone): be
• 11:32
  Microphone (Samson Q2U Microphone): the
• 11:33
  Microphone (Samson Q2U Microphone): wise
• 11:33
  Microphone (Samson Q2U Microphone): Gardner
• 11:33
  Microphone (Samson Q2U Microphone): who
• 11:34
  Microphone (Samson Q2U Microphone): keeps
• 11:34
  Microphone (Samson Q2U Microphone): on
• 11:34
  Microphone (Samson Q2U Microphone): watering
• 11:35
  Microphone (Samson Q2U Microphone): the
• 11:35
  Microphone (Samson Q2U Microphone): seed.
• 11:36
  Microphone (Samson Q2U Microphone): Get
• 11:36
  Microphone (Samson Q2U Microphone): into
• 11:36
  Microphone (Samson Q2U Microphone): the
• 11:36
  Microphone (Samson Q2U Microphone): arena
• 11:37
  Microphone (Samson Q2U Microphone): dare,
• 11:37
  Microphone (Samson Q2U Microphone): greatly
• 11:38
  Microphone (Samson Q2U Microphone): and
• 11:38
  Microphone (Samson Q2U Microphone): try.