Latest / Mortgage Marketing Radio / How to Reactivate Dormant Buyers and Eliminate Bad Debt for Past Clients

Transcript

How to Reactivate Dormant Buyers and Eliminate Bad Debt for Past Clients · Mortgage Marketing Radio

• 0:00
  In today's highly competitive mortgage industry, building profitable relationships with
• 0:04
  the real estate agents is essential for success.
• 0:06
  However, finding effective ways to secure agent relationships can be a challenge.
• 0:11
  With so many mortgage loan originators vying for the attention of real estate agents, it
• 0:15
  can be difficult to stand out and establish meaningful connections.
• 0:20
  Our new case study featuring loan officer Chris Cogill is a must-read.
• 0:25
  Chris has closed a remarkable 36 million in funded loans from agent referrals.
• 0:31
  And in this case study, he shares his proven strategies for building strong relationships
• 0:34
  with real estate agents and leveraging those relationships to drive more business.
• 0:39
  To get your hands on this resource, head over to LOKestudy.com and download your free copy
• 0:45
  of the case study today.
• 0:47
  You'll find actionable insights and practical tips that Chris used to close 36 million
• 0:52
  in funded loans from agent referrals and how you can, too.
• 0:56
  Don't miss out.
• 0:57
  Go check it out right now, visit LOKestudy.com and download your free copy today.
• 1:03
  Hey, hey, listeners, what's up, Jeff Zimffer.
• 1:11
  Welcome to this episode of the Mortgage Marketing Radio podcast.
• 1:14
  Thrilled that you're tuning in and listening.
• 1:16
  So here we are.
• 1:17
  It is February 9th.
• 1:20
  We are cranking through.
• 1:21
  We feel like this year is already off to a fast pace.
• 1:23
  I know I do.
• 1:24
  I'm feeling a little bit overwhelmed, feeling that it's been more challenging to coordinate
• 1:31
  and schedule podcast guests.
• 1:35
  So by the way, always reaching out to the audience if you know of a good guest that we should
• 1:37
  feature.
• 1:38
  Let me know.
• 1:39
  I've got some pretty cool people coming your way.
• 1:42
  It just takes, you know, when you go higher, when you reach higher, it takes longer to
• 1:45
  get on people's calendars.
• 1:48
  And so some of those good interviews are coming your way very shortly.
• 1:51
  But today you get just me.
• 1:53
  But if you want to make a suggestion on who we should have on the podcast, hey, jump
• 1:55
  into the Facebook group, go to Facebook, you type in Mortgage Marketing Radio podcast
• 1:59
  and that's where you can make a suggestion.
• 2:01
  I love to see your input there.
• 2:04
  All right.
• 2:05
  So also you may have heard on the past couple of episodes, I've been testing out this new
• 2:08
  feature, which is called Ask Jeff Anything, which is you can leave a audio message for
• 2:14
  me a question to ask me anything.
• 2:16
  You can do that over at AskGEOFF, AskGefAnything.com, do it from a mobile device, just go ahead and
• 2:22
  go there.
• 2:23
  We'll link it up in the show notes also, and what you do is just tap it and leave me a
• 2:28
  question.
• 2:29
  I think it's about a, you get about two minutes to leave it.
• 2:31
  So don't get worried, right?
• 2:33
  Get right to the chase of what the question is you want to ask.
• 2:36
  And right now, what I want to do is I want to share a couple of the questions that have
• 2:40
  been presented to me, because remember, what I'm going to do is for every question I get,
• 2:46
  we're going to throw those into a contest and every month somebody's going to win a swag
• 2:50
  box, right?
• 2:51
  And I'm going to choose somebody who had the best question, the most thoughtful question,
• 2:55
  right?
• 2:57
  And right now, by the way, because it's a little slow going with you people leaving me
• 3:00
  questions, I'm just going to share a couple of questions.
• 3:03
  Here's the thing.
• 3:04
  See if you can do better than these questions, all right?
• 3:06
  So I'm going to start with Natalia Mann, Natalia left me a question, and Natalia is recently
• 3:12
  just opening her own mortgage brokerage shop, so kudos, congratulations to you.
• 3:16
  But Natalia asks me the classic timeless question for someone who's not tech savvy.
• 3:24
  What is the best CRM?
• 3:31
  You know, not the easiest question to answer without actually speaking to you and understanding
• 3:35
  a little bit more about where you're at in your business growth wise, who do you have
• 3:40
  on your team, your setup, your processes, and things like that, what your budget is.
• 3:45
  But you said the one thing, and that is not tech savvy.
• 3:48
  And so there is a short list of CRMs, but when somebody says not tech savvy, I immediately
• 3:55
  tend to remove certain, certain CRM solutions from that.
• 4:00
  And I'm always at the risk of getting somebody pushing back on me, getting hate mail, you
• 4:06
  know, whatever the case is saying, hey, well, I use this in such CRM, and I'm not tech,
• 4:10
  look, this is based on the context that I have, with the information that I have.
• 4:13
  So I'm going to give you two suggestions.
• 4:16
  Oh, by the way, she also said she implemented flowify already, which is awesome, smart
• 4:21
  move for you, flowify to really streamline the loan process there.
• 4:28
  And of course, that integrates to most if not all of the CRMs, and I did two episodes
• 4:33
  with flowify over the years now, this being our sixth year of the podcast, so thank you
• 4:39
  for being here.
• 4:41
  But here's my answer, two that I wrote down immediately based on not tech savvy, she's
• 4:45
  using the flowify, be in touch and whiteboard.
• 4:51
  And maybe if you're listening, that's one of your CRMs, great, if not, I'm sorry.
• 4:55
  That doesn't mean there aren't other CRMs that are good for non-tech savvy people.
• 4:59
  That means those are the two that are most top of mind, no pun intended, I know that's
• 5:05
  another CRM out there that if you want to get started quick and easy, and the process
• 5:10
  for you onboarding and ramping up in from what I understand in my experience is pretty
• 5:14
  quick and simple.
• 5:15
  So hopefully that answers your question.
• 5:17
  All right, so by the way, get your question submitted to me, ask Jeff, G-E-O-F-F, ask
• 5:23
  Jeff anything, there's a link in the show notes.
• 5:25
  If you're on your mobile, just tap the show notes, be taken right to the page, tap, leave
• 5:29
  me a message, and we'll go from there, and you just might get featured and add it into
• 5:34
  the monthly contest to get an awesome swag box, a private call with me, and all that good
• 5:38
  stuff.
• 5:39
  Okay, so what are we talking about in this episode?
• 5:41
  So I was thinking about what content do I bring to you today, and when it's just me,
• 5:45
  and how can I maybe do a little bit of a coaching session?
• 5:47
  So this is back to you in the private Facebook group over at Facebook, the mortgage marketing
• 5:51
  radio podcast group.
• 5:52
  So if you're looking for it, you look for mortgage marketing radio podcast on Facebook.
• 5:56
  I posted in there yesterday the recent survey by Fannie Mae, the title of which the thrill
• 6:04
  is gone.
• 6:05
  The share of Americans who say it's a good time to buy a home, hits it all time low.
• 6:13
  And I thought we would unpack this a little bit because, I mean, look at, first of all,
• 6:18
  it's smart if we look at things as how they are, not as how we wish they were, right?
• 6:27
  And let's face it, we are in a market of hyper low inventory, high demand, still very
• 6:37
  low interest rates, although most people under 40 wouldn't know that.
• 6:45
  And what do we do?
• 6:47
  We've got all this pent up demand, brown prices are skyrocketing, double digit growth year
• 6:53
  after year after year.
• 6:54
  So we're running into this, you know, an affordability issue for sure, right?
• 7:00
  And so I talked about this in the podcast group on Facebook, and we had a nice dialogue
• 7:06
  in there.
• 7:07
  By the way, I want to give a shout out to Tim Fox for engaging.
• 7:10
  Let's keep the conversation going over there in the Facebook group.
• 7:15
  But look, the Fannie Mae Home Purchase Sentiment Index, that's actually a thing.
• 7:21
  The HPSI decreased 2.4 points in January.
• 7:27
  It's lowest level since May of 2020 as affordability constraints continue to weigh on the housing
• 7:33
  market.
• 7:35
  Four of the index's six components decreased.
• 7:38
  So four of six areas of sentiment, right, have decreased month over month.
• 7:48
  And in January, a survey record low of 25% of respondents reported that it's a good
• 7:54
  time to buy home.
• 7:56
  So what that's saying is 25% of people surveyed said it's a good time to buy a home.
• 8:04
  This is 69% of consumers reported that it's a good time to sell.
• 8:11
  So you know, how do we address this, right?
• 8:16
  And especially when we talk about the younger buyers, millennials, right, younger buyers
• 8:20
  are growing increasingly pessimistic about home buying conditions.
• 8:25
  Look at this further stat here of respondents aged 18 to 34, and I know let's just wipe
• 8:30
  out the 18 year olds.
• 8:32
  Anyway, the point is this 15% of them think it's a good time to buy 83% believe it's a bad
• 8:37
  time to buy.
• 8:38
  It's a matter of fact, this is broken down here.
• 8:40
  If I get further, if I click on this, I know you guys can't see this, but hey, in the
• 8:45
  green section here, we're trying to think, what are we seeing here?
• 8:49
  If I can see the green, it's pretty high.
• 8:52
  It's pretty high for people age 35 to 44.
• 8:56
  What percentage of people think it's a good time to buy?
• 8:59
  Hmm, wow.
• 9:04
  Roughly the same.
• 9:05
  Let's just call it 15 to 20% or less.
• 9:08
  So small segment of the market.
• 9:09
  All right.
• 9:10
  So all this wonderful buildup.
• 9:11
  What am I talking about?
• 9:12
  I'm talking about how do you respond?
• 9:18
  How do you pivot?
• 9:22
  How do you show up?
• 9:23
  Are you going to keep talking about interest rates are low?
• 9:28
  Or are you going to shift the conversation to understanding how buying a home is part
• 9:39
  of your total wealth building strategy, part of your tax advantageous strategy?
• 9:49
  And I know some of you listening right now already do this, whether it's using tools
• 9:53
  like MBS Highway or mortgage coach, but I think more than ever as it's gotten more challenging
• 10:00
  to motivate convinced people, especially with all the media out there, how do you get people
• 10:09
  to be confident and active in purchasing a home, especially if you've got, now how many
• 10:13
  of you listening right now have got buyers that are tired, buyer fatigue, people who've
• 10:18
  tried to submit offers, multiple offers, and they didn't get accepted, right?
• 10:23
  I think all of you do.
• 10:27
  Once again, the question is, how do you respond?
• 10:29
  How do you show up?
• 10:30
  I think of, you know, people like Denise Donahue, the mortgage nerd.
• 10:36
  I think of people like JB, loans by JB Justin Brown on Instagram, who are once again, you've
• 10:47
  heard me say it, leading with education.
• 10:52
  I think of Menwin, who's doing some great videos on Instagram as well, leading with education,
• 10:58
  demonstrating, not telling by the way, not saying, you know, hey, home buying, you know,
• 11:05
  people who want a home have far greater wealth than people who rent.
• 11:07
  Okay, it's, you know, it's one thing to tell it's another thing to show.
• 11:11
  And by show, I mean charts, graphs, figures, numbers, statistics, visually, not the spoken
• 11:20
  word, right?
• 11:21
  Because if you heard the last episode we had with Debra Bird, right, I remember her saying
• 11:26
  that talk is cheap, show me.
• 11:32
  If you truly believe that buying a home is a great financial investment for the right person
• 11:38
  at the right time, then demonstrate that.
• 11:41
  And if you're wondering like, what do I, how do I, what do I say on social media?
• 11:46
  What do I post?
• 11:47
  Maybe you've asked yourselves that question before.
• 11:51
  This is your opportunity to show up differently.
• 11:58
  If you're investing in the tools like an MBS highway or mortgage coach, they've got
• 12:02
  the tools in there for you to use as a matter of fact, on our private call, our weekly mortgage
• 12:07
  marketing pro members call, we walked through one of our members, Carrie Cobb, what's up,
• 12:12
  shout out, we walked through.
• 12:17
  This scenario, and I know other of our members use these tools as well to help people understand
• 12:30
  in a visual way, which creates better understanding and clarity around a complex topic of, right,
• 12:39
  sometimes buying a home and helps them better understand why this makes sense financially
• 12:45
  to buy home.
• 12:46
  And when the larger percentage of people are saying, it's not a good time, well, why?
• 12:55
  Why is it not a good time?
• 12:58
  Is that because prices are high?
• 13:00
  Okay.
• 13:01
  Well, let's then now look at the forecast for your area, and by the way, there's a variety
• 13:05
  of ways to do that.
• 13:06
  MBS highway, of course, provides a means to do that through their tool, which allows you
• 13:11
  to do look at future appreciation rates and things like that and build those into a cost
• 13:17
  of waiting and analysis, a rent versus zone analysis.
• 13:20
  So if you're not using tools like that, if you're just simply talking, well, that's one
• 13:26
  part of it.
• 13:27
  And I don't know how skilled you are at talking, at, you know, convincing people based on
• 13:32
  your words alone that now's still a good time to buy.
• 13:36
  But if you can actually show people a compelling future of the cost of waiting, of the bid-over
• 13:42
  ask based on future appreciation using actual real data, well, then that becomes much more
• 13:49
  convincing, right?
• 13:53
  And where does that strategy, mortgage strategy, mortgage planning, using buying a home as
• 14:03
  part of your wealth building, are you including that in your conversations right now?
• 14:12
  And coming out of the huge refi boom that we had, you probably haven't been, or maybe
• 14:18
  you haven't exercised those muscles in a while, and your muscles might be a little weak.
• 14:25
  And so it's going to get harder, right?
• 14:31
  People are going to get fatigued, get tired.
• 14:33
  How many of you listening right now have buyers who took a time out in the last six months
• 14:39
  or a year?
• 14:41
  Took a time out, said, you know what, I just need a break, too competitive, I don't even
• 14:46
  know if it's a good time to buy.
• 14:50
  And if you've got those prospects leads, people you know at some level that you've had
• 14:55
  a conversation with the past, in the past you did a pre-qual, a pre-approval, and they
• 14:59
  were just like, you know what, I need a time out.
• 15:04
  What would happen if you actually reached back out to those people and decided to do a
• 15:08
  cost of waiting analysis?
• 15:15
  You could do it over a video email, you could do it by calling them, or probably the two
• 15:22
  that I would look to doing first, texting, eh, easy to blow that off.
• 15:28
  Like World, send them a video, hey what's up Jeff, this is Frank from ABC Morgan, I know
• 15:33
  we talked, you know, six months ago and you were looking to buy a house but got a little
• 15:37
  tired, got a couple of offers shot down, totally get it, and you know, it's part of my commitment
• 15:42
  though to stay in touch with all, you know, my sphere of influence, right, past clients,
• 15:47
  people I've spoken with who, you know, to gauge their interest in possibly looking at the
• 15:52
  market again.
• 15:53
  And what I'd like to do is, by the way, here's what you can do.
• 15:56
  I just had this idea pop in my head.
• 16:01
  What if you sent an unsolicited cost of waiting analysis or rent versus buy analysis to all
• 16:10
  the people you've spoken to in the past that had the ability to purchase a house and did
• 16:16
  have the desire but got tired, got fatigued, had multiple offers turned down and they just
• 16:20
  said, you know what, I need a time out.
• 16:24
  What if you sent a video to them doing a screen share, showing them a cost of waiting analysis
• 16:28
  or rent versus own analysis.
• 16:31
  And even with the situation of the market, you know, being a low inventory high demand
• 16:40
  and this home buyer sentiment study from Fannie Mae that's showing that, right, that the
• 16:46
  disparity of people feeling like now's a good time to buy, right, it's at a record low.
• 16:51
  It's been since 2020.
• 16:54
  So you're dealing with the psychological factors of they are buyer fatigue, they're wondering
• 17:01
  if they even should buy.
• 17:04
  And what's going to convince them to move forward?
• 17:06
  What's going to get them off the fence?
• 17:09
  You, you being a mortgage professional, being a mortgage advisor, articulating to them
• 17:16
  that yes, you, it might be difficult, yes, you might be fatigued.
• 17:23
  Maybe there's a growing sentiment that it's not a good time to buy but what I've done
• 17:28
  is I put together this scenario for you that shows you the cost of waiting or the cost
• 17:34
  of rent versus own knowing that rents are going up, going to continue to go up, etc, etc.
• 17:41
  And you just decided to do one of those a day.
• 17:43
  Do one cost of waiting or rent versus own screen record with you sending it to one person
• 17:51
  a day who you've worked with in the past.
• 17:55
  Their offers didn't get accepted, they got buyer fatigue and you send one a day.
• 18:01
  I know this works.
• 18:03
  I've talked to other people that it works for and I know it works on the real estate side
• 18:07
  as well to give you that comparison.
• 18:09
  I know of an agent and I've now been coaching other agents on this unsolicited CMA.
• 18:15
  Yours is an unsolicited cost of waiting rent versus own.
• 18:20
  They didn't ask for it, you're not calling up and asking them for permission, you're sending
• 18:24
  it in an email with a video, right, like a bomb, bomb type video, doing a screen record
• 18:30
  showing them the cost of waiting analysis, using a tool like MBS highway or mortgage
• 18:34
  coach, ideally or whatever tool it is you use, but you've got to give them the visual
• 18:39
  aspect of that, the numbers and carry that out over a 10, 5, 10, 20 year window because
• 18:46
  it's only that that's going to, I think, help them, you know, people buy emotionally and
• 18:53
  they back it up with logic.
• 18:55
  And if you can demonstrate to them, this is what the cost of waiting is, yes, even in
• 18:59
  the market that's low inventory, that's a tough market, yes, even when the buyer sentiment
• 19:04
  is, it's, quote, not a good time to buy.
• 19:07
  And if you do that one a day, five a week for a month, 20 in a month and you get two
• 19:15
  who get reactivated, get back out there in the market, is that worth it?
• 19:24
  And not just the now business, but what about the six months from now, a year from now,
• 19:29
  what about when inventory hopefully does open up a little bit, right?
• 19:35
  So that's tip number one for today.
• 19:36
  Oh, by the way, before I get, before I forget that, why does it make sense to do this and
• 19:41
  provide the financial information, right, the compelling reasons of the cost of waiting
• 19:47
  and looking at how buying a home fits into your overall wealth building proposition?
• 19:52
  Well, if we're talking about first time home buyers, let's say, right?
• 19:56
  First of all, we know that the appetite for millennials, first time home buyers, that
• 20:00
  bracket in millennials are getting older, right?
• 20:02
  They're like 40 now, some of them, 90% of them said they want to buy a home.
• 20:10
  And a large percentage of them understand that it's a good investment for their overall
• 20:19
  financial future.
• 20:23
  I'm looking at a study right here from ThousandWat Consulting.
• 20:26
  What is the primary reason you want to own a home?
• 20:28
  Financial reasons, buying a home is a good investment and builds wealth, 47%, emotional
• 20:33
  lifestyle reasons, pride of ownership, a place for me and my family to call home, 50%.
• 20:41
  So give them the piece that you can, which is the financial reasons, buying a home is a
• 20:45
  good investment.
• 20:47
  Those are the logical reasons, the emotional reasons they have already, which I just stated.
• 20:54
  As I said, one a day, by the way, this survey, when do you want to buy a home?
• 21:03
  One to three years, 46%, ASAP, 30%.
• 21:08
  Go back to the people that you did a pre-approval pre-qualify for six months, 12 months ago and
• 21:12
  do that.
• 21:13
  Okay.
• 21:14
  And then, secondly, don't forget, how do we keep our volume up?
• 21:18
  I talked about this, by the way, I had the great privilege of speaking with one of my dear
• 21:23
  friends and top producers in the business, Michelle Otto, Michelle out of Colorado, $100
• 21:28
  million producer.
• 21:29
  If you're listening, she's been on the podcast before.
• 21:31
  She's also a member in our private coaching group, mortgagemarketing.pro.
• 21:35
  If you want to check that out, you can go watch our brief video, mortgagemarketing.pro.
• 21:39
  Anyway, Michelle and I were talking and we were talking about the conversation of how
• 21:43
  do we, you want to make the same money you made last year, right?
• 21:47
  We had the ReFi boom, you made a good chunk of money, a lot of money, but obviously,
• 21:51
  ReFi's are tapering off.
• 21:53
  Well, she brought to the conversation the opposite side of the equation, which is, yes, as
• 21:58
  a whole, maybe, ReFi's are down, but look, if you want to keep your volume up in terms
• 22:01
  of your production, your units, don't make the mistake of saying no to ReFi's based on
• 22:09
  rate.
• 22:10
  I know you guys have heard this before.
• 22:11
  If you're follower of Barry Habey, but all like, I am, you understand this strategy,
• 22:14
  but sometimes you need a reminder, and that is this, debt consolidation.
• 22:20
  One of the things that you should be doing is reaching that out to your past client
• 22:24
  database, right, who closed a loan of ReFi 12 months or more ago, let's say, right?
• 22:31
  Some of them, six months, it might make sense based on appreciation rates and things
• 22:34
  like that, just as a check-in.
• 22:35
  But if you're not doing the annual financial planning reviews, stop, hang up, and go make
• 22:44
  five calls right now and do it.
• 22:47
  Because that strategy has been around for 30 years, right?
• 22:51
  And that's the way you continue to keep your volume at the same levels you've done during
• 22:55
  the ReFi boom, is you go find the people who need debt consolidation or who need access
• 22:59
  to cash, because we have had record appreciations, people have record equity, but a lot of people
• 23:05
  racked up some serious debt, too, whether that's bad debt, credit cards, cars, and things
• 23:10
  like that, paying for college, et cetera.
• 23:14
  And you as the mortgage advisor, right, let's have the conversation about restructuring
• 23:19
  bad debt for good debt.
• 23:21
  So look, it's on you to get proactive and become more valuable to your clients.
• 23:26
  Again, a video.
• 23:29
  Hey, what's up?
• 23:30
  This is Jeff from ABC Mortgage, hey, it's been 12 months, 24, 36 months, since we last
• 23:35
  checked in on your mortgage, hope things are well.
• 23:38
  Part of my job as a mortgage advisor is to make sure that you're leveraging your biggest
• 23:44
  debt you probably have, which is your house, that you've got the right mortgage for your
• 23:48
  situation.
• 23:49
  And look, sometimes people need to restructure bad debt for good debt.
• 23:54
  I'd love to do a free analysis for you to look at, can we get you in a better position,
• 23:59
  financially, lower your overall cost and expenses, and put you in a better situation in terms
• 24:04
  of your long-term financial plan.
• 24:06
  Something like that, just completely off the top of my head, right?
• 24:09
  Again, could you do one a day?
• 24:11
  Could you do two a week?
• 24:13
  Could you look at your client database and find those clients, those 10, 20, 30 clients
• 24:17
  who you had great rapport with, whom you might guess, probably have some credit card debt
• 24:21
  still?
• 24:25
  Because clearly people aren't going to re-fi for rate anymore, right?
• 24:28
  They're going to re-fi because they need access to cash.
• 24:34
  For various reasons, college, expenses, family-related medical issues, and so forth.
• 24:40
  Maybe it's divorce, maybe it's freeing up, maybe it's paying off that car loan, maybe
• 24:44
  it's paying down those student loans, credit card debts, et cetera, but they've got this
• 24:48
  tremendous asset called equity, where they can reposition that and put themselves in
• 24:53
  a better situation financially.
• 24:54
  Are you making those calls as well?
• 24:57
  That's what I'd like to know.
• 24:59
  Let's keep this conversation going in the Facebook group, jump over to Facebook, type
• 25:02
  in mortgage marketing radio, and don't forget, you can ask me anything, and then go to
• 25:05
  ask Jeff anything, G-E-O-F-F, and let's have a conversation.
• 25:10
  I look forward to seeing you on the next one.
• 25:12
  Thanks for tuning in, and by the way, if you do want to check out our mortgage marketing
• 25:16
  pro membership, go to mortgagemarketing.pro, check out the short video, and I'll see you
• 25:20
  on the other side.
• 25:21
  Thanks for listening.
• 25:22
  Bye for now.
• 25:23
  Hey, guys, what's up?
• 25:30
  Real quick.
• 25:31
  You've heard about the mortgage marketing pro membership before, and I just want to quickly
• 25:34
  remind you of that.
• 25:35
  You're in a place in your business where you simply need more purchased loans.
• 25:39
  You need to fill your pipeline with purchased business.
• 25:42
  Let's just face it, agents are still a solid pillar of business and sources of purchased
• 25:46
  business for you.
• 25:48
  Well, good news.
• 25:49
  Our mortgage marketing pro membership helps loan officers like you close more loans without
• 25:53
  the hassle of chasing agents or cold calling.
• 25:56
  Done for you, agent classes, expert training videos, a marketing automation platform that
• 26:01
  automates the entire process for you, everything you need to build your personal brand in your
• 26:05
  local market, attract and convert agents into referral partners.
• 26:10
  Plus, done for you proven marketing materials and plug-and-play content to make promoting
• 26:15
  your class, getting agents, butts, and seats, partnering with affiliates, real easy.
• 26:20
  But that's not all.
• 26:21
  You'll also get access to our weekly mastermind calls with top L.O.'s, authors, speakers,
• 26:27
  and coaches to learn the best strategies to grow your business right now in today's market.
• 26:33
  And as an extra bonus for limited time, for all new members, you'll get access to a database
• 26:38
  of 200 agents in your local market that have closed anywhere from eight to 50 transactions
• 26:44
  in the last 12 months, and we'll provide that list uploaded into our platform for you
• 26:49
  so you can get off to a fast start in reaching actually productive agents.
• 26:54
  So what are you waiting for?
• 26:55
  You can check out more at mortgagedmarketing.pro, see more of the success stories there.
• 27:00
  And if you feel compelled to do so, book a call, we'll have a chat, we'll see if it's
• 27:03
  a fit.
• 27:04
  Don't miss out on this opportunity to take your mortgage business to the next level right
• 27:08
  now.
• 27:09
  Head over to mortgagedmarketing.pro.