Why Your Website Is Too Complicated (And How To Fix It)
After building over 200 Shopify stores, Ben Sharf has discovered that nearly every e-commerce brand—whether doing $1 million or $50 million annually—describes their website as a source of frustration rather than growth. In this episode, we explore why complexity has become the norm and exactly how to fix it.
Ben, co-founder of Platter, shares insights from working with brands that have accumulated technical debt through widget overload, deleted apps that leave code behind, and convoluted customer journeys that kill conversions. We dig into his three-part simplification framework, the power of…
The skinny
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