Latest / The Real Estate Agent Playbook / You Can Buy Real Estate Coaching and Still Be Completely Alone

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You Can Buy Real Estate Coaching and Still Be Completely Alone · The Real Estate Agent Playbook

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  I think a lot of real estate agents are surrounded by the wrong people
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  and I don't mean bad people
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  you might absolutely love your broker
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  your closest friend in real estate
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  might be one of your favorite people to spend time with
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  you might follow some agents
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  the most successful agents and coaches in the country
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  but if you are doing five
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  seven or 10 transactions and trying to get to 30
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  I think you need to ask yourself a much more uncomfortable question
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  are the people closest to your business
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  actually the right people for you
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  and what you're trying to do
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  and where you're trying to go
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  because proximity shouldn't happen by accident
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  and simply
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  having access to successful people
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  is not the same thing as having people
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  invested in your success
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  because you can spend $199 a month on coaching
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  you can spend $997 for a lifetime access to somebody's system
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  you can watch every single YouTube video they make
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  and you can still be every bit alone in your business
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  as you were before you bought it
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  that does not mean the information is bad
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  some of it might be incredible
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  but information and support are not the same thing
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  information tells me what somebody else did
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  support helps me figure out what I should do next
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  that distinction matters because most agents I know are not struggling
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  because nobody has ever told them to follow up
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  they know that they should follow up
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  they know they should stay in touch with their database
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  and they also know the conversations that they need to have
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  they know they should communicate better with their clients
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  the difficult part happens when you actually go do those things
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  and reality does not look exactly like the training video
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  you call the lead
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  and they react completely differently than you expected
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  you use the script and it falls flat
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  you launch the listing and nobody comes through the door
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  you finally build that system somebody taught you
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  and three weeks later you realize
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  it does not fit the way that you actually run your own business
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  now what that is the part I care about
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  because buying access to somebody's information
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  does not necessarily mean somebody is there
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  when you get to the hard part
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  sometimes you bought the playbook great
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  now you're standing on the field by yourself
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  trying to figure out why the play is not working
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  and I think that is why agents
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  need to get much more intentional about proximity
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  not just who do I know not even who is successful
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  I wanna know who is close enough to my business
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  to help me think about all those problems
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  and think through them the ones that I'm actually facing
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  and I think agents get this wrong a couple of different directions
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  sometimes we choose proximity based on comfort
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  we stay around the same people because we like them
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  we have been at the same office
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  for years we go to lunch together
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  we complain about the same things
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  maybe the market there's nothing wrong with any of that
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  but friendships and strategic proximity are not the same thing
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  your friend can be an incredible person
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  and still not be the person who is going to challenge you
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  the way you are building your business
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  your broker can care deeply about you
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  and still not have the experience
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  with that exact problem you need to solve
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  that does not mean you get rid of those relationships
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  it means
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  you stop expecting every relationship to serve the same purpose
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  if your goal is 30 transactions or to scale 10 x right
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  I want you to actually
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  look at the people you talk business with the most
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  are they helping you think at the level required to get there
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  that is very different question than do I like these people
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  and then there is the other side of this
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  the person you think you need proximity to is somebody famous
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  the best agent on YouTube
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  the legendary producer in your state
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  the coach with the giant organization
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  the person who has done 5,000 transactions and now sells the blueprint
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  again there may be enormous value there
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  I'm not anti coaching I am not anti course
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  and I have Learned a ton from people who were further ahead than me
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  but I think we have to stop confusing expertise with investment
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  somebody can be incredibly knowledgeable and still know
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  absolutely nothing about your business
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  they do not know why your last 3 appointments did not convert
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  they do not know that you have 15 people sitting in your database
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  with no real follow up process
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  and they do not know the seller conversation you are avoiding
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  right here right now
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  they might give you a phenomenal strategy
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  but what happens when you go try it and it does not work
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  is there another conversation
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  can you bring the problem back
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  can somebody look at what actually happened with you
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  in that specific scenario
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  or did you simply buy access to their information
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  that is the distinction
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  proximity is not access to someone's information
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  proximity is access to people who are invested in what happens
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  after you use it I want people around me who care what happens next
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  and I think that is especially important in real estate
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  because their business changes so quickly
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  I personally
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  put a lot of value on being around people who are still in the fight
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  they're still talking to sellers
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  they're still dealing with buyers
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  they're still watching transactions go sideways
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  they're having the price conversation
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  when the seller does not want to hear it
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  they're still figuring out what works in the market
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  we are actually operating in
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  that does not mean somebody who is no longer actively producing
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  has nothing valuable to teach me
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  of course they do some of the best real estate coaches
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  never sold real estate but experience matters
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  perspective matters and wisdom also matters
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  but I do not want my entire strategy for today's business
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  coming from somebody's
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  whose experience is completely removed from today's market
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  I want a mix I want experience
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  but I also want the current reps
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  I want people who understand what it feels like right now
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  and here's the other thing
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  the best person in the industry
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  is not automatically the best person for your business
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  if you are trying to go from seven deals to 30
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  the person doing 500 transactions may have amazing great ideas for you
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  but so might the agent who went from 8 to 28 over the last two years
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  in fact
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  that person may remember the exact problems you were dealing with
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  with much more clarity because they just lived through them
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  maybe they remember what it felt like
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  when the database was still messy
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  maybe they
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  remember having enough transactions
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  to justify every piece of leverage they wanted
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  and maybe they remember trying to figure out
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  which lead source to trust
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  that experience can be incredibly relevant
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  so I'm not asking who is the biggest
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  I am asking who is right for the problem
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  I am trying to solve in my business today
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  that is intentional proximity
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  and that brings me back to this idea of doing real estate alone
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  because I think independence gets confused with isolation
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  you absolutely should own your own business
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  you should make your own decisions and be the boss
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  you should take responsibility for the outcome or outcomes
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  but none of that requires you to solve every problem
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  inside your own head I'm still a producer
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  I am still in the business
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  and one of the reasons I value having other people around me
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  is because I know I do not have every answer
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  I do not want to have every answer
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  if somebody else has already solved the thing I'm dealing with
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  I wanna know what they Learned
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  if I'm thinking about something incorrectly
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  I want somebody willing to tell me
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  call me out right
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  let's go if I'm making a bigger problem
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  then it actually is
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  sometimes I just need somebody who has seen it before say yeah
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  this happens here's what I would do
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  or look at
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  that can completely change the way you approach the situation
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  because isolation makes the problem feel much bigger
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  you start thinking
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  your listing is the only listing that has ever sat for 40 days
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  you think
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  you are the only agent whose lead source suddenly stopped working
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  you think everybody else has this business figured out
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  and somehow you are the one person struggling
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  then you actually talk to other people doing the work and realize
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  oh they're dealing with this too
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  now we can solve that and that is the kind of support
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  I think is missing from a lot of traditional coaching
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  again I'm not saying coaching is bad
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  I'm saying there's a big difference between somebody
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  teaching you what they did
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  and somebody staying in the conversation
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  while you figure out what works for you
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  I do not just want someone's secrets
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  I want people in the fight with me
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  because your market is different
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  your personality is different
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  your database is different
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  your strengths are also different
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  your weaknesses also different
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  even if the principle is right
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  the execution may have to change
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  and the real growth usually happens in that adjustment
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  you try something it does not work exactly the way you hoped
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  so what did we learn where did it break
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  do we need to change the approach or do we just need more reps
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  maybe the strategy is right and your execution needs work
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  maybe your execution is fine and the strategy does not fit you
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  that is where having the right people around you becomes so valuable
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  the conversation does not end because the course is over
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  you come back you work through it
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  you talk about what happened
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  you adjust then you go again
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  that is what I want the environment around my business to feel like
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  100% and that is what we are trying to build inside Carbon Collective
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  I'm not going to sit here and tell every
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  single thing we have is the best thing in the industry
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  it's not but I'm also not going to tell you
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  joining Carbon Collective automatically changes your business
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  it certainly doesn't you still have to show up
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  you still have to execute
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  you still have to ask the question
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  you still have to be willing to hear an answer you might not like
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  and you have to actually go do something with it
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  what I care about is what happens after you do
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  if it works bring it back
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  now somebody else can learn from it
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  now you're the coach
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  if it fails bring that back too
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  let's figure out why the point is not that one
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  self appointed expert sits at the front of the room
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  and tells everybody here's how I did it
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  now go copy me the point is that you have people around you
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  with different experiences
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  different strengths
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  and different perspectives who are all still trying to get better
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  and they care whether that you get better too
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  that is a very different relationship
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  and I think this is especially
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  important for the five to 10 deal agents
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  but it's certainly not beyond the person trying to go from 30 to 50
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  because I do not believe most five deal agents are five deals
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  away from finally finding the right information
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  most of them already know a lot
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  the gap is much more likely between knowing and consistently doing
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  it is all execution 100%
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  and execution gets easier when you have people around you
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  who know what you are trying to accomplish
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  so here's what I would actually do
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  step back and look at your proximity
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  not your Instagram feed
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  not the people you wish you knew in the industry
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  the actual people who influence your business decisions
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  who do you call when you are stuck
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  who do you talk strategy with
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  who challenges you
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  who knows what you are trying to accomplish this year
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  are these people helping pull you toward the business you wanna build
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  or are they simply the people who happen to be nearby
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  that is an honest question
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  and you do not have to stop being friends with anybody
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  because the answer is uncomfortable
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  you just need to become more intentional about adding relationships
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  you are missing
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  because if you are trying to get somewhere you have never been
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  it makes sense to put yourself around people who can help you
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  see what you cannot see yet
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  that is the kind of proximity I care about
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  I do not want access to somebody who has done what I want to do
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  I want proximity to people who actually care whether I get there
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  and if you have been trying to figure all of this out by yourself
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  or if you bought another coaching program
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  and realized
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  you were still sitting alone with the same business problems
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  I want to give you a chance to peek behind the curtain
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  comment pass below
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  and I will send you a link
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  to spend 2 weeks inside Carbon Collective with us
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  do not join because I told you it's great
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  come see whether the room is actually useful to you
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  come to the coaching bring a real problem
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  ask the question meet the people
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  then decide for yourself
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  whether these are the kinds of people you want to be
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  around in your business I'm not asking you to take my word for it
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  come see the room especially right now
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  and on the next video I want to move from philosophy to proof
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  because despite everything happening in the industry right now
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  there are still real estate agents winning
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  not internet gurus
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  not some impossible outlier doing 1,000 transactions
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  normal working agents
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  and I want to look at what they are actually doing differently
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  because this business is harder
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  but people are still finding ways to win in this market
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  the lowest number of transactions in history
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  that is where we're going next
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  and I want to step back and let you know that
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  this video comes from conversations with agents
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  the No. 1 thing inside of communities when surveyed
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  is that agents feel alone
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  they feel lonely they feel like they're on an island
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  that is the most common response when surveys like this are put out
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  not within our community but other communities
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  and the truth is is that agents
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  no matter if you're doing 100 deals
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  10 deals 20 deals
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  at some point in their career
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  they feel alone and I'm here to tell you
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  that 2027 is probably not gonna be much better than 2026
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  if it's not worse if now is the time to step back and say okay
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  can I do this is it really my proximity
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  let's have that conversation
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  comment pass that'll get us rolling
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  you can see what's inside
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  and you can see if this community is something that could work for you
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  as you elevate your goals and your dreams in 2027
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  regardless of what the market does
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  that's what we're here for
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  I can't wait to see on the inside
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  and make sure you check out that next video