Latest / Influencer Confidential / The Million Dollar Creator Mindset: What 7-Figure Influencers Do Differently #261

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The Million Dollar Creator Mindset: What 7-Figure Influencers Do Differently #261 · Influencer Confidential

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  Speaker 1: Welcome to Influencer Confidential by Sidewalker Daily. My name is
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  Speaker 1: Nina Zeta and I will be your host. I love
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  Speaker 1: working with brands and influencers on all things business strategy.
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  Speaker 1: Are you ready to learn what it takes to work
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  Speaker 1: in this influencer industry and see behind the curtain? Well,
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  Speaker 1: let's jump in. I've been giving a lot of thought
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  Speaker 1: to what makes a creator successful and hit a certain
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  Speaker 1: amount of money on brand deals and what doesn't. And
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  Speaker 1: I think a lot of times we think strategies and
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  Speaker 1: things to do, but I was more interested in finding
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  Speaker 1: patterns of successful people, Like, truly, what are the patterns
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  Speaker 1: or what are the things that all of the people
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  Speaker 1: that I know that make over a million dollars a
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  Speaker 1: year in brand deals? Are there similar traits? Are there
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  Speaker 1: similar ways of thinking mindset? Because everyone wants to hack,
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  Speaker 1: everyone wants a growth tip, but so much of it
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  Speaker 1: is up here. I can't stress that enough. So what
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  Speaker 1: I did I actually took note of like the most
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  Speaker 1: successful creators I know again, creators making over a million
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  Speaker 1: dollars a year in brand deals. These are the types
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  Speaker 1: of creators I roll with because these are the people
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  Speaker 1: in my industry and my friends and people who I've
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  Speaker 1: built connections with, and I'm always asking myself like, how
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  Speaker 1: did they get there? How did they get there? In
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  Speaker 1: terms of patterns and personality? And there's also creators that
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  Speaker 1: I'm going to reference in today. I'm not going to
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  Speaker 1: mention their names that are on the path to hit
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  Speaker 1: those figures. They haven't hit them yet, but I know
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  Speaker 1: that they will. And the reason that I know that
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  Speaker 1: they will is because of the traits and the things
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  Speaker 1: that we're going to go over today. The first thing
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  Speaker 1: that I think all successful creators have, especially when they
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  Speaker 1: got started or even now, is that they are afraid,
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  Speaker 1: but they do it anyways. Fear does not go away
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  Speaker 1: with the amount of followers you get. You're just finding
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  Speaker 1: a new fear that's going to be unlocked. Okay, Fear
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  Speaker 1: doesn't go away with the more brand deals you get.
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  Speaker 1: Trust me, you were scared of that two thousand dollars
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  Speaker 1: brand deal. You're going to be scared of that fifty
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  Speaker 1: thousand dollars brand deal or that one hundred thousand dollars
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  Speaker 1: brand deal. The fear doesn't just wisp away the more
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  Speaker 1: money you make. Actually it gets bigger. The stakes are higher.
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  Speaker 1: There is always fear involved. But what I have found
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  Speaker 1: is that the people that are growing, they're scared, but
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  Speaker 1: they do it anyways. They do it while scared. I
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  Speaker 1: just interviewed Sandy from Trying Something New. She is a
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  Speaker 1: million dollar creator. She is someone that was in our
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  Speaker 1: pitching program, she was in my inner circle. She's become
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  Speaker 1: a close friend. I've done retreats with her. All of
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  Speaker 1: the above, And one thing I really have taken from
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  Speaker 1: Sandy and Jimmy from their company is this no Plan
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  Speaker 1: B mentality. They told me very early on in their
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  Speaker 1: creator journey. They got their knuckles tattooed because they never
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  Speaker 1: wanted to go back to a corporate job. And I
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  Speaker 1: remember talking to Jimmy about this concept and he was like,
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  Speaker 1: there is no Plan B. Like it is it. There
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  Speaker 1: is this mentality of like, I will do anything it
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  Speaker 1: takes to get there. You know, there is no plan B.
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  Speaker 1: There is no going back. This is the only way.
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  Speaker 1: And I think unlocking or having that that sort of
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  Speaker 1: mindset shift is very powerful for some creators because it
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  Speaker 1: gives them that momentum and that steam to keep going.
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  Speaker 1: One of the biggest elements I see in my rising
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  Speaker 1: Star creators, the ones that are hitting those ten two
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  Speaker 1: thirty thousand dollars months. Is speed? Speed? Speed? Speed? What
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  Speaker 1: do I mean by speed? Writing back to the email
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  Speaker 1: right away once it comes in, posting the draft same day,
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  Speaker 1: moving fast, not sitting waiting, procrastinating, waiting for the perfect time.
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  Speaker 1: You know, none of that. There is speed. There's this
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  Speaker 1: creator in my program right now. We call her like
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  Speaker 1: speeding Gonzales because she will literally work with a brand
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  Speaker 1: on a three day turnaround, add an extra fee, charge
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  Speaker 1: whatever she needs to, She'll get it done. And so
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  Speaker 1: many of us, myself included, will like, oh my god,
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  Speaker 1: in order to get a brand partnership done, like we
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  Speaker 1: take so much time, so much longer than needed. And
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  Speaker 1: her secret sauce is speed. She's like, no, I'll get
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  Speaker 1: it done. Like if the client needs it ASoP, I'm
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  Speaker 1: gonna figure it out. I'm going to buy the product
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  Speaker 1: myself if I need to, not wait and move. And
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  Speaker 1: I think there's this element of getting things done fast
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  Speaker 1: and swiftly that I'm seeing a lot of successful creators.
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  Speaker 1: Carrie Forward, a big mindset we all need to get
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  Speaker 1: around is everyone wants to be a successful influencer, but
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  Speaker 1: not everyone wants to put in the work, and let's
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  Speaker 1: just call a spade a spade. This is, you know,
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  Speaker 1: for many, an extraordinary life. This is something that is
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  Speaker 1: people's wildest dreams to be able to make money working
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  Speaker 1: with brands, work for themselves, travel the world like not
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  Speaker 1: have a traditional nine to five, build their personal brand.
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  Speaker 1: That is a dream life and that requires dream amounts
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  Speaker 1: of effort. And we've heard this through different podcasts, We've
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  Speaker 1: heard different thought leaders talk about this, but it is true.
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  Speaker 1: You're not going to make an amazing life for yourself
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  Speaker 1: doing the bare minimum, you know. Again, I had Olga
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  Speaker 1: on the podcast recently from the Mini Jetsetter. Olga's on
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  Speaker 1: her way. She is crushing it. This girl comes in
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  Speaker 1: every week with a new win. I mean I can't
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  Speaker 1: even keep up with her wins. But she said something
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  Speaker 1: on the podcast that I loved, and it was the
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  Speaker 1: honesty and transparency about waking up early. I mean, she
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  Speaker 1: is up at five, and not all of us have that.
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  Speaker 1: We don't have what it takes to put in the effort.
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  Speaker 1: She has two young kids, she has a husband, she
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  Speaker 1: has work to do. She's also up at five. You know,
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  Speaker 1: Holso is up at five or four thirty. Chris Jenner.
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  Speaker 1: I joke about that, but it's true. It requires extra hours,
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  Speaker 1: extra work. You're not going to be a millionaire waking
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  Speaker 1: up at eight, working a few hours a day and
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  Speaker 1: then going to bed, especially in the beginning. It's just
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  Speaker 1: not true. It's a false narrative. Extraordinary lives require extraordinary
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  Speaker 1: efforts in order to get to the life that you need.
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  Speaker 1: Now that effort can doesn't have to be forever and
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  Speaker 1: ever and ever, but it is definitely during a point
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  Speaker 1: of your life you got to put in the blood,
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  Speaker 1: sweat and tears. There is an element of sacrifice that
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  Speaker 1: is needed. Sacrifice in so many ways, right, comfort like
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  Speaker 1: waking up early, or maybe financial sacrifice, or potentially time
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  Speaker 1: with family. I mean, these are things that we don't
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  Speaker 1: want to do. That's why it hurts, like we don't
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  Speaker 1: want to give up that special time, you know. I
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  Speaker 1: remember one of the biggest tips that I got from
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  Speaker 1: a creator who is a million dollar creator. She told me,
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  Speaker 1: you know, at the beginning of her career, she shared
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  Speaker 1: a hotel room with four other women. She's like, Nina,
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  Speaker 1: I was a thirty year old woman sharing a hotel
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  Speaker 1: room with four other women so I could go to
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  Speaker 1: this travel conference and I could meet people. That same
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  Speaker 1: lady two years later was making a million in brand deals,
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  Speaker 1: and that just stays with me, Like that sacrifice, like
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  Speaker 1: having to not be there, I think was like our
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  Speaker 1: husband's anniversary because she wanted to be at this conference,
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  Speaker 1: maybe being able to afford, but not wanting to spend
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  Speaker 1: that type of money on her own room, but sacrificing
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  Speaker 1: and staying in a room with others. You know, I
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  Speaker 1: see this time and time again that sacrifice that is needed.
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  Speaker 1: And look where it got her, right, she was putting
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  Speaker 1: herself in the room. Creators don't wait to be invited.
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  Speaker 1: You want to go to a conference and meet brands,
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  Speaker 1: go alone. You cannot wait for others to push you.
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  Speaker 1: You got to push yourself and you got to put
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  Speaker 1: yourself in the room. You got to put yourselves in
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  Speaker 1: these events. You got to do it, even if it's
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  Speaker 1: by yourself, because again, the dream life that you were
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  Speaker 1: waiting for requires this type of effort. In this type
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  Speaker 1: of work, outside of putting themselves in their room, they
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  Speaker 1: are constantly investing in themselves. The people that I brought
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  Speaker 1: onto the podcasts that are not brand side are obviously
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  Speaker 1: my students, My pitching students, my inner circle students. Many
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  Speaker 1: of them like Olga book that thirty day investment with me.
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  Speaker 1: I mean I was in the trenches with her for
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  Speaker 1: thirty days. Did she make her money back? Yes, she
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  Speaker 1: knew this was an investment. So you are constantly investing
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  Speaker 1: in yourself, in knowledge, putting yourself in the right spaces
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  Speaker 1: with the right people, you know, in equipment. Potentially, you
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  Speaker 1: got to invest in yourself. I speak of Olga because
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  Speaker 1: she is, you know, obviously killing it right now in
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  Speaker 1: her space. She came to Creator Wave, you know, a
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  Speaker 1: retreat I did last year. She came by herself. She's
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  Speaker 1: like need I've never gone on a solo trip because
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  Speaker 1: she put herself in the room. She invested in herself
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  Speaker 1: and look at the relationship we've built since. Right. So
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  Speaker 1: you don't know who you're going to meet along the way,
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  Speaker 1: but you need to invest in yourself, especially as a creator.
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  Speaker 1: It is important the same way you would invest in
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  Speaker 1: yourself in any other industry. You gotta have skin in
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  Speaker 1: the game. It needs to hurt. You need to put
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  Speaker 1: yourself in there now. If you're a creator that's ever
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  Speaker 1: wanted to work with us here at Sidewalker Daily, you're
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  Speaker 1: ready to invest in yourself. You want to see how
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  Speaker 1: I can support you in becoming that next million dollar creator.
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  Speaker 1: Go ahead and click the link below to get on
• 8:16
  Speaker 1: a call with our success manager. She will walk you
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  Speaker 1: through the different ways that you can work with me.
• 8:21
  Speaker 1: I am very selective. I want to work with people
• 8:24
  Speaker 1: who are hungry, who are going to be my next testimonial.
• 8:27
  Speaker 1: And if that sounds like you and you're interested in
• 8:30
  Speaker 1: building out your creator biz, go ahead and click that
• 8:32
  Speaker 1: link below so you can talk with her and learn
• 8:34
  Speaker 1: about ways that I can support you. Another big thing
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  Speaker 1: that I have to say with it comes to successful
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  Speaker 1: creators is that they are learning, right, They are learning,
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  Speaker 1: but they're doing. You got to get out of the
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  Speaker 1: learning trap, my friend. You can't keep buying courses and
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  Speaker 1: watching YouTube videos and going on chat and not do.
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  Speaker 1: There has to be a balance between learning and execution.
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  Speaker 1: Learning and execution. You can't get stuck just learning. Can't
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  Speaker 1: just be in the learning trap. You gotta execute, You
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  Speaker 1: gotta do. The most successful people I know just do.
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  Speaker 1: They just execute, even if it's a flop, even if
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  Speaker 1: it's whack, even if it doesn't do well, because you
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  Speaker 1: know what, they don't validate themselves by their numbers. They
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  Speaker 1: know they're in this. There's no plan B. They got
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  Speaker 1: to keep going. They got to keep trekking. They don't
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  Speaker 1: give up if something does bad, right, they don't just Okay, well,
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  Speaker 1: I guess this isn't for me. No, you try and
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  Speaker 1: you figure it out. I think that obviously as an educator,
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  Speaker 1: as an academic myself, we got to learn, but we
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  Speaker 1: got to do. I can't just sit and learn about
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  Speaker 1: how to do a YouTube video. I gotta get up
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  Speaker 1: here and do it right. So you constantly have to
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  Speaker 1: be needling the thread of you know, learning doing, learning, doing,
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  Speaker 1: and so important to reflect because you want to also
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  Speaker 1: reflect on your learnings and on your actions, what worked,
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  Speaker 1: what didn't, and implement your reflections into your new strategies.
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  Speaker 1: I got a text this morning in my WhatsApp group.
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  Speaker 1: Someone was like, one of the best things I learned
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  Speaker 1: about Nina's negotiations she got a free trip. She was
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  Speaker 1: able to make it twenty five hundred bucks. The point
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  Speaker 1: is if you don't ask, you don't get. That's it.
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  Speaker 1: You don't ask, you don't get. So there's this idea
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  Speaker 1: of also understanding that you will miss the shots you
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  Speaker 1: don't take. If you don't ask, you're not going to receive.
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  Speaker 1: Who cares. Worst case they say is no. We talk
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  Speaker 1: so much about the importance of negotiating, advocating for yourself.
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  Speaker 1: Do you think a brand is going to be like, oh, yeah, no,
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  Speaker 1: actually your rate's too low, we should charge more. No,
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  Speaker 1: they're going to be like, yes, they didn't charge enough.
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  Speaker 1: You think anyone is going to tell you to raise
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  Speaker 1: your rates, you have to do that for yourself or
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  Speaker 1: obviously hire me to make you raise your rates. But
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  Speaker 1: the idea here is, you know, no one's going to
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  Speaker 1: tell you to raise your rates. No company is going
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  Speaker 1: to be like, oh yeah, that's way too cheap. It's
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  Speaker 1: not going to happen. So you have to constantly advocate, negotiate.
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  Speaker 1: It is uncomfortable. A big million dollar pattern is accepting
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  Speaker 1: rejection and failing publicly. This is a space where we
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  Speaker 1: will fail publicly. We will postuff and get no views,
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  Speaker 1: we will postuff and get no comments. It's part of
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  Speaker 1: the beast. You will fail publicly, and rejection is also
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  Speaker 1: a really big part. I almost feel like everyone needs
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  Speaker 1: to go through a really in depth sales training or
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  Speaker 1: be like a wait tres or do cold calls and
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  Speaker 1: learn how to get nos. Learn how to get nos
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  Speaker 1: from people so that you don't take them so personally,
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  Speaker 1: you know, because no is part of it. There was
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  Speaker 1: a creator the other day telling me for every no
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  Speaker 1: you get, you are one step closer to a yes.
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  Speaker 1: There is math. You need to get a certain number
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  Speaker 1: of nos before you get that yes. And it's just
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  Speaker 1: part of it. So if you could accept this early on,
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  Speaker 1: that rejection is a part of it, and again not
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  Speaker 1: take things so personal, to remove yourself a little bit
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  Speaker 1: from your work to understand this is a business. There
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  Speaker 1: is a long game involved, and no is not going
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  Speaker 1: to break you down. Imagine if we all just accepted
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  Speaker 1: the nose in our lives. Right, The most successful people
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  Speaker 1: accept the nose, but they don't see them as a failure.
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  Speaker 1: They see them as a lesson. What did I learn
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  Speaker 1: from this? Okay, we're going to keep moving. And again,
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  Speaker 1: it's hard to do that alone. You may need to
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  Speaker 1: support network, you may need a team around you, you
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  Speaker 1: may need help. Get that help then, but at the
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  Speaker 1: end of the day, rejection is a natural part of
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  Speaker 1: the beast. Especially building your influencer career. You need resistance
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  Speaker 1: to build that strength to build that fortitude. Okay, so
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  Speaker 1: don't let the wind knock you down. You need push,
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  Speaker 1: you need struggle to build resilience to be able to
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  Speaker 1: actually hit those revenue goals that you're looking to do
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  Speaker 1: as a creator. I hope you enjoyed today's episode. If
• 12:15
  Speaker 1: you did, make sure to rate, review, and subscribe to
• 12:18
  Speaker 1: our show and visit Sidewalkerdaily dot com for more resources
• 12:23
  Speaker 1: on all things influencer, marketing and social media. Until next time,