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Rethinking Wine: What Stays, What Changes, and What Starts Now
This conference is held in English.
During Wine Paris 2026 on the WineTech Perspectives stage, Priscilla Hennekam (Rethinking Wine), Julio Cesar Kunz (Brazilian Association of Sommeliers), Yoland Martinez (Wine Marketing Strategist), and Paul Mabray (Pour Now) discuss how the wine industry is evolving and what transformations are needed to shape its future while preserving the cultural heritage and foundations of wine.
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