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Retail Roundup: Email Marketing for Retailers and Manufacturers · Wisdom by WESA

• 0:00
  Foreign.
• 0:05
  You
• 0:05
  are
• 0:05
  listening
• 0:05
  to
• 0:06
  the
• 0:06
  Horse
• 0:06
  Radio
• 0:06
  Network,
• 0:07
  part
• 0:07
  of
• 0:07
  the
• 0:07
  Equine
• 0:08
  Network
• 0:08
  family.
• 0:10
  Hey
• 0:10
  everybody.
• 0:11
  Glenn,
• 0:11
  back
• 0:11
  with
• 0:12
  you,
• 0:12
  founder
• 0:12
  of
• 0:12
  the
• 0:12
  Horse
• 0:13
  Radio
• 0:13
  Network
• 0:13
  and
• 0:13
  host
• 0:14
  of
• 0:14
  Horses
• 0:14
  in
• 0:14
  the
• 0:14
  Morning,
• 0:15
  the
• 0:15
  daily
• 0:15
  podcast
• 0:16
  for
• 0:16
  the
• 0:16
  last
• 0:16
  15
• 0:16
  years.
• 0:17
  Welcome
• 0:17
  to
• 0:17
  the
• 0:18
  WESA
• 0:18
  Retail
• 0:19
  Roundup.
• 0:19
  I
• 0:19
  cannot
• 0:20
  believe
• 0:20
  that
• 0:20
  we
• 0:21
  are
• 0:21
  less
• 0:21
  than
• 0:21
  a
• 0:21
  month
• 0:22
  away
• 0:22
  from
• 0:22
  heading
• 0:22
  to
• 0:23
  Dallas.
• 0:23
  The
• 0:24
  Retail
• 0:24
  Roundup
• 0:24
  is
• 0:25
  your
• 0:25
  go
• 0:25
  to
• 0:25
  virtual
• 0:25
  hub
• 0:26
  for
• 0:26
  all
• 0:26
  things
• 0:26
  retail.
• 0:27
  Join
• 0:27
  panel
• 0:27
  discussions,
• 0:28
  learn
• 0:28
  from
• 0:28
  webinars,
• 0:29
  share
• 0:29
  your
• 0:29
  thoughts,
• 0:30
  ask
• 0:30
  questions
• 0:30
  and
• 0:31
  and
• 0:31
  connect
• 0:31
  with
• 0:31
  your
• 0:32
  community.
• 0:33
  We
• 0:33
  host
• 0:33
  a
• 0:34
  virtual
• 0:34
  event
• 0:35
  or
• 0:35
  share
• 0:35
  educational
• 0:36
  content
• 0:36
  every
• 0:37
  Monday
• 0:37
  on
• 0:37
  the
• 0:37
  Retail
• 0:38
  Roundup
• 0:38
  Facebook
• 0:38
  group.
• 0:39
  You
• 0:39
  wanna
• 0:39
  search
• 0:40
  for
• 0:40
  that?
• 0:40
  If
• 0:40
  you
• 0:40
  haven't
• 0:40
  joined
• 0:41
  it
• 0:41
  yet,
• 0:41
  just
• 0:41
  search
• 0:41
  for
• 0:42
  Retail
• 0:42
  Roundup
• 0:42
  on
• 0:43
  Facebook.
• 0:44
  Today
• 0:44
  we're
• 0:44
  gonna
• 0:44
  learn
• 0:45
  about
• 0:45
  the
• 0:45
  importance
• 0:45
  of
• 0:46
  a
• 0:46
  well
• 0:46
  thought
• 0:46
  out
• 0:47
  email
• 0:47
  strategy
• 0:48
  for
• 0:48
  retail
• 0:48
  businesses.
• 0:49
  And
• 0:49
  we
• 0:50
  had
• 0:50
  our
• 0:50
  retail
• 0:50
  business
• 0:51
  probably
• 0:51
  over
• 0:51
  20
• 0:52
  years
• 0:52
  ago
• 0:52
  now
• 0:52
  and
• 0:53
  email
• 0:53
  was,
• 0:54
  we
• 0:54
  had
• 0:55
  a
• 0:55
  well
• 0:55
  thought
• 0:55
  out
• 0:55
  email
• 0:56
  strategy
• 0:56
  then.
• 0:57
  So
• 0:58
  it's
• 0:58
  funny
• 0:58
  how
• 0:58
  things
• 0:59
  change,
• 0:59
  but
• 0:59
  yet
• 1:00
  they
• 1:00
  don't
• 1:00
  in
• 1:00
  many
• 1:00
  ways.
• 1:01
  So
• 1:01
  we're
• 1:01
  gonna
• 1:02
  talk
• 1:02
  about
• 1:03
  what
• 1:03
  doesn't.
• 1:03
  And
• 1:03
  I
• 1:03
  couldn't
• 1:04
  think
• 1:04
  of
• 1:04
  anybody
• 1:05
  better
• 1:05
  to
• 1:05
  join
• 1:05
  us
• 1:06
  for
• 1:06
  that
• 1:06
  than
• 1:06
  my
• 1:06
  old
• 1:07
  friend.
• 1:08
  She's
• 1:08
  a
• 1:08
  business
• 1:08
  strategist
• 1:09
  for
• 1:10
  the,
• 1:10
  for
• 1:11
  inside
• 1:11
  the
• 1:11
  horse
• 1:11
  world
• 1:12
  and
• 1:12
  outside.
• 1:12
  And
• 1:13
  that's
• 1:13
  Jamie
• 1:13
  Samples
• 1:14
  of
• 1:14
  Yellow
• 1:14
  Barn
• 1:15
  Media.
• 1:15
  Hey,
• 1:15
  Jamie.
• 1:16
  Hi,
• 1:16
  Glenn.
• 1:16
  Thanks
• 1:17
  for
• 1:17
  having
• 1:17
  me.
• 1:17
  Where
• 1:18
  are
• 1:18
  you
• 1:18
  from
• 1:18
  again?
• 1:18
  Up
• 1:19
  north,
• 1:19
  right?
• 1:19
  Michigan.
• 1:20
  Yes.
• 1:21
  Yeah.
• 1:21
  Now
• 1:22
  you've
• 1:22
  been
• 1:22
  to
• 1:22
  WESA
• 1:23
  many
• 1:23
  times?
• 1:24
  I
• 1:24
  have.
• 1:24
  Probably
• 1:25
  five
• 1:25
  or
• 1:25
  six
• 1:25
  years,
• 1:25
  I
• 1:26
  think.
• 1:26
  Okay.
• 1:27
  In
• 1:27
  Dallas.
• 1:28
  Yes,
• 1:28
  Dallas
• 1:29
  in
• 1:29
  January.
• 1:30
  Much
• 1:30
  better
• 1:31
  Dallas
• 1:32
  in
• 1:32
  January
• 1:32
  than
• 1:33
  Michigan
• 1:33
  in
• 1:33
  January.
• 1:34
  So
• 1:34
  it's
• 1:34
  always
• 1:35
  a
• 1:35
  welcome
• 1:36
  flight
• 1:36
  down.
• 1:37
  Yes.
• 1:37
  Or
• 1:37
  Dallas
• 1:38
  in
• 1:38
  summer
• 1:38
  when
• 1:39
  it's
• 1:39
  110
• 1:39
  degrees
• 1:40
  in
• 1:40
  the
• 1:40
  shade,
• 1:40
  you
• 1:41
  know.
• 1:43
  So
• 1:44
  tell
• 1:44
  us
• 1:44
  about
• 1:44
  Yellow
• 1:44
  Barn
• 1:45
  Media.
• 1:45
  What's
• 1:45
  that?
• 1:46
  So
• 1:46
  the
• 1:47
  short
• 1:47
  version
• 1:47
  is
• 1:47
  Yellow
• 1:48
  Barn
• 1:48
  Media
• 1:48
  is
• 1:49
  a
• 1:50
  marketing
• 1:50
  company
• 1:51
  that
• 1:51
  was
• 1:51
  built
• 1:52
  just
• 1:52
  for,
• 1:53
  to
• 1:53
  serve
• 1:53
  the
• 1:53
  equine
• 1:54
  space.
• 1:55
  So
• 1:55
  we
• 1:56
  offer
• 1:56
  social
• 1:56
  media
• 1:57
  marketing,
• 1:57
  email
• 1:57
  marketing,
• 1:59
  Facebook
• 1:59
  ads,
• 2:00
  all
• 2:00
  things
• 2:01
  marketing.
• 2:01
  But
• 2:02
  mainly
• 2:02
  the
• 2:02
  interesting
• 2:03
  and
• 2:03
  exciting
• 2:03
  thing
• 2:04
  is
• 2:04
  I've
• 2:04
  been
• 2:04
  able
• 2:04
  to
• 2:05
  serve
• 2:05
  the
• 2:05
  horse
• 2:05
  industry
• 2:06
  and,
• 2:06
  and
• 2:06
  we
• 2:07
  all
• 2:07
  know
• 2:07
  the
• 2:07
  horse
• 2:07
  people
• 2:07
  were
• 2:08
  a
• 2:08
  little
• 2:08
  bit
• 2:08
  interesting
• 2:08
  and
• 2:09
  weird
• 2:09
  and
• 2:09
  different.
• 2:10
  So
• 2:10
  I've
• 2:10
  been
• 2:10
  able
• 2:11
  to
• 2:11
  serve
• 2:11
  kind
• 2:11
  of
• 2:12
  my
• 2:12
  people
• 2:13
  for,
• 2:14
  I
• 2:14
  don't
• 2:14
  know,
• 2:14
  16
• 2:15
  plus
• 2:15
  years.
• 2:15
  So
• 2:16
  it's
• 2:17
  been,
• 2:17
  it's
• 2:17
  super
• 2:18
  fun
• 2:18
  and
• 2:18
  it's
• 2:19
  been
• 2:19
  a
• 2:19
  super
• 2:19
  blessing
• 2:20
  to
• 2:20
  serve
• 2:20
  this
• 2:20
  part
• 2:20
  of
• 2:20
  the
• 2:20
  industry.
• 2:22
  And
• 2:23
  I'm
• 2:23
  venturing
• 2:23
  to
• 2:23
  guess
• 2:24
  that
• 2:24
  most
• 2:24
  people
• 2:24
  listening
• 2:25
  to
• 2:25
  this
• 2:25
  have
• 2:26
  a,
• 2:26
  have
• 2:27
  a
• 2:27
  email
• 2:28
  program
• 2:29
  necessarily
• 2:29
  a
• 2:30
  strategy.
• 2:30
  I
• 2:30
  think
• 2:30
  they're
• 2:31
  two
• 2:31
  different
• 2:31
  things.
• 2:32
  They
• 2:32
  send
• 2:32
  emails
• 2:33
  out,
• 2:33
  right.
• 2:34
  And
• 2:34
  they
• 2:34
  do
• 2:34
  it
• 2:35
  that,
• 2:36
  you
• 2:36
  know,
• 2:36
  and
• 2:36
  I,
• 2:37
  I'm
• 2:37
  guilty
• 2:38
  of
• 2:38
  this
• 2:38
  too.
• 2:39
  It's
• 2:40
  kind
• 2:40
  of
• 2:40
  the
• 2:40
  last
• 2:40
  minute
• 2:40
  thing
• 2:41
  that
• 2:41
  we
• 2:41
  think,
• 2:41
  oh,
• 2:41
  I
• 2:42
  didn't
• 2:42
  send
• 2:42
  the
• 2:42
  email
• 2:42
  out
• 2:43
  this
• 2:43
  month,
• 2:43
  or
• 2:43
  I
• 2:43
  didn't
• 2:44
  send
• 2:44
  an
• 2:44
  email
• 2:44
  out
• 2:44
  this
• 2:44
  week,
• 2:45
  I
• 2:45
  got
• 2:45
  to
• 2:45
  get
• 2:45
  put
• 2:45
  something
• 2:45
  together
• 2:46
  in
• 2:46
  two
• 2:46
  minutes
• 2:46
  and
• 2:46
  send
• 2:47
  it
• 2:47
  out.
• 2:47
  We're
• 2:48
  all
• 2:48
  guilty
• 2:48
  of
• 2:48
  that,
• 2:48
  right?
• 2:49
  That's
• 2:49
  something
• 2:49
  that's
• 2:50
  just
• 2:50
  human
• 2:50
  nature.
• 2:51
  And
• 2:51
  it's
• 2:51
  funny
• 2:52
  how
• 2:52
  I,
• 2:52
  you
• 2:52
  know,
• 2:53
  we
• 2:53
  were
• 2:53
  the
• 2:53
  second
• 2:54
  ones
• 2:54
  online,
• 2:55
  my
• 2:55
  wife
• 2:56
  and
• 2:56
  I,
• 2:56
  back
• 2:56
  in
• 2:57
  the
• 2:57
  old
• 2:57
  days
• 2:57
  with
• 2:58
  a
• 2:58
  tax
• 2:58
  store,
• 2:59
  we
• 2:59
  were
• 2:59
  the
• 2:59
  second
• 3:00
  ones.
• 3:00
  And
• 3:01
  back
• 3:01
  then
• 3:02
  email
• 3:02
  was,
• 3:03
  was
• 3:03
  a
• 3:03
  thing
• 3:03
  and
• 3:04
  it
• 3:04
  was
• 3:05
  becoming
• 3:05
  more
• 3:05
  important
• 3:06
  a
• 3:06
  thing
• 3:06
  ob
• 3:07
  as
• 3:07
  the
• 3:07
  Internet
• 3:07
  was
• 3:08
  growing.
• 3:09
  And
• 3:10
  I'm
• 3:10
  shocked
• 3:11
  when
• 3:11
  I
• 3:11
  take
• 3:11
  a
• 3:12
  look
• 3:12
  today
• 3:12
  at
• 3:13
  how
• 3:13
  many
• 3:13
  of
• 3:13
  the
• 3:13
  strategies
• 3:15
  are
• 3:15
  the
• 3:15
  same
• 3:15
  and
• 3:16
  really
• 3:16
  haven't
• 3:17
  changed
• 3:17
  a
• 3:17
  lot.
• 3:19
  Yeah,
• 3:19
  it's
• 3:20
  all.
• 3:20
  Well,
• 3:20
  and
• 3:20
  the
• 3:21
  thing
• 3:21
  is
• 3:21
  too,
• 3:21
  I
• 3:21
  think
• 3:22
  with
• 3:22
  any
• 3:22
  strategy
• 3:23
  but
• 3:23
  email
• 3:23
  specifically,
• 3:24
  consistency,
• 3:25
  that's
• 3:26
  the
• 3:26
  biggest
• 3:27
  challenge
• 3:28
  problem.
• 3:28
  But
• 3:28
  also
• 3:29
  you're
• 3:29
  going
• 3:29
  to
• 3:29
  win
• 3:30
  if
• 3:30
  you're
• 3:30
  the
• 3:30
  most
• 3:31
  consistent
• 3:31
  with
• 3:31
  email
• 3:32
  and
• 3:32
  you
• 3:32
  do
• 3:33
  actually
• 3:33
  have
• 3:33
  a
• 3:33
  strategy
• 3:34
  instead
• 3:34
  of
• 3:35
  just
• 3:35
  throwing
• 3:35
  it
• 3:35
  out
• 3:36
  there.
• 3:37
  It's
• 3:37
  so
• 3:37
  important.
• 3:38
  And
• 3:38
  yes,
• 3:38
  it
• 3:38
  intermixes
• 3:39
  with
• 3:39
  all
• 3:39
  of
• 3:40
  the
• 3:40
  other
• 3:40
  strategies,
• 3:41
  but
• 3:41
  it's
• 3:41
  one
• 3:41
  that's
• 3:42
  ours.
• 3:42
  Like
• 3:42
  your
• 3:42
  email
• 3:43
  list
• 3:43
  is
• 3:43
  your
• 3:43
  own.
• 3:44
  And
• 3:44
  that
• 3:44
  to
• 3:45
  me
• 3:45
  is
• 3:45
  why
• 3:46
  I
• 3:46
  absolutely
• 3:47
  love
• 3:47
  email.
• 3:47
  And
• 3:48
  I
• 3:48
  think
• 3:48
  it's
• 3:48
  so
• 3:48
  powerful
• 3:49
  for
• 3:49
  any
• 3:49
  business,
• 3:49
  but
• 3:50
  really
• 3:50
  for
• 3:50
  the
• 3:50
  horse
• 3:51
  industry.
• 3:52
  And
• 3:52
  we've
• 3:52
  all
• 3:52
  learned
• 3:53
  that
• 3:53
  through
• 3:53
  social
• 3:53
  media
• 3:54
  recently,
• 3:54
  especially
• 3:55
  when
• 3:56
  you
• 3:56
  take
• 3:56
  a
• 3:56
  look
• 3:56
  at
• 3:56
  what
• 3:56
  Facebook
• 3:57
  did
• 3:57
  to
• 3:57
  us
• 3:57
  a
• 3:57
  couple
• 3:57
  years
• 3:58
  ago,
• 3:58
  changing
• 3:58
  their
• 3:58
  algorithm
• 3:59
  and
• 3:59
  our
• 3:59
  business
• 3:59
  pages
• 4:00
  just
• 4:00
  went
• 4:00
  down
• 4:00
  the
• 4:01
  tubes.
• 4:01
  Right?
• 4:01
  I
• 4:01
  mean,
• 4:01
  we
• 4:02
  were
• 4:02
  doing
• 4:02
  well
• 4:03
  with
• 4:03
  Facebook
• 4:03
  and
• 4:04
  then
• 4:04
  they
• 4:04
  just,
• 4:04
  they
• 4:05
  pulled
• 4:05
  the
• 4:05
  rug
• 4:05
  out
• 4:05
  from
• 4:06
  underneath
• 4:06
  it.
• 4:07
  But,
• 4:07
  and
• 4:07
  so
• 4:08
  you
• 4:08
  don't
• 4:08
  own
• 4:08
  that,
• 4:09
  right?
• 4:09
  You
• 4:09
  don't
• 4:09
  own
• 4:10
  that
• 4:10
  space,
• 4:10
  you
• 4:10
  don't
• 4:11
  own
• 4:11
  Instagram,
• 4:12
  you
• 4:12
  don't
• 4:12
  own
• 4:12
  TikTok.
• 4:13
  They
• 4:13
  boot
• 4:13
  you.
• 4:14
  And
• 4:14
  we've
• 4:14
  all
• 4:14
  known
• 4:15
  people
• 4:15
  that
• 4:15
  have
• 4:15
  gotten
• 4:15
  booted
• 4:16
  very
• 4:16
  hard
• 4:17
  to
• 4:17
  get
• 4:17
  back
• 4:18
  yet
• 4:18
  your
• 4:19
  email,
• 4:19
  it's
• 4:19
  always
• 4:19
  there.
• 4:21
  Yeah,
• 4:21
  I,
• 4:21
  early
• 4:22
  on
• 4:22
  in
• 4:22
  my
• 4:22
  business,
• 4:23
  I
• 4:23
  don't
• 4:23
  know,
• 4:23
  I
• 4:23
  probably
• 4:24
  had
• 4:24
  grown
• 4:24
  my
• 4:24
  Instagram
• 4:25
  to
• 4:25
  about,
• 4:26
  I
• 4:26
  think
• 4:26
  3,800
• 4:27
  or
• 4:27
  something.
• 4:28
  And
• 4:28
  it
• 4:29
  was
• 4:29
  way
• 4:29
  back
• 4:29
  in
• 4:29
  the
• 4:29
  beginning.
• 4:30
  And
• 4:30
  one
• 4:30
  day
• 4:30
  I
• 4:30
  woke
• 4:31
  up
• 4:31
  and
• 4:31
  I
• 4:31
  was
• 4:31
  like,
• 4:32
  my
• 4:32
  account
• 4:32
  got
• 4:33
  hacked
• 4:33
  and
• 4:33
  I
• 4:33
  had
• 4:34
  no
• 4:34
  Instagram,
• 4:34
  so
• 4:35
  I
• 4:35
  had
• 4:35
  to
• 4:35
  start
• 4:35
  a
• 4:35
  brand
• 4:35
  new
• 4:36
  one.
• 4:36
  And
• 4:36
  it
• 4:37
  was
• 4:37
  just
• 4:37
  a
• 4:37
  pain.
• 4:37
  But
• 4:38
  yeah,
• 4:38
  that's,
• 4:39
  I
• 4:39
  preach
• 4:40
  email.
• 4:40
  People
• 4:40
  are
• 4:41
  always
• 4:41
  like,
• 4:41
  Jamie,
• 4:41
  out
• 4:42
  of
• 4:42
  all
• 4:42
  the
• 4:42
  things,
• 4:42
  you're
• 4:43
  always
• 4:43
  like,
• 4:43
  make
• 4:43
  sure
• 4:43
  you're
• 4:44
  doing
• 4:44
  email.
• 4:44
  And
• 4:44
  I'm
• 4:45
  like,
• 4:45
  because
• 4:45
  it's
• 4:45
  your
• 4:45
  own
• 4:46
  and
• 4:46
  it's
• 4:47
  it's
• 4:47
  measurable
• 4:48
  and
• 4:48
  you
• 4:48
  can
• 4:48
  kind
• 4:49
  of
• 4:49
  control
• 4:49
  it,
• 4:49
  right?
• 4:50
  You
• 4:50
  can
• 4:50
  grow
• 4:50
  it
• 4:50
  if
• 4:51
  you
• 4:51
  want
• 4:51
  to,
• 4:51
  you
• 4:51
  can
• 4:52
  utilize
• 4:52
  it
• 4:52
  when
• 4:52
  you
• 4:52
  need
• 4:52
  to,
• 4:53
  but
• 4:53
  it's
• 4:53
  that
• 4:54
  like
• 4:54
  direct
• 4:54
  connect
• 4:54
  to
• 4:55
  people.
• 4:55
  It's
• 4:55
  incredibly
• 4:56
  powerful.
• 4:57
  So
• 4:57
  there's
• 4:58
  a
• 4:58
  couple
• 4:58
  aspects
• 4:58
  we're
• 4:58
  going
• 4:59
  to
• 4:59
  talk
• 4:59
  about
• 4:59
  today
• 4:59
  where
• 4:59
  you
• 5:00
  have
• 5:00
  to
• 5:00
  talk
• 5:00
  about
• 5:00
  two.
• 5:00
  There's
• 5:01
  two
• 5:01
  fundamental
• 5:02
  things.
• 5:02
  One
• 5:02
  is
• 5:03
  building
• 5:04
  an
• 5:04
  email
• 5:04
  list
• 5:05
  and
• 5:05
  what
• 5:05
  it
• 5:05
  takes
• 5:06
  to
• 5:06
  do
• 5:06
  that.
• 5:07
  And
• 5:07
  then
• 5:07
  the
• 5:07
  second
• 5:07
  thing
• 5:08
  is
• 5:08
  your,
• 5:08
  your
• 5:09
  actual
• 5:09
  content,
• 5:10
  your
• 5:10
  email
• 5:10
  strategy,
• 5:11
  including,
• 5:12
  well,
• 5:12
  what
• 5:13
  you
• 5:13
  said,
• 5:13
  the
• 5:13
  number
• 5:13
  of
• 5:14
  times
• 5:14
  when
• 5:14
  and
• 5:15
  content.
• 5:15
  So
• 5:16
  we're
• 5:16
  going
• 5:16
  to
• 5:16
  break
• 5:16
  those
• 5:16
  down
• 5:17
  into
• 5:17
  two
• 5:17
  parts.
• 5:18
  Let's
• 5:18
  start
• 5:18
  with
• 5:19
  part
• 5:19
  one,
• 5:19
  which
• 5:20
  is
• 5:20
  building
• 5:20
  the
• 5:20
  list.
• 5:21
  It's
• 5:21
  the
• 5:21
  first
• 5:21
  thing
• 5:22
  you've
• 5:22
  got
• 5:22
  to
• 5:22
  do,
• 5:22
  right?
• 5:22
  I
• 5:23
  mean,
• 5:23
  you
• 5:23
  got
• 5:23
  to
• 5:23
  start
• 5:23
  building
• 5:23
  a
• 5:24
  list,
• 5:24
  you're
• 5:24
  sending
• 5:25
  it
• 5:25
  to
• 5:25
  no
• 5:25
  one.
• 5:26
  And
• 5:26
  I'm
• 5:26
  assuming
• 5:26
  that
• 5:27
  most
• 5:27
  people
• 5:27
  listening
• 5:28
  to
• 5:28
  this
• 5:28
  have
• 5:29
  some
• 5:29
  kind
• 5:29
  of
• 5:29
  list
• 5:30
  or
• 5:30
  they've
• 5:30
  done
• 5:30
  something
• 5:30
  or
• 5:31
  they've
• 5:31
  gotten
• 5:31
  the
• 5:31
  names
• 5:32
  through
• 5:32
  orders
• 5:32
  online
• 5:33
  or
• 5:33
  whatever
• 5:33
  it
• 5:34
  is.
• 5:35
  So
• 5:35
  what's
• 5:36
  step
• 5:36
  one
• 5:37
  for
• 5:37
  a
• 5:38
  strategy
• 5:38
  involving
• 5:39
  building
• 5:39
  the
• 5:39
  list?
• 5:40
  And
• 5:40
  this
• 5:40
  is
• 5:40
  for
• 5:41
  small
• 5:41
  REIT
• 5:41
  to
• 5:41
  medium
• 5:42
  sized
• 5:42
  retailers
• 5:43
  or
• 5:43
  manufacturers?
• 5:44
  Yeah,
• 5:45
  in
• 5:45
  my
• 5:45
  opinion,
• 5:45
  really
• 5:46
  the
• 5:46
  first
• 5:46
  step
• 5:47
  is
• 5:47
  to
• 5:47
  just
• 5:48
  do
• 5:48
  it.
• 5:48
  Get
• 5:49
  a
• 5:49
  plan,
• 5:49
  write
• 5:50
  something
• 5:50
  down.
• 5:50
  A
• 5:51
  lot
• 5:51
  of
• 5:51
  people
• 5:51
  just
• 5:51
  say,
• 5:52
  I
• 5:52
  mean,
• 5:52
  I
• 5:52
  have
• 5:52
  heard
• 5:52
  this
• 5:53
  time
• 5:53
  and
• 5:53
  time
• 5:53
  again,
• 5:54
  people
• 5:54
  just
• 5:54
  say,
• 5:54
  well,
• 5:54
  I
• 5:54
  want
• 5:55
  to
• 5:55
  do
• 5:55
  it.
• 5:56
  Okay,
• 5:56
  well
• 5:56
  just
• 5:57
  do
• 5:57
  it.
• 5:57
  I
• 5:57
  mean,
• 5:57
  just
• 5:58
  do
• 5:58
  the
• 5:58
  thing.
• 5:59
  So
• 5:59
  write
• 6:00
  it
• 6:00
  down.
• 6:01
  Look
• 6:01
  at,
• 6:01
  do
• 6:01
  you
• 6:02
  have
• 6:02
  25
• 6:02
  emails
• 6:03
  already?
• 6:03
  Do
• 6:04
  you
• 6:04
  have
• 6:04
  200?
• 6:04
  Like,
• 6:05
  take
• 6:05
  an
• 6:05
  inventory
• 6:06
  of
• 6:06
  where
• 6:06
  you're
• 6:06
  at.
• 6:07
  Are
• 6:07
  you
• 6:07
  already
• 6:08
  using
• 6:08
  an
• 6:08
  email
• 6:08
  service
• 6:09
  provider?
• 6:09
  If
• 6:09
  you
• 6:10
  are
• 6:10
  what
• 6:10
  you
• 6:10
  like
• 6:11
  about
• 6:11
  it?
• 6:11
  Is
• 6:11
  there
• 6:12
  something
• 6:12
  you
• 6:12
  don't
• 6:12
  like
• 6:13
  about
• 6:13
  it?
• 6:14
  How
• 6:14
  many
• 6:14
  emails
• 6:15
  do
• 6:15
  you
• 6:15
  have?
• 6:16
  What
• 6:16
  have
• 6:17
  you
• 6:17
  been
• 6:17
  doing?
• 6:18
  Maybe
• 6:18
  you've
• 6:18
  been
• 6:19
  sending
• 6:19
  sporadic
• 6:20
  emails
• 6:20
  for,
• 6:21
  let's
• 6:21
  just
• 6:22
  say
• 6:22
  a
• 6:22
  year.
• 6:23
  Go
• 6:23
  back
• 6:23
  and
• 6:23
  look
• 6:23
  at
• 6:24
  the
• 6:24
  data,
• 6:24
  pull
• 6:24
  your
• 6:25
  top
• 6:25
  three
• 6:25
  and
• 6:26
  figure
• 6:26
  out,
• 6:26
  okay,
• 6:26
  get
• 6:27
  yourself
• 6:27
  a
• 6:27
  good
• 6:28
  starting
• 6:28
  point.
• 6:28
  So
• 6:29
  the
• 6:29
  first
• 6:29
  step,
• 6:29
  Glenn,
• 6:30
  is
• 6:30
  just
• 6:30
  do
• 6:30
  it.
• 6:31
  Just
• 6:31
  make,
• 6:31
  force
• 6:32
  yourself
• 6:32
  to
• 6:33
  just
• 6:33
  do
• 6:33
  it.
• 6:34
  And
• 6:34
  then
• 6:34
  really
• 6:35
  take
• 6:35
  a
• 6:35
  good
• 6:35
  inventory
• 6:36
  of
• 6:36
  where
• 6:36
  you're
• 6:37
  starting
• 6:37
  from.
• 6:38
  And
• 6:38
  if
• 6:38
  you're
• 6:38
  starting
• 6:39
  from
• 6:39
  zero,
• 6:39
  if
• 6:39
  you're
• 6:40
  starting
• 6:40
  from
• 6:40
  25
• 6:41
  or
• 6:41
  you're
• 6:41
  starting
• 6:41
  from
• 6:41
  2500,
• 6:42
  you
• 6:43
  just
• 6:43
  have
• 6:43
  to
• 6:43
  know
• 6:44
  where
• 6:44
  you're
• 6:44
  starting
• 6:45
  so
• 6:45
  you
• 6:45
  can
• 6:45
  make
• 6:46
  a
• 6:46
  strategy
• 6:46
  to
• 6:46
  know
• 6:47
  where
• 6:47
  you
• 6:47
  want
• 6:47
  to
• 6:47
  go
• 6:48
  and
• 6:48
  how
• 6:48
  to
• 6:48
  get
• 6:48
  there.
• 6:50
  While
• 6:50
  we're
• 6:51
  on
• 6:51
  the
• 6:51
  service
• 6:51
  providers
• 6:52
  you
• 6:52
  mentioned
• 6:53
  that,
• 6:53
  is
• 6:53
  there,
• 6:53
  you
• 6:54
  know,
• 6:54
  there's
• 6:54
  a
• 6:54
  bunch
• 6:54
  of
• 6:55
  them
• 6:55
  out
• 6:55
  there.
• 6:55
  Is
• 6:55
  there
• 6:55
  one
• 6:56
  that
• 6:56
  you
• 6:56
  like
• 6:57
  that's
• 6:58
  affordable
• 6:58
  version?
• 7:00
  Yeah.
• 7:00
  So
• 7:01
  I
• 7:01
  actually
• 7:02
  had
• 7:02
  like
• 7:02
  A
• 7:02
  top
• 7:02
  three
• 7:03
  and
• 7:04
  it
• 7:04
  depending
• 7:05
  on
• 7:05
  where
• 7:05
  you're
• 7:05
  at.
• 7:05
  Like
• 7:06
  if
• 7:06
  you're
• 7:06
  baby
• 7:07
  beginner
• 7:07
  and
• 7:08
  you're
• 7:08
  just
• 7:08
  starting
• 7:08
  and
• 7:09
  you
• 7:09
  have
• 7:09
  tech
• 7:09
  overwhelm
• 7:10
  and
• 7:10
  you're
• 7:10
  like
• 7:10
  this
• 7:11
  is
• 7:11
  just
• 7:11
  a
• 7:11
  lot.
• 7:12
  Mailchimp
• 7:13
  is
• 7:13
  the
• 7:13
  easiest
• 7:13
  one
• 7:13
  to
• 7:14
  start
• 7:14
  with.
• 7:14
  It's
• 7:14
  pretty,
• 7:15
  it's
• 7:15
  very
• 7:15
  affordable.
• 7:16
  It'll
• 7:17
  do
• 7:17
  most
• 7:17
  of
• 7:17
  the
• 7:18
  things
• 7:18
  you
• 7:18
  need
• 7:18
  to
• 7:18
  just
• 7:19
  get
• 7:19
  you
• 7:19
  started.
• 7:20
  Because
• 7:20
  also
• 7:21
  what
• 7:21
  I
• 7:21
  find
• 7:21
  is
• 7:21
  people
• 7:22
  don't
• 7:22
  get
• 7:22
  started
• 7:22
  because
• 7:23
  of
• 7:23
  the
• 7:23
  tech
• 7:24
  overwhelm.
• 7:24
  So
• 7:25
  mailchimp
• 7:25
  and
• 7:26
  then
• 7:26
  I
• 7:26
  use
• 7:27
  Course
• 7:27
  Business
• 7:27
  Manager
• 7:28
  which
• 7:28
  is
• 7:28
  my
• 7:29
  favorite.
• 7:29
  It's
• 7:29
  an
• 7:29
  all
• 7:30
  in
• 7:30
  one
• 7:30
  CRM.
• 7:31
  It's
• 7:31
  a
• 7:31
  little
• 7:31
  bit
• 7:31
  higher
• 7:32
  tech
• 7:32
  but
• 7:32
  it
• 7:33
  will
• 7:33
  do
• 7:34
  so
• 7:34
  much
• 7:34
  more
• 7:34
  as
• 7:35
  you
• 7:35
  grow.
• 7:35
  So
• 7:36
  there's
• 7:36
  a
• 7:36
  couple
• 7:36
  there.
• 7:36
  I
• 7:37
  have
• 7:37
  a
• 7:37
  bunch
• 7:37
  more
• 7:37
  but
• 7:37
  those
• 7:38
  are
• 7:38
  kind
• 7:38
  of
• 7:38
  my
• 7:38
  top
• 7:39
  two.
• 7:39
  Yeah.
• 7:40
  And
• 7:40
  I
• 7:40
  use
• 7:40
  mailchimp
• 7:41
  before
• 7:41
  and
• 7:41
  you
• 7:42
  know,
• 7:42
  it
• 7:42
  was
• 7:43
  constant
• 7:43
  contact.
• 7:43
  I've
• 7:44
  also
• 7:44
  used.
• 7:44
  It's
• 7:44
  a
• 7:45
  little
• 7:45
  more
• 7:45
  complicated
• 7:45
  and
• 7:46
  a
• 7:46
  little
• 7:46
  more
• 7:46
  expensive
• 7:47
  than
• 7:47
  mailchimp.
• 7:49
  Well
• 7:49
  and
• 7:50
  let
• 7:50
  me
• 7:50
  throw
• 7:50
  in
• 7:50
  there
• 7:50
  too.
• 7:51
  Another
• 7:51
  one.
• 7:51
  If
• 7:52
  you
• 7:52
  are
• 7:53
  a
• 7:53
  medium
• 7:53
  sized
• 7:54
  retail
• 7:54
  and
• 7:55
  you're
• 7:55
  really
• 7:55
  looking
• 7:55
  to
• 7:56
  grow
• 7:56
  and
• 7:56
  you're.
• 7:56
  You
• 7:57
  really
• 7:57
  want
• 7:57
  to
• 7:57
  get
• 7:57
  a
• 7:58
  robust
• 7:58
  email,
• 7:58
  maybe
• 7:59
  you've
• 7:59
  been
• 7:59
  doing
• 7:59
  it
• 7:59
  but
• 7:59
  you
• 8:00
  really
• 8:00
  want
• 8:00
  to
• 8:00
  level
• 8:00
  up.
• 8:01
  Take
• 8:01
  a
• 8:02
  look
• 8:02
  at
• 8:02
  Klaviyo.
• 8:04
  Klaviyo.
• 8:05
  It's
• 8:05
  yeah,
• 8:05
  Klaviyo
• 8:06
  is
• 8:06
  going
• 8:06
  to,
• 8:07
  it's
• 8:07
  going
• 8:07
  to
• 8:07
  cost
• 8:07
  you
• 8:08
  a
• 8:08
  little
• 8:08
  bit.
• 8:08
  However,
• 8:09
  the
• 8:09
  amount
• 8:10
  of
• 8:10
  money
• 8:10
  and
• 8:10
  this
• 8:11
  fluidity
• 8:12
  of
• 8:12
  your
• 8:12
  funnel
• 8:13
  and
• 8:13
  your
• 8:13
  emails,
• 8:14
  it's
• 8:15
  going
• 8:15
  to
• 8:15
  level
• 8:15
  you
• 8:16
  up
• 8:16
  really
• 8:16
  fast.
• 8:17
  So
• 8:17
  it
• 8:17
  won't
• 8:17
  matter
• 8:18
  how
• 8:18
  much
• 8:18
  it
• 8:18
  is
• 8:18
  honestly.
• 8:20
  So
• 8:20
  has
• 8:20
  Klaviy.
• 8:21
  This
• 8:21
  is
• 8:21
  off
• 8:22
  the
• 8:22
  topic
• 8:22
  completely.
• 8:22
  But
• 8:23
  have
• 8:23
  mailchimp
• 8:23
  and
• 8:24
  Klaviyo
• 8:24
  also
• 8:24
  brought
• 8:25
  AI
• 8:25
  into
• 8:25
  the
• 8:26
  mix?
• 8:27
  Kind
• 8:27
  of
• 8:27
  an
• 8:27
  AI
• 8:27
  assistant
• 8:28
  I
• 8:28
  think.
• 8:29
  Everyone
• 8:29
  has
• 8:29
  at
• 8:29
  this
• 8:30
  point.
• 8:30
  If
• 8:30
  they
• 8:31
  haven't,
• 8:31
  I
• 8:31
  don't
• 8:32
  use
• 8:32
  a
• 8:32
  lot
• 8:32
  of
• 8:32
  them
• 8:32
  but
• 8:33
  many
• 8:33
  of
• 8:33
  them
• 8:33
  do
• 8:34
  have
• 8:34
  and
• 8:34
  if
• 8:35
  you're
• 8:35
  new
• 8:35
  to
• 8:35
  tech
• 8:36
  and
• 8:36
  things
• 8:36
  like
• 8:36
  that
• 8:37
  and
• 8:37
  it's
• 8:38
  a
• 8:38
  little
• 8:38
  bit
• 8:39
  scary
• 8:39
  that
• 8:40
  AI
• 8:40
  sometimes
• 8:41
  can
• 8:41
  help
• 8:41
  because
• 8:41
  it
• 8:41
  can
• 8:41
  fill
• 8:42
  some
• 8:42
  things
• 8:42
  in
• 8:42
  and
• 8:43
  just
• 8:43
  kind
• 8:43
  of
• 8:43
  help
• 8:44
  bolster
• 8:44
  what
• 8:44
  you're
• 8:45
  trying
• 8:45
  to
• 8:45
  do.
• 8:46
  Okay,
• 8:47
  so
• 8:48
  let's
• 8:48
  go
• 8:48
  back
• 8:48
  to
• 8:49
  acquiring
• 8:49
  emails.
• 8:50
  We
• 8:50
  all.
• 8:50
  There's
• 8:51
  many
• 8:51
  ways
• 8:51
  to
• 8:51
  do
• 8:51
  it.
• 8:52
  One
• 8:52
  is
• 8:52
  obviously
• 8:53
  you're
• 8:53
  getting
• 8:53
  orders
• 8:54
  in
• 8:54
  from
• 8:54
  your,
• 8:55
  from
• 8:55
  your
• 8:55
  online
• 8:56
  store.
• 8:57
  Now
• 8:57
  there's
• 8:57
  rules
• 8:58
  around
• 8:58
  that
• 8:58
  too.
• 8:58
  And
• 8:59
  they're
• 8:59
  getting
• 8:59
  pickier.
• 8:59
  They've
• 9:00
  been
• 9:00
  getting
• 9:00
  pickier
• 9:01
  and
• 9:01
  pickier
• 9:01
  on
• 9:01
  that
• 9:01
  over
• 9:01
  the
• 9:01
  last
• 9:02
  10
• 9:02
  years
• 9:02
  for
• 9:02
  sure.
• 9:04
  Can
• 9:04
  I
• 9:05
  get
• 9:05
  an
• 9:05
  order
• 9:06
  in
• 9:06
  with
• 9:06
  an
• 9:06
  email?
• 9:07
  Do
• 9:07
  I
• 9:07
  have
• 9:07
  to
• 9:07
  have
• 9:08
  the
• 9:08
  thing
• 9:08
  on
• 9:08
  the
• 9:08
  order
• 9:09
  form
• 9:09
  that
• 9:09
  says
• 9:09
  do
• 9:09
  you
• 9:10
  want
• 9:10
  to
• 9:10
  be
• 9:10
  on
• 9:10
  the
• 9:10
  email
• 9:10
  list
• 9:11
  and
• 9:11
  it
• 9:11
  has
• 9:11
  to
• 9:11
  be
• 9:11
  checked
• 9:12
  for
• 9:12
  me
• 9:12
  to
• 9:12
  add
• 9:12
  them
• 9:13
  to
• 9:13
  my
• 9:13
  email
• 9:13
  list?
• 9:14
  Legally.
• 9:15
  Legally,
• 9:16
  yes.
• 9:17
  Okay,
• 9:18
  there
• 9:18
  I
• 9:18
  thought
• 9:19
  that
• 9:19
  was
• 9:19
  a
• 9:19
  short,
• 9:19
  sweet
• 9:20
  answer.
• 9:20
  You
• 9:20
  should
• 9:20
  have
• 9:21
  that
• 9:21
  check
• 9:21
  block.
• 9:21
  Do
• 9:21
  you
• 9:22
  want
• 9:22
  to
• 9:22
  be
• 9:22
  get
• 9:22
  promotional
• 9:23
  emails?
• 9:23
  That's
• 9:24
  usually
• 9:24
  what
• 9:24
  it
• 9:24
  says.
• 9:25
  And
• 9:25
  most
• 9:25
  people
• 9:26
  will
• 9:26
  check
• 9:26
  it
• 9:26
  because
• 9:27
  they
• 9:27
  want
• 9:27
  to
• 9:27
  get
• 9:27
  updates
• 9:28
  on
• 9:28
  their
• 9:28
  order
• 9:28
  and
• 9:29
  things
• 9:29
  like
• 9:29
  that.
• 9:30
  So.
• 9:30
  So
• 9:30
  you
• 9:30
  have
• 9:30
  different
• 9:31
  levels
• 9:31
  of
• 9:31
  buyers
• 9:32
  and
• 9:32
  their
• 9:32
  education
• 9:33
  as
• 9:33
  far
• 9:33
  as.
• 9:34
  But
• 9:34
  yes,
• 9:34
  the
• 9:34
  checkbox.
• 9:36
  What
• 9:36
  trouble
• 9:36
  do
• 9:37
  I
• 9:37
  get
• 9:37
  in
• 9:37
  if
• 9:37
  I
• 9:37
  just
• 9:37
  add
• 9:38
  everybody
• 9:38
  and
• 9:38
  ignore
• 9:39
  the
• 9:39
  checkbox?
• 9:40
  I
• 9:40
  mean,
• 9:40
  I'm
• 9:41
  gonna
• 9:41
  say
• 9:41
  this.
• 9:41
  It's
• 9:42
  like
• 9:42
  all
• 9:42
  of
• 9:42
  the
• 9:42
  people
• 9:43
  that
• 9:43
  don't
• 9:43
  follow
• 9:43
  the
• 9:43
  Facebook
• 9:44
  rules
• 9:44
  and
• 9:44
  they
• 9:44
  run
• 9:45
  all
• 9:45
  these
• 9:45
  giveaways
• 9:46
  and
• 9:46
  they
• 9:46
  get
• 9:46
  like
• 9:47
  tens
• 9:47
  of
• 9:47
  thousands
• 9:48
  of
• 9:48
  comments.
• 9:49
  They're
• 9:49
  breaking
• 9:49
  all
• 9:50
  of
• 9:50
  the
• 9:50
  rules.
• 9:51
  Can
• 9:51
  you
• 9:51
  get
• 9:51
  shut
• 9:52
  down?
• 9:52
  Yes,
• 9:52
  you
• 9:53
  can.
• 9:53
  Will
• 9:53
  you?
• 9:54
  I
• 9:54
  can't
• 9:54
  tell
• 9:55
  you
• 9:55
  that.
• 9:56
  Well,
• 9:56
  and
• 9:56
  mailchimp
• 9:57
  and
• 9:57
  those.
• 9:57
  All
• 9:57
  the
• 9:57
  services
• 9:58
  do
• 9:58
  monitor
• 9:59
  how
• 9:59
  many
• 9:59
  people
• 9:59
  are.
• 10:00
  Are
• 10:01
  tagging
• 10:02
  your
• 10:02
  emails
• 10:02
  as
• 10:03
  spam.
• 10:03
  Yes.
• 10:04
  And
• 10:04
  they
• 10:05
  will
• 10:05
  shut
• 10:05
  you
• 10:05
  down
• 10:05
  if
• 10:06
  they
• 10:06
  get
• 10:06
  too
• 10:06
  many.
• 10:06
  They'll.
• 10:07
  Yeah,
• 10:08
  they'll
• 10:08
  put
• 10:08
  you
• 10:08
  on
• 10:08
  pause
• 10:08
  or
• 10:08
  they'll
• 10:09
  just
• 10:09
  shut
• 10:09
  you
• 10:09
  down.
• 10:09
  Yeah,
• 10:10
  100%.
• 10:11
  And
• 10:11
  you
• 10:12
  know,
• 10:12
  it
• 10:12
  is
• 10:12
  getting
• 10:12
  to
• 10:12
  the
• 10:13
  point
• 10:13
  too
• 10:13
  where
• 10:14
  this
• 10:14
  is
• 10:14
  a
• 10:14
  whole
• 10:15
  side
• 10:15
  note,
• 10:15
  Glenn,
• 10:15
  for
• 10:15
  another
• 10:16
  day.
• 10:16
  But
• 10:17
  depending
• 10:17
  on
• 10:17
  what
• 10:17
  you're
• 10:18
  saying
• 10:18
  in
• 10:18
  your
• 10:18
  emails
• 10:19
  and
• 10:19
  what
• 10:19
  the
• 10:19
  topic
• 10:19
  is,
• 10:20
  you
• 10:20
  also
• 10:20
  can
• 10:20
  get
• 10:20
  shut
• 10:21
  down.
• 10:23
  That's
• 10:23
  one
• 10:23
  we
• 10:23
  won't
• 10:24
  have
• 10:24
  time
• 10:24
  for
• 10:24
  today.
• 10:25
  That's
• 10:26
  a
• 10:26
  whole
• 10:26
  nother.
• 10:26
  Let's
• 10:27
  hop
• 10:27
  in.
• 10:27
  Your
• 10:27
  horsey
• 10:27
  emails
• 10:28
  about
• 10:28
  products.
• 10:28
  You're
• 10:29
  not
• 10:29
  saying
• 10:29
  any
• 10:29
  of
• 10:29
  those
• 10:30
  things.
• 10:30
  Yeah.
• 10:31
  So
• 10:32
  now
• 10:32
  the
• 10:32
  other
• 10:32
  thing,
• 10:33
  obviously
• 10:33
  on
• 10:33
  the
• 10:33
  website
• 10:35
  we
• 10:35
  see
• 10:35
  so
• 10:36
  many
• 10:36
  people
• 10:36
  now
• 10:36
  or
• 10:37
  so
• 10:37
  many
• 10:37
  websites
• 10:37
  with
• 10:38
  the
• 10:38
  pop
• 10:38
  up
• 10:38
  banner
• 10:39
  trying
• 10:39
  to
• 10:39
  get
• 10:39
  your
• 10:39
  email
• 10:40
  address.
• 10:40
  It
• 10:41
  pops
• 10:41
  up.
• 10:41
  It's
• 10:42
  annoying.
• 10:42
  We
• 10:42
  all
• 10:42
  hate
• 10:42
  it.
• 10:43
  Does
• 10:43
  it
• 10:43
  work?
• 10:44
  Yes.
• 10:45
  Yes.
• 10:46
  So
• 10:46
  exactly
• 10:47
  what
• 10:47
  you
• 10:47
  just.
• 10:47
  By
• 10:47
  the
• 10:48
  way,
• 10:48
  I
• 10:49
  hate
• 10:49
  that
• 10:49
  it
• 10:49
  works.
• 10:50
  Well,
• 10:50
  let
• 10:51
  me
• 10:51
  tell
• 10:51
  you
• 10:51
  it
• 10:52
  works.
• 10:52
  And
• 10:52
  I
• 10:52
  personally
• 10:53
  will
• 10:53
  tell
• 10:53
  you,
• 10:53
  you
• 10:53
  it
• 10:54
  works
• 10:54
  because
• 10:54
  if
• 10:55
  I
• 10:55
  want
• 10:56
  to
• 10:56
  purchase
• 10:56
  something,
• 10:57
  if
• 10:57
  I
• 10:57
  know
• 10:57
  I'm
• 10:57
  going
• 10:58
  to
• 10:58
  XYZ
• 10:59
  Tax
• 10:59
  shop,
• 10:59
  if
• 11:00
  they
• 11:00
  don't
• 11:00
  have
• 11:00
  a
• 11:01
  pop
• 11:01
  up
• 11:01
  with
• 11:01
  like
• 11:02
  a
• 11:02
  value
• 11:02
  add,
• 11:03
  I'm
• 11:03
  disappointed.
• 11:04
  As
• 11:04
  a
• 11:04
  buyer
• 11:04
  now
• 11:04
  I'm
• 11:05
  a
• 11:05
  different
• 11:05
  level
• 11:05
  of
• 11:05
  buyer.
• 11:06
  However,
• 11:07
  we
• 11:07
  had,
• 11:07
  we
• 11:08
  just
• 11:08
  had
• 11:08
  a
• 11:08
  supplement
• 11:09
  company.
• 11:09
  They
• 11:10
  finally
• 11:10
  let
• 11:11
  my
• 11:11
  partner
• 11:12
  and
• 11:12
  I
• 11:12
  put
• 11:12
  a
• 11:13
  pop
• 11:13
  up
• 11:13
  on
• 11:14
  their
• 11:14
  website
• 11:14
  before.
• 11:14
  They
• 11:15
  were
• 11:15
  totally
• 11:15
  against
• 11:15
  it
• 11:16
  because
• 11:16
  they
• 11:16
  said
• 11:16
  exactly
• 11:17
  what
• 11:17
  you
• 11:17
  said,
• 11:17
  Glenn.
• 11:17
  They
• 11:17
  were
• 11:18
  like,
• 11:18
  no,
• 11:18
  no,
• 11:18
  no,
• 11:18
  no,
• 11:18
  no.
• 11:19
  In
• 11:20
  their
• 11:20
  first
• 11:20
  24
• 11:21
  hours
• 11:21
  with
• 11:22
  the
• 11:22
  pop
• 11:22
  up,
• 11:22
  I
• 11:23
  think
• 11:23
  they
• 11:23
  made
• 11:23
  $1,200
• 11:24
  of
• 11:24
  sales.
• 11:25
  And
• 11:26
  see
• 11:26
  the
• 11:26
  thing
• 11:26
  about
• 11:26
  that
• 11:27
  is
• 11:27
  you
• 11:27
  can
• 11:27
  directly
• 11:27
  track
• 11:28
  the
• 11:28
  ROI
• 11:28
  on
• 11:29
  that.
• 11:29
  Yeah.
• 11:30
  And
• 11:31
  everything
• 11:31
  in
• 11:31
  business,
• 11:32
  the
• 11:32
  more
• 11:32
  you
• 11:32
  can
• 11:32
  measure
• 11:33
  things,
• 11:33
  the
• 11:33
  more
• 11:34
  you
• 11:34
  can
• 11:34
  do
• 11:34
  things
• 11:35
  like
• 11:35
  do
• 11:36
  more
• 11:36
  of
• 11:36
  what
• 11:36
  works
• 11:37
  and
• 11:37
  less
• 11:37
  of
• 11:37
  what
• 11:37
  doesn't.
• 11:38
  If
• 11:38
  your
• 11:39
  pop
• 11:39
  up
• 11:39
  isn't
• 11:40
  working
• 11:40
  the
• 11:40
  right
• 11:40
  way,
• 11:41
  switch
• 11:41
  up
• 11:41
  the
• 11:42
  language,
• 11:42
  the
• 11:42
  hook.
• 11:43
  There's
• 11:43
  a
• 11:43
  lot
• 11:43
  of
• 11:43
  things
• 11:43
  to
• 11:43
  talk
• 11:44
  about
• 11:44
  with
• 11:44
  strategy,
• 11:45
  but
• 11:45
  to
• 11:45
  answer
• 11:46
  your
• 11:46
  question
• 11:46
  Glenn,
• 11:46
  100%
• 11:48
  it
• 11:48
  works.
• 11:49
  And
• 11:49
  people
• 11:49
  love
• 11:50
  saving.
• 11:50
  And
• 11:50
  I
• 11:51
  think,
• 11:51
  I
• 11:51
  don't
• 11:51
  know
• 11:51
  the
• 11:52
  exact
• 11:52
  stat
• 11:52
  but
• 11:53
  as
• 11:53
  a
• 11:53
  retail
• 11:54
  business,
• 11:55
  acquiring
• 11:56
  that
• 11:56
  first
• 11:57
  client,
• 11:57
  if
• 11:58
  you
• 11:58
  can,
• 11:58
  even
• 11:58
  if
• 11:58
  you
• 11:59
  lose
• 11:59
  a
• 11:59
  little
• 11:59
  bit
• 11:59
  of
• 11:59
  margin
• 12:00
  in
• 12:00
  that
• 12:00
  first
• 12:00
  client,
• 12:01
  getting
• 12:01
  them
• 12:01
  to
• 12:02
  buy
• 12:02
  the
• 12:02
  second
• 12:02
  and
• 12:02
  third
• 12:03
  and
• 12:03
  fifth
• 12:03
  time
• 12:03
  is
• 12:04
  a
• 12:04
  whole
• 12:04
  heck
• 12:04
  of
• 12:04
  a
• 12:04
  lot
• 12:04
  easier.
• 12:05
  That
• 12:06
  is
• 12:06
  true.
• 12:06
  So
• 12:07
  what,
• 12:07
  what
• 12:07
  have
• 12:07
  I
• 12:08
  know
• 12:08
  there's
• 12:08
  been
• 12:08
  all
• 12:08
  kinds
• 12:08
  of
• 12:08
  studies
• 12:09
  on
• 12:09
  what
• 12:09
  should
• 12:09
  be
• 12:09
  on
• 12:10
  those
• 12:10
  pop
• 12:10
  ups
• 12:10
  and
• 12:10
  what's
• 12:11
  most
• 12:11
  effective.
• 12:11
  What
• 12:12
  have
• 12:12
  you
• 12:12
  found
• 12:12
  with
• 12:12
  dealing
• 12:13
  with
• 12:13
  your
• 12:13
  horsey
• 12:14
  clients?
• 12:15
  100
• 12:15
  a
• 12:15
  coupon
• 12:16
  and
• 12:17
  it,
• 12:17
  you
• 12:17
  know,
• 12:18
  generally
• 12:19
  I
• 12:19
  have
• 12:19
  two
• 12:20
  clients.
• 12:20
  They
• 12:20
  do
• 12:21
  and
• 12:21
  again
• 12:21
  margin
• 12:21
  plays
• 12:22
  a
• 12:22
  part
• 12:22
  but
• 12:23
  they
• 12:23
  do
• 12:23
  between
• 12:24
  10
• 12:24
  and
• 12:24
  25
• 12:25
  on
• 12:26
  that
• 12:26
  first
• 12:27
  sale
• 12:28
  or
• 12:28
  they
• 12:29
  do
• 12:29
  maybe
• 12:30
  not
• 12:30
  a
• 12:30
  bogo
• 12:30
  but
• 12:31
  they
• 12:31
  do
• 12:31
  like
• 12:31
  depending
• 12:32
  on
• 12:32
  the
• 12:32
  margin
• 12:32
  of
• 12:32
  course.
• 12:33
  Buy
• 12:33
  one,
• 12:33
  get
• 12:34
  one
• 12:34
  X
• 12:35
  off
• 12:35
  or,
• 12:35
  or
• 12:36
  sometimes
• 12:36
  it's
• 12:36
  free,
• 12:37
  sometimes
• 12:37
  it's
• 12:37
  as
• 12:37
  simple
• 12:38
  as
• 12:38
  free
• 12:38
  shipping
• 12:38
  and
• 12:39
  we
• 12:39
  know
• 12:39
  how
• 12:39
  much
• 12:39
  shipping
• 12:39
  is
• 12:40
  right
• 12:40
  now.
• 12:41
  So
• 12:41
  it
• 12:42
  really
• 12:42
  is
• 12:42
  dependent
• 12:43
  on
• 12:43
  the
• 12:43
  business,
• 12:44
  your
• 12:44
  margins,
• 12:44
  what
• 12:45
  the
• 12:45
  numbers
• 12:45
  look
• 12:45
  like.
• 12:45
  But
• 12:46
  in
• 12:46
  order
• 12:46
  to
• 12:46
  acquire
• 12:46
  that
• 12:47
  first
• 12:47
  client,
• 12:47
  you
• 12:47
  want
• 12:48
  to
• 12:48
  get
• 12:48
  them.
• 12:48
  You
• 12:48
  want
• 12:49
  it
• 12:49
  to
• 12:49
  be
• 12:49
  like
• 12:49
  a
• 12:49
  drool
• 12:50
  worthy
• 12:51
  like
• 12:51
  oh
• 12:51
  yes,
• 12:51
  here's
• 12:52
  my
• 12:52
  email.
• 12:52
  I
• 12:53
  want
• 12:53
  the
• 12:53
  coupon
• 12:54
  and
• 12:55
  that
• 12:56
  it
• 12:56
  also
• 12:56
  has
• 12:56
  to
• 12:57
  be
• 12:57
  because
• 12:58
  we're
• 12:58
  so
• 12:58
  quick
• 12:58
  at
• 12:59
  closing
• 12:59
  those
• 12:59
  now,
• 13:00
  they
• 13:00
  have
• 13:00
  to
• 13:01
  look
• 13:01
  good.
• 13:01
  The
• 13:01
  pop
• 13:02
  ups
• 13:02
  have
• 13:02
  to
• 13:03
  have
• 13:03
  something
• 13:03
  on
• 13:03
  it
• 13:04
  that
• 13:04
  catches
• 13:04
  your
• 13:04
  attention.
• 13:05
  It
• 13:05
  can't
• 13:05
  just
• 13:06
  be
• 13:06
  boring
• 13:06
  text.
• 13:07
  It
• 13:07
  has
• 13:07
  to
• 13:07
  have
• 13:07
  something
• 13:08
  on
• 13:08
  it
• 13:08
  that's
• 13:08
  going
• 13:08
  to
• 13:08
  pop
• 13:09
  out
• 13:09
  at
• 13:09
  you
• 13:09
  before.
• 13:10
  So
• 13:10
  because
• 13:11
  we
• 13:11
  have
• 13:11
  gotten
• 13:11
  so
• 13:11
  quick
• 13:12
  at
• 13:12
  closing
• 13:12
  those
• 13:13
  down
• 13:13
  now
• 13:13
  hitting
• 13:13
  that
• 13:13
  X.
• 13:14
  It's
• 13:14
  true.
• 13:15
  Yeah.
• 13:16
  Yes.
• 13:16
  Well
• 13:17
  and
• 13:17
  sometimes,
• 13:17
  you
• 13:18
  know,
• 13:18
  some
• 13:18
  people
• 13:18
  will
• 13:18
  do
• 13:18
  a
• 13:19
  quick
• 13:19
  video
• 13:19
  or
• 13:20
  sometimes
• 13:20
  now
• 13:20
  they'll
• 13:21
  do
• 13:21
  something
• 13:21
  animated.
• 13:22
  I'm
• 13:23
  still
• 13:23
  a
• 13:23
  sucker
• 13:23
  for
• 13:24
  just
• 13:24
  text.
• 13:24
  If
• 13:25
  it
• 13:25
  says
• 13:25
  save
• 13:25
  25%
• 13:27
  off,
• 13:27
  give
• 13:27
  me
• 13:27
  your
• 13:28
  email.
• 13:28
  That's
• 13:28
  big
• 13:28
  and
• 13:28
  bold.
• 13:29
  It's
• 13:29
  not
• 13:29
  in
• 13:29
  little
• 13:30
  black
• 13:30
  14
• 13:31
  point
• 13:31
  font,
• 13:32
  right?
• 13:32
  Yes.
• 13:32
  And
• 13:33
  it's
• 13:33
  also
• 13:33
  not
• 13:33
  font
• 13:34
  from
• 13:34
  the
• 13:34
  1980s.
• 13:35
  Let
• 13:35
  me
• 13:35
  just
• 13:35
  say
• 13:35
  that
• 13:36
  right
• 13:36
  out
• 13:36
  loud.
• 13:37
  No
• 13:37
  Comic
• 13:37
  Sans.
• 13:38
  Correct.
• 13:41
  Is
• 13:41
  that
• 13:41
  the
• 13:41
  most
• 13:42
  effective,
• 13:43
  those
• 13:43
  two
• 13:43
  things,
• 13:43
  the
• 13:44
  most
• 13:44
  effective
• 13:44
  way
• 13:44
  for
• 13:45
  manufacturers
• 13:45
  and
• 13:46
  retailers
• 13:46
  to
• 13:46
  get
• 13:46
  the
• 13:47
  email?
• 13:47
  I
• 13:48
  think
• 13:48
  that
• 13:48
  is
• 13:48
  the
• 13:49
  Most
• 13:49
  simplistic
• 13:50
  way
• 13:50
  to
• 13:50
  do
• 13:50
  it.
• 13:50
  But
• 13:51
  the
• 13:51
  other
• 13:51
  way
• 13:51
  that
• 13:51
  I've
• 13:52
  seen
• 13:52
  with
• 13:52
  retailers
• 13:53
  is
• 13:53
  do
• 13:54
  a
• 13:54
  really
• 13:54
  good
• 13:55
  giveaway.
• 13:56
  People
• 13:56
  love
• 13:57
  giving,
• 13:58
  like
• 13:58
  if
• 13:58
  they
• 13:58
  can
• 13:58
  get
• 13:59
  entered
• 13:59
  to
• 13:59
  win
• 14:00
  X
• 14:01
  dollars
• 14:01
  to
• 14:01
  your
• 14:02
  store
• 14:02
  or
• 14:02
  maybe
• 14:03
  a
• 14:03
  prize
• 14:03
  pack
• 14:04
  and
• 14:04
  you
• 14:04
  don't
• 14:04
  want
• 14:05
  it
• 14:05
  to
• 14:05
  be
• 14:05
  something
• 14:05
  that's
• 14:05
  worth
• 14:06
  $20.
• 14:06
  Like
• 14:07
  just,
• 14:07
  just
• 14:07
  FYI,
• 14:08
  you
• 14:08
  want
• 14:08
  to
• 14:08
  do
• 14:08
  a
• 14:08
  good
• 14:08
  giveaway,
• 14:09
  think
• 14:10
  it
• 14:10
  through,
• 14:10
  put
• 14:11
  it
• 14:11
  together.
• 14:11
  But
• 14:12
  that's
• 14:12
  very
• 14:12
  easy
• 14:13
  to
• 14:13
  get
• 14:13
  people
• 14:13
  to
• 14:14
  give
• 14:14
  their
• 14:14
  emails
• 14:15
  if
• 14:15
  it's
• 14:15
  a
• 14:15
  giveaway.
• 14:16
  Because
• 14:16
  who
• 14:16
  doesn't
• 14:16
  want
• 14:16
  to
• 14:17
  be
• 14:17
  entered
• 14:17
  to
• 14:17
  win
• 14:18
  something
• 14:18
  cool?
• 14:20
  I'll
• 14:20
  tell
• 14:20
  you.
• 14:22
  Stateline
• 14:22
  Tech
• 14:23
  does
• 14:23
  a
• 14:23
  giveaway
• 14:24
  every
• 14:24
  month.
• 14:24
  They
• 14:24
  do
• 14:24
  a
• 14:24
  monthly
• 14:25
  giveaway
• 14:25
  and
• 14:25
  it's
• 14:25
  always
• 14:26
  4,
• 14:26
  3,
• 14:27
  4,
• 14:27
  $500
• 14:28
  worth
• 14:28
  of
• 14:28
  stuff.
• 14:29
  And
• 14:29
  I
• 14:29
  know
• 14:29
  for
• 14:30
  a
• 14:30
  fact
• 14:30
  it
• 14:30
  works
• 14:30
  for
• 14:31
  them,
• 14:31
  right?
• 14:32
  And
• 14:32
  on
• 14:32
  there
• 14:33
  is
• 14:33
  the
• 14:33
  email
• 14:33
  address
• 14:34
  and
• 14:34
  they
• 14:34
  do
• 14:34
  have
• 14:34
  a
• 14:34
  little
• 14:34
  checkbox.
• 14:35
  Do
• 14:35
  you
• 14:35
  want
• 14:35
  to
• 14:35
  be,
• 14:35
  you
• 14:36
  know,
• 14:36
  get
• 14:36
  our
• 14:36
  promotions
• 14:37
  or
• 14:37
  whatever.
• 14:38
  But
• 14:38
  yeah,
• 14:39
  so
• 14:39
  they
• 14:39
  wouldn't
• 14:39
  keep
• 14:40
  doing.
• 14:40
  They've
• 14:40
  done
• 14:40
  it
• 14:40
  for
• 14:41
  10
• 14:41
  years
• 14:41
  and
• 14:41
  they
• 14:41
  wouldn't
• 14:42
  keep
• 14:42
  doing
• 14:42
  it
• 14:42
  if
• 14:42
  it
• 14:42
  didn't
• 14:42
  work.
• 14:43
  Yeah.
• 14:44
  And
• 14:44
  I.
• 14:44
  It's
• 14:44
  super
• 14:44
  simple
• 14:45
  because
• 14:45
  really,
• 14:45
  honestly,
• 14:46
  as
• 14:46
  humans,
• 14:47
  who
• 14:47
  doesn't
• 14:48
  want
• 14:48
  to
• 14:48
  win
• 14:48
  free
• 14:48
  stuff,
• 14:49
  right?
• 14:51
  Especially
• 14:52
  horse
• 14:52
  people.
• 14:53
  We're
• 14:53
  like,
• 14:53
  can
• 14:53
  I
• 14:54
  have
• 14:54
  62
• 14:54
  hoof
• 14:55
  picks?
• 14:55
  I
• 14:55
  mean,
• 14:56
  I
• 14:56
  probably
• 14:56
  don't
• 14:56
  need
• 14:56
  62
• 14:57
  hoof
• 14:57
  picks,
• 14:57
  but
• 14:57
  if
• 14:57
  I
• 14:58
  won
• 14:58
  them,
• 14:58
  I
• 14:58
  would
• 14:58
  find
• 14:59
  something
• 14:59
  to
• 14:59
  do
• 14:59
  with
• 14:59
  them.
• 15:01
  We've
• 15:01
  on
• 15:02
  Horses
• 15:02
  in
• 15:02
  the
• 15:02
  Morning,
• 15:02
  we've
• 15:03
  given
• 15:03
  away
• 15:03
  almost
• 15:03
  $100,000
• 15:04
  in
• 15:04
  stuff
• 15:05
  over
• 15:05
  the
• 15:05
  last
• 15:06
  15
• 15:06
  years.
• 15:06
  But
• 15:07
  one
• 15:07
  of
• 15:07
  the
• 15:07
  things
• 15:07
  I
• 15:07
  will
• 15:08
  recommend,
• 15:08
  and
• 15:08
  Stateline
• 15:09
  Tech
• 15:09
  actually
• 15:09
  does
• 15:09
  this
• 15:10
  well,
• 15:10
  and
• 15:10
  I'm
• 15:10
  only
• 15:10
  using
• 15:11
  them
• 15:11
  as
• 15:11
  an
• 15:11
  example
• 15:11
  here
• 15:11
  because
• 15:12
  I
• 15:12
  know
• 15:12
  them
• 15:13
  or
• 15:13
  I
• 15:13
  know,
• 15:13
  I
• 15:13
  know
• 15:14
  what's
• 15:14
  on
• 15:14
  their
• 15:14
  website.
• 15:15
  They've
• 15:15
  been
• 15:15
  a
• 15:16
  sponsor
• 15:16
  for
• 15:16
  ours
• 15:16
  for
• 15:16
  15
• 15:17
  years,
• 15:17
  but
• 15:18
  they
• 15:19
  announce
• 15:19
  who
• 15:19
  the
• 15:20
  winner
• 15:20
  is
• 15:21
  and
• 15:21
  it's
• 15:21
  listed
• 15:22
  right
• 15:22
  there
• 15:22
  on
• 15:22
  the
• 15:22
  page.
• 15:23
  So
• 15:23
  one
• 15:23
  of
• 15:24
  the
• 15:24
  things
• 15:24
  people
• 15:24
  go
• 15:24
  and
• 15:24
  sign
• 15:25
  up
• 15:25
  and
• 15:25
  say,
• 15:25
  I
• 15:25
  wonder
• 15:26
  if
• 15:26
  they
• 15:26
  ever
• 15:26
  give
• 15:26
  this
• 15:26
  away.
• 15:27
  You
• 15:27
  always
• 15:27
  think
• 15:27
  that
• 15:28
  to
• 15:28
  yourself.
• 15:29
  When
• 15:29
  we
• 15:29
  do
• 15:29
  it
• 15:29
  on
• 15:30
  horses
• 15:30
  in
• 15:30
  the
• 15:30
  morning,
• 15:30
  we
• 15:31
  make
• 15:31
  an
• 15:31
  announcement
• 15:32
  about
• 15:32
  who
• 15:32
  won
• 15:32
  and
• 15:33
  what
• 15:33
  state
• 15:33
  they're
• 15:33
  from.
• 15:34
  So
• 15:35
  you
• 15:35
  know,
• 15:35
  somebody
• 15:36
  actually
• 15:36
  did
• 15:37
  win
• 15:37
  it.
• 15:37
  That's
• 15:37
  important.
• 15:38
  On
• 15:38
  your
• 15:38
  website,
• 15:39
  on
• 15:39
  maybe
• 15:39
  on
• 15:40
  the
• 15:40
  same
• 15:40
  giveaway
• 15:40
  page,
• 15:41
  landing
• 15:41
  page,
• 15:41
  you
• 15:41
  have
• 15:42
  put
• 15:42
  the
• 15:43
  winners
• 15:43
  for
• 15:43
  the
• 15:43
  last
• 15:43
  couple
• 15:44
  of
• 15:44
  months.
• 15:44
  Because
• 15:44
  that,
• 15:45
  that's
• 15:45
  credibility
• 15:46
  and
• 15:46
  means
• 15:46
  a
• 15:46
  lot
• 15:47
  to
• 15:47
  people.
• 15:47
  Yeah,
• 15:48
  yeah,
• 15:48
  that's
• 15:48
  a
• 15:49
  great
• 15:49
  point.
• 15:50
  Yeah.
• 15:50
  Because
• 15:50
  otherwise
• 15:51
  they
• 15:51
  sit
• 15:51
  there
• 15:51
  thinking,
• 15:51
  did
• 15:52
  they
• 15:52
  really
• 15:52
  give
• 15:52
  it
• 15:52
  away?
• 15:53
  And
• 15:53
  you
• 15:53
  know
• 15:53
  what?
• 15:54
  You
• 15:54
  could
• 15:54
  get
• 15:55
  away
• 15:55
  with
• 15:55
  probably
• 15:55
  not
• 15:56
  doing
• 15:56
  it
• 15:56
  for
• 15:57
  a
• 15:57
  Period
• 15:57
  of
• 15:57
  time.
• 15:57
  And
• 15:58
  so
• 15:58
  this
• 15:58
  was
• 15:58
  just,
• 15:59
  it's
• 15:59
  just
• 15:59
  transpar.
• 16:01
  Yeah,
• 16:01
  of
• 16:01
  course,
• 16:01
  100%.
• 16:02
  You
• 16:03
  know,
• 16:04
  where
• 16:04
  does
• 16:04
  email
• 16:05
  marketing
• 16:06
  fall
• 16:07
  into
• 16:08
  the
• 16:08
  whole
• 16:08
  social
• 16:08
  media
• 16:09
  scheme?
• 16:09
  We've
• 16:09
  done
• 16:10
  a
• 16:10
  lot
• 16:10
  of
• 16:10
  sessions
• 16:10
  here
• 16:11
  talking
• 16:11
  about
• 16:11
  social
• 16:11
  media.
• 16:13
  In
• 16:13
  your
• 16:14
  opinion
• 16:15
  and
• 16:15
  importance,
• 16:16
  where
• 16:16
  does
• 16:16
  it
• 16:16
  fall?
• 16:19
  Well,
• 16:19
  for
• 16:19
  me,
• 16:19
  because
• 16:20
  we
• 16:20
  own
• 16:20
  social
• 16:21
  media,
• 16:21
  I
• 16:22
  think
• 16:22
  it's
• 16:22
  really
• 16:23
  important.
• 16:24
  Now
• 16:24
  I
• 16:24
  would
• 16:24
  never
• 16:24
  say
• 16:25
  like
• 16:25
  you
• 16:25
  shouldn't
• 16:25
  do
• 16:26
  social
• 16:26
  media.
• 16:27
  So
• 16:27
  many
• 16:27
  people
• 16:27
  come
• 16:27
  to
• 16:27
  me
• 16:28
  and
• 16:28
  say,
• 16:28
  well,
• 16:28
  I
• 16:28
  have
• 16:28
  limited
• 16:29
  resources,
• 16:29
  I'm
• 16:30
  a
• 16:30
  one
• 16:30
  person
• 16:31
  show,
• 16:31
  I'm
• 16:32
  trying
• 16:32
  to
• 16:32
  do
• 16:32
  62
• 16:33
  things,
• 16:34
  how
• 16:34
  can
• 16:35
  I
• 16:35
  do
• 16:35
  all
• 16:35
  of
• 16:35
  it?
• 16:37
  I
• 16:37
  don't
• 16:37
  really
• 16:37
  have
• 16:38
  the
• 16:38
  magic
• 16:38
  answer
• 16:39
  to
• 16:39
  that.
• 16:39
  Some
• 16:39
  of
• 16:39
  it
• 16:39
  you
• 16:39
  just
• 16:40
  have
• 16:40
  to
• 16:40
  hire
• 16:40
  it
• 16:40
  out.
• 16:40
  But
• 16:40
  email,
• 16:41
  as
• 16:41
  far
• 16:41
  as
• 16:41
  level
• 16:42
  of
• 16:42
  importance,
• 16:42
  I
• 16:43
  mean
• 16:43
  you
• 16:43
  need
• 16:43
  to
• 16:43
  obviously
• 16:43
  have
• 16:44
  a
• 16:44
  website
• 16:44
  that's
• 16:44
  working
• 16:44
  and
• 16:45
  functioning.
• 16:45
  You
• 16:46
  need
• 16:46
  to
• 16:46
  have
• 16:46
  a
• 16:46
  social
• 16:47
  presence.
• 16:47
  But
• 16:47
  I
• 16:48
  really
• 16:48
  feel
• 16:48
  like
• 16:49
  your
• 16:49
  email
• 16:49
  marketing
• 16:50
  is
• 16:51
  your
• 16:51
  own
• 16:51
  list.
• 16:52
  It's
• 16:52
  manageable,
• 16:53
  it's
• 16:53
  measurable,
• 16:55
  it's
• 16:55
  something
• 16:55
  that
• 16:56
  is
• 16:56
  100%
• 16:57
  yours.
• 16:57
  If
• 16:57
  you're
• 16:57
  investing
• 16:58
  your
• 16:58
  time
• 16:58
  and
• 16:59
  your
• 16:59
  energy
• 16:59
  into
• 16:59
  learning
• 17:00
  how
• 17:00
  to
• 17:00
  do
• 17:00
  it
• 17:01
  or
• 17:01
  whatever,
• 17:02
  it
• 17:02
  doesn't
• 17:02
  matter
• 17:02
  how
• 17:03
  you
• 17:03
  do
• 17:03
  it,
• 17:03
  you're
• 17:04
  investing
• 17:04
  a
• 17:04
  lot
• 17:04
  of
• 17:05
  time
• 17:05
  and
• 17:05
  you
• 17:05
  can
• 17:05
  measure
• 17:06
  where
• 17:06
  that
• 17:06
  time,
• 17:07
  how
• 17:07
  it's
• 17:07
  returning
• 17:08
  to
• 17:08
  you,
• 17:08
  if
• 17:08
  you
• 17:09
  will.
• 17:09
  So
• 17:09
  I
• 17:10
  mean,
• 17:10
  email
• 17:10
  is
• 17:11
  just,
• 17:12
  I
• 17:12
  mean,
• 17:12
  I
• 17:12
  don't
• 17:12
  know
• 17:13
  how
• 17:13
  else
• 17:13
  to
• 17:13
  say
• 17:13
  it.
• 17:13
  It's
• 17:13
  just
• 17:14
  if,
• 17:14
  when
• 17:14
  you
• 17:14
  look
• 17:14
  at
• 17:14
  the
• 17:14
  numbers,
• 17:15
  the
• 17:16
  numbers
• 17:16
  are
• 17:16
  insane.
• 17:17
  When
• 17:17
  you
• 17:17
  do
• 17:17
  a
• 17:17
  welcome
• 17:18
  series
• 17:19
  and
• 17:19
  we
• 17:19
  can
• 17:19
  maybe
• 17:20
  if
• 17:20
  we
• 17:20
  have
• 17:20
  time
• 17:20
  we
• 17:20
  could
• 17:21
  talk
• 17:21
  about
• 17:21
  that.
• 17:21
  But
• 17:22
  I
• 17:22
  think
• 17:22
  that
• 17:23
  it's,
• 17:23
  it
• 17:24
  really
• 17:24
  has
• 17:24
  to
• 17:24
  be
• 17:25
  married
• 17:25
  with
• 17:25
  social
• 17:26
  media.
• 17:27
  But
• 17:27
  a
• 17:27
  lot
• 17:27
  of
• 17:28
  people
• 17:28
  say,
• 17:28
  well,
• 17:28
  I'm
• 17:28
  just
• 17:28
  going
• 17:28
  to
• 17:28
  do
• 17:29
  social
• 17:29
  and
• 17:29
  kind
• 17:29
  of
• 17:29
  wing
• 17:30
  it
• 17:30
  and
• 17:30
  I'll
• 17:31
  do
• 17:31
  my
• 17:31
  email
• 17:31
  whenever.
• 17:32
  And
• 17:32
  they
• 17:32
  don't
• 17:32
  include
• 17:33
  it
• 17:33
  as
• 17:33
  a
• 17:33
  serious
• 17:33
  part
• 17:34
  of
• 17:34
  the
• 17:34
  strategy.
• 17:34
  So
• 17:36
  consistency
• 17:37
  gets
• 17:37
  back
• 17:37
  to
• 17:38
  that
• 17:38
  again.
• 17:38
  And
• 17:39
  I
• 17:39
  want
• 17:39
  to
• 17:39
  get
• 17:39
  into
• 17:40
  content
• 17:40
  here
• 17:41
  and
• 17:41
  talk
• 17:41
  about
• 17:42
  what
• 17:42
  should
• 17:42
  be
• 17:42
  in
• 17:42
  the
• 17:42
  emails.
• 17:43
  Now
• 17:43
  I've
• 17:43
  gotten
• 17:43
  the
• 17:44
  names
• 17:44
  and
• 17:44
  I'm
• 17:45
  consistency.
• 17:46
  How
• 17:46
  often?
• 17:48
  Like
• 17:48
  I
• 17:48
  say
• 17:49
  right
• 17:49
  now,
• 17:49
  if
• 17:49
  somebody's
• 17:50
  starting
• 17:50
  a
• 17:50
  podcast,
• 17:50
  they
• 17:50
  should
• 17:50
  do
• 17:51
  it
• 17:51
  twice
• 17:51
  a
• 17:51
  month.
• 17:51
  Weekly
• 17:52
  is
• 17:52
  too
• 17:52
  much,
• 17:52
  you'll
• 17:53
  burn
• 17:53
  out.
• 17:53
  Twice
• 17:54
  a
• 17:54
  month
• 17:54
  seems
• 17:54
  to
• 17:54
  be
• 17:55
  ideal
• 17:55
  for
• 17:55
  building
• 17:56
  an
• 17:56
  audience
• 17:56
  and
• 17:57
  not
• 17:57
  having
• 17:57
  the
• 17:57
  person
• 17:57
  doing
• 17:58
  it,
• 17:58
  the
• 17:58
  host
• 17:58
  burnout.
• 17:59
  So
• 18:00
  what,
• 18:00
  what's
• 18:00
  a
• 18:01
  good
• 18:01
  starting
• 18:01
  strategy
• 18:02
  for
• 18:03
  email?
• 18:04
  I
• 18:04
  would
• 18:04
  say
• 18:05
  no
• 18:05
  less
• 18:05
  than
• 18:05
  twice
• 18:06
  a
• 18:06
  month.
• 18:07
  Because
• 18:07
  again,
• 18:08
  if
• 18:08
  you're
• 18:08
  a
• 18:08
  one
• 18:08
  person
• 18:09
  show,
• 18:09
  it'd
• 18:10
  be
• 18:10
  better
• 18:10
  for
• 18:10
  you
• 18:10
  to
• 18:11
  set
• 18:11
  a
• 18:11
  reasonable
• 18:12
  expectation
• 18:12
  for
• 18:13
  yourself
• 18:13
  to
• 18:13
  be
• 18:13
  like,
• 18:14
  I'm
• 18:14
  going
• 18:14
  to
• 18:14
  do
• 18:14
  it
• 18:14
  twice
• 18:15
  a
• 18:15
  month,
• 18:15
  I'M
• 18:16
  going
• 18:16
  to
• 18:16
  use
• 18:16
  that
• 18:17
  data
• 18:17
  and
• 18:18
  look
• 18:18
  at
• 18:18
  what
• 18:18
  days
• 18:18
  and
• 18:19
  times
• 18:19
  are
• 18:19
  best.
• 18:19
  But
• 18:20
  twice
• 18:20
  a
• 18:20
  month,
• 18:20
  I
• 18:21
  feel
• 18:21
  like
• 18:21
  is
• 18:22
  going
• 18:22
  to
• 18:22
  be
• 18:22
  your
• 18:23
  best
• 18:23
  option
• 18:23
  for
• 18:24
  success.
• 18:25
  Some
• 18:25
  companies
• 18:26
  do
• 18:26
  it
• 18:26
  two
• 18:26
  or
• 18:27
  three
• 18:27
  times
• 18:27
  a
• 18:27
  week.
• 18:27
  I
• 18:28
  don't
• 18:28
  want
• 18:28
  to
• 18:28
  get
• 18:28
  all
• 18:29
  of
• 18:29
  that.
• 18:29
  Yeah,
• 18:29
  me
• 18:29
  either.
• 18:31
  I
• 18:31
  get
• 18:31
  the
• 18:31
  daily
• 18:31
  ones
• 18:32
  too.
• 18:32
  And
• 18:32
  they're
• 18:32
  tough.
• 18:33
  Yeah,
• 18:34
  but
• 18:34
  a
• 18:34
  lot
• 18:34
  of
• 18:34
  them.
• 18:35
  Here's
• 18:35
  the
• 18:35
  other
• 18:35
  thing
• 18:36
  too.
• 18:36
  If,
• 18:36
  speaking
• 18:37
  of
• 18:37
  content,
• 18:38
  if
• 18:38
  they're
• 18:38
  really
• 18:38
  good,
• 18:39
  even
• 18:39
  if
• 18:39
  I
• 18:39
  don't
• 18:40
  read
• 18:40
  all
• 18:40
  of
• 18:40
  them,
• 18:41
  I'll
• 18:41
  open
• 18:41
  the
• 18:41
  ones
• 18:42
  that
• 18:42
  I
• 18:42
  have
• 18:42
  time
• 18:42
  for
• 18:42
  or
• 18:42
  that
• 18:43
  have
• 18:43
  a
• 18:43
  really
• 18:43
  good
• 18:43
  headline
• 18:44
  that
• 18:44
  caught
• 18:44
  my
• 18:44
  attention
• 18:45
  and.
• 18:45
  But
• 18:45
  I'm
• 18:46
  not
• 18:46
  going
• 18:46
  to
• 18:46
  unsubscribe
• 18:47
  or
• 18:47
  get
• 18:47
  off
• 18:47
  the
• 18:47
  list.
• 18:48
  So,
• 18:49
  you
• 18:49
  know,
• 18:49
  that's
• 18:49
  something
• 18:50
  too.
• 18:50
  Is
• 18:50
  like
• 18:50
  content
• 18:51
  related.
• 18:51
  If
• 18:52
  your
• 18:52
  emails
• 18:52
  are
• 18:52
  really
• 18:52
  good,
• 18:53
  a
• 18:53
  lot
• 18:53
  of
• 18:53
  people
• 18:54
  say,
• 18:54
  I
• 18:54
  don't
• 18:54
  want
• 18:54
  to
• 18:54
  make
• 18:55
  my
• 18:55
  audience
• 18:55
  mad.
• 18:56
  If
• 18:56
  you're
• 18:56
  not
• 18:57
  sending.
• 18:57
  This
• 18:58
  is
• 18:58
  what
• 18:58
  I
• 18:58
  tell
• 18:58
  people.
• 18:58
  If
• 18:58
  you're
• 18:59
  not
• 18:59
  sending
• 18:59
  garbage
• 19:00
  and
• 19:00
  you're
• 19:00
  not
• 19:01
  selling
• 19:01
  all
• 19:01
  the
• 19:02
  time
• 19:02
  and
• 19:03
  you're
• 19:03
  actually
• 19:03
  trying
• 19:04
  to
• 19:04
  build
• 19:04
  a
• 19:04
  relationship
• 19:05
  with
• 19:05
  these
• 19:05
  people,
• 19:06
  they're
• 19:06
  not
• 19:07
  going
• 19:07
  to
• 19:07
  unsubscribe.
• 19:07
  They're
• 19:08
  not
• 19:08
  going
• 19:08
  to
• 19:08
  report
• 19:08
  you
• 19:08
  as
• 19:08
  spam.
• 19:10
  I
• 19:10
  think
• 19:10
  too
• 19:11
  one
• 19:11
  of
• 19:11
  the
• 19:12
  things
• 19:12
  that
• 19:12
  I've
• 19:12
  seen
• 19:12
  with
• 19:13
  I
• 19:14
  was
• 19:14
  just
• 19:14
  analyzing
• 19:15
  today
• 19:15
  as
• 19:15
  I
• 19:15
  knew
• 19:16
  we
• 19:16
  were
• 19:16
  going
• 19:16
  to
• 19:16
  do
• 19:16
  this,
• 19:16
  I
• 19:17
  was
• 19:17
  looking
• 19:17
  at
• 19:17
  some
• 19:17
  retailer
• 19:18
  emails
• 19:18
  I
• 19:18
  get
• 19:18
  from
• 19:19
  all
• 19:19
  different
• 19:19
  types,
• 19:20
  not
• 19:20
  just
• 19:20
  horse.
• 19:21
  And
• 19:21
  I
• 19:21
  was
• 19:21
  going,
• 19:22
  which
• 19:22
  ones
• 19:22
  have
• 19:22
  I
• 19:22
  opened
• 19:23
  in
• 19:23
  the
• 19:23
  last
• 19:23
  month?
• 19:24
  And
• 19:24
  it's
• 19:25
  been
• 19:25
  interesting.
• 19:25
  I.
• 19:26
  I
• 19:26
  have
• 19:26
  opened
• 19:27
  the
• 19:27
  ones
• 19:27
  that
• 19:28
  also
• 19:28
  provide
• 19:29
  value,
• 19:30
  not
• 19:30
  just
• 19:30
  product.
• 19:31
  Here's
• 19:32
  what's
• 19:32
  on
• 19:32
  sale.
• 19:33
  I
• 19:33
  opened
• 19:34
  the
• 19:34
  ones
• 19:34
  that
• 19:35
  they
• 19:35
  may
• 19:35
  have.
• 19:36
  They
• 19:36
  may
• 19:36
  have
• 19:36
  an
• 19:37
  article
• 19:37
  in,
• 19:37
  you
• 19:38
  know,
• 19:38
  a
• 19:38
  short
• 19:39
  article
• 19:39
  in
• 19:39
  each
• 19:40
  one.
• 19:40
  In
• 19:40
  addition,
• 19:41
  there
• 19:41
  may
• 19:41
  be
• 19:41
  a
• 19:41
  sale
• 19:42
  thing.
• 19:42
  I
• 19:42
  tend
• 19:43
  open
• 19:43
  the
• 19:43
  ones
• 19:43
  that
• 19:44
  cover
• 19:44
  four
• 19:44
  or
• 19:44
  five
• 19:45
  different
• 19:45
  things
• 19:46
  in
• 19:46
  an
• 19:46
  email
• 19:46
  rather
• 19:47
  than
• 19:47
  just
• 19:47
  these
• 19:48
  are
• 19:48
  the
• 19:48
  10
• 19:48
  things
• 19:48
  on
• 19:49
  sale
• 19:49
  this
• 19:49
  week.
• 19:50
  They'll
• 19:50
  have
• 19:50
  an
• 19:50
  educational
• 19:51
  piece
• 19:51
  on.
• 19:51
  On
• 19:52
  helmets
• 19:52
  or
• 19:53
  whatever
• 19:53
  and
• 19:53
  saddles
• 19:54
  or
• 19:54
  whatever.
• 19:55
  What
• 19:55
  have
• 19:56
  you
• 19:56
  found
• 19:56
  is
• 19:56
  working
• 19:57
  as
• 19:57
  far
• 19:57
  as
• 19:57
  retail
• 19:58
  and
• 19:58
  manufacturing
• 19:59
  like
• 19:59
  that?
• 20:00
  Well,
• 20:00
  definitely.
• 20:01
  I
• 20:01
  love
• 20:02
  opening
• 20:02
  an
• 20:02
  email
• 20:03
  with
• 20:03
  a
• 20:03
  how
• 20:03
  to.
• 20:04
  Okay.
• 20:04
  Like
• 20:05
  how
• 20:05
  to
• 20:05
  tie
• 20:06
  a
• 20:06
  wild
• 20:06
  rag.
• 20:07
  I'm
• 20:07
  like
• 20:07
  inept.
• 20:08
  I
• 20:08
  cannot
• 20:08
  do
• 20:09
  that.
• 20:09
  Okay.
• 20:09
  So
• 20:10
  if
• 20:10
  someone's
• 20:10
  like,
• 20:10
  I
• 20:11
  have
• 20:11
  a
• 20:11
  three
• 20:11
  minute
• 20:12
  video
• 20:12
  on
• 20:12
  how
• 20:12
  to
• 20:12
  tie
• 20:13
  a
• 20:13
  wild
• 20:13
  rag.
• 20:13
  I'm
• 20:13
  going
• 20:14
  to
• 20:14
  open
• 20:14
  it.
• 20:14
  I'm
• 20:14
  going
• 20:14
  to.
• 20:15
  I'm
• 20:15
  probably
• 20:15
  going
• 20:15
  to
• 20:15
  forward
• 20:15
  it
• 20:16
  to
• 20:16
  a
• 20:16
  friend.
• 20:16
  To
• 20:16
  be
• 20:16
  honest,
• 20:17
  I
• 20:18
  like
• 20:18
  the
• 20:18
  how
• 20:18
  to.
• 20:19
  Or
• 20:19
  it's
• 20:19
  summertime,
• 20:19
  like
• 20:20
  how
• 20:20
  to
• 20:20
  make
• 20:20
  your
• 20:20
  own
• 20:20
  fly
• 20:21
  spray
• 20:21
  at
• 20:21
  home.
• 20:21
  Okay.
• 20:22
  Even
• 20:22
  if
• 20:22
  you're
• 20:22
  a
• 20:22
  tack
• 20:23
  Shop
• 20:23
  and
• 20:23
  you
• 20:23
  sell
• 20:23
  fly
• 20:24
  spray.
• 20:24
  People
• 20:24
  think
• 20:25
  that's
• 20:25
  counterintuitive,
• 20:26
  but
• 20:26
  that's
• 20:26
  a
• 20:26
  whole
• 20:27
  nother
• 20:27
  conversation.
• 20:27
  But
• 20:28
  value
• 20:28
  added,
• 20:29
  You're
• 20:29
  100,
• 20:30
  right?
• 20:30
  I
• 20:31
  feel
• 20:31
  like
• 20:31
  works
• 20:31
  really
• 20:31
  well.
• 20:32
  Of
• 20:32
  course
• 20:33
  we're
• 20:33
  always
• 20:33
  selling.
• 20:34
  The
• 20:34
  underlying
• 20:35
  thing
• 20:35
  is
• 20:35
  we
• 20:35
  always
• 20:35
  selling,
• 20:36
  but
• 20:36
  we
• 20:37
  want
• 20:37
  a
• 20:37
  relationship
• 20:38
  first.
• 20:38
  And
• 20:39
  I've
• 20:39
  been
• 20:39
  to
• 20:39
  many,
• 20:40
  many
• 20:40
  over
• 20:41
  the
• 20:41
  last
• 20:41
  like
• 20:41
  year
• 20:42
  specifically
• 20:42
  and
• 20:42
  the
• 20:43
  last
• 20:43
  few
• 20:43
  months,
• 20:43
  I've
• 20:43
  been
• 20:43
  to
• 20:44
  some
• 20:44
  conferences
• 20:45
  and
• 20:45
  people
• 20:45
  are
• 20:45
  like,
• 20:46
  you
• 20:46
  know
• 20:46
  what,
• 20:46
  it's
• 20:46
  going
• 20:47
  back
• 20:47
  like
• 20:48
  20,
• 20:49
  30,
• 20:49
  40
• 20:49
  years
• 20:50
  when
• 20:50
  it's
• 20:50
  like
• 20:50
  you
• 20:50
  built
• 20:51
  that
• 20:51
  relationship
• 20:51
  on
• 20:51
  a
• 20:51
  handshake,
• 20:52
  you
• 20:52
  looked
• 20:52
  at
• 20:53
  people
• 20:53
  in
• 20:53
  the
• 20:53
  eyes.
• 20:54
  We
• 20:54
  are
• 20:54
  longing
• 20:55
  for
• 20:55
  those
• 20:55
  relationships.
• 20:56
  And
• 20:56
  people
• 20:57
  think,
• 20:57
  well,
• 20:57
  can
• 20:57
  email
• 20:57
  do
• 20:58
  that?
• 20:59
  It
• 20:59
  can
• 20:59
  when
• 21:00
  you
• 21:00
  do
• 21:00
  it
• 21:00
  right.
• 21:00
  So
• 21:01
  yes,
• 21:01
  you
• 21:01
  need
• 21:01
  to
• 21:02
  sell,
• 21:02
  but
• 21:02
  you
• 21:03
  also
• 21:03
  need
• 21:03
  to
• 21:03
  build
• 21:03
  a
• 21:03
  relationship.
• 21:04
  And
• 21:04
  I
• 21:05
  think
• 21:05
  value
• 21:05
  added
• 21:06
  content
• 21:06
  does
• 21:06
  that.
• 21:07
  The
• 21:08
  other
• 21:08
  thing
• 21:08
  I
• 21:08
  would
• 21:08
  say
• 21:09
  too,
• 21:09
  and
• 21:09
  that's
• 21:09
  the
• 21:09
  reason
• 21:10
  podcasts
• 21:10
  have
• 21:10
  become
• 21:11
  so
• 21:11
  popular,
• 21:11
  is
• 21:12
  you
• 21:12
  have
• 21:12
  a
• 21:12
  relationship
• 21:13
  with
• 21:13
  the
• 21:13
  host.
• 21:13
  You're
• 21:14
  listening
• 21:14
  to
• 21:14
  the
• 21:14
  host
• 21:14
  all
• 21:15
  the
• 21:15
  time.
• 21:15
  You
• 21:15
  come
• 21:15
  for
• 21:16
  the
• 21:16
  content,
• 21:16
  but
• 21:16
  you
• 21:16
  stay
• 21:17
  for
• 21:17
  the
• 21:17
  host.
• 21:17
  And
• 21:18
  that's
• 21:18
  the
• 21:18
  reason
• 21:18
  it's
• 21:19
  a
• 21:19
  very
• 21:19
  intimate
• 21:19
  experience
• 21:20
  with
• 21:20
  the
• 21:21
  podcast.
• 21:21
  Right.
• 21:22
  It's
• 21:22
  the
• 21:23
  same
• 21:23
  with,
• 21:23
  you
• 21:24
  know,
• 21:24
  the
• 21:24
  first
• 21:25
  podcasters
• 21:25
  were
• 21:26
  actually
• 21:26
  bloggers
• 21:27
  who
• 21:27
  sent
• 21:27
  out
• 21:27
  emails.
• 21:28
  They
• 21:28
  were
• 21:28
  basically
• 21:29
  emails
• 21:30
  of
• 21:30
  their
• 21:30
  blogs.
• 21:30
  That's
• 21:31
  what
• 21:31
  happened
• 21:31
  years
• 21:31
  ago.
• 21:32
  They
• 21:32
  were
• 21:33
  the
• 21:33
  first
• 21:33
  podcasters
• 21:34
  really
• 21:34
  because
• 21:35
  you
• 21:35
  developed,
• 21:35
  you
• 21:36
  wanted
• 21:36
  to
• 21:36
  get
• 21:36
  their
• 21:36
  email
• 21:37
  to
• 21:37
  read
• 21:37
  what
• 21:37
  they
• 21:37
  had
• 21:38
  to
• 21:38
  say.
• 21:39
  So
• 21:40
  one
• 21:40
  of
• 21:40
  the
• 21:40
  things
• 21:40
  I
• 21:41
  think
• 21:41
  that
• 21:42
  is
• 21:43
  a
• 21:43
  mistake
• 21:43
  for
• 21:44
  anybody
• 21:45
  doing
• 21:45
  an
• 21:45
  email
• 21:45
  campaign
• 21:46
  is
• 21:46
  they
• 21:46
  don't
• 21:46
  allow
• 21:47
  personality
• 21:47
  into
• 21:48
  their
• 21:48
  emails.
• 21:49
  The
• 21:49
  personality
• 21:50
  of
• 21:50
  your
• 21:50
  store
• 21:50
  that
• 21:51
  people
• 21:51
  get
• 21:51
  when
• 21:51
  they
• 21:52
  come
• 21:52
  into
• 21:52
  your
• 21:52
  store
• 21:53
  should
• 21:53
  also
• 21:53
  be
• 21:54
  reflected
• 21:54
  in
• 21:54
  your
• 21:54
  emails.
• 21:55
  If
• 21:55
  you
• 21:55
  have
• 21:55
  a
• 21:56
  fun,
• 21:56
  vibrant,
• 21:57
  funny,
• 21:57
  entertaining
• 21:58
  staff
• 21:59
  and
• 21:59
  your
• 21:59
  store
• 22:00
  is
• 22:00
  set
• 22:00
  up
• 22:00
  that
• 22:00
  way,
• 22:01
  then
• 22:01
  make
• 22:01
  your
• 22:01
  emails
• 22:02
  that
• 22:02
  way.
• 22:02
  Don't
• 22:02
  make
• 22:03
  them
• 22:03
  all
• 22:03
  serious.
• 22:04
  They
• 22:04
  come
• 22:04
  to
• 22:04
  you
• 22:04
  because
• 22:05
  they
• 22:05
  like
• 22:05
  you.
• 22:06
  You
• 22:06
  know,
• 22:07
  in
• 22:07
  our,
• 22:07
  like
• 22:08
  here
• 22:08
  in
• 22:08
  ocala
• 22:09
  we
• 22:09
  have
• 22:09
  10
• 22:09
  tax
• 22:10
  shops.
• 22:10
  We're
• 22:10
  lucky
• 22:11
  within
• 22:11
  10
• 22:11
  miles
• 22:11
  of
• 22:12
  we
• 22:12
  have
• 22:12
  10
• 22:12
  tag
• 22:12
  shops.
• 22:13
  It's
• 22:13
  crazy.
• 22:14
  So
• 22:14
  obviously
• 22:15
  we're
• 22:15
  going
• 22:15
  back
• 22:16
  not
• 22:16
  only
• 22:16
  the
• 22:16
  ones
• 22:16
  that
• 22:16
  have
• 22:17
  the
• 22:17
  product
• 22:17
  that
• 22:17
  we
• 22:17
  like,
• 22:18
  but
• 22:18
  also
• 22:19
  it's
• 22:19
  the
• 22:19
  atmosphere
• 22:20
  that
• 22:20
  we
• 22:20
  like
• 22:20
  is
• 22:21
  the
• 22:21
  one
• 22:21
  that
• 22:21
  you're
• 22:21
  going
• 22:21
  to
• 22:22
  tend
• 22:22
  to
• 22:22
  want
• 22:22
  to
• 22:22
  go
• 22:22
  back
• 22:22
  to.
• 22:23
  Same
• 22:23
  with
• 22:23
  emails,
• 22:23
  right?
• 22:24
  Yeah.
• 22:25
  And
• 22:25
  it's
• 22:25
  interesting,
• 22:26
  when
• 22:26
  you
• 22:26
  were
• 22:26
  talking,
• 22:26
  I
• 22:26
  was
• 22:27
  thinking
• 22:27
  about
• 22:27
  a
• 22:27
  client
• 22:27
  that
• 22:28
  I
• 22:28
  worked
• 22:28
  with
• 22:28
  a
• 22:28
  few
• 22:28
  years
• 22:29
  ago.
• 22:29
  They're
• 22:30
  in
• 22:30
  a
• 22:30
  downtown
• 22:31
  area.
• 22:31
  People
• 22:31
  love
• 22:32
  them,
• 22:32
  even
• 22:32
  non
• 22:32
  horse
• 22:33
  people.
• 22:33
  They're
• 22:34
  a
• 22:34
  western
• 22:34
  store,
• 22:35
  not
• 22:35
  really
• 22:35
  a
• 22:35
  tax
• 22:35
  store
• 22:36
  and,
• 22:36
  but
• 22:37
  all
• 22:37
  the
• 22:37
  town,
• 22:37
  the
• 22:38
  town
• 22:38
  loves
• 22:38
  this
• 22:39
  place.
• 22:39
  All
• 22:39
  right?
• 22:39
  For
• 22:40
  many
• 22:40
  reasons.
• 22:40
  And
• 22:40
  I
• 22:40
  could
• 22:41
  list
• 22:41
  all
• 22:41
  the
• 22:41
  reasons,
• 22:41
  but
• 22:42
  very
• 22:42
  specific
• 22:43
  reasons.
• 22:43
  They
• 22:44
  came
• 22:44
  to
• 22:44
  me
• 22:44
  and
• 22:45
  they
• 22:45
  said,
• 22:45
  we
• 22:46
  want
• 22:46
  to
• 22:46
  do
• 22:46
  our
• 22:46
  emails
• 22:47
  like
• 22:47
  this
• 22:47
  Big
• 22:48
  Box
• 22:48
  Store.
• 22:49
  Okay,
• 22:49
  I
• 22:49
  won't
• 22:49
  name
• 22:49
  names
• 22:50
  like
• 22:50
  this
• 22:50
  Big
• 22:51
  Box
• 22:51
  store.
• 22:51
  This
• 22:51
  is
• 22:51
  how
• 22:52
  we
• 22:52
  want
• 22:52
  to
• 22:52
  do
• 22:52
  them.
• 22:52
  And
• 22:52
  I
• 22:53
  was
• 22:53
  like,
• 22:53
  no,
• 22:54
  no,
• 22:54
  no.
• 22:54
  And
• 22:54
  they're
• 22:55
  like,
• 22:55
  we're
• 22:55
  hiring
• 22:56
  you
• 22:56
  to
• 22:56
  do
• 22:56
  it.
• 22:56
  This
• 22:56
  is
• 22:56
  how
• 22:57
  we
• 22:57
  want
• 22:57
  to
• 22:57
  do
• 22:57
  it.
• 22:57
  We
• 22:57
  want
• 22:58
  you
• 22:58
  to
• 22:58
  mimic
• 22:58
  this.
• 22:58
  And
• 22:59
  I'm
• 22:59
  like,
• 22:59
  okay,
• 22:59
  well,
• 23:00
  I
• 23:00
  had
• 23:00
  already
• 23:01
  said
• 23:01
  that
• 23:01
  I
• 23:01
  wouldn't
• 23:02
  recommend
• 23:02
  doing
• 23:02
  that,
• 23:03
  but
• 23:03
  you're
• 23:03
  the
• 23:03
  customer.
• 23:04
  I'll
• 23:04
  do
• 23:04
  it.
• 23:05
  We
• 23:05
  did
• 23:05
  it
• 23:06
  for
• 23:06
  about
• 23:06
  90
• 23:06
  days.
• 23:06
  And
• 23:07
  they're
• 23:07
  like,
• 23:07
  email
• 23:07
  sucks.
• 23:08
  And
• 23:09
  I
• 23:09
  was
• 23:09
  like,
• 23:09
  no,
• 23:10
  it
• 23:10
  doesn't.
• 23:11
  But
• 23:11
  how
• 23:11
  about
• 23:11
  we
• 23:12
  now
• 23:12
  turn
• 23:12
  around
• 23:12
  and
• 23:13
  how
• 23:13
  about
• 23:13
  we
• 23:13
  take
• 23:13
  the
• 23:14
  personality
• 23:14
  of
• 23:14
  your
• 23:15
  store,
• 23:15
  how
• 23:16
  about
• 23:16
  we
• 23:16
  simplify
• 23:16
  your
• 23:17
  emails,
• 23:17
  and
• 23:18
  we
• 23:18
  add
• 23:18
  in
• 23:18
  some
• 23:19
  of
• 23:19
  the
• 23:19
  sass
• 23:19
  that
• 23:19
  comes
• 23:20
  out
• 23:20
  of
• 23:20
  your
• 23:20
  store
• 23:21
  and
• 23:21
  make
• 23:22
  it.
• 23:22
  Make
• 23:22
  your
• 23:23
  email
• 23:23
  feel
• 23:24
  like
• 23:24
  your
• 23:24
  store
• 23:25
  and
• 23:25
  you
• 23:26
  can
• 23:26
  guess
• 23:26
  what
• 23:26
  happened.
• 23:27
  Their
• 23:28
  emails,
• 23:28
  you
• 23:28
  know,
• 23:28
  started
• 23:29
  getting
• 23:29
  a
• 23:29
  higher
• 23:29
  open
• 23:30
  rate.
• 23:30
  People
• 23:30
  started
• 23:30
  coming
• 23:31
  in
• 23:31
  the
• 23:31
  store
• 23:31
  and
• 23:31
  they're
• 23:31
  like,
• 23:32
  oh,
• 23:32
  my
• 23:32
  goodness,
• 23:32
  we
• 23:32
  love
• 23:32
  your
• 23:33
  emails.
• 23:33
  And,
• 23:34
  you
• 23:34
  know,
• 23:34
  I
• 23:34
  trained
• 23:35
  one
• 23:35
  of
• 23:35
  the
• 23:35
  girls
• 23:35
  in
• 23:35
  the
• 23:35
  store
• 23:36
  to
• 23:36
  write
• 23:36
  their
• 23:37
  emails,
• 23:37
  and
• 23:37
  they're
• 23:38
  like,
• 23:38
  they're
• 23:38
  doing
• 23:38
  so
• 23:39
  much
• 23:39
  better.
• 23:39
  And
• 23:39
  I'm
• 23:39
  like,
• 23:40
  yes,
• 23:41
  they
• 23:41
  are.
• 23:42
  Yeah.
• 23:43
  But
• 23:44
  I.
• 23:44
  This
• 23:45
  makes
• 23:45
  a
• 23:45
  lot
• 23:45
  of
• 23:45
  retailers
• 23:46
  mad.
• 23:46
  So
• 23:46
  I
• 23:46
  apologize
• 23:47
  in
• 23:47
  advance.
• 23:48
  So
• 23:49
  I
• 23:49
  started
• 23:49
  Tack
• 23:49
  of
• 23:50
  the
• 23:50
  Day
• 23:50
  years
• 23:50
  ago,
• 23:51
  and
• 23:52
  I
• 23:52
  started
• 23:52
  that
• 23:52
  website,
• 23:53
  and
• 23:53
  it
• 23:53
  was
• 23:53
  very.
• 23:54
  It's
• 23:55
  very.
• 23:56
  Everything
• 23:57
  was
• 23:57
  tongue
• 23:57
  in
• 23:58
  cheek,
• 23:58
  and
• 23:58
  I
• 23:59
  made
• 23:59
  fun
• 23:59
  of
• 23:59
  the
• 23:59
  products
• 24:00
  and
• 24:00
  we
• 24:01
  sold
• 24:01
  a
• 24:01
  ton
• 24:02
  of
• 24:02
  stuff.
• 24:02
  And
• 24:02
  the
• 24:02
  biggest
• 24:03
  complaint
• 24:03
  about
• 24:03
  it
• 24:03
  I
• 24:03
  have
• 24:04
  when
• 24:04
  I
• 24:04
  see
• 24:04
  complaints
• 24:05
  about
• 24:05
  Tech
• 24:05
  of
• 24:05
  the
• 24:06
  Day
• 24:06
  online
• 24:06
  now
• 24:06
  is
• 24:07
  it
• 24:07
  has
• 24:07
  no
• 24:07
  personality.
• 24:08
  It's
• 24:08
  just.
• 24:09
  It
• 24:10
  doesn't
• 24:10
  have
• 24:10
  that,
• 24:10
  you
• 24:11
  know,
• 24:11
  because
• 24:11
  I
• 24:11
  was
• 24:11
  very
• 24:12
  irreverent.
• 24:12
  I
• 24:13
  came
• 24:13
  out
• 24:13
  from
• 24:13
  it,
• 24:13
  the
• 24:14
  horse
• 24:14
  husband
• 24:14
  side,
• 24:15
  and.
• 24:15
  But
• 24:15
  people
• 24:16
  open
• 24:16
  the
• 24:16
  emails
• 24:17
  and
• 24:17
  they
• 24:17
  came
• 24:17
  back
• 24:17
  to
• 24:18
  see
• 24:18
  the
• 24:18
  product
• 24:18
  every
• 24:18
  day
• 24:18
  to
• 24:19
  just.
• 24:19
  To
• 24:19
  see
• 24:19
  what
• 24:19
  I
• 24:19
  wrote,
• 24:19
  even
• 24:20
  if
• 24:20
  they
• 24:20
  weren't
• 24:20
  interested.
• 24:21
  So,
• 24:22
  again,
• 24:23
  you
• 24:23
  know,
• 24:23
  that
• 24:23
  hasn't
• 24:23
  changed,
• 24:24
  right?
• 24:24
  It's.
• 24:24
  It's
• 24:25
  that.
• 24:25
  It's
• 24:25
  that
• 24:26
  whole.
• 24:26
  That
• 24:27
  attitude.
• 24:27
  It's
• 24:27
  an
• 24:27
  attitude.
• 24:30
  Well,
• 24:30
  and
• 24:30
  I'll
• 24:30
  say
• 24:31
  this,
• 24:31
  too.
• 24:31
  I
• 24:32
  think
• 24:32
  fear
• 24:33
  plays
• 24:33
  a
• 24:33
  little
• 24:33
  part
• 24:34
  in
• 24:34
  that,
• 24:34
  because
• 24:34
  people
• 24:35
  now,
• 24:35
  this
• 24:35
  day
• 24:36
  and
• 24:36
  age,
• 24:36
  they
• 24:36
  don't
• 24:36
  want
• 24:36
  to
• 24:36
  get
• 24:37
  canceled.
• 24:37
  They
• 24:38
  don't
• 24:38
  want
• 24:38
  to
• 24:38
  have
• 24:38
  this
• 24:39
  fine
• 24:39
  line
• 24:40
  and.
• 24:40
  Or
• 24:40
  they
• 24:41
  don't
• 24:41
  want
• 24:41
  to
• 24:41
  offend
• 24:41
  someone,
• 24:42
  which
• 24:42
  is.
• 24:42
  That's
• 24:43
  a
• 24:43
  good
• 24:43
  thought.
• 24:44
  But
• 24:44
  also,
• 24:44
  like,
• 24:45
  you
• 24:45
  know,
• 24:45
  I
• 24:45
  tell
• 24:45
  people
• 24:46
  on,
• 24:46
  like,
• 24:46
  my
• 24:46
  YouTube
• 24:47
  channel
• 24:47
  and
• 24:47
  stuff,
• 24:47
  like,
• 24:48
  I
• 24:48
  talk
• 24:48
  about
• 24:48
  my
• 24:48
  business
• 24:49
  and
• 24:49
  my
• 24:49
  family
• 24:49
  and
• 24:50
  and
• 24:50
  some
• 24:50
  things
• 24:51
  and
• 24:52
  I'm
• 24:52
  like
• 24:52
  you
• 24:52
  can
• 24:52
  still
• 24:53
  like
• 24:53
  you're
• 24:53
  talking
• 24:53
  about,
• 24:53
  talk
• 24:54
  about
• 24:54
  the
• 24:54
  tack
• 24:54
  in
• 24:54
  a
• 24:54
  silly
• 24:55
  way
• 24:55
  or
• 24:55
  an
• 24:55
  irreverent
• 24:56
  way
• 24:56
  or
• 24:57
  whatever
• 24:57
  way
• 24:57
  because
• 24:58
  people
• 24:58
  are
• 24:58
  going
• 24:58
  to
• 24:58
  want
• 24:59
  that,
• 25:00
  that
• 25:01
  so
• 25:01
  definitely
• 25:01
  be
• 25:02
  true
• 25:02
  to
• 25:02
  yourself
• 25:02
  and
• 25:02
  your
• 25:03
  business
• 25:03
  and,
• 25:04
  and
• 25:04
  don't
• 25:05
  have
• 25:05
  you
• 25:05
  don't
• 25:05
  I
• 25:05
  think
• 25:06
  want
• 25:06
  it
• 25:06
  to
• 25:06
  your
• 25:06
  point
• 25:06
  with
• 25:07
  content.
• 25:07
  Don't
• 25:08
  cram
• 25:08
  your
• 25:08
  email
• 25:09
  with
• 25:09
  just
• 25:09
  pictures
• 25:10
  and
• 25:10
  links
• 25:11
  like
• 25:11
  this
• 25:11
  is
• 25:11
  what
• 25:12
  we
• 25:12
  sell.
• 25:12
  Buy
• 25:13
  the
• 25:13
  stuff
• 25:14
  that
• 25:14
  gets
• 25:14
  like
• 25:15
  that's
• 25:15
  not
• 25:15
  exciting.
• 25:16
  What
• 25:16
  are
• 25:16
  you
• 25:16
  seeing
• 25:16
  works
• 25:17
  in
• 25:17
  email
• 25:17
  now
• 25:17
  and
• 25:18
  what,
• 25:18
  how
• 25:18
  long.
• 25:19
  I
• 25:20
  know
• 25:20
  there's
• 25:20
  also
• 25:20
  an
• 25:20
  ideal
• 25:21
  length
• 25:21
  because
• 25:21
  that
• 25:21
  beyond
• 25:22
  that
• 25:22
  nobody
• 25:22
  looks
• 25:23
  so
• 25:24
  well
• 25:24
  for
• 25:24
  it.
• 25:25
  It's
• 25:25
  a
• 25:25
  little
• 25:25
  bit
• 25:25
  different
• 25:25
  for
• 25:26
  different
• 25:26
  industries
• 25:27
  but
• 25:27
  I
• 25:27
  would
• 25:27
  say
• 25:28
  short
• 25:28
  and
• 25:28
  concise
• 25:29
  with
• 25:30
  one
• 25:30
  topic
• 25:31
  or
• 25:31
  can
• 25:31
  you.
• 25:31
  Do
• 25:31
  more
• 25:31
  than
• 25:32
  one
• 25:32
  thing?
• 25:32
  Segment.
• 25:33
  Let's
• 25:33
  call
• 25:33
  them
• 25:33
  segments.
• 25:34
  Can
• 25:34
  you
• 25:34
  do
• 25:34
  more
• 25:34
  than
• 25:34
  one
• 25:35
  segment
• 25:35
  in
• 25:35
  an
• 25:35
  email?
• 25:36
  You
• 25:36
  can
• 25:37
  and
• 25:37
  I
• 25:37
  would
• 25:38
  say
• 25:38
  for
• 25:38
  every
• 25:38
  retailer
• 25:39
  try
• 25:40
  do
• 25:40
  something
• 25:40
  for
• 25:41
  90
• 25:41
  days.
• 25:41
  90
• 25:42
  days.
• 25:42
  90
• 25:42
  days.
• 25:43
  I
• 25:43
  personally
• 25:44
  I'm
• 25:44
  not
• 25:44
  a
• 25:44
  retailer
• 25:45
  but
• 25:45
  I
• 25:45
  just
• 25:45
  shifted
• 25:46
  the
• 25:46
  way
• 25:46
  I
• 25:46
  did
• 25:46
  my
• 25:46
  emails.
• 25:47
  I
• 25:47
  totally
• 25:48
  scrapped
• 25:48
  my
• 25:48
  old
• 25:49
  way
• 25:49
  and
• 25:50
  I
• 25:50
  do
• 25:51
  very
• 25:51
  short
• 25:52
  emails
• 25:52
  that
• 25:53
  are
• 25:53
  almost
• 25:54
  no
• 25:54
  pictures
• 25:55
  now.
• 25:55
  For
• 25:55
  retailers
• 25:56
  it's
• 25:56
  going
• 25:56
  to
• 25:56
  be
• 25:56
  different.
• 25:57
  But
• 25:57
  to
• 25:58
  your
• 25:58
  question
• 25:58
  for
• 25:59
  the
• 25:59
  retailers
• 25:59
  that
• 25:59
  are
• 26:00
  listening,
• 26:00
  you
• 26:00
  can
• 26:01
  put
• 26:01
  some
• 26:01
  photos
• 26:02
  in
• 26:02
  there
• 26:02
  but
• 26:02
  the
• 26:02
  more
• 26:03
  photos
• 26:03
  that
• 26:03
  are
• 26:03
  in
• 26:03
  there
• 26:04
  the
• 26:04
  harder
• 26:04
  it's
• 26:04
  going
• 26:05
  to
• 26:05
  be
• 26:05
  for
• 26:05
  it
• 26:05
  to
• 26:05
  load.
• 26:06
  I
• 26:07
  I
• 26:07
  and
• 26:08
  most
• 26:08
  people
• 26:08
  don't
• 26:09
  want
• 26:09
  to
• 26:09
  do
• 26:09
  13
• 26:10
  scrolls
• 26:10
  down.
• 26:11
  They're
• 26:11
  just
• 26:11
  not
• 26:11
  the
• 26:12
  stuff
• 26:12
  past
• 26:12
  like
• 26:13
  one
• 26:13
  or
• 26:13
  two
• 26:13
  scrolls
• 26:14
  they're
• 26:14
  never
• 26:14
  going
• 26:14
  to
• 26:14
  see.
• 26:15
  So
• 26:15
  take
• 26:15
  your
• 26:16
  most
• 26:16
  important
• 26:17
  how
• 26:18
  to
• 26:18
  tip
• 26:18
  blog
• 26:20
  product
• 26:20
  that
• 26:20
  matches
• 26:21
  that
• 26:22
  time
• 26:22
  of
• 26:22
  the
• 26:22
  year
• 26:23
  item
• 26:23
  that
• 26:24
  you
• 26:24
  know
• 26:24
  is
• 26:24
  going
• 26:24
  to
• 26:24
  sell
• 26:24
  that.
• 26:25
  Everyone
• 26:25
  has
• 26:25
  to
• 26:25
  have
• 26:25
  fly
• 26:26
  spray
• 26:26
  right
• 26:26
  now.
• 26:26
  So
• 26:27
  of
• 26:27
  course
• 26:27
  you
• 26:27
  can
• 26:27
  put
• 26:27
  that
• 26:27
  right
• 26:28
  at
• 26:28
  the
• 26:28
  top.
• 26:29
  But
• 26:29
  I
• 26:29
  think
• 26:30
  you
• 26:30
  don't
• 26:30
  want
• 26:30
  to
• 26:30
  put
• 26:31
  16
• 26:31
  topics
• 26:32
  in
• 26:32
  there.
• 26:33
  You
• 26:33
  want
• 26:33
  it
• 26:33
  to
• 26:33
  be
• 26:34
  as
• 26:34
  clickable
• 26:35
  as
• 26:35
  possible.
• 26:36
  And
• 26:36
  decision
• 26:37
  fatigue
• 26:37
  is
• 26:37
  a
• 26:37
  real
• 26:38
  thing.
• 26:38
  So
• 26:39
  unless
• 26:40
  you're
• 26:40
  someone
• 26:41
  who
• 26:41
  has
• 26:41
  a
• 26:41
  real
• 26:41
  big
• 26:42
  personality
• 26:42
  and
• 26:43
  you
• 26:43
  know
• 26:43
  already
• 26:44
  people
• 26:44
  are
• 26:44
  opening
• 26:44
  it,
• 26:45
  if
• 26:45
  you're
• 26:45
  just
• 26:45
  starting
• 26:45
  you
• 26:46
  need
• 26:46
  to
• 26:46
  test
• 26:46
  and
• 26:46
  measure
• 26:47
  some
• 26:47
  things.
• 26:47
  But
• 26:48
  most
• 26:48
  certainly
• 26:49
  I
• 26:49
  try
• 26:49
  to
• 26:49
  make
• 26:50
  it
• 26:50
  now
• 26:50
  to
• 26:50
  where
• 26:50
  I
• 26:50
  have
• 26:51
  one
• 26:51
  primary
• 26:52
  button
• 26:52
  that's
• 26:53
  clickable
• 26:54
  to
• 26:54
  get
• 26:54
  them
• 26:54
  to
• 26:55
  do
• 26:55
  the
• 26:55
  thing
• 26:55
  I
• 26:55
  want
• 26:56
  because
• 26:57
  decision
• 26:57
  fatigue,
• 26:58
  people
• 26:58
  will
• 26:58
  look
• 26:58
  at
• 26:58
  it
• 26:59
  and
• 26:59
  be
• 26:59
  like
• 26:59
  it's
• 26:59
  too
• 27:00
  much.
• 27:00
  I
• 27:00
  can't
• 27:00
  make
• 27:01
  one
• 27:01
  more
• 27:01
  decision.
• 27:02
  So
• 27:03
  I
• 27:03
  feel
• 27:03
  like
• 27:03
  short
• 27:04
  feel
• 27:04
  that.
• 27:04
  Way
• 27:04
  about
• 27:04
  life
• 27:05
  actually.
• 27:06
  Yeah,
• 27:07
  well
• 27:07
  and
• 27:07
  it's
• 27:08
  hard
• 27:08
  because
• 27:08
  if
• 27:08
  you're
• 27:09
  a
• 27:09
  retailer
• 27:09
  and
• 27:10
  you
• 27:10
  just
• 27:10
  Got
• 27:10
  in
• 27:11
  all
• 27:11
  new
• 27:11
  stuff.
• 27:13
  I,
• 27:13
  I
• 27:13
  do
• 27:13
  have
• 27:13
  a
• 27:13
  few
• 27:13
  retailers
• 27:14
  I
• 27:14
  worked
• 27:14
  with
• 27:14
  where
• 27:15
  they
• 27:15
  just
• 27:15
  dump
• 27:16
  all
• 27:16
  the
• 27:16
  new
• 27:16
  products
• 27:16
  in
• 27:17
  an
• 27:17
  email
• 27:17
  but
• 27:18
  they
• 27:18
  have
• 27:18
  a
• 27:18
  huge
• 27:19
  list
• 27:19
  of
• 27:19
  people
• 27:19
  that
• 27:19
  have
• 27:19
  been
• 27:20
  following
• 27:20
  them
• 27:20
  for
• 27:20
  years.
• 27:21
  They
• 27:21
  can
• 27:22
  do
• 27:22
  that
• 27:22
  and
• 27:22
  people
• 27:22
  just
• 27:23
  buy
• 27:23
  and
• 27:23
  they
• 27:23
  literally
• 27:23
  have
• 27:24
  to
• 27:24
  put
• 27:24
  hardly
• 27:24
  no
• 27:24
  effort
• 27:25
  into
• 27:25
  their
• 27:25
  emails.
• 27:26
  They
• 27:26
  dump
• 27:26
  in
• 27:26
  new
• 27:26
  products
• 27:27
  and
• 27:27
  people
• 27:27
  buy.
• 27:28
  But
• 27:28
  they've
• 27:28
  also
• 27:29
  been
• 27:29
  doing
• 27:29
  it
• 27:29
  a
• 27:29
  really
• 27:30
  long
• 27:30
  time
• 27:31
  and
• 27:31
  they
• 27:32
  have
• 27:32
  found
• 27:32
  that
• 27:32
  works
• 27:32
  for
• 27:32
  them.
• 27:33
  I
• 27:33
  wouldn't
• 27:33
  recommend
• 27:33
  that
• 27:34
  to
• 27:34
  someone
• 27:34
  who's
• 27:34
  just
• 27:35
  getting
• 27:35
  started
• 27:35
  or
• 27:35
  they're
• 27:36
  like,
• 27:36
  I've
• 27:36
  been
• 27:36
  doing
• 27:37
  it
• 27:37
  but
• 27:37
  like
• 27:37
  now
• 27:37
  I'm
• 27:38
  serious
• 27:38
  about
• 27:38
  it.
• 27:40
  I
• 27:41
  would
• 27:41
  say
• 27:41
  the
• 27:41
  shorter
• 27:42
  the
• 27:42
  better.
• 27:43
  And
• 27:43
  you
• 27:43
  can
• 27:43
  share
• 27:44
  a
• 27:44
  handful
• 27:44
  of
• 27:44
  products
• 27:45
  and,
• 27:45
  but
• 27:45
  just
• 27:45
  not
• 27:46
  too
• 27:46
  much.
• 27:46
  It's
• 27:46
  too
• 27:46
  much
• 27:47
  information
• 27:47
  at
• 27:47
  some
• 27:47
  point.
• 27:49
  So
• 27:49
  what's
• 27:49
  a
• 27:49
  good
• 27:50
  open
• 27:50
  rate?
• 27:50
  What
• 27:50
  percentage
• 27:51
  is
• 27:51
  a
• 27:51
  good
• 27:51
  open
• 27:52
  rate?
• 27:54
  You
• 27:54
  want
• 27:54
  to
• 27:54
  try
• 27:55
  to
• 27:55
  be
• 27:55
  between
• 27:56
  25
• 27:56
  and
• 27:56
  35%.
• 27:58
  I,
• 27:59
  and
• 27:59
  for
• 27:59
  my
• 28:00
  clients
• 28:00
  I
• 28:00
  honestly
• 28:01
  shoot
• 28:01
  for
• 28:01
  like
• 28:01
  40
• 28:02
  to
• 28:02
  45%
• 28:04
  which
• 28:04
  I
• 28:04
  feel
• 28:04
  like
• 28:04
  in
• 28:05
  the
• 28:05
  retail
• 28:05
  space
• 28:05
  is
• 28:05
  pretty
• 28:06
  high.
• 28:06
  If
• 28:07
  you're
• 28:07
  getting
• 28:07
  25
• 28:08
  to
• 28:08
  35%
• 28:09
  consistently.
• 28:10
  I
• 28:11
  would
• 28:11
  look
• 28:11
  at,
• 28:12
  you
• 28:13
  know,
• 28:13
  you
• 28:13
  want
• 28:13
  a
• 28:13
  good
• 28:13
  open
• 28:14
  rate
• 28:14
  but
• 28:14
  then
• 28:14
  your
• 28:14
  secondary
• 28:15
  thing
• 28:15
  is
• 28:15
  the
• 28:15
  click
• 28:16
  rate.
• 28:16
  Right.
• 28:17
  And
• 28:18
  the
• 28:18
  open
• 28:18
  rate
• 28:19
  for
• 28:19
  me
• 28:20
  really
• 28:20
  hinges
• 28:21
  on,
• 28:21
  and
• 28:21
  I
• 28:21
  preach
• 28:21
  this
• 28:22
  all
• 28:22
  the
• 28:22
  time.
• 28:23
  Please,
• 28:24
  for
• 28:24
  the
• 28:24
  love
• 28:24
  of
• 28:25
  Pete,
• 28:26
  do
• 28:26
  not
• 28:27
  create
• 28:27
  a
• 28:28
  subject
• 28:28
  line
• 28:28
  that
• 28:28
  says
• 28:29
  new
• 28:30
  item
• 28:30
  drop
• 28:32
  like,
• 28:33
  like
• 28:33
  get
• 28:33
  creative,
• 28:34
  use
• 28:34
  chat
• 28:34
  GPT.
• 28:35
  Use
• 28:35
  your
• 28:35
  brain
• 28:36
  and
• 28:36
  figure
• 28:37
  out
• 28:37
  a
• 28:37
  subject
• 28:37
  line
• 28:38
  that's
• 28:38
  going
• 28:38
  to
• 28:38
  stop
• 28:38
  the
• 28:39
  scroll.
• 28:39
  So
• 28:39
  the
• 28:40
  click
• 28:40
  rate
• 28:40
  I
• 28:41
  feel
• 28:41
  like,
• 28:41
  and
• 28:41
  the
• 28:42
  subject
• 28:42
  line,
• 28:42
  those
• 28:43
  are
• 28:43
  like,
• 28:44
  you've
• 28:44
  got
• 28:44
  to
• 28:44
  get
• 28:44
  really
• 28:44
  good
• 28:44
  at
• 28:45
  your
• 28:45
  subject
• 28:45
  line.
• 28:45
  So
• 28:45
  that's
• 28:46
  kind
• 28:46
  of
• 28:46
  a
• 28:46
  content
• 28:46
  piece.
• 28:47
  Well,
• 28:47
  and
• 28:47
  you
• 28:47
  have
• 28:47
  a
• 28:48
  couple
• 28:48
  free
• 28:48
  sessions
• 28:49
  coming
• 28:49
  up
• 28:49
  about
• 28:49
  emails
• 28:50
  too.
• 28:50
  We
• 28:50
  don't
• 28:50
  really
• 28:50
  have
• 28:51
  time
• 28:51
  to
• 28:51
  get
• 28:51
  in
• 28:51
  the
• 28:51
  subject
• 28:51
  lines
• 28:52
  which
• 28:52
  we
• 28:52
  could
• 28:52
  spend
• 28:52
  a
• 28:53
  whole
• 28:53
  hour
• 28:53
  on.
• 28:54
  But
• 28:54
  I'm
• 28:54
  sure
• 28:54
  that's
• 28:54
  one
• 28:55
  of
• 28:55
  the
• 28:55
  things
• 28:55
  you're
• 28:55
  going
• 28:55
  to
• 28:55
  be
• 28:55
  covering
• 28:56
  coming
• 28:56
  100%.
• 28:57
  Okay.
• 28:58
  So
• 28:58
  yeah,
• 28:59
  so
• 29:01
  then
• 29:02
  we
• 29:02
  always
• 29:03
  used
• 29:03
  kind
• 29:03
  of
• 29:04
  the
• 29:04
  same
• 29:04
  as
• 29:04
  you.
• 29:04
  25
• 29:05
  to
• 29:05
  35%
• 29:06
  was
• 29:06
  a
• 29:06
  good
• 29:06
  open
• 29:06
  rate.
• 29:07
  And
• 29:07
  then
• 29:08
  believe
• 29:08
  it
• 29:08
  or
• 29:08
  not,
• 29:09
  3
• 29:09
  to
• 29:09
  5%
• 29:10
  was
• 29:10
  a
• 29:10
  good
• 29:11
  click
• 29:11
  through
• 29:11
  rate.
• 29:11
  Is
• 29:12
  that
• 29:12
  still
• 29:12
  true?
• 29:13
  Yeah,
• 29:13
  it
• 29:14
  is.
• 29:14
  And
• 29:14
  that's
• 29:14
  like
• 29:15
  real
• 29:15
  scary.
• 29:15
  I
• 29:15
  feel
• 29:15
  like
• 29:16
  I
• 29:16
  know,
• 29:16
  you
• 29:17
  know,
• 29:17
  like,
• 29:17
  like
• 29:18
  when
• 29:18
  you
• 29:18
  hear
• 29:18
  that
• 29:18
  you're
• 29:19
  like
• 29:19
  ew.
• 29:20
  And
• 29:20
  that's
• 29:20
  why
• 29:20
  you
• 29:21
  have
• 29:21
  to
• 29:21
  grow
• 29:21
  your
• 29:21
  list
• 29:22
  because
• 29:22
  when
• 29:22
  you
• 29:22
  look
• 29:22
  at
• 29:22
  the
• 29:23
  numbers
• 29:23
  and
• 29:23
  you
• 29:23
  reverse
• 29:24
  engineer
• 29:24
  the
• 29:25
  whole
• 29:25
  point
• 29:25
  of
• 29:25
  it,
• 29:25
  it's
• 29:26
  to
• 29:26
  get
• 29:26
  clicks.
• 29:26
  We
• 29:27
  want
• 29:27
  them
• 29:27
  to
• 29:27
  do
• 29:27
  what
• 29:27
  we
• 29:28
  are
• 29:28
  asking
• 29:28
  them
• 29:28
  to
• 29:29
  do.
• 29:29
  So
• 29:29
  that
• 29:30
  is
• 29:30
  still
• 29:30
  the
• 29:30
  correct
• 29:31
  number.
• 29:32
  Obviously,
• 29:32
  as
• 29:33
  with
• 29:33
  anything,
• 29:33
  we
• 29:33
  always
• 29:33
  try
• 29:34
  to
• 29:34
  increase
• 29:34
  those
• 29:35
  numbers.
• 29:36
  Right,
• 29:36
  right.
• 29:37
  All
• 29:37
  right,
• 29:37
  before
• 29:38
  we
• 29:38
  run
• 29:38
  out
• 29:38
  of
• 29:38
  time,
• 29:39
  what's
• 29:40
  the
• 29:40
  biggest
• 29:40
  mistake
• 29:41
  people
• 29:41
  or
• 29:42
  companies
• 29:42
  make
• 29:42
  with
• 29:42
  their
• 29:43
  email?
• 29:44
  Well,
• 29:44
  I'm
• 29:44
  going
• 29:44
  to
• 29:45
  say,
• 29:45
  honestly,
• 29:45
  like,
• 29:46
  the
• 29:46
  number
• 29:46
  one
• 29:46
  thing
• 29:47
  I
• 29:47
  see
• 29:47
  is
• 29:47
  lack
• 29:47
  of
• 29:48
  consistency.
• 29:49
  That
• 29:49
  is,
• 29:50
  it's
• 29:50
  not.
• 29:50
  If
• 29:50
  I
• 29:50
  say
• 29:51
  the
• 29:51
  15th
• 29:51
  and
• 29:51
  the
• 29:51
  30th,
• 29:52
  I
• 29:52
  got
• 29:52
  to
• 29:52
  do
• 29:52
  it.
• 29:53
  The
• 29:53
  15th
• 29:53
  and
• 29:53
  the
• 29:53
  30th.
• 29:54
  Yeah.
• 29:55
  And.
• 29:55
  And
• 29:55
  honestly,
• 29:56
  for
• 29:56
  me,
• 29:56
  like,
• 29:57
  because
• 29:57
  I'm
• 29:57
  a
• 29:57
  perfectionist,
• 29:58
  if
• 29:58
  you
• 29:58
  don't
• 29:58
  get
• 29:59
  it
• 29:59
  done
• 29:59
  on
• 29:59
  the
• 29:59
  15th,
• 30:00
  but
• 30:00
  you
• 30:00
  get
• 30:00
  it
• 30:00
  done
• 30:00
  on
• 30:00
  the
• 30:01
  17th,
• 30:01
  okay,
• 30:02
  you
• 30:02
  get
• 30:02
  a
• 30:02
  grace
• 30:02
  pass
• 30:03
  for
• 30:03
  the
• 30:03
  day,
• 30:04
  but
• 30:04
  get
• 30:04
  it
• 30:04
  on
• 30:05
  your
• 30:05
  calendar.
• 30:05
  Create
• 30:06
  a
• 30:06
  system
• 30:06
  that
• 30:06
  works
• 30:07
  for
• 30:07
  you,
• 30:07
  for
• 30:08
  your
• 30:09
  life,
• 30:09
  because
• 30:09
  all
• 30:10
  curveballs
• 30:10
  come,
• 30:11
  but
• 30:11
  maybe
• 30:11
  sit
• 30:12
  down
• 30:12
  and
• 30:12
  create
• 30:12
  both
• 30:12
  of
• 30:13
  them
• 30:13
  at
• 30:13
  one
• 30:13
  time
• 30:13
  and
• 30:13
  then
• 30:14
  schedule
• 30:14
  them.
• 30:14
  So
• 30:15
  consistency
• 30:16
  is
• 30:16
  not
• 30:16
  a
• 30:16
  sexy
• 30:17
  answer,
• 30:17
  but
• 30:18
  that
• 30:18
  is
• 30:18
  the
• 30:18
  answer.
• 30:19
  It's
• 30:19
  lack
• 30:19
  of
• 30:19
  consistency
• 30:20
  is
• 30:20
  why
• 30:21
  most
• 30:21
  people
• 30:22
  fail
• 30:22
  at
• 30:22
  email
• 30:22
  marketing.
• 30:23
  There's
• 30:23
  also
• 30:24
  20
• 30:24
  other
• 30:24
  reasons,
• 30:25
  but
• 30:25
  that
• 30:25
  one's
• 30:25
  the.
• 30:26
  The
• 30:26
  biggest.
• 30:26
  It's
• 30:27
  funny,
• 30:27
  that's
• 30:27
  the
• 30:27
  same
• 30:27
  with
• 30:28
  podcasting.
• 30:28
  People
• 30:29
  aren't
• 30:29
  consistent
• 30:29
  and
• 30:29
  they.
• 30:30
  They
• 30:30
  don't
• 30:30
  do
• 30:30
  well
• 30:30
  in
• 30:31
  podcasting.
• 30:31
  It's
• 30:32
  anything.
• 30:32
  Going
• 30:32
  to
• 30:33
  the
• 30:33
  gym,
• 30:33
  working
• 30:33
  out,
• 30:34
  eating
• 30:34
  healthy.
• 30:34
  It's
• 30:35
  YouTube
• 30:35
  channel.
• 30:36
  I
• 30:36
  know
• 30:36
  exactly
• 30:37
  the
• 30:37
  YouTubers
• 30:37
  we
• 30:38
  watch.
• 30:38
  I
• 30:38
  know
• 30:38
  exactly
• 30:39
  that
• 30:39
  their
• 30:39
  show
• 30:40
  comes
• 30:40
  out
• 30:40
  on
• 30:40
  Monday,
• 30:41
  and
• 30:41
  if
• 30:41
  it's
• 30:42
  not
• 30:42
  on
• 30:42
  Monday,
• 30:42
  then
• 30:43
  I'm
• 30:43
  going
• 30:43
  to,
• 30:43
  you
• 30:44
  know,
• 30:44
  I'm
• 30:44
  disappointed,
• 30:45
  You
• 30:45
  know,
• 30:45
  so,
• 30:46
  yeah,
• 30:46
  it's
• 30:47
  true.
• 30:47
  It
• 30:47
  is
• 30:47
  true.
• 30:48
  It
• 30:48
  becomes
• 30:48
  habit.
• 30:49
  And
• 30:49
  even
• 30:49
  if
• 30:49
  the
• 30:50
  subconscious
• 30:50
  habit
• 30:51
  of
• 30:51
  seeing
• 30:51
  that
• 30:52
  email
• 30:52
  come
• 30:52
  in
• 30:53
  because
• 30:53
  they
• 30:53
  know
• 30:53
  it's
• 30:53
  coming
• 30:53
  from
• 30:54
  you,
• 30:55
  it's.
• 30:56
  It's
• 30:56
  there.
• 30:56
  It's
• 30:56
  subconscious.
• 30:57
  And
• 30:57
  a
• 30:57
  lot
• 30:57
  of
• 30:58
  times,
• 30:58
  but
• 30:58
  they
• 30:58
  know.
• 30:59
  Well,
• 31:00
  and
• 31:00
  like
• 31:00
  you
• 31:00
  said,
• 31:00
  I
• 31:01
  get
• 31:01
  disappointed.
• 31:01
  Like,
• 31:02
  there
• 31:02
  are
• 31:02
  emails
• 31:02
  that
• 31:02
  I
• 31:03
  know
• 31:03
  come
• 31:03
  out
• 31:03
  on
• 31:03
  Sundays,
• 31:04
  and
• 31:04
  if
• 31:04
  they
• 31:04
  don't
• 31:04
  send
• 31:05
  it,
• 31:05
  I'm
• 31:05
  like,
• 31:05
  oh,
• 31:06
  bummer.
• 31:07
  Even
• 31:07
  though
• 31:07
  I
• 31:08
  don't
• 31:08
  always
• 31:08
  read
• 31:08
  it
• 31:09
  on
• 31:09
  a
• 31:09
  Sunday,
• 31:09
  if
• 31:09
  I'm
• 31:10
  scrolling
• 31:10
  and
• 31:10
  I
• 31:10
  don't
• 31:10
  see
• 31:10
  it,
• 31:11
  I'm
• 31:11
  like,
• 31:11
  oh,
• 31:11
  man.
• 31:12
  It's
• 31:12
  true.
• 31:12
  It's
• 31:13
  true.
• 31:13
  Same
• 31:13
  with
• 31:13
  podcasts.
• 31:14
  It
• 31:14
  comes
• 31:14
  out
• 31:14
  on
• 31:14
  Monday.
• 31:14
  They
• 31:15
  might
• 31:15
  not
• 31:15
  listen
• 31:15
  to
• 31:15
  Tuesday,
• 31:15
  but
• 31:16
  they
• 31:16
  know
• 31:16
  it
• 31:16
  was
• 31:16
  out.
• 31:17
  Yes,
• 31:17
  yeah,
• 31:18
  yep,
• 31:18
  same
• 31:19
  thing.
• 31:19
  It's
• 31:19
  funny
• 31:20
  how
• 31:20
  a
• 31:20
  lot
• 31:20
  of
• 31:20
  this
• 31:20
  just
• 31:20
  intertwines.
• 31:21
  It's
• 31:21
  just
• 31:21
  human
• 31:22
  nature
• 31:22
  and
• 31:22
  habit
• 31:23
  is
• 31:23
  what
• 31:23
  it
• 31:23
  is.
• 31:24
  Yeah,
• 31:24
  well.
• 31:24
  And
• 31:24
  it's
• 31:25
  all
• 31:25
  part
• 31:25
  of
• 31:25
  business
• 31:25
  building.
• 31:26
  Right?
• 31:26
  So
• 31:27
  anything
• 31:27
  that
• 31:27
  we're
• 31:27
  talking
• 31:28
  about
• 31:28
  today,
• 31:28
  you
• 31:28
  can
• 31:28
  apply
• 31:29
  that
• 31:29
  to
• 31:29
  updating
• 31:29
  your
• 31:30
  website,
• 31:30
  to
• 31:30
  your
• 31:30
  SEO,
• 31:31
  to
• 31:31
  anything
• 31:31
  marketing
• 31:32
  related.
• 31:32
  It's
• 31:33
  consistency
• 31:33
  and
• 31:34
  figuring
• 31:34
  out
• 31:35
  your
• 31:35
  audience
• 31:35
  and
• 31:35
  serving
• 31:36
  them
• 31:36
  and
• 31:36
  speaking
• 31:36
  their
• 31:37
  language.
• 31:38
  We
• 31:38
  have
• 31:38
  just
• 31:39
  barely
• 31:39
  touched
• 31:40
  on
• 31:40
  email
• 31:40
  marketing.
• 31:41
  I
• 31:41
  mean
• 31:41
  we
• 31:41
  really
• 31:41
  have.
• 31:42
  We
• 31:42
  could
• 31:42
  talk
• 31:42
  about,
• 31:42
  we
• 31:43
  could
• 31:43
  do
• 31:43
  a
• 31:43
  session
• 31:43
  for
• 31:44
  four
• 31:44
  hours
• 31:44
  on
• 31:44
  this
• 31:45
  and
• 31:45
  you
• 31:45
  are
• 31:45
  going
• 31:45
  to.
• 31:46
  So
• 31:46
  tell
• 31:46
  people
• 31:47
  how
• 31:47
  they
• 31:47
  can
• 31:47
  get
• 31:47
  your
• 31:48
  free
• 31:48
  stuff.
• 31:48
  Free
• 31:48
  sessions
• 31:49
  here.
• 31:49
  Coming
• 31:49
  up
• 31:49
  on
• 31:49
  email
• 31:50
  marketing.
• 31:50
  Yeah.
• 31:51
  So
• 31:51
  I
• 31:51
  have.
• 31:52
  You
• 31:52
  can
• 31:52
  just
• 31:52
  go
• 31:52
  to
• 31:53
  any
• 31:53
  of
• 31:54
  my
• 31:54
  social
• 31:54
  medias
• 31:54
  under
• 31:55
  Yellow
• 31:55
  Barn
• 31:55
  Media
• 31:56
  and
• 31:56
  there
• 31:56
  are
• 31:56
  links
• 31:57
  to
• 31:57
  the
• 31:58
  free
• 31:58
  masterclasses
• 31:59
  that
• 31:59
  I'm
• 31:59
  doing.
• 32:00
  And
• 32:00
  the
• 32:00
  dates,
• 32:00
  there's
• 32:00
  a
• 32:01
  couple
• 32:01
  dates.
• 32:01
  So
• 32:02
  all
• 32:02
  that
• 32:02
  information
• 32:02
  is
• 32:03
  there.
• 32:03
  August
• 32:04
  coming
• 32:04
  up
• 32:04
  in
• 32:04
  August.
• 32:05
  Actually
• 32:06
  the
• 32:07
  last
• 32:07
  week
• 32:07
  of
• 32:08
  September,
• 32:09
  the
• 32:09
  last
• 32:10
  week
• 32:10
  of
• 32:11
  July,
• 32:11
  there's
• 32:12
  two
• 32:12
  and
• 32:12
  then
• 32:12
  there's
• 32:12
  one
• 32:13
  the
• 32:13
  first
• 32:13
  week
• 32:13
  of
• 32:13
  August.
• 32:14
  Oh,
• 32:14
  great.
• 32:14
  Terrific.
• 32:15
  So
• 32:15
  that's
• 32:16
  first
• 32:16
  step
• 32:17
  is
• 32:17
  if
• 32:17
  you
• 32:17
  want
• 32:17
  to
• 32:17
  learn
• 32:18
  more,
• 32:18
  just
• 32:18
  go
• 32:18
  to
• 32:18
  yellowbarnmedia.com
• 32:20
  check
• 32:20
  it
• 32:20
  out
• 32:21
  and,
• 32:21
  and
• 32:21
  all
• 32:22
  your
• 32:22
  contact
• 32:22
  information
• 32:23
  is
• 32:23
  on
• 32:23
  there
• 32:23
  so
• 32:24
  people
• 32:24
  can
• 32:24
  reach
• 32:24
  you
• 32:24
  through
• 32:24
  there.
• 32:25
  You
• 32:25
  do
• 32:25
  consulting,
• 32:26
  you
• 32:26
  help
• 32:26
  people
• 32:26
  with
• 32:27
  their
• 32:27
  email.
• 32:27
  You
• 32:28
  help
• 32:28
  companies
• 32:28
  do
• 32:28
  of
• 32:29
  all
• 32:29
  sizes
• 32:29
  do
• 32:29
  this
• 32:30
  so
• 32:30
  they
• 32:30
  can
• 32:30
  reach
• 32:31
  out
• 32:31
  to
• 32:31
  you
• 32:31
  for
• 32:31
  that
• 32:31
  too
• 32:32
  as
• 32:32
  well.
• 32:32
  Right.
• 32:32
  100%,
• 32:33
  anytime.
• 32:34
  Yeah.
• 32:34
  And
• 32:34
  I
• 32:35
  highly
• 32:35
  recommend
• 32:35
  Jamie,
• 32:36
  as
• 32:36
  you
• 32:36
  can
• 32:36
  tell,
• 32:37
  just
• 32:37
  with
• 32:37
  her
• 32:37
  answers
• 32:38
  here
• 32:38
  today.
• 32:39
  She,
• 32:39
  you
• 32:39
  know,
• 32:39
  she,
• 32:40
  she's,
• 32:40
  she's
• 32:41
  concise,
• 32:41
  she
• 32:42
  knows
• 32:42
  what
• 32:42
  she's
• 32:42
  doing
• 32:43
  and
• 32:43
  she'll
• 32:44
  get
• 32:44
  results
• 32:44
  for
• 32:44
  you.
• 32:45
  So
• 32:45
  I
• 32:45
  can
• 32:45
  vouch
• 32:45
  for
• 32:46
  that.
• 32:46
  I've
• 32:46
  known
• 32:46
  her
• 32:46
  for
• 32:46
  a
• 32:46
  long
• 32:47
  time.
• 32:47
  Thank
• 32:48
  you,
• 32:48
  Glenn.
• 32:48
  It's
• 32:48
  been
• 32:48
  a
• 32:48
  pleasure
• 32:49
  knowing
• 32:49
  you
• 32:49
  and
• 32:49
  fun
• 32:50
  too.
• 32:51
  Thank
• 32:51
  you,
• 32:51
  Jamie
• 32:52
  and
• 32:52
  I
• 32:52
  hope
• 32:52
  to
• 32:52
  see
• 32:52
  you
• 32:52
  at
• 32:53
  WISA
• 32:53
  coming
• 32:54
  up.
• 32:54
  Yes,
• 32:54
  hopefully.
• 32:55
  And
• 32:55
  thank
• 32:56
  you
• 32:56
  for
• 32:56
  joining
• 32:56
  us
• 32:57
  today
• 32:57
  for
• 32:57
  WESA's
• 32:58
  retail
• 32:58
  roundup.
• 32:58
  I
• 32:59
  say
• 32:59
  it
• 32:59
  both
• 32:59
  ways
• 33:00
  and
• 33:00
  in
• 33:00
  every
• 33:01
  show
• 33:01
  I
• 33:01
  say
• 33:01
  it
• 33:02
  both
• 33:02
  ways.
• 33:02
  WISA
• 33:02
  and
• 33:03
  wesa.
• 33:03
  So
• 33:03
  I've
• 33:04
  just
• 33:04
  resigned
• 33:04
  myself
• 33:05
  to
• 33:05
  the
• 33:05
  fact
• 33:05
  that
• 33:05
  I
• 33:06
  don't
• 33:06
  know
• 33:06
  which
• 33:06
  is
• 33:06
  actually
• 33:07
  right
• 33:08
  and
• 33:08
  I've
• 33:08
  been
• 33:08
  told
• 33:08
  both
• 33:09
  are
• 33:09
  right.
• 33:09
  So
• 33:09
  I'm
• 33:10
  just
• 33:10
  going
• 33:10
  to
• 33:10
  say
• 33:10
  it
• 33:10
  both
• 33:10
  ways
• 33:10
  and
• 33:11
  I'm
• 33:11
  covered.
• 33:12
  If
• 33:12
  you
• 33:12
  missed
• 33:13
  part
• 33:13
  of
• 33:13
  this,
• 33:13
  you
• 33:13
  can
• 33:13
  catch
• 33:14
  the
• 33:14
  audio
• 33:15
  version.
• 33:15
  Head
• 33:16
  on
• 33:16
  over
• 33:16
  to
• 33:16
  Wisdom
• 33:16
  by
• 33:17
  Wesa.
• 33:17
  Obviously
• 33:18
  we
• 33:18
  do
• 33:18
  this
• 33:19
  video
• 33:19
  as
• 33:19
  well,
• 33:20
  so
• 33:20
  you
• 33:20
  can
• 33:20
  catch
• 33:20
  it
• 33:20
  on
• 33:20
  the
• 33:21
  WESA
• 33:22
  Trade
• 33:22
  Show
• 33:22
  YouTube
• 33:23
  channel.
• 33:24
  Be
• 33:24
  sure
• 33:24
  to
• 33:24
  follow
• 33:24
  the
• 33:25
  website@wesatradeshow.com
• 33:26
  we
• 33:27
  just
• 33:27
  booked
• 33:27
  our
• 33:27
  hotels
• 33:28
  and
• 33:28
  all
• 33:28
  that
• 33:28
  stuff
• 33:29
  for
• 33:29
  August.
• 33:29
  So
• 33:30
  excited
• 33:30
  about
• 33:30
  that.
• 33:31
  We're
• 33:32
  going
• 33:32
  to
• 33:32
  be
• 33:32
  coming
• 33:32
  in
• 33:32
  for
• 33:33
  a
• 33:33
  couple
• 33:33
  days.
• 33:33
  We'll
• 33:33
  be
• 33:33
  there,
• 33:34
  my
• 33:34
  wife
• 33:34
  and
• 33:34
  I
• 33:34
  who
• 33:35
  host
• 33:35
  the
• 33:35
  Wisdom
• 33:36
  by
• 33:36
  Wesa
• 33:36
  podcast.
• 33:37
  We'll
• 33:37
  both
• 33:38
  be
• 33:38
  there
• 33:38
  on
• 33:38
  Wednesday
• 33:38
  and
• 33:39
  Thursday
• 33:39
  all
• 33:40
  day.
• 33:40
  So
• 33:41
  we're
• 33:41
  going
• 33:41
  to
• 33:42
  be
• 33:42
  walking
• 33:42
  around
• 33:42
  doing
• 33:43
  what
• 33:43
  we
• 33:43
  usually
• 33:43
  do,
• 33:44
  which
• 33:44
  is
• 33:44
  interviews
• 33:44
  for
• 33:45
  new
• 33:45
  products.
• 33:45
  So
• 33:46
  companies
• 33:46
  that
• 33:46
  have
• 33:46
  new
• 33:47
  products
• 33:47
  will
• 33:47
  be
• 33:47
  there
• 33:48
  doing
• 33:48
  interviews
• 33:48
  in
• 33:49
  your
• 33:49
  right
• 33:49
  in
• 33:49
  your
• 33:49
  booth
• 33:50
  and
• 33:50
  putting
• 33:50
  those
• 33:50
  out
• 33:50
  of
• 33:51
  special
• 33:51
  episodes.
• 33:52
  Listeners
• 33:53
  love
• 33:53
  to
• 33:53
  hear
• 33:53
  about
• 33:53
  new
• 33:54
  products,
• 33:54
  so
• 33:55
  check
• 33:55
  all
• 33:55
  of
• 33:55
  that
• 33:56
  out
• 33:56
  and
• 33:56
  don't
• 33:56
  forget
• 33:56
  to
• 33:56
  sign
• 33:57
  up
• 33:57
  on
• 33:57
  Retail
• 33:57
  Roundup
• 33:58
  on
• 33:59
  Facebook.
• 33:59
  You'll
• 34:00
  get
• 34:00
  all
• 34:00
  the
• 34:00
  details
• 34:01
  for
• 34:01
  everything
• 34:01
  there.
• 34:02
  You
• 34:02
  can
• 34:02
  find
• 34:02
  me
• 34:02
  at
• 34:02
  Horses
• 34:03
  in
• 34:03
  the
• 34:03
  Morning.
• 34:04
  As
• 34:04
  of
• 34:05
  you
• 34:05
  don't
• 34:05
  know
• 34:05
  this
• 34:05
  yet,
• 34:06
  Jamie,
• 34:06
  and
• 34:06
  I
• 34:06
  don't
• 34:06
  think
• 34:07
  Sophia
• 34:07
  does
• 34:07
  either.
• 34:08
  I
• 34:08
  think
• 34:08
  she's
• 34:08
  listening
• 34:09
  from
• 34:09
  WESA
• 34:09
  today
• 34:10
  too.
• 34:11
  I
• 34:11
  am
• 34:11
  no
• 34:11
  longer
• 34:12
  the
• 34:12
  boss
• 34:13
  for
• 34:13
  the
• 34:13
  first
• 34:14
  time
• 34:14
  in
• 34:14
  18
• 34:14
  years
• 34:14
  at
• 34:15
  Horse
• 34:15
  Radio
• 34:15
  Network,
• 34:16
  I
• 34:17
  have
• 34:17
  been
• 34:17
  replaced.
• 34:17
  I
• 34:18
  sold
• 34:18
  the
• 34:18
  company,
• 34:18
  believe
• 34:19
  it
• 34:19
  or
• 34:19
  not,
• 34:19
  three
• 34:19
  years
• 34:20
  ago
• 34:21
  and
• 34:21
  my
• 34:21
  contract
• 34:22
  was
• 34:22
  for
• 34:22
  three
• 34:22
  years
• 34:23
  after
• 34:23
  and
• 34:24
  I've
• 34:24
  signed
• 34:24
  a
• 34:24
  new
• 34:24
  contract
• 34:25
  now
• 34:25
  where
• 34:25
  I'm
• 34:26
  just
• 34:26
  staying
• 34:26
  on
• 34:26
  and
• 34:26
  hosting
• 34:27
  Horses
• 34:27
  in
• 34:27
  the
• 34:27
  Morning.
• 34:28
  And
• 34:29
  Ashley,
• 34:29
  who
• 34:29
  we
• 34:30
  hired
• 34:30
  two
• 34:30
  years
• 34:30
  ago,
• 34:30
  who's
• 34:31
  10
• 34:31
  times
• 34:31
  better
• 34:31
  than
• 34:32
  me,
• 34:33
  is
• 34:33
  now
• 34:33
  running
• 34:33
  Horse
• 34:34
  Radio
• 34:34
  Network
• 34:34
  and
• 34:35
  for
• 34:35
  the
• 34:35
  first
• 34:35
  time
• 34:35
  in
• 34:35
  18
• 34:36
  years
• 34:36
  I
• 34:36
  am
• 34:36
  not.
• 34:37
  And
• 34:37
  I
• 34:38
  have
• 34:38
  to
• 34:38
  say
• 34:38
  I
• 34:38
  didn't
• 34:39
  know
• 34:39
  how
• 34:39
  I'd
• 34:39
  feel
• 34:39
  about,
• 34:40
  you
• 34:40
  know,
• 34:40
  giving
• 34:40
  my
• 34:40
  baby
• 34:41
  away.
• 34:42
  But
• 34:43
  I
• 34:43
  am
• 34:43
  very
• 34:43
  happy
• 34:44
  about
• 34:44
  it
• 34:44
  and
• 34:44
  I
• 34:45
  am
• 34:45
  glad
• 34:45
  I
• 34:45
  don't
• 34:45
  make
• 34:45
  the
• 34:46
  decisions
• 34:46
  anymore.
• 34:47
  So
• 34:48
  this
• 34:48
  happened
• 34:48
  last
• 34:48
  Thursday.
• 34:49
  Business
• 34:49
  owners
• 34:49
  are
• 34:50
  going
• 34:50
  to
• 34:50
  relate
• 34:50
  to
• 34:50
  this.
• 34:50
  This
• 34:51
  happened
• 34:51
  last
• 34:51
  Thursday.
• 34:51
  It
• 34:52
  was
• 34:52
  official
• 34:53
  and
• 34:53
  I
• 34:54
  got
• 34:54
  a
• 34:54
  whole
• 34:55
  bunch
• 34:55
  of
• 34:55
  emails
• 34:55
  on
• 34:55
  Friday
• 34:56
  that
• 34:56
  were
• 34:57
  business
• 34:57
  related
• 34:57
  emails
• 34:58
  and
• 34:58
  I
• 34:58
  forwarded
• 34:59
  them
• 34:59
  all
• 34:59
  to
• 34:59
  Ashley
• 34:59
  and
• 34:59
  said,
• 35:00
  your
• 35:00
  problem
• 35:00
  now.
• 35:01
  So
• 35:02
  it's
• 35:02
  so
• 35:02
  exciting.
• 35:03
  I
• 35:03
  just
• 35:03
  get
• 35:03
  to
• 35:03
  do
• 35:04
  the
• 35:04
  fun
• 35:04
  part
• 35:04
  which
• 35:04
  is
• 35:04
  host
• 35:05
  shows
• 35:05
  this
• 35:05
  one
• 35:05
  and
• 35:06
  Horses
• 35:06
  in
• 35:06
  the
• 35:06
  Morning
• 35:06
  and
• 35:06
  do
• 35:07
  the
• 35:07
  fun
• 35:07
  stuff.
• 35:07
  So.
• 35:08
  So
• 35:09
  that's
• 35:09
  kind
• 35:09
  of
• 35:09
  exciting
• 35:10
  on
• 35:10
  my
• 35:10
  end
• 35:10
  too
• 35:11
  is
• 35:11
  I
• 35:12
  can
• 35:12
  just
• 35:12
  do
• 35:12
  fun
• 35:12
  things
• 35:13
  now.
• 35:14
  So
• 35:14
  thank
• 35:14
  you
• 35:15
  all.
• 35:15
  There
• 35:15
  is
• 35:15
  hope
• 35:15
  for
• 35:16
  all
• 35:16
  those
• 35:16
  business
• 35:16
  owners
• 35:17
  out
• 35:17
  there
• 35:17
  that
• 35:17
  someday
• 35:18
  you
• 35:18
  too
• 35:18
  can
• 35:18
  sell
• 35:18
  it
• 35:18
  and
• 35:19
  have
• 35:19
  a
• 35:19
  life.
• 35:20
  So
• 35:21
  100
• 35:21
  hours
• 35:21
  a
• 35:22
  week
• 35:22
  can
• 35:22
  be
• 35:22
  gone.
• 35:23
  Thank
• 35:24
  you
• 35:24
  all.
• 35:24
  Horsesinthemorning.com
• 35:25
  so
• 35:26
  you
• 35:26
  could
• 35:26
  find
• 35:26
  us
• 35:26
  and
• 35:27
  of
• 35:27
  course
• 35:27
  check
• 35:28
  out
• 35:28
  WESA
• 35:29
  at
• 35:29
  all
• 35:29
  the
• 35:29
  places
• 35:30
  we
• 35:30
  mentioned.
• 35:31
  Thank
• 35:31
  you
• 35:31
  Jamie.
• 35:31
  Yellow
• 35:32
  Barn
• 35:32
  Media.
• 35:32
  Thank
• 35:32
  you
• 35:33
  for
• 35:33
  having
• 35:33
  me.