Embedded Finance Special Series: Owning the Payments Experience with John Badovinac, Flute | Episode 522
This episode is part of our Embedded Finance Podcast Series, exploring the strategies, opportunities and challenges shaping the future of embedded finance. The series is leading up to Embedify ’26, the Embedded Finance Summit for vertical SaaS leaders, taking place October 13 in Lehi, Utah. To learn more visit embedify2026.com.
Payments don’t fail because the API is hard. They fail because the experience is forgettable and customers never adopt it. We talk with John Badovinac, SVP of Embedded Commerce at Flute, about what vertical SaaS leaders can do differently when they want to own the…
The skinny
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