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The Secret Behind Mayora's Success | Ricky Afrianto | Ep 011
In this episode of ContraMinds Podcast, we dive into the secret behind Mayora's success, a leading FMCG company in Indonesia. Ricky Afrianto, the marketing director, shares his marketing strategies and insights on how the company has managed to stay ahead of the curve in the competitive instant food market.
From understanding consumer behavior and impulse buying patterns to leveraging market research and digital marketing, Afrianto reveals the key factors that have contributed to Mayora's growth and success. With the rise of e-commerce, the company has had to adapt and innovate its marketing…
The skinny
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