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84 | How to get clients using Linkedin · Women in The Coaching Arena

• 0:00
  Hello
• 0:01
  and
• 0:01
  welcome
• 0:01
  to
• 0:02
  women
• 0:02
  in
• 0:02
  the
• 0:02
  Coaching
• 0:02
  arena
• 0:03
  podcast.
• 0:04
  I'm
• 0:04
  so
• 0:04
  glad
• 0:04
  you're
• 0:05
  here.
• 0:06
  I'm
• 0:06
  Jo
• 0:06
  Lot,
• 0:07
  a
• 0:07
  business
• 0:07
  mentor
• 0:08
  and
• 0:08
  ICF
• 0:08
  accredited
• 0:09
  coach,
• 0:10
  and
• 0:10
  I
• 0:10
  help
• 0:11
  coaches
• 0:11
  to
• 0:11
  build
• 0:12
  brilliant
• 0:12
  businesses.
• 0:14
  I
• 0:14
  know
• 0:15
  that
• 0:15
  when
• 0:15
  you
• 0:15
  prepare
• 0:16
  to.
• 0:16
  Enter
• 0:16
  the
• 0:17
  arena,
• 0:17
  there
• 0:17
  is
• 0:18
  fear,
• 0:18
  self
• 0:18
  doubt,
• 0:19
  comparison,
• 0:20
  anxiety,
• 0:21
  uncertainty.
• 0:23
  You
• 0:23
  can
• 0:23
  tend
• 0:24
  to
• 0:24
  armour
• 0:24
  up
• 0:25
  and.
• 0:25
  Protect
• 0:26
  yourself
• 0:26
  from
• 0:27
  vulnerability.
• 0:28
  In
• 0:29
  this
• 0:29
  podcast,
• 0:30
  I'll
• 0:30
  be
• 0:30
  sharing
• 0:30
  honest,
• 0:31
  not
• 0:31
  hype,
• 0:31
  practical
• 0:32
  and
• 0:32
  emotional
• 0:33
  tools
• 0:33
  to
• 0:34
  support
• 0:34
  you
• 0:34
  to
• 0:34
  make
• 0:35
  the
• 0:35
  difference
• 0:35
  that
• 0:35
  you're
• 0:36
  here
• 0:36
  for.
• 0:36
  Dare
• 0:37
  greatly.
• 0:38
  You
• 0:38
  belong
• 0:39
  in
• 0:39
  this
• 0:39
  arena.
• 0:40
  Hello.
• 0:41
  Welcome
• 0:41
  to
• 0:41
  the
• 0:41
  84th
• 0:42
  episode
• 0:43
  of
• 0:43
  Women
• 0:43
  in
• 0:43
  the
• 0:43
  Coaching
• 0:44
  arena.
• 0:45
  Today
• 0:45
  I
• 0:45
  am
• 0:46
  excited
• 0:46
  to
• 0:46
  cover
• 0:46
  a
• 0:47
  topic
• 0:47
  which
• 0:47
  I
• 0:47
  cannot
• 0:48
  believe
• 0:48
  I
• 0:48
  haven't
• 0:48
  covered
• 0:49
  before,
• 0:49
  which
• 0:50
  is
• 0:50
  how
• 0:50
  to
• 0:51
  get
• 0:51
  clients
• 0:51
  using
• 0:52
  LinkedIn.
• 0:53
  I
• 0:53
  have
• 0:53
  used
• 0:53
  LinkedIn
• 0:54
  for
• 0:54
  the
• 0:55
  past
• 0:55
  five
• 0:55
  years
• 0:56
  for
• 0:56
  my
• 0:56
  business,
• 0:57
  varying
• 0:57
  different
• 0:58
  niches
• 0:58
  from
• 0:59
  executive
• 0:59
  coaching
• 1:00
  to
• 1:01
  career
• 1:01
  coaching
• 1:02
  and
• 1:02
  to
• 1:02
  now
• 1:03
  business
• 1:03
  coaching.
• 1:04
  It
• 1:04
  genuinely
• 1:05
  works
• 1:06
  really
• 1:06
  well
• 1:06
  for
• 1:07
  all
• 1:07
  niches
• 1:08
  and
• 1:09
  I
• 1:09
  feel
• 1:10
  like
• 1:10
  it
• 1:10
  is
• 1:11
  one
• 1:11
  of
• 1:11
  the
• 1:12
  most
• 1:13
  genuine,
• 1:14
  authentic
• 1:15
  and
• 1:16
  easy
• 1:16
  platforms
• 1:17
  to
• 1:17
  use.
• 1:18
  So
• 1:19
  yes,
• 1:19
  excited.
• 1:20
  Let's
• 1:21
  get
• 1:21
  started
• 1:21
  on
• 1:22
  covering
• 1:22
  how
• 1:23
  you
• 1:23
  can
• 1:23
  get
• 1:23
  clients
• 1:24
  on
• 1:24
  LinkedIn.
• 1:25
  Many
• 1:26
  people
• 1:26
  believe
• 1:26
  that
• 1:26
  LinkedIn
• 1:27
  is
• 1:28
  professional
• 1:29
  and
• 1:29
  I
• 1:30
  a
• 1:30
  place
• 1:30
  to
• 1:31
  share
• 1:31
  your
• 1:32
  cv
• 1:32
  and
• 1:33
  really
• 1:33
  official
• 1:34
  stuff,
• 1:34
  but
• 1:35
  when
• 1:35
  you
• 1:35
  get
• 1:35
  to
• 1:35
  know
• 1:36
  it,
• 1:36
  it
• 1:36
  really
• 1:36
  is
• 1:37
  a
• 1:37
  wonderful
• 1:38
  place
• 1:38
  to
• 1:38
  be
• 1:39
  where
• 1:39
  you
• 1:39
  can
• 1:40
  show
• 1:40
  your
• 1:41
  full
• 1:41
  expression
• 1:42
  of
• 1:42
  yourself.
• 1:44
  This
• 1:44
  is
• 1:44
  why
• 1:45
  I
• 1:45
  believe
• 1:45
  LinkedIn
• 1:46
  is
• 1:46
  ideal
• 1:47
  for
• 1:47
  coaches.
• 1:48
  Unlike
• 1:49
  other
• 1:49
  social
• 1:49
  media,
• 1:50
  LinkedIn
• 1:50
  is
• 1:51
  especially
• 1:51
  designed
• 1:52
  for
• 1:52
  networking,
• 1:53
  which
• 1:54
  means
• 1:54
  there
• 1:54
  are
• 1:54
  tools
• 1:55
  to
• 1:55
  make
• 1:55
  this
• 1:56
  so
• 1:56
  easy
• 1:57
  for
• 1:57
  you
• 1:57
  to
• 1:57
  find
• 1:58
  your
• 1:58
  ideal
• 1:58
  client.
• 1:59
  Like
• 2:00
  I've
• 2:00
  mentioned,
• 2:01
  whether
• 2:01
  your
• 2:01
  coaching
• 2:02
  niche
• 2:02
  is
• 2:02
  leadership,
• 2:03
  career
• 2:04
  wellness
• 2:05
  or
• 2:05
  business,
• 2:05
  the
• 2:06
  professionals
• 2:06
  who
• 2:07
  need
• 2:07
  your
• 2:07
  help
• 2:08
  are
• 2:08
  on
• 2:08
  LinkedIn
• 2:09
  and
• 2:10
  ready
• 2:10
  to
• 2:11
  engage
• 2:11
  if
• 2:11
  you
• 2:12
  know
• 2:12
  exactly
• 2:13
  how
• 2:13
  to
• 2:13
  find
• 2:14
  them.
• 2:14
  It
• 2:15
  also
• 2:15
  has
• 2:16
  a
• 2:16
  really
• 2:16
  strong
• 2:17
  organic
• 2:17
  reach,
• 2:17
  although
• 2:18
  they
• 2:18
  do,
• 2:18
  like
• 2:19
  every
• 2:19
  social
• 2:20
  media
• 2:20
  platform,
• 2:21
  change
• 2:21
  their
• 2:21
  algorithm
• 2:22
  every
• 2:22
  now
• 2:22
  and
• 2:22
  then.
• 2:23
  They
• 2:23
  definitely
• 2:24
  did
• 2:24
  some
• 2:24
  changes
• 2:25
  about
• 2:25
  two
• 2:26
  to
• 2:26
  three
• 2:26
  weeks
• 2:26
  ago
• 2:27
  because
• 2:27
  me
• 2:27
  and
• 2:27
  my
• 2:28
  clients
• 2:28
  had
• 2:28
  all
• 2:29
  noticed
• 2:29
  the
• 2:29
  difference.
• 2:30
  But
• 2:30
  actually
• 2:31
  it
• 2:31
  seems
• 2:31
  to
• 2:31
  have
• 2:32
  really
• 2:32
  picked
• 2:32
  up
• 2:33
  now.
• 2:33
  So
• 2:33
  I
• 2:33
  think
• 2:33
  whatever
• 2:34
  they
• 2:34
  did,
• 2:35
  they
• 2:35
  seem
• 2:35
  to
• 2:35
  have
• 2:36
  undone
• 2:37
  because
• 2:37
  mine
• 2:38
  and
• 2:38
  my
• 2:38
  clients
• 2:38
  posts
• 2:39
  are
• 2:39
  now
• 2:40
  reaching
• 2:40
  way
• 2:41
  higher
• 2:41
  numbers
• 2:42
  than
• 2:42
  for
• 2:42
  a
• 2:42
  two
• 2:43
  to
• 2:43
  three
• 2:43
  week
• 2:44
  period
• 2:45
  early
• 2:45
  in
• 2:46
  September.
• 2:47
  Whether
• 2:47
  that
• 2:47
  was
• 2:47
  just
• 2:48
  because
• 2:48
  we
• 2:48
  had
• 2:49
  taken
• 2:49
  August
• 2:50
  off
• 2:50
  a
• 2:50
  little
• 2:50
  bit
• 2:51
  and
• 2:51
  been
• 2:51
  less
• 2:51
  active
• 2:52
  were
• 2:52
  penalized
• 2:53
  for
• 2:53
  that,
• 2:53
  who
• 2:54
  knows?
• 2:55
  Let's
• 2:56
  talk
• 2:56
  about
• 2:56
  optimizing
• 2:57
  your
• 2:57
  LinkedIn
• 2:57
  profile
• 2:58
  to
• 2:58
  attract
• 2:59
  clients.
• 3:00
  The
• 3:00
  most
• 3:01
  important
• 3:01
  part
• 3:01
  of
• 3:02
  your
• 3:02
  LinkedIn
• 3:02
  profile
• 3:03
  is
• 3:03
  your
• 3:03
  headline,
• 3:04
  which
• 3:04
  is
• 3:04
  your
• 3:04
  one
• 3:05
  sentence
• 3:05
  of
• 3:06
  what
• 3:06
  you
• 3:06
  do
• 3:07
  underneath
• 3:07
  your
• 3:07
  photo.
• 3:09
  Instead
• 3:09
  of
• 3:09
  saying
• 3:10
  leadership
• 3:10
  coach
• 3:11
  or
• 3:11
  career
• 3:12
  coach,
• 3:12
  try
• 3:13
  and
• 3:13
  be
• 3:13
  something
• 3:14
  more
• 3:14
  specific.
• 3:15
  Like
• 3:16
  I
• 3:16
  help
• 3:17
  female
• 3:17
  leaders
• 3:18
  grow
• 3:19
  their
• 3:19
  revenue
• 3:20
  like
• 3:21
  I
• 3:21
  help
• 3:21
  fashion
• 3:22
  professionals
• 3:23
  change
• 3:24
  career.
• 3:24
  Something
• 3:25
  that
• 3:25
  says
• 3:26
  exactly
• 3:26
  who
• 3:27
  you
• 3:27
  help
• 3:27
  and
• 3:28
  how.
• 3:29
  Be
• 3:29
  as
• 3:29
  direct
• 3:30
  as
• 3:30
  you
• 3:30
  can
• 3:30
  with
• 3:31
  who
• 3:31
  you
• 3:31
  help
• 3:31
  and
• 3:31
  the
• 3:32
  transformation
• 3:32
  that
• 3:33
  you
• 3:33
  offer.
• 3:34
  Sadly,
• 3:34
  people
• 3:35
  can't
• 3:36
  really
• 3:36
  look
• 3:36
  at
• 3:36
  your
• 3:36
  job
• 3:37
  description
• 3:37
  and
• 3:38
  understand
• 3:39
  that
• 3:39
  you
• 3:39
  help
• 3:40
  people
• 3:40
  like
• 3:40
  them.
• 3:41
  So
• 3:41
  this
• 3:42
  element
• 3:42
  is
• 3:42
  super
• 3:43
  important.
• 3:45
  The
• 3:45
  next
• 3:45
  most
• 3:46
  important
• 3:46
  part
• 3:46
  of
• 3:47
  your
• 3:47
  profile
• 3:48
  is
• 3:48
  your
• 3:48
  photo.
• 3:49
  Really
• 3:49
  good
• 3:49
  photo
• 3:50
  of
• 3:50
  your
• 3:50
  face
• 3:51
  and
• 3:51
  shoulders
• 3:52
  usually
• 3:52
  is
• 3:52
  ideal.
• 3:53
  A
• 3:54
  professional
• 3:54
  photo
• 3:55
  makes
• 3:55
  a
• 3:55
  big
• 3:55
  difference
• 3:56
  though.
• 3:56
  I
• 3:56
  completely
• 3:57
  understand
• 3:57
  that
• 3:57
  when
• 3:58
  you're
• 3:58
  starting
• 3:58
  out,
• 3:59
  you
• 3:59
  may
• 3:59
  need
• 3:59
  to
• 3:59
  take
• 3:59
  your
• 4:00
  own
• 4:00
  photo
• 4:00
  photo
• 4:01
  and
• 4:01
  I
• 4:01
  definitely
• 4:02
  did
• 4:02
  that
• 4:02
  for
• 4:02
  a
• 4:02
  good
• 4:03
  six
• 4:03
  to
• 4:04
  twelve
• 4:04
  months
• 4:04
  in
• 4:04
  my
• 4:04
  business
• 4:05
  when
• 4:05
  I
• 4:05
  started
• 4:06
  and
• 4:06
  I
• 4:06
  thought
• 4:07
  it
• 4:07
  was
• 4:07
  okay
• 4:08
  until
• 4:08
  I
• 4:09
  got
• 4:09
  professional
• 4:09
  images
• 4:10
  and
• 4:10
  realised
• 4:11
  what
• 4:11
  an
• 4:11
  up
• 4:11
  level
• 4:12
  that
• 4:12
  was
• 4:12
  for
• 4:13
  my
• 4:13
  profile.
• 4:14
  So
• 4:14
  I
• 4:14
  would
• 4:14
  say
• 4:15
  even
• 4:15
  if
• 4:16
  it's
• 4:16
  a
• 4:16
  mini
• 4:16
  branding
• 4:17
  shoot,
• 4:17
  lots
• 4:17
  of
• 4:18
  branding
• 4:18
  photographers
• 4:19
  now
• 4:20
  will
• 4:20
  just
• 4:21
  do
• 4:21
  a
• 4:21
  20
• 4:21
  minutes
• 4:22
  shoot
• 4:22
  rather
• 4:23
  than
• 4:23
  you
• 4:23
  needing
• 4:24
  to
• 4:24
  pay
• 4:24
  an
• 4:25
  absolute
• 4:25
  fortune
• 4:26
  for
• 4:26
  a
• 4:26
  full
• 4:27
  day
• 4:27
  of
• 4:27
  photos.
• 4:28
  For
• 4:29
  example,
• 4:29
  I
• 4:30
  worked
• 4:30
  with
• 4:30
  someone
• 4:30
  called
• 4:31
  Vicky
• 4:31
  Knights
• 4:32
  and
• 4:33
  she
• 4:34
  gets
• 4:34
  about
• 4:35
  eight
• 4:35
  people
• 4:36
  to
• 4:36
  meet
• 4:36
  her
• 4:36
  in
• 4:37
  this
• 4:37
  hotel.
• 4:38
  You
• 4:38
  know,
• 4:38
  every
• 4:39
  now
• 4:39
  and
• 4:39
  then
• 4:39
  she's
• 4:39
  there
• 4:39
  for
• 4:40
  a
• 4:40
  day.
• 4:40
  You
• 4:41
  get
• 4:41
  your
• 4:41
  25
• 4:41
  minutes
• 4:42
  slot
• 4:42
  and
• 4:43
  therefore
• 4:44
  she
• 4:44
  doesn't
• 4:44
  need
• 4:44
  to
• 4:45
  charge
• 4:45
  you
• 4:45
  that
• 4:45
  much
• 4:45
  because
• 4:46
  she
• 4:46
  has
• 4:46
  all
• 4:47
  of
• 4:47
  these
• 4:47
  other
• 4:47
  people
• 4:48
  also
• 4:48
  having
• 4:48
  25
• 4:49
  minutes
• 4:49
  slots
• 4:50
  and
• 4:50
  I
• 4:50
  got
• 4:51
  some
• 4:51
  amazing
• 4:52
  photos.
• 4:52
  It's
• 4:53
  crazy
• 4:53
  what
• 4:53
  she
• 4:53
  can
• 4:54
  do
• 4:54
  in
• 4:54
  such
• 4:54
  a
• 4:54
  small
• 4:55
  amount
• 4:55
  of
• 4:55
  time.
• 4:55
  Highly
• 4:56
  recommend
• 4:56
  if
• 4:56
  you're
• 4:57
  in
• 4:57
  the
• 4:57
  Surrey
• 4:57
  area
• 4:58
  that
• 4:58
  was
• 4:58
  a
• 4:58
  hotel
• 4:59
  in
• 4:59
  Guildford,
• 4:59
  but
• 5:00
  otherwise
• 5:00
  just
• 5:00
  Google
• 5:01
  mini
• 5:02
  branding
• 5:02
  shoot
• 5:03
  and
• 5:03
  see
• 5:03
  if
• 5:03
  you
• 5:03
  can
• 5:03
  find
• 5:04
  someone
• 5:04
  local
• 5:04
  to
• 5:04
  you.
• 5:06
  Next
• 5:06
  up
• 5:07
  is
• 5:07
  your
• 5:07
  about
• 5:07
  section.
• 5:08
  So
• 5:08
  this
• 5:09
  place
• 5:09
  is
• 5:10
  where
• 5:10
  you
• 5:10
  can
• 5:10
  tell
• 5:10
  your
• 5:11
  story
• 5:11
  in
• 5:11
  a
• 5:12
  way
• 5:12
  that
• 5:12
  resonates
• 5:12
  with
• 5:13
  your
• 5:13
  ideal
• 5:13
  clients.
• 5:14
  The
• 5:15
  biggest
• 5:15
  mistake
• 5:15
  I
• 5:15
  see
• 5:16
  here
• 5:16
  is
• 5:16
  people
• 5:17
  treating
• 5:17
  it
• 5:17
  like
• 5:18
  their
• 5:18
  cv.
• 5:18
  For
• 5:19
  example,
• 5:19
  I'm
• 5:20
  an
• 5:20
  experienced
• 5:21
  leadership
• 5:22
  coach
• 5:22
  and
• 5:22
  have
• 5:23
  20
• 5:23
  years
• 5:24
  business
• 5:24
  experience
• 5:25
  prior
• 5:25
  to
• 5:25
  this.
• 5:26
  I
• 5:26
  help
• 5:26
  my
• 5:26
  clients
• 5:27
  with
• 5:27
  XYZ
• 5:29
  and
• 5:29
  people
• 5:30
  say
• 5:30
  I'm
• 5:31
  whatever
• 5:31
  they
• 5:32
  say,
• 5:32
  you
• 5:33
  know,
• 5:33
  like
• 5:33
  really
• 5:34
  we
• 5:34
  want
• 5:34
  to
• 5:35
  talk
• 5:35
  directly
• 5:36
  to
• 5:36
  your
• 5:36
  ideal
• 5:37
  client.
• 5:38
  The
• 5:38
  good
• 5:38
  about
• 5:39
  section
• 5:39
  looks
• 5:39
  like
• 5:41
  are
• 5:41
  you
• 5:42
  a
• 5:42
  female
• 5:42
  leader?
• 5:43
  Struggling
• 5:44
  in
• 5:45
  that
• 5:45
  position?
• 5:46
  You're
• 5:46
  feeling
• 5:46
  imposter
• 5:47
  syndrome,
• 5:47
  you're
• 5:47
  feeling
• 5:48
  all
• 5:48
  the
• 5:48
  things
• 5:49
  you
• 5:50
  really
• 5:50
  want
• 5:51
  to
• 5:51
  be
• 5:51
  able
• 5:51
  to
• 5:51
  lead
• 5:52
  better,
• 5:52
  have
• 5:52
  difficult
• 5:53
  conversations.
• 5:54
  So
• 5:54
  again,
• 5:55
  it's
• 5:55
  not
• 5:55
  about
• 5:55
  you.
• 5:56
  This
• 5:56
  section
• 5:57
  is
• 5:57
  actually
• 5:57
  about
• 5:58
  your
• 5:58
  ideal
• 5:58
  client,
• 5:59
  helping
• 5:59
  them
• 6:00
  feel
• 6:00
  seen,
• 6:01
  heard,
• 6:01
  understood.
• 6:02
  And
• 6:03
  then
• 6:03
  you
• 6:03
  can
• 6:03
  say,
• 6:04
  if
• 6:04
  this
• 6:04
  is
• 6:05
  you,
• 6:05
  I
• 6:05
  can
• 6:06
  help.
• 6:06
  And
• 6:06
  that's
• 6:07
  when
• 6:07
  you
• 6:07
  would
• 6:07
  go
• 6:07
  into
• 6:08
  how
• 6:08
  you
• 6:08
  can
• 6:09
  help
• 6:09
  them.
• 6:10
  It's
• 6:10
  really
• 6:11
  important
• 6:11
  to
• 6:11
  use
• 6:12
  clear,
• 6:12
  direct
• 6:13
  language.
• 6:14
  I
• 6:14
  think
• 6:14
  AI
• 6:15
  has
• 6:15
  made
• 6:15
  everyone's
• 6:16
  profiles
• 6:17
  really
• 6:17
  awful
• 6:17
  recently
• 6:18
  because
• 6:19
  we
• 6:20
  all
• 6:20
  use
• 6:20
  AI
• 6:21
  or
• 6:21
  some
• 6:21
  of
• 6:21
  us
• 6:22
  do
• 6:22
  to
• 6:23
  fast
• 6:23
  track
• 6:24
  thinking
• 6:24
  time.
• 6:25
  But
• 6:26
  what
• 6:26
  can
• 6:26
  happen
• 6:27
  is
• 6:27
  it
• 6:27
  makes
• 6:28
  really
• 6:28
  convoluted
• 6:29
  language
• 6:30
  and
• 6:31
  language
• 6:32
  that
• 6:32
  a
• 6:32
  normal
• 6:33
  person
• 6:33
  just
• 6:33
  cannot
• 6:34
  emotionally
• 6:34
  connect
• 6:35
  with.
• 6:36
  And
• 6:36
  if
• 6:37
  it's
• 6:37
  a
• 6:37
  robot
• 6:38
  writing
• 6:38
  your
• 6:38
  stuff,
• 6:39
  then
• 6:39
  you're
• 6:39
  not
• 6:39
  going
• 6:39
  to
• 6:39
  be
• 6:40
  able
• 6:40
  to
• 6:40
  touch
• 6:41
  that
• 6:41
  person's
• 6:41
  heart
• 6:42
  to
• 6:42
  help
• 6:43
  them
• 6:43
  to
• 6:43
  see
• 6:43
  that
• 6:43
  you
• 6:44
  are
• 6:44
  the
• 6:44
  solution
• 6:45
  to
• 6:45
  their
• 6:45
  problems.
• 6:47
  So
• 6:47
  yes,
• 6:47
  use
• 6:48
  AI
• 6:48
  to
• 6:49
  kind
• 6:49
  of
• 6:49
  check
• 6:49
  it
• 6:50
  out,
• 6:50
  but
• 6:50
  please
• 6:51
  always
• 6:52
  put
• 6:52
  your
• 6:52
  own
• 6:52
  spin
• 6:53
  on
• 6:53
  it.
• 6:53
  Read
• 6:53
  it
• 6:54
  out
• 6:54
  loud,
• 6:54
  make
• 6:55
  sure
• 6:55
  that
• 6:55
  they're
• 6:55
  using
• 6:55
  words
• 6:56
  that
• 6:56
  you
• 6:56
  would
• 6:57
  actually
• 6:57
  say
• 6:57
  in
• 6:58
  real
• 6:58
  life
• 6:58
  and
• 6:59
  just
• 6:59
  make
• 6:59
  it
• 6:59
  sound
• 7:00
  as
• 7:00
  normal
• 7:00
  and
• 7:01
  human
• 7:01
  as
• 7:01
  possible.
• 7:03
  Remember,
• 7:04
  in
• 7:04
  this
• 7:04
  section
• 7:04
  the
• 7:05
  most
• 7:05
  important
• 7:05
  part
• 7:06
  is
• 7:06
  people
• 7:07
  don't
• 7:07
  care
• 7:07
  about
• 7:07
  your
• 7:08
  whole
• 7:08
  life
• 7:08
  story,
• 7:09
  they
• 7:09
  care
• 7:09
  about
• 7:10
  how
• 7:10
  you
• 7:10
  can
• 7:10
  help
• 7:11
  them.
• 7:11
  So
• 7:12
  whilst
• 7:12
  storytelling
• 7:13
  is
• 7:13
  super
• 7:13
  powerful,
• 7:14
  ensure
• 7:15
  that
• 7:15
  your
• 7:15
  clients
• 7:16
  can
• 7:16
  see
• 7:17
  themselves
• 7:18
  in
• 7:18
  your
• 7:18
  story
• 7:19
  rather
• 7:19
  than
• 7:20
  this
• 7:20
  part
• 7:20
  of
• 7:21
  your
• 7:21
  profile.
• 7:21
  Be
• 7:22
  about
• 7:22
  you
• 7:23
  scrolling
• 7:24
  down
• 7:24
  your
• 7:24
  profile.
• 7:25
  We
• 7:25
  then
• 7:25
  will
• 7:26
  get
• 7:26
  to
• 7:26
  the
• 7:26
  experience
• 7:27
  and
• 7:27
  services
• 7:27
  section.
• 7:28
  Highlight
• 7:29
  your
• 7:29
  coaching
• 7:30
  experience
• 7:30
  here.
• 7:31
  Any
• 7:31
  programs,
• 7:32
  success
• 7:33
  stories,
• 7:34
  any
• 7:34
  previous
• 7:35
  jobs
• 7:35
  that
• 7:35
  you
• 7:36
  may
• 7:36
  have
• 7:36
  worked
• 7:36
  with.
• 7:37
  I
• 7:37
  think
• 7:37
  it's
• 7:37
  still
• 7:37
  useful
• 7:38
  to
• 7:38
  have
• 7:38
  them
• 7:38
  there
• 7:39
  so
• 7:39
  people
• 7:39
  can
• 7:40
  see
• 7:40
  your
• 7:40
  background
• 7:41
  and
• 7:41
  also
• 7:42
  it
• 7:42
  just
• 7:42
  gives
• 7:42
  that
• 7:43
  talking
• 7:43
  point
• 7:43
  of
• 7:44
  like
• 7:44
  oh,
• 7:44
  I
• 7:44
  used
• 7:44
  to
• 7:45
  work
• 7:45
  there
• 7:45
  as
• 7:45
  well,
• 7:46
  or
• 7:46
  I
• 7:46
  live
• 7:46
  in
• 7:47
  wherever
• 7:47
  it
• 7:47
  is.
• 7:48
  Your
• 7:48
  previous
• 7:48
  business
• 7:48
  was.
• 7:49
  Your
• 7:49
  previous
• 7:50
  workplace
• 7:50
  was
• 7:51
  as
• 7:51
  well.
• 7:52
  So
• 7:52
  as
• 7:52
  much
• 7:53
  and
• 7:53
  as
• 7:53
  full
• 7:53
  as
• 7:54
  your
• 7:54
  profile
• 7:54
  will
• 7:55
  enable
• 7:56
  people
• 7:56
  to
• 7:56
  connect
• 7:57
  with
• 7:57
  you
• 7:57
  on
• 7:57
  lots
• 7:57
  of
• 7:58
  different
• 7:58
  levels.
• 7:59
  The
• 7:59
  last
• 8:00
  important
• 8:00
  section
• 8:01
  I
• 8:01
  will
• 8:01
  cover
• 8:01
  is
• 8:02
  a
• 8:02
  link
• 8:02
  to
• 8:03
  where
• 8:03
  people
• 8:03
  can
• 8:03
  find
• 8:04
  you.
• 8:04
  This
• 8:04
  link
• 8:05
  is
• 8:05
  usually
• 8:05
  found
• 8:06
  underneath
• 8:06
  your
• 8:07
  headline.
• 8:08
  This
• 8:08
  is
• 8:08
  your
• 8:09
  call
• 8:09
  to
• 8:09
  action.
• 8:10
  That
• 8:10
  might
• 8:10
  be
• 8:10
  a
• 8:11
  discovery
• 8:11
  call
• 8:11
  link
• 8:12
  to
• 8:12
  a
• 8:12
  calendly,
• 8:13
  perhaps
• 8:14
  it
• 8:14
  might
• 8:14
  be
• 8:15
  a
• 8:15
  lead
• 8:15
  magnet
• 8:16
  link.
• 8:16
  If
• 8:16
  you
• 8:16
  have
• 8:17
  created
• 8:17
  a
• 8:17
  lead
• 8:17
  magnet.
• 8:18
  A
• 8:18
  lead
• 8:19
  magnet
• 8:19
  is
• 8:19
  a
• 8:19
  free
• 8:19
  resource
• 8:21
  that
• 8:21
  attracts
• 8:22
  your
• 8:22
  ideal
• 8:22
  client
• 8:23
  into
• 8:23
  your
• 8:23
  email
• 8:24
  list.
• 8:25
  So
• 8:25
  really
• 8:25
  think
• 8:26
  about
• 8:26
  what
• 8:26
  would
• 8:27
  be
• 8:27
  the
• 8:27
  best
• 8:27
  use
• 8:27
  of
• 8:28
  your
• 8:28
  time.
• 8:29
  If
• 8:29
  that's
• 8:29
  your
• 8:29
  website,
• 8:30
  that's
• 8:30
  absolutely
• 8:31
  fine,
• 8:32
  but
• 8:32
  try
• 8:32
  and
• 8:33
  think
• 8:33
  about
• 8:33
  what
• 8:34
  to
• 8:34
  type
• 8:35
  on
• 8:35
  that
• 8:35
  link.
• 8:36
  In
• 8:36
  other
• 8:36
  words,
• 8:36
  rather
• 8:37
  than
• 8:37
  visit
• 8:37
  my
• 8:37
  website,
• 8:38
  it
• 8:39
  might
• 8:39
  be
• 8:39
  browse
• 8:40
  my
• 8:40
  services,
• 8:41
  it
• 8:42
  might
• 8:42
  be
• 8:42
  your
• 8:42
  website.
• 8:43
  That's
• 8:43
  the
• 8:43
  best
• 8:43
  place
• 8:44
  for
• 8:44
  people
• 8:44
  to
• 8:45
  find
• 8:45
  you.
• 8:45
  So
• 8:46
  really
• 8:46
  think
• 8:46
  this
• 8:47
  part
• 8:47
  through.
• 8:48
  Okay,
• 8:49
  you
• 8:49
  now
• 8:49
  have
• 8:50
  a
• 8:50
  really
• 8:50
  strong
• 8:50
  LinkedIn
• 8:51
  profile.
• 8:52
  Let's
• 8:52
  start
• 8:52
  with
• 8:53
  building
• 8:53
  authority
• 8:54
  through
• 8:54
  your
• 8:54
  content.
• 8:56
  The
• 8:56
  best
• 8:56
  way
• 8:57
  to
• 8:57
  build
• 8:57
  authority
• 8:58
  online
• 8:58
  is
• 8:59
  through
• 8:59
  free
• 8:59
  content
• 9:00
  that
• 9:00
  is
• 9:00
  valuable
• 9:01
  to
• 9:01
  your
• 9:02
  ideal
• 9:02
  client.
• 9:03
  LinkedIn
• 9:04
  loves
• 9:04
  posts
• 9:04
  that
• 9:05
  are
• 9:05
  genuine,
• 9:06
  not
• 9:07
  AI
• 9:07
  developed.
• 9:08
  Anything
• 9:09
  that
• 9:09
  you
• 9:09
  can
• 9:09
  inject
• 9:10
  with
• 9:10
  your
• 9:10
  own
• 9:11
  personality
• 9:12
  is
• 9:12
  brilliant.
• 9:13
  Real
• 9:14
  stories
• 9:14
  do
• 9:15
  super
• 9:15
  well
• 9:15
  on
• 9:16
  LinkedIn.
• 9:17
  Let's
• 9:18
  now
• 9:18
  cover
• 9:18
  three
• 9:19
  things
• 9:19
  you
• 9:20
  can
• 9:20
  do
• 9:20
  to
• 9:20
  create
• 9:21
  great
• 9:21
  content
• 9:22
  on
• 9:22
  LinkedIn
• 9:24
  the
• 9:24
  first
• 9:24
  is
• 9:25
  consistent
• 9:25
  posting.
• 9:27
  I
• 9:27
  often
• 9:27
  have
• 9:28
  clients
• 9:28
  who
• 9:29
  post
• 9:29
  once
• 9:30
  and
• 9:30
  then
• 9:31
  think
• 9:31
  that
• 9:31
  that
• 9:31
  is
• 9:32
  job
• 9:32
  done.
• 9:32
  And
• 9:33
  sadly,
• 9:34
  I
• 9:35
  would
• 9:35
  be
• 9:35
  aiming
• 9:35
  for
• 9:36
  five
• 9:37
  times
• 9:37
  a
• 9:37
  week.
• 9:38
  Ideally
• 9:39
  two
• 9:39
  to
• 9:39
  three
• 9:40
  times
• 9:40
  a
• 9:40
  week
• 9:41
  is
• 9:41
  still
• 9:41
  okay.
• 9:42
  That
• 9:43
  will
• 9:43
  still
• 9:44
  help
• 9:44
  you
• 9:44
  to
• 9:44
  build
• 9:45
  your
• 9:45
  authority
• 9:45
  on
• 9:46
  the
• 9:46
  platform,
• 9:47
  but
• 9:47
  as
• 9:47
  often
• 9:48
  as
• 9:48
  possible,
• 9:49
  and
• 9:49
  certainly
• 9:50
  every
• 9:50
  week
• 9:50
  is
• 9:51
  really
• 9:51
  good
• 9:52
  to
• 9:52
  remind
• 9:53
  people
• 9:53
  that
• 9:54
  you
• 9:54
  exist.
• 9:55
  It
• 9:56
  also
• 9:56
  really
• 9:56
  helps
• 9:56
  the
• 9:57
  algorithm.
• 9:57
  The
• 9:58
  LinkedIn
• 9:58
  algorithm,
• 9:59
  like
• 9:59
  any
• 9:59
  other
• 10:00
  social
• 10:00
  platform,
• 10:01
  wants
• 10:01
  you
• 10:02
  to
• 10:02
  be
• 10:02
  on
• 10:02
  the
• 10:02
  platform.
• 10:03
  They
• 10:03
  will
• 10:03
  favour
• 10:03
  people
• 10:04
  who
• 10:04
  use
• 10:04
  it
• 10:05
  more
• 10:05
  often
• 10:05
  and
• 10:06
  people
• 10:06
  who
• 10:07
  actually
• 10:07
  engage
• 10:07
  in
• 10:08
  other
• 10:08
  people's
• 10:09
  content
• 10:09
  as
• 10:09
  well.
• 10:10
  It's
• 10:10
  not
• 10:10
  a
• 10:10
  matter
• 10:11
  of
• 10:11
  post
• 10:11
  and
• 10:12
  ghost,
• 10:12
  it's
• 10:13
  a
• 10:13
  matter
• 10:13
  of
• 10:14
  actively
• 10:14
  building
• 10:15
  relationships.
• 10:15
  Relationships
• 10:16
  build
• 10:16
  your
• 10:17
  business,
• 10:17
  so
• 10:18
  do
• 10:18
  invest
• 10:18
  in
• 10:19
  building
• 10:19
  them.
• 10:21
  If
• 10:21
  you're
• 10:21
  thinking
• 10:21
  about
• 10:22
  what
• 10:22
  type
• 10:22
  of
• 10:22
  thing
• 10:23
  to
• 10:23
  post,
• 10:23
  then
• 10:24
  stories
• 10:25
  from
• 10:25
  your
• 10:25
  coaching
• 10:26
  sessions
• 10:26
  without
• 10:27
  breaking
• 10:27
  confidentiality.
• 10:29
  Industry
• 10:29
  trends
• 10:30
  work
• 10:30
  really
• 10:30
  well.
• 10:31
  Mindset
• 10:32
  shifts
• 10:32
  you've
• 10:32
  experienced
• 10:33
  personally
• 10:34
  or
• 10:34
  with
• 10:34
  clients
• 10:35
  polls
• 10:36
  do
• 10:36
  really
• 10:36
  well
• 10:36
  on
• 10:37
  LinkedIn.
• 10:38
  Video
• 10:38
  is
• 10:39
  starting
• 10:39
  to
• 10:39
  get
• 10:39
  favoured
• 10:40
  on
• 10:40
  LinkedIn
• 10:40
  as
• 10:41
  well.
• 10:41
  Currently
• 10:42
  it's
• 10:42
  not
• 10:42
  a
• 10:43
  particularly
• 10:44
  video
• 10:45
  heavy
• 10:45
  platform
• 10:46
  like
• 10:46
  Instagram,
• 10:47
  but
• 10:48
  it
• 10:48
  is
• 10:48
  going
• 10:48
  that
• 10:49
  way.
• 10:49
  Video
• 10:49
  is
• 10:50
  doing
• 10:50
  well
• 10:50
  right
• 10:50
  now.
• 10:51
  Carousels
• 10:52
  are
• 10:52
  doing
• 10:53
  well.
• 10:53
  They're
• 10:53
  the
• 10:53
  ones
• 10:54
  that
• 10:54
  you
• 10:54
  scroll
• 10:54
  across
• 10:55
  and
• 10:55
  read
• 10:56
  someone's
• 10:56
  story,
• 10:57
  for
• 10:57
  example,
• 10:57
  on
• 10:58
  lots
• 10:58
  of
• 10:58
  different
• 10:58
  slideshow.
• 10:59
  There's
• 11:00
  lots
• 11:00
  of
• 11:00
  ways
• 11:00
  of
• 11:01
  making
• 11:01
  it
• 11:01
  really
• 11:01
  exciting.
• 11:03
  My
• 11:03
  favourite
• 11:03
  part
• 11:04
  about
• 11:04
  LinkedIn
• 11:04
  though
• 11:05
  is
• 11:05
  that
• 11:05
  you
• 11:06
  don't
• 11:06
  need
• 11:06
  to
• 11:06
  add
• 11:07
  any
• 11:07
  photo
• 11:08
  if
• 11:08
  you
• 11:08
  don't
• 11:08
  want.
• 11:09
  If
• 11:09
  you're
• 11:09
  just
• 11:10
  got
• 11:10
  a
• 11:10
  quick
• 11:11
  thought
• 11:11
  and
• 11:11
  you
• 11:11
  want
• 11:11
  to
• 11:11
  share
• 11:12
  it,
• 11:12
  you
• 11:12
  get
• 11:12
  to
• 11:13
  literally
• 11:13
  post
• 11:14
  just
• 11:14
  text.
• 11:15
  And
• 11:15
  I
• 11:15
  do
• 11:16
  this
• 11:16
  often
• 11:16
  and
• 11:16
  it
• 11:16
  does
• 11:17
  really
• 11:17
  well,
• 11:18
  so
• 11:18
  you
• 11:18
  don't
• 11:18
  always
• 11:19
  need
• 11:19
  an
• 11:19
  image.
• 11:20
  And
• 11:20
  that's
• 11:20
  why
• 11:21
  it's
• 11:21
  my
• 11:21
  favourite
• 11:22
  platform
• 11:23
  versus
• 11:24
  Instagram,
• 11:25
  or
• 11:25
  something
• 11:26
  along
• 11:26
  those
• 11:26
  lines
• 11:27
  that
• 11:27
  is
• 11:27
  just
• 11:27
  so
• 11:28
  much
• 11:28
  more
• 11:28
  visual.
• 11:29
  Nothing's
• 11:30
  quick.
• 11:30
  It's
• 11:30
  all
• 11:31
  about
• 11:31
  things
• 11:32
  looking
• 11:32
  good,
• 11:33
  whereas
• 11:33
  LinkedIn,
• 11:34
  I
• 11:34
  feel
• 11:35
  like
• 11:35
  is
• 11:35
  a
• 11:35
  lot
• 11:36
  more
• 11:36
  forgiving.
• 11:36
  That
• 11:37
  is
• 11:37
  why
• 11:37
  it's
• 11:37
  my
• 11:37
  favourite
• 11:38
  platform,
• 11:39
  going
• 11:40
  further
• 11:40
  into
• 11:40
  the
• 11:41
  type
• 11:41
  of
• 11:41
  content
• 11:42
  you
• 11:42
  can
• 11:42
  create.
• 11:43
  Like
• 11:43
  I've
• 11:43
  said,
• 11:44
  personal
• 11:44
  stories
• 11:45
  work
• 11:45
  really
• 11:45
  well.
• 11:46
  Usually
• 11:47
  things
• 11:47
  like
• 11:47
  how
• 11:48
  you
• 11:48
  overcame
• 11:49
  the
• 11:49
  challenges
• 11:49
  that
• 11:50
  your
• 11:50
  client
• 11:50
  is
• 11:50
  currently
• 11:51
  facing.
• 11:51
  Most
• 11:52
  of
• 11:52
  us
• 11:52
  have
• 11:53
  been
• 11:53
  in
• 11:53
  our
• 11:53
  ideal
• 11:54
  clients
• 11:54
  shoes
• 11:54
  and
• 11:55
  people
• 11:55
  love
• 11:55
  to
• 11:56
  see
• 11:57
  the
• 11:57
  other
• 11:57
  side
• 11:57
  and
• 11:57
  get
• 11:58
  that
• 11:58
  inspiration.
• 11:59
  So
• 11:59
  don't
• 11:59
  be
• 11:59
  fooled
• 12:00
  into
• 12:00
  thinking
• 12:01
  that
• 12:01
  it's
• 12:01
  a
• 12:01
  professional
• 12:02
  platform
• 12:02
  and
• 12:03
  you
• 12:03
  must
• 12:03
  never
• 12:03
  share
• 12:04
  anything
• 12:04
  personal.
• 12:05
  If
• 12:05
  you
• 12:06
  go
• 12:06
  down
• 12:06
  that
• 12:06
  route,
• 12:07
  your
• 12:07
  profile
• 12:08
  will
• 12:08
  go
• 12:08
  nowhere
• 12:08
  and
• 12:09
  your
• 12:09
  business
• 12:09
  will
• 12:09
  go
• 12:10
  nowhere
• 12:10
  either.
• 12:11
  I
• 12:11
  don't
• 12:12
  believe
• 12:12
  that
• 12:12
  you
• 12:12
  can
• 12:13
  build
• 12:14
  a
• 12:14
  coaching
• 12:14
  business
• 12:15
  with
• 12:16
  no
• 12:17
  personality
• 12:18
  involved
• 12:18
  at
• 12:19
  all.
• 12:19
  And
• 12:19
  the
• 12:20
  profile
• 12:20
  reviews
• 12:21
  that
• 12:21
  I
• 12:21
  do
• 12:22
  and
• 12:22
  where
• 12:22
  I
• 12:22
  see
• 12:23
  people
• 12:23
  go,
• 12:24
  three
• 12:25
  tips
• 12:25
  to
• 12:25
  speak
• 12:25
  up
• 12:25
  in
• 12:26
  meetings,
• 12:27
  you
• 12:27
  know
• 12:27
  they
• 12:27
  do
• 12:28
  okay,
• 12:28
  but
• 12:28
  unless
• 12:29
  they've
• 12:29
  got
• 12:29
  some
• 12:30
  personal
• 12:31
  thing
• 12:31
  weaved
• 12:32
  into
• 12:32
  them,
• 12:33
  they
• 12:33
  aren't
• 12:34
  likely
• 12:34
  to
• 12:35
  really
• 12:35
  gain
• 12:36
  traction
• 12:36
  or
• 12:36
  really
• 12:37
  connect
• 12:37
  with
• 12:37
  your
• 12:37
  ideal
• 12:38
  client.
• 12:39
  It's
• 12:39
  all
• 12:39
  about
• 12:40
  having
• 12:40
  a
• 12:40
  balance
• 12:41
  of
• 12:41
  content.
• 12:42
  So
• 12:42
  yes,
• 12:42
  some
• 12:43
  educational
• 12:44
  stuff,
• 12:44
  some
• 12:45
  stories,
• 12:46
  some
• 12:46
  polls,
• 12:47
  some
• 12:47
  belief
• 12:47
  shifting
• 12:48
  stuff.
• 12:49
  It's
• 12:49
  about
• 12:49
  really
• 12:50
  thinking
• 12:50
  about
• 12:51
  bite
• 12:52
  sized
• 12:52
  tips
• 12:52
  that
• 12:52
  your
• 12:53
  audience
• 12:53
  can
• 12:54
  use
• 12:54
  right
• 12:54
  away.
• 12:55
  One
• 12:55
  thing
• 12:56
  I'm
• 12:56
  loving
• 12:56
  at
• 12:56
  the
• 12:56
  moment
• 12:57
  is
• 12:57
  sharing
• 12:58
  more
• 12:59
  insights
• 13:00
  than
• 13:00
  tips
• 13:00
  because,
• 13:01
  you
• 13:01
  know,
• 13:02
  on
• 13:02
  social
• 13:02
  media
• 13:03
  we
• 13:03
  are
• 13:03
  just
• 13:03
  scrolling
• 13:04
  by
• 13:04
  to
• 13:05
  entertain
• 13:05
  ourselves.
• 13:06
  We
• 13:06
  aren't
• 13:07
  likely
• 13:07
  to
• 13:08
  literally
• 13:09
  go
• 13:09
  and
• 13:09
  do
• 13:09
  that
• 13:10
  CV
• 13:10
  review
• 13:11
  there
• 13:11
  and
• 13:11
  then
• 13:12
  most
• 13:12
  of
• 13:12
  the
• 13:12
  time
• 13:12
  it's
• 13:13
  about
• 13:13
  a
• 13:13
  small
• 13:13
  shift,
• 13:14
  something
• 13:14
  that
• 13:15
  they
• 13:15
  can
• 13:16
  actively
• 13:16
  changing
• 13:17
  their
• 13:17
  mind
• 13:18
  rather
• 13:19
  than
• 13:19
  adding
• 13:19
  more
• 13:20
  to
• 13:20
  their
• 13:20
  to
• 13:20
  do
• 13:20
  list.
• 13:21
  And
• 13:21
  my
• 13:21
  favourite
• 13:22
  one
• 13:22
  client
• 13:23
  wins.
• 13:23
  Sharing
• 13:24
  testimonials
• 13:25
  or
• 13:25
  case
• 13:25
  studies
• 13:26
  with
• 13:26
  clients
• 13:26
  that
• 13:27
  have
• 13:27
  worked
• 13:27
  with
• 13:27
  you
• 13:28
  and
• 13:28
  achieved
• 13:28
  great
• 13:29
  results
• 13:29
  is
• 13:30
  a
• 13:30
  real
• 13:31
  interesting
• 13:32
  one
• 13:32
  because
• 13:32
  we
• 13:33
  all
• 13:33
  relate
• 13:33
  to
• 13:33
  personal
• 13:34
  stories,
• 13:34
  but
• 13:34
  obviously
• 13:35
  also
• 13:35
  they
• 13:35
  can
• 13:36
  see
• 13:36
  themselves
• 13:37
  in
• 13:37
  your
• 13:37
  previous
• 13:38
  clients
• 13:38
  and
• 13:39
  it's
• 13:39
  a
• 13:39
  great
• 13:40
  one
• 13:40
  for
• 13:40
  conversion
• 13:41
  content.
• 13:42
  Finally,
• 13:43
  covering
• 13:44
  engagement,
• 13:45
  thinking
• 13:45
  about
• 13:45
  thoughtfully
• 13:46
  commenting
• 13:47
  on
• 13:47
  other
• 13:47
  people's
• 13:48
  posts.
• 13:48
  Again,
• 13:49
  this
• 13:49
  is
• 13:49
  another
• 13:49
  thing
• 13:50
  sorely
• 13:50
  missed,
• 13:51
  and
• 13:51
  people
• 13:51
  think
• 13:52
  they're
• 13:52
  doing
• 13:52
  a
• 13:52
  great
• 13:52
  job
• 13:53
  because
• 13:53
  they're
• 13:53
  posting.
• 13:54
  They're
• 13:54
  all
• 13:54
  upset
• 13:55
  that
• 13:55
  no
• 13:55
  one's
• 13:55
  engaging
• 13:56
  with
• 13:56
  them.
• 13:57
  And
• 13:57
  I
• 13:57
  say,
• 13:58
  have
• 13:58
  you
• 13:58
  ever
• 13:58
  engaged
• 13:59
  with
• 13:59
  anybody
• 13:59
  else's
• 14:00
  content?
• 14:01
  And
• 14:01
  if
• 14:01
  you
• 14:02
  haven't,
• 14:02
  then
• 14:02
  that's
• 14:03
  what's
• 14:03
  going
• 14:03
  on
• 14:03
  here.
• 14:04
  You
• 14:04
  will
• 14:05
  reap
• 14:06
  what
• 14:06
  you
• 14:06
  sow.
• 14:06
  In
• 14:07
  other
• 14:07
  words,
• 14:07
  build
• 14:08
  those
• 14:08
  relationships
• 14:09
  with
• 14:09
  people
• 14:09
  and
• 14:10
  they
• 14:10
  will
• 14:10
  start
• 14:10
  to
• 14:11
  support
• 14:11
  you
• 14:11
  in
• 14:11
  return.
• 14:13
  Think
• 14:13
  about
• 14:14
  adding
• 14:14
  valuable
• 14:15
  comments
• 14:16
  to
• 14:16
  people's
• 14:17
  content
• 14:17
  rather
• 14:17
  than
• 14:18
  great
• 14:18
  point,
• 14:19
  great
• 14:19
  post.
• 14:20
  Or
• 14:20
  something
• 14:20
  like
• 14:20
  that.
• 14:21
  How
• 14:21
  can
• 14:21
  you
• 14:22
  add
• 14:23
  to
• 14:23
  what
• 14:23
  they
• 14:24
  shared?
• 14:25
  Thoughtfully
• 14:26
  expanding
• 14:27
  on
• 14:27
  it?
• 14:27
  Because
• 14:28
  again,
• 14:28
  that's
• 14:28
  why
• 14:29
  LinkedIn
• 14:29
  is
• 14:29
  my
• 14:29
  favourite
• 14:30
  platform.
• 14:31
  There
• 14:31
  seems
• 14:31
  to
• 14:31
  be
• 14:32
  really
• 14:32
  genuine
• 14:33
  conversations
• 14:34
  and
• 14:34
  people
• 14:35
  actively
• 14:35
  building
• 14:36
  learning,
• 14:37
  whereas
• 14:37
  personally
• 14:38
  I
• 14:38
  find
• 14:38
  Instagram
• 14:39
  is
• 14:39
  very
• 14:40
  strange
• 14:41
  and
• 14:41
  people
• 14:41
  just
• 14:41
  comment
• 14:42
  like
• 14:42
  a
• 14:42
  fire
• 14:43
  thing
• 14:43
  or
• 14:43
  something
• 14:44
  and
• 14:44
  it's
• 14:44
  like,
• 14:44
  well,
• 14:44
  that
• 14:45
  doesn't
• 14:45
  really
• 14:45
  add
• 14:46
  anything
• 14:46
  to
• 14:46
  the
• 14:46
  discussion.
• 14:48
  Clearly
• 14:48
  I
• 14:48
  may
• 14:48
  be
• 14:49
  missing
• 14:49
  something
• 14:49
  here,
• 14:50
  but
• 14:50
  I
• 14:50
  much
• 14:51
  prefer
• 14:52
  genuine,
• 14:52
  real
• 14:53
  relationships,
• 14:54
  real
• 14:54
  content,
• 14:54
  real
• 14:55
  learning.
• 14:55
  And
• 14:55
  you
• 14:56
  can
• 14:56
  really,
• 14:56
  really
• 14:56
  build
• 14:57
  that
• 14:57
  well
• 14:57
  on
• 14:57
  LinkedIn.
• 14:59
  I
• 14:59
  hope
• 14:59
  today's
• 15:00
  episode
• 15:00
  was
• 15:00
  useful
• 15:01
  as
• 15:01
  a
• 15:01
  whistle
• 15:02
  stop
• 15:02
  tour
• 15:02
  on
• 15:03
  how
• 15:03
  to
• 15:03
  use
• 15:03
  LinkedIn
• 15:04
  to
• 15:04
  attract
• 15:05
  coaching.
• 15:05
  Clients
• 15:07
  really
• 15:07
  do
• 15:07
  think
• 15:08
  about
• 15:08
  approaching
• 15:08
  it
• 15:09
  with
• 15:09
  the
• 15:09
  right
• 15:09
  mindset.
• 15:10
  I
• 15:10
  often
• 15:10
  say
• 15:11
  shine
• 15:11
  your
• 15:11
  light
• 15:12
  like
• 15:12
  a
• 15:12
  lighthouse
• 15:13
  and
• 15:13
  the
• 15:13
  right
• 15:13
  people
• 15:14
  will
• 15:14
  be
• 15:14
  attracted
• 15:15
  to
• 15:15
  you.
• 15:16
  And
• 15:16
  I
• 15:16
  was
• 15:16
  fortunate
• 15:17
  enough
• 15:17
  to
• 15:17
  take
• 15:18
  on
• 15:18
  a
• 15:18
  new
• 15:18
  client
• 15:19
  earlier
• 15:19
  this
• 15:19
  week
• 15:20
  who
• 15:20
  literally
• 15:21
  said
• 15:22
  you
• 15:22
  are
• 15:22
  the
• 15:23
  light
• 15:23
  for
• 15:23
  me
• 15:24
  and
• 15:24
  you
• 15:24
  have
• 15:24
  been
• 15:25
  shining
• 15:25
  your
• 15:25
  light
• 15:25
  like
• 15:25
  a
• 15:25
  lighthouse.
• 15:26
  And
• 15:27
  I'm
• 15:27
  finally
• 15:27
  ready
• 15:28
  to
• 15:28
  buy.
• 15:28
  So
• 15:28
  she
• 15:29
  had
• 15:29
  been
• 15:29
  listening
• 15:29
  to
• 15:29
  this
• 15:29
  podcast.
• 15:30
  Hello,
• 15:30
  if
• 15:31
  you're
• 15:31
  listening,
• 15:31
  hopefully
• 15:32
  you
• 15:32
  know
• 15:32
  who
• 15:32
  you
• 15:32
  are
• 15:33
  and
• 15:33
  and
• 15:34
  reading
• 15:34
  all
• 15:34
  my
• 15:34
  emails
• 15:35
  and
• 15:35
  really
• 15:35
  in
• 15:36
  my
• 15:36
  world.
• 15:37
  And
• 15:37
  then
• 15:37
  the
• 15:37
  time
• 15:38
  became
• 15:38
  right
• 15:38
  for
• 15:39
  her
• 15:39
  to
• 15:39
  actually
• 15:39
  take
• 15:40
  that
• 15:40
  next
• 15:40
  step.
• 15:41
  But
• 15:41
  just
• 15:41
  know
• 15:42
  that
• 15:42
  you
• 15:42
  can
• 15:42
  be
• 15:43
  that
• 15:43
  lighthouse
• 15:43
  for
• 15:43
  people.
• 15:44
  Don't
• 15:45
  get
• 15:45
  despondent
• 15:45
  that
• 15:46
  they
• 15:46
  haven't
• 15:46
  bought
• 15:46
  your
• 15:46
  thing
• 15:47
  and
• 15:47
  give
• 15:47
  up.
• 15:48
  Because
• 15:48
  if
• 15:48
  I
• 15:48
  had
• 15:48
  done
• 15:49
  that,
• 15:49
  this
• 15:49
  person
• 15:49
  would
• 15:50
  have
• 15:50
  never
• 15:50
  signed
• 15:50
  up
• 15:51
  because
• 15:51
  it
• 15:51
  wasn't
• 15:52
  the
• 15:52
  right
• 15:52
  time
• 15:52
  for
• 15:53
  her
• 15:53
  at
• 15:53
  that
• 15:53
  period
• 15:54
  of
• 15:54
  her
• 15:54
  business.
• 15:56
  Also,
• 15:56
  really
• 15:56
  think
• 15:57
  about
• 15:57
  building
• 15:57
  conversations.
• 15:59
  You
• 15:59
  can
• 15:59
  do
• 15:59
  this
• 16:00
  in
• 16:00
  direct
• 16:00
  messages
• 16:01
  and
• 16:01
  it
• 16:01
  doesn't
• 16:02
  need
• 16:02
  to
• 16:02
  be
• 16:02
  sleazy.
• 16:03
  There's
• 16:03
  a
• 16:03
  lot
• 16:03
  of
• 16:03
  sleaziness
• 16:04
  out
• 16:04
  there.
• 16:05
  It
• 16:05
  can
• 16:05
  be
• 16:05
  genuinely
• 16:06
  thank
• 16:06
  you
• 16:07
  so
• 16:07
  much
• 16:07
  for
• 16:08
  supporting
• 16:08
  my
• 16:08
  post.
• 16:09
  I
• 16:10
  really
• 16:10
  appreciate
• 16:10
  it.
• 16:11
  How's
• 16:11
  your
• 16:11
  day?
• 16:12
  You
• 16:12
  know,
• 16:12
  it
• 16:13
  doesn't
• 16:13
  have
• 16:13
  to
• 16:13
  be
• 16:14
  weird.
• 16:15
  It
• 16:15
  can
• 16:15
  be
• 16:16
  genuine
• 16:16
  conversation,
• 16:18
  that
• 16:18
  extra
• 16:19
  part
• 16:19
  of
• 16:20
  posting,
• 16:20
  but
• 16:20
  also
• 16:21
  building
• 16:21
  extra
• 16:22
  conversations
• 16:23
  will
• 16:23
  lead
• 16:23
  to
• 16:24
  more
• 16:24
  conversions.
• 16:25
  I
• 16:26
  hope
• 16:26
  this
• 16:26
  was
• 16:26
  helpful
• 16:27
  to
• 16:27
  you
• 16:27
  and
• 16:28
  do
• 16:28
  connect
• 16:29
  with
• 16:29
  me
• 16:29
  on
• 16:29
  LinkedIn
• 16:30
  if
• 16:30
  you
• 16:30
  haven't
• 16:31
  already.
• 16:31
  I'm
• 16:32
  there
• 16:32
  as
• 16:32
  Joanna
• 16:33
  lot
• 16:33
  and
• 16:34
  cannot
• 16:35
  wait
• 16:35
  to
• 16:35
  connect
• 16:35
  with
• 16:36
  you
• 16:36
  and
• 16:36
  learn
• 16:37
  and
• 16:37
  support
• 16:37
  your
• 16:37
  posts
• 16:38
  in
• 16:38
  return.
• 16:39
  Until
• 16:40
  next
• 16:40
  time,
• 16:40
  trust
• 16:41
  yourself,
• 16:41
  believe
• 16:42
  in
• 16:42
  yourself
• 16:42
  and
• 16:43
  be
• 16:43
  the
• 16:43
  wise
• 16:43
  gardener
• 16:44
  who
• 16:44
  keeps
• 16:44
  on
• 16:44
  watering
• 16:45
  the
• 16:45
  seed
• 16:47
  thank
• 16:47
  you.
• 16:47
  So
• 16:48
  much
• 16:48
  for
• 16:48
  listening
• 16:48
  to
• 16:49
  this
• 16:49
  episode
• 16:49
  of
• 16:50
  women
• 16:50
  in
• 16:50
  the
• 16:50
  coaching
• 16:51
  arena.
• 16:52
  I
• 16:52
  have
• 16:52
  a
• 16:52
  mass
• 16:53
  of
• 16:53
  free
• 16:53
  resources
• 16:54
  on
• 16:54
  my
• 16:54
  website,
• 16:55
  joannalotcoaching.com.
• 16:58
  that's
• 16:59
  Joanna
• 16:59
  with
• 16:59
  an
• 16:59
  a
• 17:00
  and
• 17:00
  lot
• 17:00
  with
• 17:01
  two
• 17:01
  t's,
• 17:02
  joannalottcoaching.com
• 17:04
  and
• 17:05
  I'll
• 17:05
  also
• 17:05
  put
• 17:05
  links
• 17:06
  in
• 17:06
  the
• 17:06
  show
• 17:06
  notes
• 17:06
  below.
• 17:08
  Let
• 17:08
  me
• 17:08
  know
• 17:09
  if
• 17:09
  you
• 17:09
  found
• 17:09
  this
• 17:09
  episode
• 17:10
  useful,
• 17:11
  share
• 17:11
  it
• 17:11
  with
• 17:11
  a
• 17:11
  friend.
• 17:12
  And
• 17:12
  leave
• 17:12
  me
• 17:13
  a
• 17:13
  review
• 17:13
  and
• 17:13
  I.
• 17:14
  Will
• 17:14
  personally
• 17:14
  thank
• 17:15
  you
• 17:15
  for
• 17:15
  that.
• 17:17
  Remember
• 17:17
  to
• 17:17
  trust
• 17:18
  yourself,
• 17:18
  believe
• 17:19
  in
• 17:19
  yourself
• 17:19
  and
• 17:20
  be
• 17:20
  the
• 17:20
  wise
• 17:20
  gardener
• 17:21
  who
• 17:21
  keeps
• 17:21
  on
• 17:22
  entering
• 17:22
  the
• 17:22
  seed.
• 17:23
  Get
• 17:24
  into
• 17:24
  the
• 17:24
  arena,
• 17:25
  dare
• 17:25
  greatly,
• 17:25
  and
• 17:26
  try.