213: It’s June and Time to Clean Your Email List: 5 Hygiene Tips to Boost Performance with Host Kendra Corman
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Welcome to the Imperfect Marketing Podcast with your host, Kendra Corman. In today's episode, we're discussing the ridiculously important but often overlooked topic of email list hygiene.
Key Points:
Remove inactive subscribers - Say goodbye to those who haven't engaged in months.
Segment your list - Organize subscribers for targeted content.
Validate email addresses - Weed out invalid and fake emails.
Implement a re-engagement campaign - Win back disengaged subscribers.
Make unsubscribing easy - Respect preferences and maintain reputation.
Join Kendra every Tuesday and…
The skinny
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