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Why "Hustle" Will Break Your Real Estate Business · The Real Estate Agent Playbook

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  I closed 52 transactions in a single year and honestly
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  it almost broke me
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  I was relying on pure hustle instead of sustainable leverage
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  if you are working 70 hours a week just to keep your head above water
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  please stop do yourself a favor
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  today
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  I'm breaking down the exact architectural mistakes that cost me years
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  and thousands of dollars in lost commissions
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  early in my career I'm going to show you the traps to avoid
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  and the exact systems you need to put in place right now
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  so you don't have to learn these lessons the hard way
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  I'm Jeremy Kane with the Real Estate Agent Playbook
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  if you are interested in learning more
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  including personal coaching
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  free coaching please book a Realtor game plan call below
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  and I would love to help you
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  avoid the things that I did early in my career
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  so let's get into it the hustle trap
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  why I left my teaching job making $26,000 a year
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  I had a massive chip on my shoulder
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  and I thought the only way to succeed in real estate was to grind
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  24 7 that is the biggest lie in the industry
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  hustle is a season it is not a business model
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  if your entire business relies on you waking up at 4:00am
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  and manually forcing every single deal across the finish line
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  you don't own a business
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  you own a highly stressful commission only job
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  mistake No. 1 ignoring database infrastructure
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  the first mistake that
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  cost me hundreds of thousands of dollars over the years
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  was treating my database like a digital Rolodex instead of an engine
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  in fact I didn't even have one for parts of my career
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  early on I was keeping deals in my head
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  writing things on notepads
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  and using a terrible CRM just because it was cheap
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  I thought spending money on a high level system was a waste
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  because it all was coming to me
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  everything was going part of that was the market
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  part of that was my overworking mentality
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  the reality was I was dropping follow UPS with qualified buyers
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  and losing past client referrals
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  because I was invisible if you do not have an automated property tag
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  CRM catching the leads that fall through the cracks
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  you're literally setting your own money on fire
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  mistake No. 2 the just checking in text
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  mistake No. 2 was how I communicated with my sphere of influence
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  I used to send a generic hey
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  just checking in what's going on
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  text message that's great
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  it's a good touch point I was just checking a box right
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  I was touching my sphere
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  and the honest truth is when the Mark was great
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  it worked it is weak
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  it is annoying and it makes you sound like a desperate salesperson
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  I replace that lazy text with two things
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  first my annual property review system
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  where I actually bring them real wealth building data
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  and second
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  and this is actually a little bit of sauce I got from my friend
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  colleague Corey Williams
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  who I'm actually having on the channel very soon
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  is this gratitude voice memo
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  using Voice memos
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  this day and age is an absolutely amazing opportunity
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  instead of using manual text or typing out a mass text
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  you grab your phone and send a quick voice memo
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  keeping it under 3 minutes
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  the rule here is simple
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  you just connect with absolutely zero call to action
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  you do not ask for a referral
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  you do not ask for business
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  you just share a story of a good time you had together
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  or bring up a specific memory from your transaction
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  even if that is the only memory you have
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  and you express genuine gratitude
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  that goes a long way sounds like this
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  hey John
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  I drove past the coffee shop we sat at during your inspection today
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  and it made me remember how crazy that negotiation was
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  I just wanted to send a quick note
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  to say how grateful I am for our relationship
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  and for trusting me back then
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  hope you and the family are doing great
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  that's it they hear your voice
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  you bring up a shared memory and you end it
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  it's highly personable it removes all the sales pressure
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  and it builds actual relational equity
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  instead of just asking for a favor or offering a 10% discount
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  hey it's time to blow out your sprinklers
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  it's absolutely incredible and full transparency
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  when I was doing this and growing
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  I didn't use voice memos however
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  that is what's working in today's market
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  I would get more personal on a text or maybe a phone call
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  but even then there was a little bit of awkwardness
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  so give it a shot mistake No. 3
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  thinking solo was the only way to go
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  mistake No. 3 almost drove me out of the industry
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  I thought being a solo agent meant I had to do everything by myself
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  I was the marketer the transaction coordinator
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  the videographer and the agent
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  I didn't understand the power of leverage
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  and I didn't understand how modern brokerage models could reward me
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  for building a network I was capping my income based on
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  how many hours I could physically stay awake
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  you have to transition from a busy salesperson
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  to being a strategic business operator
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  so what was the fix
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  you cannot scale chaos
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  if you are doing five to 10 deals a year right now
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  and you feel exhausted
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  you will not survive 30 deals without infrastructure
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  you need a CRM that works while you sleep
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  you need a content machine system that runs on a system
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  and you need a community of operators who are playing a bigger game
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  if you want to bypass the years of mistakes I just talked about
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  click the link in the description and let's have a conversation
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  maybe it's joining Carbon Collective
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  and getting all of my coaching for absolutely free
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  or maybe we can just put together a coaching schedule
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  where we go over exact frameworks
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  scripts systems I use to scale
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  but within your own business
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  the last thing I ever do to any of my clients or my agents
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  is push my business model on theirs
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  they are separate people they drive a different business
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  and that's why there is no such thing as competition in our industry
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  it's all collaboration
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  if you're ready to map out a customized strategy for your production
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  and long term wealth click on the link below
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  book a one on one game plan
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  call with me
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  and if you realize during this video that your database is a mess
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  click the video right here
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  to see exactly how I set up my CRM to handle 50+ deals a year
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  without dropping a single ball we'll see you over there