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Inside the Deal: Novuna sponsorship deal ushers in a new era for UK athletics
Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.
This week, Frank Dunne and Matthew Glendinning take a deep dive into the new five-year sponsorship deal between financial services company Novuna and Athletic Ventures, looking at Novuna’s reasons for targeting athletics and asking what the deal means for the financial health of the sport in the UK.
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The skinny
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