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93 | Next Level Series - Day 2 - Mastering System and Team for Scale · Women in The Coaching Arena

• 0:00
  This
• 0:00
  is
• 0:01
  a
• 0:01
  special
• 0:01
  three
• 0:02
  day
• 0:02
  podcast
• 0:03
  series
• 0:03
  designed
• 0:03
  for
• 0:04
  coaches
• 0:04
  who
• 0:05
  are
• 0:05
  ready
• 0:05
  to
• 0:06
  up
• 0:06
  their
• 0:06
  game
• 0:07
  by
• 0:07
  building
• 0:08
  scalable
• 0:08
  offers,
• 0:09
  building
• 0:10
  out
• 0:10
  their
• 0:10
  systems,
• 0:11
  perhaps
• 0:12
  delegating
• 0:12
  to
• 0:12
  a
• 0:13
  team
• 0:13
  and
• 0:14
  maintaining
• 0:14
  a
• 0:14
  really
• 0:15
  high
• 0:15
  client
• 0:16
  experience
• 0:17
  to
• 0:17
  build
• 0:17
  and
• 0:18
  maintain
• 0:18
  your
• 0:19
  retention
• 0:19
  rate.
• 0:20
  Over
• 0:20
  the
• 0:21
  next
• 0:21
  few
• 0:21
  days
• 0:21
  I
• 0:22
  will
• 0:22
  share
• 0:22
  my
• 0:23
  own
• 0:23
  journey
• 0:23
  of
• 0:24
  doing
• 0:24
  these
• 0:24
  things
• 0:25
  as
• 0:25
  well
• 0:25
  as
• 0:26
  actionable
• 0:26
  steps
• 0:27
  to
• 0:27
  help
• 0:27
  you
• 0:28
  make
• 0:28
  your
• 0:28
  coaching
• 0:28
  business
• 0:29
  more
• 0:29
  sustainable
• 0:30
  and
• 0:30
  impactful.
• 0:32
  Do
• 0:32
  follow
• 0:33
  along
• 0:33
  for
• 0:33
  the
• 0:33
  next
• 0:33
  three
• 0:34
  days.
• 0:34
  Join
• 0:35
  the
• 0:35
  conversation
• 0:35
  in
• 0:36
  our
• 0:36
  free
• 0:37
  Slack
• 0:37
  community
• 0:38
  over
• 0:38
  this
• 0:38
  next
• 0:39
  week
• 0:39
  where
• 0:39
  we
• 0:40
  will
• 0:40
  explore
• 0:41
  each
• 0:41
  topic
• 0:41
  further
• 0:42
  and
• 0:42
  you
• 0:42
  can
• 0:42
  ask
• 0:42
  for
• 0:43
  my
• 0:43
  support
• 0:43
  and
• 0:43
  support
• 0:44
  of
• 0:44
  other
• 0:44
  coaches.
• 0:45
  I
• 0:45
  hope
• 0:45
  you
• 0:46
  love
• 0:46
  this
• 0:46
  three
• 0:46
  day
• 0:47
  Next
• 0:47
  Level
• 0:48
  series.
• 0:48
  If
• 0:49
  you
• 0:49
  are
• 0:49
  looking
• 0:50
  for
• 0:50
  our
• 0:50
  regular
• 0:51
  episodes,
• 0:51
  you
• 0:52
  will
• 0:52
  find
• 0:52
  it
• 0:52
  as
• 0:52
  usual
• 0:53
  on
• 0:53
  Thursday.
• 0:54
  Hello,
• 0:55
  welcome
• 0:55
  to
• 0:56
  the
• 0:56
  second
• 0:57
  episode
• 0:57
  of
• 0:58
  our
• 0:58
  Next
• 0:58
  Level
• 0:59
  series.
• 1:00
  I'm
• 1:01
  really
• 1:01
  excited
• 1:01
  today
• 1:02
  to
• 1:02
  cover
• 1:03
  mastering
• 1:03
  Team
• 1:04
  and
• 1:04
  systems
• 1:05
  for
• 1:05
  your
• 1:05
  coaching
• 1:06
  business
• 1:06
  to
• 1:07
  grow
• 1:08
  without
• 1:08
  taking
• 1:09
  more
• 1:09
  of
• 1:09
  your
• 1:10
  time.
• 1:10
  Because
• 1:11
  let's
• 1:11
  be
• 1:11
  real,
• 1:12
  you
• 1:12
  wear
• 1:13
  many
• 1:13
  hats
• 1:14
  the
• 1:14
  Marketing,
• 1:15
  Sales,
• 1:16
  Delivery
• 1:17
  systems,
• 1:18
  IT
• 1:19
  Finance
• 1:20
  CEO.
• 1:22
  So
• 1:22
  at
• 1:22
  some
• 1:22
  point
• 1:23
  you
• 1:23
  will
• 1:24
  want
• 1:24
  to
• 1:24
  get
• 1:25
  back
• 1:25
  to
• 1:26
  the
• 1:26
  freedom,
• 1:27
  impact
• 1:27
  and
• 1:28
  ability
• 1:28
  to
• 1:29
  serve
• 1:29
  at
• 1:29
  the
• 1:29
  highest
• 1:30
  level
• 1:30
  that
• 1:30
  you
• 1:30
  went
• 1:31
  into
• 1:31
  your
• 1:31
  business
• 1:32
  for.
• 1:33
  And
• 1:33
  right
• 1:34
  now
• 1:34
  you
• 1:34
  are
• 1:34
  probably
• 1:35
  drowning
• 1:35
  in
• 1:36
  tasks,
• 1:37
  constantly
• 1:38
  context
• 1:38
  switching
• 1:39
  and
• 1:40
  feeling
• 1:40
  like
• 1:40
  you
• 1:41
  are
• 1:41
  the
• 1:41
  only
• 1:41
  one
• 1:42
  who
• 1:42
  can
• 1:42
  get
• 1:42
  things
• 1:42
  done
• 1:43
  right.
• 1:44
  Maybe
• 1:44
  it
• 1:44
  feels
• 1:45
  a
• 1:45
  bit
• 1:45
  messy
• 1:46
  behind
• 1:46
  the
• 1:46
  scenes
• 1:47
  and
• 1:47
  you
• 1:47
  feel
• 1:47
  like
• 1:47
  you
• 1:47
  don't
• 1:48
  have
• 1:48
  a
• 1:49
  proper
• 1:49
  business,
• 1:50
  you
• 1:50
  have
• 1:51
  a
• 1:51
  mess
• 1:52
  that
• 1:52
  is
• 1:52
  pieced
• 1:53
  together
• 1:53
  and
• 1:53
  somehow
• 1:54
  you
• 1:54
  are
• 1:54
  just
• 1:55
  about
• 1:55
  balancing
• 1:56
  it
• 1:56
  so
• 1:56
  it
• 1:57
  doesn't
• 1:57
  fall
• 1:57
  apart.
• 1:59
  So
• 1:59
  today
• 2:00
  I
• 2:00
  will
• 2:00
  break
• 2:00
  down
• 2:01
  exactly
• 2:01
  how
• 2:02
  I
• 2:02
  have
• 2:02
  built
• 2:03
  both
• 2:03
  my
• 2:03
  team
• 2:04
  and
• 2:04
  systems
• 2:05
  so
• 2:05
  that
• 2:05
  my
• 2:06
  business
• 2:06
  can
• 2:06
  grow
• 2:07
  without
• 2:07
  me
• 2:07
  being
• 2:08
  the
• 2:08
  bottleneck
• 2:08
  and
• 2:09
  I
• 2:09
  hope
• 2:09
  this
• 2:09
  provides
• 2:10
  you
• 2:10
  with
• 2:10
  inspiration
• 2:11
  for
• 2:11
  your
• 2:12
  business.
• 2:12
  So
• 2:13
  before
• 2:13
  we
• 2:13
  talk
• 2:13
  team,
• 2:14
  let's
• 2:14
  talk
• 2:15
  systems
• 2:15
  because
• 2:16
  the
• 2:16
  world
• 2:16
  of
• 2:17
  AI
• 2:17
  and
• 2:18
  tech
• 2:18
  is
• 2:18
  so
• 2:19
  amazing
• 2:19
  now
• 2:19
  that
• 2:20
  maybe
• 2:20
  you
• 2:20
  don't
• 2:21
  need
• 2:21
  a
• 2:21
  team
• 2:22
  right
• 2:22
  now,
• 2:23
  there
• 2:23
  may
• 2:23
  be
• 2:23
  systems
• 2:24
  to
• 2:24
  do
• 2:24
  some
• 2:24
  of
• 2:24
  the
• 2:25
  tasks
• 2:25
  for
• 2:25
  you.
• 2:26
  Before
• 2:26
  you
• 2:27
  move
• 2:27
  on
• 2:27
  to
• 2:27
  considering
• 2:28
  a
• 2:28
  team,
• 2:29
  think
• 2:30
  of
• 2:30
  your
• 2:30
  systems
• 2:30
  as
• 2:31
  your
• 2:31
  business
• 2:31
  nervous
• 2:32
  system,
• 2:33
  the
• 2:33
  infrastructure
• 2:34
  that
• 2:34
  keeps
• 2:34
  it
• 2:35
  all
• 2:35
  running
• 2:36
  without
• 2:36
  you
• 2:37
  as
• 2:37
  a
• 2:37
  person
• 2:38
  having
• 2:39
  to
• 2:39
  balance
• 2:39
  all
• 2:39
  of
• 2:40
  the
• 2:40
  things
• 2:40
  that
• 2:40
  you
• 2:40
  need
• 2:41
  to
• 2:41
  remember
• 2:41
  as
• 2:41
  a
• 2:42
  business
• 2:42
  owner.
• 2:43
  The
• 2:43
  best
• 2:43
  thing
• 2:44
  I
• 2:44
  did
• 2:44
  this
• 2:44
  year
• 2:45
  was
• 2:45
  set
• 2:45
  up
• 2:45
  a
• 2:46
  task
• 2:46
  management
• 2:47
  system.
• 2:48
  I
• 2:48
  use
• 2:49
  Asana,
• 2:49
  but
• 2:50
  you
• 2:50
  can
• 2:50
  also
• 2:50
  use
• 2:51
  Trello.
• 2:51
  It's
• 2:52
  been
• 2:52
  a
• 2:52
  complete
• 2:52
  game
• 2:53
  changer
• 2:53
  in
• 2:53
  my
• 2:53
  business
• 2:54
  because
• 2:55
  I
• 2:55
  can
• 2:55
  rest
• 2:56
  easy
• 2:56
  now
• 2:57
  knowing
• 2:57
  that
• 2:58
  every
• 2:58
  single
• 2:58
  task
• 2:59
  I
• 2:59
  do
• 3:00
  is
• 3:00
  documented
• 3:02
  and
• 3:02
  each
• 3:03
  task
• 3:03
  includes
• 3:03
  a
• 3:04
  loom
• 3:04
  video
• 3:05
  with
• 3:05
  me
• 3:06
  demonstrating
• 3:07
  how
• 3:07
  I
• 3:08
  do
• 3:08
  that
• 3:08
  particular
• 3:09
  task
• 3:10
  from
• 3:10
  that
• 3:11
  main
• 3:11
  manual
• 3:12
  of
• 3:12
  all
• 3:12
  the
• 3:13
  things
• 3:13
  we
• 3:13
  do
• 3:13
  in
• 3:13
  my
• 3:13
  business.
• 3:14
  There
• 3:15
  are
• 3:15
  automated
• 3:16
  recurring
• 3:16
  tasks
• 3:17
  for
• 3:17
  things
• 3:17
  like
• 3:18
  weekly
• 3:18
  tracking
• 3:19
  of
• 3:19
  testimonials
• 3:20
  or
• 3:20
  screenshots
• 3:21
  that
• 3:21
  might
• 3:21
  be
• 3:21
  useful
• 3:22
  to
• 3:22
  grow
• 3:22
  my
• 3:22
  business.
• 3:23
  Monthly
• 3:24
  financial
• 3:25
  reviews
• 3:25
  Regular
• 3:26
  things
• 3:26
  that
• 3:26
  happen
• 3:27
  in
• 3:27
  my
• 3:27
  business
• 3:27
  like
• 3:28
  replying
• 3:28
  to
• 3:29
  clients
• 3:29
  Monthly
• 3:30
  action
• 3:30
  review
• 3:30
  forms
• 3:32
  Recurring
• 3:32
  tasks
• 3:33
  such
• 3:33
  as
• 3:33
  this
• 3:33
  podcast
• 3:35
  so
• 3:35
  I
• 3:35
  no
• 3:36
  longer
• 3:36
  need
• 3:36
  to
• 3:36
  hold
• 3:37
  in
• 3:37
  my
• 3:37
  head
• 3:37
  this
• 3:38
  really
• 3:38
  long
• 3:38
  to
• 3:38
  do
• 3:38
  list.
• 3:39
  Because
• 3:39
  my
• 3:40
  to
• 3:40
  do
• 3:40
  list
• 3:40
  is
• 3:41
  populated
• 3:41
  in
• 3:42
  Asana
• 3:42
  automatically
• 3:44
  as
• 3:44
  are
• 3:44
  my
• 3:44
  team's
• 3:45
  to
• 3:45
  do
• 3:45
  list.
• 3:46
  Because
• 3:47
  our
• 3:47
  standard
• 3:48
  operating
• 3:48
  procedures
• 3:49
  are
• 3:49
  not
• 3:50
  just
• 3:50
  in
• 3:50
  a
• 3:51
  Word
• 3:51
  document,
• 3:52
  manual
• 3:52
  or
• 3:53
  all
• 3:53
  over
• 3:53
  the
• 3:53
  place
• 3:53
  in
• 3:54
  lots
• 3:54
  of
• 3:54
  different
• 3:54
  ways
• 3:55
  when
• 3:55
  you
• 3:55
  have
• 3:55
  been
• 3:55
  trying
• 3:56
  to
• 3:56
  set
• 3:56
  up
• 3:56
  procedures,
• 3:58
  but
• 3:58
  you
• 3:58
  can
• 3:59
  search
• 3:59
  and
• 3:59
  anyone
• 4:00
  in
• 4:00
  the
• 4:00
  team
• 4:00
  can
• 4:01
  step
• 4:01
  in
• 4:01
  and
• 4:02
  find
• 4:02
  that
• 4:02
  process
• 4:03
  and
• 4:03
  execute
• 4:04
  it
• 4:04
  easily.
• 4:05
  Let's
• 4:06
  get
• 4:06
  further
• 4:06
  into
• 4:06
  automation.
• 4:07
  So
• 4:08
  your
• 4:08
  business
• 4:09
  should
• 4:09
  work
• 4:09
  for
• 4:09
  you
• 4:10
  while
• 4:10
  you
• 4:10
  sleep
• 4:10
  as
• 4:11
  much
• 4:11
  as
• 4:11
  possible.
• 4:12
  So
• 4:12
  here
• 4:13
  are
• 4:13
  some
• 4:13
  key
• 4:13
  automations
• 4:14
  that
• 4:14
  my
• 4:15
  business
• 4:15
  has.
• 4:16
  The
• 4:16
  first
• 4:16
  is
• 4:17
  marketing
• 4:17
  automation.
• 4:18
  So
• 4:18
  you
• 4:19
  will
• 4:19
  want
• 4:19
  to
• 4:19
  have
• 4:20
  automated
• 4:20
  email
• 4:21
  sequences
• 4:22
  in
• 4:22
  place
• 4:22
  to
• 4:22
  do
• 4:23
  your
• 4:23
  most
• 4:24
  regular
• 4:24
  tasks.
• 4:25
  Yes,
• 4:26
  this
• 4:26
  might
• 4:26
  just
• 4:26
  be
• 4:27
  your
• 4:27
  nurture
• 4:27
  sequence
• 4:28
  for
• 4:28
  example
• 4:29
  once
• 4:29
  people
• 4:29
  download
• 4:29
  your
• 4:30
  lead
• 4:30
  magnet.
• 4:31
  But
• 4:31
  you
• 4:31
  may
• 4:31
  also
• 4:32
  want
• 4:32
  to
• 4:32
  have
• 4:32
  other
• 4:33
  automated
• 4:33
  sequences
• 4:34
  for
• 4:34
  your
• 4:34
  client
• 4:35
  delivery.
• 4:36
  I
• 4:36
  love
• 4:36
  when
• 4:37
  a
• 4:37
  client
• 4:37
  joins
• 4:37
  my
• 4:38
  program
• 4:38
  because
• 4:39
  I
• 4:39
  know
• 4:39
  that
• 4:40
  everything
• 4:40
  is
• 4:41
  sorted
• 4:42
  and
• 4:42
  they
• 4:42
  will
• 4:42
  receive
• 4:43
  for
• 4:43
  example
• 4:44
  monthly
• 4:44
  reviews.
• 4:45
  They
• 4:45
  will
• 4:45
  receive
• 4:46
  weekly
• 4:46
  emails
• 4:47
  reminding
• 4:47
  them
• 4:47
  to
• 4:47
  log
• 4:48
  in
• 4:48
  and
• 4:48
  ask
• 4:48
  questions.
• 4:50
  They
• 4:50
  will
• 4:50
  receive
• 4:51
  weekly
• 4:51
  emails
• 4:51
  asking
• 4:52
  them
• 4:52
  to
• 4:52
  RSVP
• 4:53
  for
• 4:53
  our
• 4:53
  calls.
• 4:55
  So
• 4:55
  there
• 4:55
  is
• 4:55
  a
• 4:55
  lot
• 4:56
  you
• 4:56
  can
• 4:56
  do
• 4:56
  with
• 4:56
  automation
• 4:57
  beyond
• 4:57
  that
• 4:58
  initial
• 4:58
  nurture
• 4:59
  sequence.
• 5:00
  You'll
• 5:00
  probably
• 5:01
  also
• 5:01
  want
• 5:01
  to
• 5:01
  use
• 5:02
  automation
• 5:02
  for
• 5:02
  your
• 5:03
  social
• 5:03
  media
• 5:03
  content
• 5:04
  scheduling
• 5:05
  because
• 5:05
  you
• 5:05
  can't
• 5:05
  just
• 5:06
  go
• 5:06
  in
• 5:06
  and
• 5:06
  post
• 5:06
  every
• 5:07
  day.
• 5:07
  It's
• 5:07
  really
• 5:08
  nice
• 5:08
  eventually
• 5:09
  to
• 5:09
  have
• 5:09
  a
• 5:10
  plan
• 5:10
  that's
• 5:10
  all
• 5:11
  scheduled
• 5:11
  and
• 5:11
  you
• 5:12
  know
• 5:12
  that
• 5:12
  that
• 5:12
  job
• 5:12
  is
• 5:13
  done.
• 5:14
  Some
• 5:14
  people
• 5:15
  in
• 5:15
  my
• 5:15
  program
• 5:15
  have
• 5:16
  software
• 5:16
  they
• 5:16
  use
• 5:17
  for
• 5:17
  their
• 5:17
  LinkedIn
• 5:17
  connections
• 5:18
  and
• 5:18
  DM
• 5:19
  sequences.
• 5:20
  I
• 5:20
  did
• 5:20
  sign
• 5:21
  up
• 5:21
  something
• 5:22
  once
• 5:22
  called
• 5:22
  Meet
• 5:23
  Alfred
• 5:23
  to
• 5:24
  try
• 5:24
  and
• 5:24
  get
• 5:25
  this
• 5:25
  part
• 5:25
  automated
• 5:26
  in
• 5:26
  my
• 5:26
  business
• 5:26
  because
• 5:27
  currently
• 5:27
  I
• 5:27
  delegate
• 5:28
  it
• 5:28
  out
• 5:28
  to
• 5:28
  a
• 5:29
  VA.
• 5:30
  But
• 5:30
  I
• 5:30
  must
• 5:30
  admit
• 5:31
  I
• 5:31
  got
• 5:31
  banned
• 5:32
  from
• 5:32
  LinkedIn
• 5:33
  for
• 5:33
  3
• 5:33
  weeks
• 5:34
  and
• 5:34
  I
• 5:35
  was
• 5:35
  mid
• 5:35
  promoting
• 5:36
  a
• 5:37
  big
• 5:37
  5
• 5:37
  day
• 5:38
  challenge
• 5:38
  so
• 5:38
  it
• 5:38
  was
• 5:38
  not
• 5:39
  ideal.
• 5:39
  So
• 5:40
  I
• 5:40
  haven't
• 5:40
  had
• 5:40
  the
• 5:41
  energy
• 5:41
  to
• 5:41
  look
• 5:41
  into
• 5:42
  why
• 5:43
  it
• 5:44
  blocked
• 5:44
  my
• 5:45
  LinkedIn
• 5:45
  account
• 5:46
  because
• 5:46
  I
• 5:46
  do
• 5:47
  know
• 5:47
  lots
• 5:47
  of
• 5:47
  other
• 5:47
  people
• 5:48
  using
• 5:48
  this
• 5:48
  successfully.
• 5:50
  Depending
• 5:50
  on
• 5:50
  where
• 5:51
  you're
• 5:51
  at
• 5:51
  in
• 5:51
  your
• 5:51
  business,
• 5:52
  you
• 5:52
  might
• 5:52
  also
• 5:52
  want
• 5:53
  to
• 5:53
  use
• 5:53
  automation
• 5:54
  for
• 5:54
  things
• 5:54
  like
• 5:55
  Facebook
• 5:55
  ads
• 5:55
  or
• 5:56
  LinkedIn
• 5:56
  ads.
• 5:57
  Okay,
• 5:58
  let's
• 5:58
  talk
• 5:58
  about
• 5:58
  sales
• 5:59
  automation.
• 5:59
  So
• 6:00
  you
• 6:00
  can
• 6:00
  have
• 6:00
  automated
• 6:01
  systems
• 6:02
  for
• 6:02
  your
• 6:02
  calendly.
• 6:03
  For
• 6:03
  example,
• 6:05
  you
• 6:05
  can
• 6:05
  have
• 6:06
  reminders
• 6:06
  set
• 6:07
  to
• 6:07
  ensure
• 6:07
  that
• 6:07
  more
• 6:07
  people
• 6:08
  show
• 6:08
  up
• 6:08
  at
• 6:08
  your
• 6:09
  calls.
• 6:09
  You
• 6:10
  might
• 6:10
  want
• 6:10
  to
• 6:10
  have
• 6:11
  lead
• 6:11
  qualification
• 6:12
  workflows
• 6:13
  like
• 6:13
  application
• 6:14
  forms
• 6:15
  before
• 6:15
  using
• 6:16
  your
• 6:16
  time,
• 6:17
  which
• 6:17
  is
• 6:17
  the
• 6:17
  most
• 6:17
  precious
• 6:18
  resource
• 6:18
  you
• 6:19
  have
• 6:19
  in
• 6:19
  having
• 6:20
  discovery
• 6:20
  calls
• 6:20
  with
• 6:20
  people
• 6:21
  that
• 6:21
  aren't
• 6:21
  a
• 6:21
  good
• 6:22
  fit.
• 6:23
  You
• 6:23
  might
• 6:23
  have
• 6:24
  follow
• 6:24
  up
• 6:24
  email
• 6:25
  sequences
• 6:26
  so
• 6:26
  you
• 6:26
  remember
• 6:27
  to
• 6:27
  follow
• 6:27
  up
• 6:27
  with
• 6:28
  people
• 6:28
  after
• 6:28
  your
• 6:28
  sales
• 6:29
  calls.
• 6:30
  And
• 6:31
  under
• 6:31
  this
• 6:32
  you'll
• 6:32
  also
• 6:32
  want
• 6:32
  to
• 6:33
  think
• 6:33
  about
• 6:33
  your
• 6:33
  payment
• 6:34
  and
• 6:34
  invoice
• 6:34
  tracking.
• 6:35
  I
• 6:35
  generally
• 6:36
  use
• 6:36
  a
• 6:36
  sales
• 6:37
  page
• 6:37
  now,
• 6:37
  which
• 6:38
  has
• 6:38
  been
• 6:38
  wonderful
• 6:39
  because
• 6:39
  then
• 6:39
  people
• 6:40
  can
• 6:40
  just
• 6:40
  hit
• 6:40
  buy
• 6:41
  now
• 6:41
  on
• 6:41
  the
• 6:41
  sales
• 6:42
  page,
• 6:42
  get
• 6:43
  a
• 6:43
  receipt,
• 6:43
  get
• 6:44
  their
• 6:44
  login,
• 6:44
  get
• 6:45
  automatically
• 6:46
  tagged
• 6:46
  into
• 6:46
  all
• 6:47
  of
• 6:47
  these
• 6:47
  automations.
• 6:48
  So
• 6:48
  I
• 6:49
  have
• 6:49
  made
• 6:49
  my
• 6:49
  life
• 6:49
  super,
• 6:50
  super
• 6:50
  simple
• 6:51
  by
• 6:51
  doing
• 6:51
  that.
• 6:52
  Occasionally
• 6:52
  I
• 6:52
  do
• 6:53
  use
• 6:53
  Xero
• 6:54
  as
• 6:54
  well
• 6:54
  to
• 6:54
  create
• 6:54
  invoices
• 6:55
  if
• 6:55
  it's
• 6:55
  something
• 6:56
  different
• 6:56
  from
• 6:56
  my
• 6:57
  normal
• 6:57
  program.
• 6:58
  But
• 6:58
  creating
• 6:59
  that
• 6:59
  sales
• 6:59
  automation
• 7:00
  for
• 7:00
  me
• 7:01
  has
• 7:01
  been
• 7:01
  an
• 7:01
  absolute
• 7:02
  game
• 7:02
  changer.
• 7:03
  Okay,
• 7:04
  in
• 7:04
  automation,
• 7:05
  our
• 7:05
  last
• 7:06
  point
• 7:06
  here
• 7:06
  is
• 7:06
  client
• 7:07
  onboarding.
• 7:08
  You
• 7:08
  will
• 7:08
  want
• 7:08
  to
• 7:09
  have
• 7:09
  automated
• 7:10
  a
• 7:10
  really
• 7:10
  lovely
• 7:11
  onboarding
• 7:12
  system.
• 7:12
  I
• 7:13
  send
• 7:13
  gifts
• 7:14
  as
• 7:14
  well,
• 7:14
  which
• 7:14
  I
• 7:14
  love.
• 7:15
  And
• 7:15
  up
• 7:15
  until
• 7:16
  very
• 7:16
  recently
• 7:17
  this
• 7:17
  was
• 7:17
  a
• 7:18
  chore
• 7:18
  of
• 7:19
  going
• 7:20
  to
• 7:20
  about
• 7:20
  five
• 7:21
  different
• 7:21
  shops,
• 7:21
  buying
• 7:22
  all
• 7:22
  different
• 7:22
  things,
• 7:23
  buying
• 7:23
  the
• 7:23
  envelopes,
• 7:24
  writing
• 7:24
  the
• 7:24
  label,
• 7:25
  taking
• 7:25
  them
• 7:25
  to
• 7:25
  the
• 7:26
  post
• 7:26
  office.
• 7:27
  And
• 7:27
  I
• 7:27
  have
• 7:27
  finally
• 7:28
  got
• 7:28
  a
• 7:28
  system
• 7:29
  in
• 7:29
  place
• 7:29
  which
• 7:29
  is
• 7:30
  creating
• 7:30
  personalized
• 7:31
  goods
• 7:31
  and
• 7:32
  my
• 7:32
  business
• 7:32
  operations
• 7:33
  manager
• 7:34
  automatically
• 7:36
  handling
• 7:36
  that
• 7:37
  process
• 7:37
  when
• 7:37
  someone
• 7:38
  signs
• 7:38
  up.
• 7:38
  So
• 7:38
  that
• 7:38
  has
• 7:39
  been
• 7:39
  a
• 7:39
  real
• 7:39
  weight
• 7:40
  lifted.
• 7:41
  Like
• 7:42
  I
• 7:42
  mentioned
• 7:42
  earlier,
• 7:42
  you'll
• 7:43
  probably
• 7:43
  also
• 7:43
  want
• 7:44
  to
• 7:44
  use
• 7:44
  scheduling
• 7:45
  tools
• 7:45
  and
• 7:45
  automated
• 7:46
  emails
• 7:46
  so
• 7:47
  people,
• 7:47
  for
• 7:47
  example,
• 7:48
  get
• 7:48
  a
• 7:48
  link
• 7:49
  to
• 7:49
  your
• 7:49
  one
• 7:49
  on
• 7:49
  one
• 7:49
  onboarding
• 7:50
  call,
• 7:50
  for
• 7:50
  example.
• 7:52
  I
• 7:52
  also
• 7:52
  use
• 7:53
  Add
• 7:53
  Event
• 7:54
  which
• 7:54
  is
• 7:54
  a
• 7:55
  tool
• 7:55
  that
• 7:56
  allows
• 7:56
  people
• 7:57
  to
• 7:57
  automatically
• 7:58
  put
• 7:58
  all
• 7:58
  of
• 7:58
  our
• 7:59
  group
• 7:59
  calls
• 7:59
  in
• 7:59
  their
• 8:00
  calendar.
• 8:01
  There's
• 8:02
  an
• 8:02
  automated
• 8:02
  onboarding
• 8:03
  form,
• 8:03
  so
• 8:04
  again
• 8:04
  we
• 8:04
  get
• 8:04
  to
• 8:05
  capture
• 8:05
  where
• 8:06
  they
• 8:06
  are
• 8:06
  at
• 8:06
  when
• 8:06
  they're
• 8:07
  joining.
• 8:07
  And
• 8:08
  I
• 8:08
  also
• 8:08
  recently
• 8:09
  have
• 8:09
  created
• 8:10
  a
• 8:10
  client
• 8:11
  tracking
• 8:11
  tool
• 8:12
  which
• 8:12
  we
• 8:13
  use
• 8:13
  jointly
• 8:14
  to
• 8:14
  really
• 8:15
  track
• 8:15
  their
• 8:15
  whole
• 8:16
  journey
• 8:16
  because
• 8:16
  it's
• 8:17
  so
• 8:17
  easy
• 8:18
  to
• 8:18
  not
• 8:19
  see
• 8:19
  your
• 8:19
  own
• 8:19
  progress.
• 8:20
  So
• 8:21
  it's
• 8:21
  been
• 8:21
  something
• 8:21
  I've
• 8:21
  been
• 8:21
  working
• 8:22
  on
• 8:22
  for
• 8:22
  about
• 8:22
  a
• 8:22
  year
• 8:23
  now
• 8:23
  and
• 8:23
  I'm
• 8:24
  so
• 8:24
  happy
• 8:24
  to
• 8:25
  finally
• 8:25
  have
• 8:25
  this
• 8:26
  shared
• 8:26
  way
• 8:26
  of
• 8:27
  keeping
• 8:28
  track
• 8:28
  of
• 8:28
  things
• 8:29
  like
• 8:29
  onboarding
• 8:30
  forms,
• 8:30
  monthly
• 8:30
  reflections,
• 8:31
  other
• 8:32
  financial
• 8:33
  trackers
• 8:33
  or
• 8:34
  social
• 8:34
  media
• 8:34
  numbers
• 8:35
  trackers,
• 8:36
  people's
• 8:36
  goals,
• 8:37
  people's
• 8:37
  niches,
• 8:38
  everything
• 8:38
  all
• 8:39
  in
• 8:39
  one
• 8:39
  place.
• 8:40
  Okay,
• 8:41
  so
• 8:41
  that's
• 8:41
  our
• 8:42
  automation
• 8:42
  ecosystem.
• 8:43
  We
• 8:44
  talked
• 8:44
  about
• 8:44
  marketing
• 8:45
  automation,
• 8:46
  sales
• 8:46
  automation
• 8:47
  and
• 8:47
  client
• 8:47
  onboarding.
• 8:48
  Now
• 8:49
  let's
• 8:49
  talk
• 8:49
  about
• 8:49
  building
• 8:50
  your
• 8:50
  team.
• 8:52
  Depending
• 8:52
  on
• 8:52
  where
• 8:52
  you're
• 8:53
  at,
• 8:53
  maybe
• 8:53
  you
• 8:53
  already
• 8:54
  have
• 8:54
  a
• 8:54
  team
• 8:54
  in
• 8:54
  place.
• 8:55
  Maybe
• 8:55
  you
• 8:55
  have
• 8:56
  a
• 8:56
  va,
• 8:56
  for
• 8:57
  example,
• 8:57
  who
• 8:57
  helps
• 8:58
  you
• 8:58
  with
• 8:58
  some
• 8:58
  admin
• 8:58
  tasks.
• 8:59
  Or
• 9:00
  maybe
• 9:00
  you
• 9:00
  are
• 9:00
  in
• 9:00
  the
• 9:01
  place
• 9:01
  where
• 9:02
  you're
• 9:02
  thinking
• 9:03
  you
• 9:03
  should
• 9:04
  be
• 9:04
  able
• 9:04
  to
• 9:04
  do
• 9:04
  this
• 9:04
  on
• 9:05
  your
• 9:05
  own.
• 9:05
  And
• 9:06
  it's
• 9:07
  probably
• 9:07
  more
• 9:08
  complicated
• 9:09
  to
• 9:09
  try
• 9:10
  and
• 9:10
  explain
• 9:10
  what
• 9:10
  you
• 9:10
  need
• 9:10
  to
• 9:11
  do
• 9:11
  than
• 9:11
  just
• 9:11
  get
• 9:11
  on
• 9:11
  and
• 9:11
  do
• 9:12
  it
• 9:12
  yourself.
• 9:13
  There's
• 9:13
  different
• 9:13
  needs
• 9:13
  for
• 9:14
  all
• 9:14
  businesses,
• 9:15
  but
• 9:15
  I
• 9:15
  will
• 9:15
  outline
• 9:16
  what
• 9:16
  I
• 9:17
  see
• 9:17
  as
• 9:17
  the
• 9:17
  five
• 9:18
  critical
• 9:18
  roles
• 9:19
  to
• 9:19
  help
• 9:19
  you
• 9:19
  get
• 9:20
  some
• 9:20
  clarity
• 9:20
  about
• 9:21
  all
• 9:22
  of
• 9:22
  the
• 9:22
  different
• 9:22
  hats
• 9:22
  you
• 9:23
  may
• 9:23
  be
• 9:23
  wearing
• 9:23
  and
• 9:24
  any
• 9:24
  that
• 9:24
  you
• 9:24
  may
• 9:24
  wish
• 9:25
  to
• 9:25
  delegate.
• 9:26
  Okay,
• 9:27
  so
• 9:27
  our
• 9:27
  first
• 9:27
  role
• 9:28
  in
• 9:28
  your
• 9:28
  business
• 9:29
  is
• 9:29
  the
• 9:29
  visionary.
• 9:30
  So
• 9:30
  this
• 9:30
  is
• 9:31
  you.
• 9:31
  If
• 9:31
  you
• 9:32
  are
• 9:32
  the
• 9:32
  founder
• 9:32
  of
• 9:33
  your
• 9:33
  business,
• 9:34
  it's
• 9:34
  up
• 9:34
  to
• 9:35
  you
• 9:35
  to
• 9:35
  set
• 9:35
  the
• 9:35
  strategic
• 9:36
  direction
• 9:37
  of
• 9:37
  where
• 9:37
  the
• 9:37
  business
• 9:37
  is
• 9:38
  heading.
• 9:39
  You'll
• 9:39
  also
• 9:40
  be
• 9:40
  doing
• 9:40
  the
• 9:41
  coaching,
• 9:42
  or
• 9:42
  perhaps
• 9:43
  at
• 9:43
  the
• 9:43
  higher
• 9:43
  level
• 9:44
  coaching.
• 9:44
  So
• 9:45
  depending
• 9:45
  on
• 9:45
  where
• 9:45
  you're
• 9:45
  at
• 9:46
  in
• 9:46
  your
• 9:46
  business,
• 9:47
  at
• 9:47
  some
• 9:47
  stage,
• 9:48
  many
• 9:48
  people
• 9:49
  only
• 9:50
  coach
• 9:50
  their
• 9:50
  top
• 9:51
  paying
• 9:51
  clients.
• 9:52
  So
• 9:52
  for
• 9:52
  example,
• 9:53
  people
• 9:53
  have
• 9:54
  things
• 9:54
  like
• 9:54
  an
• 9:54
  inner
• 9:55
  circle
• 9:55
  and
• 9:56
  many
• 9:56
  coaches
• 9:56
  start
• 9:57
  to
• 9:57
  delegate
• 9:58
  or
• 9:58
  have
• 9:58
  associates
• 9:59
  for
• 9:59
  other
• 9:59
  programs
• 10:00
  that
• 10:00
  they
• 10:00
  run.
• 10:01
  Your
• 10:02
  role
• 10:02
  also
• 10:03
  might
• 10:03
  be
• 10:03
  in
• 10:04
  your
• 10:04
  content
• 10:04
  to
• 10:05
  ensure
• 10:05
  that
• 10:05
  the
• 10:06
  content
• 10:06
  is
• 10:06
  calling
• 10:07
  in
• 10:07
  the
• 10:07
  right
• 10:07
  people
• 10:08
  and
• 10:08
  in
• 10:08
  line
• 10:09
  with
• 10:09
  that
• 10:09
  strategic
• 10:10
  direction.
• 10:11
  Next
• 10:11
  up
• 10:12
  is
• 10:12
  the
• 10:12
  integrator.
• 10:13
  So
• 10:13
  I'm
• 10:14
  super
• 10:14
  excited
• 10:15
  to
• 10:15
  have
• 10:15
  hired
• 10:15
  Olga
• 10:16
  as
• 10:16
  my
• 10:17
  online
• 10:17
  business
• 10:17
  manager,
• 10:18
  who
• 10:19
  essentially
• 10:20
  takes
• 10:20
  my
• 10:20
  ideas
• 10:21
  and
• 10:22
  maps
• 10:22
  them
• 10:22
  out
• 10:22
  and
• 10:22
  makes
• 10:23
  them
• 10:23
  happen.
• 10:24
  I
• 10:24
  feel
• 10:24
  so
• 10:25
  grateful
• 10:25
  to
• 10:25
  have
• 10:25
  found
• 10:26
  her
• 10:26
  and
• 10:27
  be
• 10:27
  able
• 10:27
  to
• 10:27
  have
• 10:28
  discussions
• 10:29
  weekly
• 10:29
  about
• 10:30
  ideas.
• 10:30
  So,
• 10:30
  for
• 10:30
  example,
• 10:31
  we
• 10:32
  only
• 10:32
  discussed
• 10:32
  this
• 10:33
  idea
• 10:33
  for
• 10:33
  the
• 10:33
  podcast
• 10:34
  series
• 10:34
  a
• 10:35
  week
• 10:35
  ago
• 10:36
  and
• 10:36
  here
• 10:36
  we
• 10:37
  are
• 10:37
  with
• 10:37
  the
• 10:37
  podcast
• 10:38
  series
• 10:38
  all
• 10:38
  mapped
• 10:39
  out.
• 10:39
  Because
• 10:39
  Olga
• 10:40
  has
• 10:40
  managed
• 10:41
  to
• 10:41
  go
• 10:42
  and
• 10:42
  create
• 10:42
  the
• 10:43
  signup
• 10:43
  pages
• 10:44
  and
• 10:44
  automations
• 10:45
  and
• 10:45
  all
• 10:45
  the
• 10:45
  things
• 10:45
  that
• 10:45
  we
• 10:46
  needed
• 10:46
  to
• 10:46
  make
• 10:47
  this
• 10:47
  happen
• 10:47
  quickly,
• 10:48
  she's
• 10:49
  continuing
• 10:50
  to
• 10:50
  map
• 10:50
  out
• 10:51
  processes
• 10:51
  as
• 10:51
  she
• 10:52
  does
• 10:52
  them
• 10:52
  as
• 10:52
  well
• 10:52
  as
• 10:53
  me.
• 10:53
  So
• 10:54
  our
• 10:54
  systems
• 10:54
  are
• 10:55
  getting
• 10:55
  super
• 10:55
  organized.
• 10:57
  She
• 10:57
  has
• 10:57
  operational
• 10:58
  oversight
• 10:59
  of
• 11:00
  the
• 11:00
  annual
• 11:01
  plan
• 11:01
  in
• 11:01
  my
• 11:02
  business
• 11:02
  and
• 11:02
  different
• 11:02
  things
• 11:03
  we're
• 11:03
  doing
• 11:03
  at
• 11:03
  different
• 11:04
  times.
• 11:05
  It's
• 11:05
  so
• 11:05
  wonderful
• 11:06
  when
• 11:06
  you
• 11:06
  can
• 11:06
  get
• 11:07
  somebody
• 11:07
  who
• 11:08
  knows
• 11:08
  your
• 11:08
  business
• 11:09
  or
• 11:09
  starts
• 11:09
  to
• 11:09
  know
• 11:10
  your
• 11:10
  business
• 11:10
  as
• 11:10
  well
• 11:11
  as
• 11:11
  you
• 11:11
  do
• 11:11
  and
• 11:12
  will
• 11:12
  automatically
• 11:13
  know,
• 11:13
  okay,
• 11:14
  every
• 11:14
  month
• 11:15
  we
• 11:15
  onboard
• 11:15
  people,
• 11:16
  let's
• 11:16
  do
• 11:16
  the
• 11:16
  gifts,
• 11:17
  let's
• 11:17
  do
• 11:17
  the
• 11:17
  offboarding,
• 11:18
  and
• 11:19
  it's
• 11:19
  starting
• 11:19
  to
• 11:19
  really
• 11:20
  happen.
• 11:21
  I
• 11:21
  worked
• 11:21
  with
• 11:21
  someone
• 11:22
  called
• 11:22
  Sky
• 11:22
  Barber
• 11:23
  in
• 11:23
  a
• 11:23
  program
• 11:24
  called
• 11:24
  Business
• 11:24
  beyond
• 11:25
  you
• 11:25
  to
• 11:26
  really
• 11:26
  get
• 11:27
  ready
• 11:27
  for
• 11:27
  this
• 11:28
  hire.
• 11:29
  What's
• 11:29
  worked
• 11:29
  really
• 11:30
  well
• 11:30
  is
• 11:31
  regular
• 11:31
  feedback.
• 11:32
  So
• 11:32
  Olga
• 11:33
  is
• 11:33
  extremely
• 11:34
  direct,
• 11:34
  unlike
• 11:35
  me
• 11:35
  who
• 11:36
  will
• 11:36
  spend
• 11:37
  hours
• 11:37
  trying
• 11:37
  to
• 11:37
  think
• 11:38
  about
• 11:38
  the
• 11:38
  right
• 11:38
  words
• 11:39
  to
• 11:39
  give
• 11:39
  feedback.
• 11:40
  But
• 11:40
  because
• 11:41
  she
• 11:41
  is
• 11:41
  direct
• 11:42
  and
• 11:42
  literally
• 11:42
  says,
• 11:43
  give
• 11:43
  me
• 11:43
  feedback,
• 11:44
  then
• 11:44
  I
• 11:44
  can
• 11:45
  record
• 11:45
  loom
• 11:45
  videos
• 11:46
  saying,
• 11:46
  I
• 11:46
  really
• 11:46
  like
• 11:47
  how
• 11:47
  you
• 11:47
  did
• 11:47
  this.
• 11:48
  For
• 11:48
  example,
• 11:49
  this
• 11:49
  is
• 11:49
  how
• 11:49
  I
• 11:49
  would
• 11:49
  like
• 11:50
  this
• 11:50
  done,
• 11:51
  or
• 11:51
  this
• 11:51
  is
• 11:51
  the
• 11:52
  changes
• 11:52
  that
• 11:52
  I've
• 11:52
  made
• 11:53
  to
• 11:53
  the
• 11:53
  things
• 11:53
  that
• 11:53
  you
• 11:53
  did.
• 11:54
  So
• 11:54
  you
• 11:54
  can
• 11:54
  see
• 11:55
  why
• 11:55
  I
• 11:55
  made
• 11:56
  those
• 11:56
  changes
• 11:56
  and
• 11:57
  what
• 11:57
  sort
• 11:57
  of
• 11:57
  things
• 11:57
  I
• 11:57
  prefer.
• 11:58
  So
• 11:58
  it's
• 11:59
  been
• 11:59
  really
• 11:59
  great
• 12:00
  to
• 12:00
  start
• 12:01
  giving
• 12:01
  feedback
• 12:02
  from
• 12:02
  day
• 12:02
  one
• 12:03
  so
• 12:03
  it's
• 12:03
  not
• 12:04
  a
• 12:04
  sudden
• 12:04
  shock
• 12:05
  if
• 12:06
  things
• 12:06
  start
• 12:06
  to
• 12:07
  bug
• 12:07
  you
• 12:07
  and
• 12:07
  you
• 12:08
  don't
• 12:08
  share
• 12:08
  it
• 12:08
  and
• 12:08
  then
• 12:09
  you
• 12:09
  build
• 12:09
  up
• 12:10
  that
• 12:10
  resentment
• 12:10
  and
• 12:10
  then
• 12:11
  you
• 12:11
  blow
• 12:11
  because
• 12:12
  they're
• 12:12
  making
• 12:12
  mistakes,
• 12:13
  but
• 12:13
  you
• 12:13
  have
• 12:14
  never
• 12:14
  told
• 12:14
  them
• 12:14
  that
• 12:15
  they're
• 12:15
  making
• 12:15
  mistakes.
• 12:16
  So
• 12:17
  I
• 12:17
  think
• 12:17
  the
• 12:17
  best
• 12:17
  thing
• 12:17
  I
• 12:18
  did
• 12:18
  right
• 12:18
  from
• 12:18
  the
• 12:18
  start
• 12:19
  with
• 12:19
  Olga
• 12:20
  is
• 12:20
  have
• 12:20
  that
• 12:21
  open
• 12:21
  communication
• 12:22
  and
• 12:23
  ensure
• 12:23
  that
• 12:24
  she
• 12:25
  knows
• 12:25
  if
• 12:25
  I'm
• 12:25
  making
• 12:26
  edits
• 12:26
  to
• 12:26
  an
• 12:27
  email
• 12:27
  she's
• 12:27
  drafted
• 12:28
  that
• 12:29
  it's
• 12:29
  still
• 12:29
  so
• 12:30
  helpful
• 12:30
  for
• 12:30
  her
• 12:31
  to
• 12:31
  draft
• 12:31
  me
• 12:31
  that
• 12:31
  email
• 12:32
  because
• 12:32
  it
• 12:32
  takes
• 12:32
  the
• 12:33
  energy
• 12:33
  of
• 12:33
  that
• 12:34
  blank
• 12:34
  page
• 12:35
  syndrome
• 12:35
  away
• 12:36
  from
• 12:36
  me,
• 12:36
  but
• 12:36
  that
• 12:37
  I
• 12:37
  do
• 12:37
  want
• 12:37
  to
• 12:38
  insert
• 12:39
  my
• 12:39
  own
• 12:40
  stories
• 12:40
  and
• 12:40
  things
• 12:41
  to
• 12:41
  connect
• 12:41
  with
• 12:42
  my
• 12:42
  audience
• 12:42
  authentically.
• 12:43
  But
• 12:44
  that
• 12:44
  it's
• 12:44
  still
• 12:45
  so
• 12:46
  helpful
• 12:46
  to
• 12:47
  have
• 12:47
  social
• 12:48
  post
• 12:48
  drafts,
• 12:49
  email
• 12:49
  drafts,
• 12:50
  sign
• 12:50
  up
• 12:50
  page
• 12:50
  drafts
• 12:51
  done
• 12:52
  for
• 12:52
  me
• 12:52
  so
• 12:52
  I
• 12:53
  can
• 12:53
  make
• 12:53
  quick
• 12:53
  edits
• 12:54
  and
• 12:54
  move
• 12:55
  on.
• 12:56
  Okay,
• 12:57
  so
• 12:57
  the
• 12:57
  next
• 12:57
  thing
• 12:57
  you
• 12:58
  might
• 12:58
  have
• 12:58
  in
• 12:58
  your
• 12:59
  business,
• 12:59
  although
• 13:00
  I
• 13:00
  don't
• 13:00
  yet
• 13:01
  because
• 13:01
  I
• 13:01
  sell
• 13:01
  from
• 13:02
  a
• 13:02
  sales
• 13:02
  page,
• 13:03
  is
• 13:03
  a
• 13:04
  sales
• 13:04
  team.
• 13:05
  Many
• 13:06
  people
• 13:06
  have
• 13:07
  people
• 13:07
  dming
• 13:08
  aiming
• 13:08
  to
• 13:08
  get
• 13:08
  calls
• 13:09
  in
• 13:09
  the
• 13:09
  diary,
• 13:09
  people
• 13:10
  closing
• 13:10
  calls.
• 13:11
  As
• 13:11
  I
• 13:12
  mentioned,
• 13:12
  I
• 13:12
  don't
• 13:13
  do
• 13:13
  that,
• 13:13
  but
• 13:13
  I
• 13:14
  do
• 13:14
  know
• 13:14
  several
• 13:14
  people
• 13:15
  who
• 13:15
  do.
• 13:15
  So
• 13:15
  that
• 13:16
  is
• 13:16
  an
• 13:16
  option
• 13:17
  depending
• 13:17
  on
• 13:17
  where
• 13:17
  you
• 13:17
  are
• 13:18
  at
• 13:18
  in
• 13:18
  your
• 13:18
  business.
• 13:20
  Finally,
• 13:20
  let's
• 13:20
  move
• 13:21
  on
• 13:21
  to
• 13:21
  your
• 13:21
  marketing
• 13:22
  team.
• 13:22
  So
• 13:22
  this
• 13:23
  is
• 13:23
  for
• 13:23
  things
• 13:23
  like
• 13:24
  content
• 13:24
  creation
• 13:25
  or
• 13:25
  perhaps
• 13:25
  if
• 13:26
  you're
• 13:26
  selling
• 13:26
  to
• 13:26
  organizations,
• 13:27
  you've
• 13:27
  got
• 13:27
  other
• 13:28
  processes
• 13:28
  like
• 13:29
  following
• 13:29
  up
• 13:29
  inquiries
• 13:30
  or
• 13:31
  generating
• 13:32
  sales
• 13:32
  calls
• 13:32
  through
• 13:33
  emailing
• 13:34
  or
• 13:34
  whatever
• 13:34
  system
• 13:35
  you
• 13:35
  are
• 13:35
  using
• 13:36
  to
• 13:36
  generate
• 13:36
  inquiries.
• 13:38
  Many
• 13:39
  of
• 13:39
  the
• 13:39
  clients
• 13:39
  that
• 13:39
  I
• 13:39
  work
• 13:40
  with
• 13:40
  in
• 13:40
  my
• 13:40
  business
• 13:40
  of
• 13:40
  coaching
• 13:41
  have
• 13:42
  super
• 13:42
  solid
• 13:43
  systems
• 13:43
  in
• 13:44
  place
• 13:44
  now.
• 13:44
  And
• 13:44
  I
• 13:45
  love
• 13:45
  when
• 13:45
  someone
• 13:46
  recently
• 13:46
  said
• 13:46
  in
• 13:46
  my
• 13:47
  program,
• 13:47
  I
• 13:48
  have
• 13:48
  a
• 13:48
  guaranteed
• 13:49
  process
• 13:50
  to
• 13:51
  bring
• 13:51
  sales
• 13:52
  into
• 13:52
  my
• 13:52
  business.
• 13:53
  And
• 13:53
  it
• 13:53
  was
• 13:53
  such
• 13:54
  a
• 13:54
  joy
• 13:54
  because
• 13:55
  there's
• 13:55
  very
• 13:55
  rarely
• 13:56
  as
• 13:56
  an
• 13:56
  entrepreneur
• 13:57
  a
• 13:57
  guaranteed
• 13:58
  process
• 13:58
  to
• 13:59
  bring
• 13:59
  sales
• 13:59
  into
• 13:59
  your
• 14:00
  business.
• 14:00
  But
• 14:01
  what
• 14:01
  she
• 14:01
  had
• 14:01
  done
• 14:01
  throughout
• 14:02
  the
• 14:02
  program
• 14:03
  is
• 14:04
  really
• 14:04
  track
• 14:04
  her
• 14:05
  activity
• 14:05
  and
• 14:06
  the
• 14:06
  output
• 14:07
  and
• 14:07
  therefore
• 14:08
  you
• 14:08
  start
• 14:08
  to
• 14:09
  have
• 14:09
  the
• 14:09
  power
• 14:09
  of
• 14:09
  knowing,
• 14:10
  okay,
• 14:11
  I
• 14:11
  do
• 14:11
  this
• 14:11
  much
• 14:12
  volume
• 14:12
  and
• 14:13
  it
• 14:13
  brings
• 14:13
  in
• 14:13
  this
• 14:14
  many
• 14:14
  sales.
• 14:15
  And
• 14:15
  now
• 14:15
  she
• 14:15
  is
• 14:15
  at
• 14:16
  that
• 14:16
  place
• 14:16
  where
• 14:17
  she
• 14:17
  has
• 14:17
  that
• 14:17
  pretty
• 14:17
  much
• 14:18
  guaranteed
• 14:18
  because
• 14:18
  she's
• 14:19
  seen
• 14:19
  it
• 14:19
  pan
• 14:20
  out
• 14:20
  every
• 14:20
  single
• 14:21
  month
• 14:21
  for
• 14:21
  the
• 14:21
  last
• 14:21
  six
• 14:22
  months.
• 14:23
  And
• 14:23
  when
• 14:23
  you
• 14:23
  have
• 14:24
  that
• 14:24
  system
• 14:24
  working
• 14:25
  for
• 14:25
  you,
• 14:25
  you
• 14:26
  can
• 14:26
  eventually
• 14:26
  delegate
• 14:27
  that
• 14:27
  process
• 14:28
  and
• 14:28
  free
• 14:29
  up
• 14:29
  your
• 14:29
  time.
• 14:30
  You
• 14:31
  also
• 14:31
  might
• 14:31
  be
• 14:31
  thinking
• 14:32
  about
• 14:32
  social
• 14:32
  media
• 14:33
  management.
• 14:34
  I
• 14:34
  had
• 14:34
  a
• 14:34
  social
• 14:35
  media
• 14:35
  manager
• 14:35
  for
• 14:36
  the
• 14:36
  last
• 14:36
  18
• 14:37
  months
• 14:37
  who's
• 14:38
  actually
• 14:38
  just
• 14:38
  moved
• 14:39
  on
• 14:39
  to
• 14:39
  a
• 14:39
  different
• 14:39
  role.
• 14:40
  But
• 14:40
  Now
• 14:41
  I
• 14:41
  have
• 14:41
  Olga,
• 14:42
  my
• 14:42
  business
• 14:42
  manager,
• 14:43
  also
• 14:44
  mapping
• 14:44
  out
• 14:44
  content
• 14:45
  for
• 14:45
  me.
• 14:46
  It's
• 14:46
  also
• 14:47
  something
• 14:47
  I'm
• 14:47
  quite
• 14:47
  enjoying
• 14:48
  spending
• 14:48
  a
• 14:48
  bit
• 14:49
  more
• 14:49
  time
• 14:49
  myself
• 14:50
  on
• 14:50
  because
• 14:50
  I
• 14:50
  do
• 14:51
  think
• 14:51
  there
• 14:51
  is
• 14:51
  a
• 14:52
  real
• 14:52
  pleasure
• 14:53
  in
• 14:53
  expressing
• 14:54
  your
• 14:54
  ideas
• 14:55
  because
• 14:55
  it
• 14:55
  gets
• 14:55
  them
• 14:56
  clear
• 14:56
  for
• 14:56
  you.
• 14:57
  So
• 14:57
  I
• 14:57
  do
• 14:57
  think
• 14:57
  I
• 14:58
  have
• 14:58
  become
• 14:58
  rusty
• 14:59
  from
• 14:59
  18
• 15:00
  months
• 15:01
  of
• 15:01
  not
• 15:02
  taking
• 15:02
  such
• 15:03
  an
• 15:03
  active
• 15:03
  role
• 15:03
  in
• 15:04
  my
• 15:04
  social
• 15:04
  media
• 15:04
  as
• 15:05
  I
• 15:05
  used
• 15:05
  to
• 15:05
  do
• 15:06
  the
• 15:06
  whole
• 15:06
  thing
• 15:06
  myself.
• 15:07
  But
• 15:07
  it's
• 15:07
  a
• 15:07
  real
• 15:08
  joy
• 15:08
  to
• 15:09
  start
• 15:09
  thinking
• 15:10
  about
• 15:10
  who
• 15:11
  I
• 15:11
  want
• 15:11
  to
• 15:11
  speak
• 15:11
  to,
• 15:12
  what
• 15:12
  topics
• 15:13
  I
• 15:13
  want
• 15:13
  to
• 15:13
  talk
• 15:13
  about,
• 15:14
  to
• 15:15
  have
• 15:15
  a
• 15:15
  bit
• 15:15
  more
• 15:15
  flexibility
• 15:16
  in
• 15:16
  being
• 15:17
  a
• 15:17
  bit
• 15:17
  last
• 15:17
  minute
• 15:18
  because
• 15:18
  I
• 15:18
  am
• 15:19
  last
• 15:19
  minute
• 15:19
  lot
• 15:19
  as
• 15:20
  I
• 15:20
  share
• 15:20
  a
• 15:20
  lot.
• 15:21
  So
• 15:21
  I
• 15:21
  do
• 15:21
  want
• 15:21
  to
• 15:21
  say
• 15:22
  yesterday
• 15:22
  in
• 15:22
  my
• 15:23
  business
• 15:23
  of
• 15:23
  coaching
• 15:23
  call
• 15:24
  this
• 15:24
  happened
• 15:25
  rather
• 15:25
  than
• 15:26
  everything
• 15:26
  be
• 15:26
  really
• 15:27
  scheduled
• 15:27
  in
• 15:27
  advance
• 15:28
  and
• 15:28
  me
• 15:28
  not
• 15:28
  have
• 15:28
  the
• 15:28
  freedom
• 15:29
  to
• 15:29
  be
• 15:29
  able
• 15:29
  to
• 15:29
  do
• 15:30
  things
• 15:30
  myself.
• 15:31
  Having
• 15:32
  a
• 15:32
  social
• 15:32
  media
• 15:33
  manager
• 15:33
  doesn't
• 15:33
  mean
• 15:34
  that
• 15:34
  you
• 15:34
  lose
• 15:34
  all
• 15:35
  connection
• 15:35
  with
• 15:35
  your
• 15:35
  audience
• 15:36
  though,
• 15:36
  because
• 15:36
  I
• 15:36
  would
• 15:37
  really
• 15:37
  recommend
• 15:38
  editing
• 15:38
  the
• 15:38
  post
• 15:38
  so
• 15:39
  they
• 15:39
  sound
• 15:39
  like
• 15:39
  you
• 15:40
  and
• 15:40
  feel
• 15:40
  like
• 15:41
  you.
• 15:41
  Otherwise
• 15:42
  it's
• 15:43
  kind
• 15:43
  of
• 15:43
  pointless
• 15:44
  putting
• 15:44
  them
• 15:44
  out
• 15:45
  because
• 15:45
  the
• 15:45
  entire
• 15:46
  point
• 15:46
  of
• 15:46
  our
• 15:46
  content
• 15:47
  is
• 15:47
  to
• 15:47
  call
• 15:47
  the
• 15:48
  right
• 15:48
  people
• 15:48
  into
• 15:49
  our
• 15:49
  world
• 15:49
  and
• 15:50
  usually
• 15:50
  you
• 15:51
  are
• 15:51
  the
• 15:51
  best
• 15:51
  person
• 15:52
  to
• 15:52
  do
• 15:52
  that.
• 15:53
  Creating
• 15:54
  content
• 15:54
  will
• 15:54
  actually
• 15:55
  give
• 15:55
  you
• 15:55
  the
• 15:55
  clarity
• 15:56
  that
• 15:56
  you
• 15:56
  need
• 15:57
  to
• 15:58
  grow
• 15:58
  into
• 15:58
  your
• 15:59
  business,
• 15:59
  create
• 16:00
  your
• 16:00
  ideas,
• 16:00
  create
• 16:01
  your
• 16:01
  offers,
• 16:02
  see
• 16:02
  what
• 16:03
  resonates
• 16:03
  with
• 16:03
  people.
• 16:04
  So
• 16:04
  there
• 16:04
  are
• 16:04
  pros
• 16:05
  and
• 16:05
  cons
• 16:05
  to
• 16:06
  having
• 16:06
  a
• 16:06
  team
• 16:06
  in
• 16:06
  this
• 16:07
  area,
• 16:07
  but
• 16:07
  the
• 16:07
  pro
• 16:08
  for
• 16:08
  me
• 16:08
  has
• 16:08
  been
• 16:09
  taking
• 16:10
  that
• 16:10
  mapping
• 16:11
  and
• 16:11
  thinking
• 16:11
  about
• 16:12
  things
• 16:12
  away
• 16:13
  and
• 16:13
  see
• 16:13
  the
• 16:13
  content,
• 16:14
  be
• 16:14
  able
• 16:14
  to
• 16:14
  make
• 16:15
  edits,
• 16:15
  make
• 16:15
  suggestions,
• 16:16
  drag
• 16:16
  it
• 16:16
  across
• 16:17
  to
• 16:17
  accepted
• 16:18
  and
• 16:18
  someone
• 16:18
  else
• 16:18
  schedule
• 16:19
  it
• 16:19
  for
• 16:19
  me
• 16:20
  has
• 16:20
  been
• 16:20
  an
• 16:20
  absolute
• 16:21
  dream.
• 16:22
  Okay,
• 16:23
  the
• 16:23
  final
• 16:24
  hat
• 16:24
  I
• 16:24
  will
• 16:24
  cover
• 16:25
  here
• 16:25
  is
• 16:25
  finance
• 16:26
  and
• 16:26
  operations.
• 16:27
  So
• 16:27
  this
• 16:27
  might
• 16:27
  be
• 16:28
  your
• 16:28
  bookkeeping,
• 16:29
  maybe
• 16:30
  regularly
• 16:31
  reconciling
• 16:31
  your
• 16:32
  Xero
• 16:32
  if
• 16:32
  you
• 16:33
  use
• 16:33
  some
• 16:33
  sort
• 16:33
  of
• 16:33
  software
• 16:34
  like
• 16:34
  that.
• 16:35
  I
• 16:35
  pay
• 16:35
  my
• 16:36
  accountants
• 16:36
  to
• 16:36
  do
• 16:36
  this
• 16:37
  now
• 16:37
  for
• 16:37
  me.
• 16:38
  They
• 16:39
  also
• 16:39
  run
• 16:39
  payroll
• 16:40
  for
• 16:40
  me
• 16:41
  once
• 16:41
  a
• 16:41
  month.
• 16:42
  But
• 16:43
  what
• 16:43
  I've
• 16:43
  realized
• 16:43
  recently,
• 16:44
  and
• 16:44
  you
• 16:44
  will
• 16:45
  see
• 16:45
  a
• 16:45
  podcast
• 16:45
  on
• 16:46
  this
• 16:46
  later
• 16:46
  this
• 16:47
  week,
• 16:47
  is
• 16:48
  that
• 16:48
  there
• 16:48
  does
• 16:48
  need
• 16:49
  to
• 16:49
  be
• 16:49
  this
• 16:49
  bridge
• 16:49
  between
• 16:50
  the
• 16:50
  business
• 16:50
  owner
• 16:51
  and
• 16:51
  the
• 16:51
  accountant.
• 16:52
  So
• 16:53
  the
• 16:53
  mistake
• 16:54
  I
• 16:54
  made
• 16:55
  since
• 16:55
  having
• 16:55
  an
• 16:55
  accountant
• 16:56
  is
• 16:57
  leaving
• 16:57
  it
• 16:57
  down
• 16:57
  to
• 16:58
  them
• 16:58
  rather
• 16:59
  than
• 16:59
  actively
• 17:01
  looking
• 17:01
  at
• 17:01
  my
• 17:01
  finances
• 17:02
  regularly.
• 17:03
  I'm
• 17:03
  working
• 17:03
  with
• 17:03
  a
• 17:04
  qualified
• 17:04
  accountant
• 17:05
  and
• 17:05
  finance
• 17:05
  coach
• 17:06
  at
• 17:06
  the
• 17:06
  moment
• 17:06
  to
• 17:07
  become
• 17:07
  the
• 17:08
  CEO
• 17:09
  in
• 17:09
  my
• 17:09
  business
• 17:10
  and
• 17:10
  really
• 17:10
  know
• 17:10
  how
• 17:11
  to
• 17:11
  run
• 17:11
  profit
• 17:11
  and
• 17:12
  loss
• 17:12
  reports.
• 17:13
  Really
• 17:13
  understand
• 17:14
  what
• 17:14
  I
• 17:14
  might
• 17:14
  want
• 17:15
  to
• 17:15
  do
• 17:15
  in
• 17:15
  order
• 17:16
  to,
• 17:16
  for
• 17:16
  example
• 17:17
  pay
• 17:17
  into
• 17:17
  a
• 17:17
  pension.
• 17:18
  Longer
• 17:19
  term
• 17:19
  planning.
• 17:20
  I'm
• 17:20
  also
• 17:20
  excited
• 17:21
  to
• 17:21
  be
• 17:22
  getting
• 17:22
  more
• 17:23
  into
• 17:23
  setting
• 17:24
  financial
• 17:24
  goals,
• 17:25
  looking
• 17:25
  at
• 17:25
  my
• 17:25
  prices,
• 17:26
  making
• 17:27
  sure
• 17:27
  that
• 17:27
  my
• 17:27
  price
• 17:28
  accounts
• 17:28
  for
• 17:29
  those
• 17:29
  things
• 17:30
  that
• 17:30
  we
• 17:30
  forget
• 17:30
  about,
• 17:31
  like
• 17:31
  your
• 17:32
  onboarding
• 17:32
  call
• 17:33
  or
• 17:33
  your
• 17:34
  replying
• 17:34
  to
• 17:35
  monthly
• 17:35
  action
• 17:35
  reviews
• 17:36
  or
• 17:36
  onboarding
• 17:37
  gifts.
• 17:37
  So
• 17:37
  you
• 17:37
  really
• 17:38
  start
• 17:38
  to
• 17:38
  see
• 17:38
  what
• 17:39
  is
• 17:39
  your
• 17:39
  profit
• 17:39
  margin
• 17:40
  for
• 17:40
  each
• 17:40
  of
• 17:41
  your
• 17:41
  products.
• 17:42
  So
• 17:42
  that
• 17:42
  is
• 17:42
  something
• 17:43
  I'm
• 17:43
  actively
• 17:43
  working
• 17:44
  on
• 17:44
  at
• 17:44
  the
• 17:44
  moment
• 17:45
  and
• 17:45
  I
• 17:45
  cannot
• 17:45
  wait
• 17:46
  to
• 17:46
  continue
• 17:47
  to
• 17:47
  up
• 17:47
  my
• 17:48
  game
• 17:48
  in
• 17:48
  this
• 17:48
  finance
• 17:49
  and
• 17:49
  operations
• 17:49
  area.
• 17:51
  So
• 17:51
  let's
• 17:52
  cover
• 17:52
  hiring
• 17:52
  and
• 17:53
  systemization
• 17:53
  a
• 17:54
  little
• 17:54
  bit
• 17:54
  further.
• 17:55
  I
• 17:55
  would
• 17:55
  suggest
• 17:55
  you
• 17:56
  document
• 17:56
  every
• 17:56
  single
• 17:57
  process
• 17:57
  with
• 17:57
  Loom
• 17:58
  videos.
• 17:59
  I
• 17:59
  always
• 17:59
  thought
• 18:00
  that
• 18:00
  it
• 18:00
  would
• 18:00
  be
• 18:00
  really
• 18:01
  tricky
• 18:01
  to
• 18:02
  map
• 18:02
  out
• 18:02
  processes
• 18:03
  and
• 18:03
  write
• 18:04
  points
• 18:04
  when
• 18:04
  I'm
• 18:05
  doing
• 18:05
  things,
• 18:06
  but
• 18:06
  the
• 18:06
  easiest
• 18:07
  way
• 18:07
  to
• 18:07
  do
• 18:07
  it
• 18:08
  has
• 18:08
  been
• 18:08
  every
• 18:08
  time
• 18:08
  I'm
• 18:09
  about
• 18:09
  to
• 18:09
  do
• 18:09
  something
• 18:10
  in
• 18:10
  my
• 18:10
  business,
• 18:11
  I
• 18:11
  hit
• 18:11
  on
• 18:11
  Loom
• 18:12
  and
• 18:12
  I
• 18:12
  talk
• 18:13
  through,
• 18:13
  okay,
• 18:14
  someone's
• 18:15
  just
• 18:15
  left
• 18:15
  the
• 18:15
  program.
• 18:16
  So
• 18:16
  here
• 18:16
  I
• 18:16
  am
• 18:17
  logging
• 18:17
  into
• 18:17
  my
• 18:17
  Kartra
• 18:18
  to
• 18:18
  ensure
• 18:18
  that
• 18:18
  I
• 18:19
  stop
• 18:19
  tagging
• 18:20
  them
• 18:20
  into
• 18:20
  certain
• 18:21
  emails.
• 18:22
  Now
• 18:22
  I
• 18:22
  go
• 18:22
  over
• 18:22
  to
• 18:22
  the
• 18:23
  Slack
• 18:23
  groups
• 18:23
  so
• 18:24
  anyone
• 18:24
  can
• 18:25
  now
• 18:26
  watch
• 18:26
  those
• 18:26
  videos
• 18:27
  and
• 18:27
  do
• 18:27
  my
• 18:27
  exact
• 18:28
  process
• 18:29
  just
• 18:29
  as
• 18:29
  I
• 18:29
  do
• 18:30
  it.
• 18:30
  And
• 18:30
  it's
• 18:30
  not
• 18:31
  taken
• 18:31
  any
• 18:31
  more
• 18:31
  time
• 18:32
  to
• 18:32
  map
• 18:32
  out
• 18:32
  that
• 18:33
  process.
• 18:34
  Something
• 18:34
  I
• 18:35
  learned
• 18:35
  in
• 18:35
  the
• 18:35
  business
• 18:35
  beyond
• 18:36
  you
• 18:36
  course
• 18:36
  is
• 18:37
  about
• 18:37
  30
• 18:38
  day,
• 18:38
  60
• 18:39
  day
• 18:39
  and
• 18:39
  90
• 18:40
  day
• 18:40
  goals.
• 18:41
  So
• 18:41
  ensuring
• 18:42
  that
• 18:42
  you
• 18:42
  just
• 18:42
  have
• 18:43
  that
• 18:43
  one
• 18:43
  clear
• 18:44
  project.
• 18:44
  So
• 18:44
  for
• 18:44
  me
• 18:45
  it
• 18:45
  was
• 18:45
  handing
• 18:45
  over
• 18:46
  my
• 18:46
  podcast
• 18:47
  production
• 18:47
  process
• 18:48
  because
• 18:48
  that
• 18:48
  probably
• 18:48
  took
• 18:49
  two
• 18:50
  and
• 18:50
  a
• 18:50
  half
• 18:50
  hours,
• 18:51
  perhaps
• 18:51
  after
• 18:52
  I
• 18:52
  had
• 18:52
  finished
• 18:53
  recording,
• 18:54
  to
• 18:55
  do
• 18:55
  the
• 18:55
  editing,
• 18:55
  get
• 18:56
  it
• 18:56
  on
• 18:56
  the
• 18:56
  platform,
• 18:56
  do
• 18:57
  the
• 18:57
  show
• 18:57
  notes,
• 18:57
  do
• 18:58
  the
• 18:58
  email,
• 18:58
  do
• 18:58
  the
• 18:59
  social
• 18:59
  posts.
• 19:00
  So
• 19:00
  if
• 19:00
  I
• 19:00
  could
• 19:00
  just
• 19:01
  focus
• 19:01
  on
• 19:01
  that
• 19:02
  for
• 19:02
  that
• 19:02
  first
• 19:02
  30
• 19:03
  days
• 19:03
  and
• 19:04
  handing
• 19:04
  over
• 19:04
  that
• 19:04
  really
• 19:05
  effectively,
• 19:06
  then
• 19:06
  I
• 19:06
  was
• 19:06
  buying
• 19:07
  myself
• 19:07
  two
• 19:07
  and
• 19:08
  a
• 19:08
  half
• 19:08
  hours
• 19:08
  a
• 19:09
  week
• 19:09
  to
• 19:10
  be
• 19:10
  able
• 19:10
  to
• 19:10
  start
• 19:10
  thinking
• 19:11
  about
• 19:11
  what's
• 19:11
  that
• 19:12
  next
• 19:12
  thing
• 19:12
  I
• 19:12
  can
• 19:12
  free
• 19:13
  up
• 19:13
  more
• 19:13
  time
• 19:14
  with.
• 19:15
  I
• 19:15
  can
• 19:15
  use
• 19:15
  my
• 19:15
  Asana
• 19:16
  system
• 19:16
  to
• 19:17
  track
• 19:17
  performance
• 19:18
  and
• 19:18
  give
• 19:18
  feedback.
• 19:19
  Although
• 19:19
  we
• 19:19
  do
• 19:19
  have
• 19:20
  our
• 19:20
  system
• 19:20
  in
• 19:20
  place,
• 19:21
  we
• 19:21
  still
• 19:21
  speak
• 19:22
  weekly.
• 19:22
  My
• 19:22
  last
• 19:23
  point
• 19:23
  is
• 19:23
  build
• 19:24
  a
• 19:24
  team
• 19:24
  culture
• 19:25
  of
• 19:25
  continuous
• 19:25
  improvement.
• 19:26
  And
• 19:27
  we
• 19:27
  really
• 19:27
  do
• 19:28
  have
• 19:28
  that.
• 19:28
  I
• 19:29
  think
• 19:29
  one
• 19:29
  of
• 19:29
  my
• 19:29
  greatest
• 19:30
  strengths
• 19:30
  is
• 19:31
  never
• 19:31
  pretending
• 19:31
  I'm
• 19:32
  perfect
• 19:32
  myself.
• 19:33
  I
• 19:33
  make
• 19:33
  plenty
• 19:34
  of
• 19:34
  mistakes
• 19:34
  and
• 19:35
  I
• 19:35
  share
• 19:35
  lots
• 19:36
  of
• 19:36
  them
• 19:36
  on
• 19:36
  this
• 19:36
  podcast
• 19:37
  with
• 19:37
  you.
• 19:38
  And
• 19:38
  I
• 19:38
  hate
• 19:39
  this
• 19:40
  new
• 19:40
  thing
• 19:40
  online
• 19:41
  where
• 19:41
  business
• 19:42
  coaches
• 19:42
  constantly
• 19:43
  share
• 19:44
  how
• 19:44
  brilliant
• 19:45
  they
• 19:45
  are
• 19:46
  and
• 19:46
  how
• 19:46
  stupid
• 19:47
  you
• 19:47
  are
• 19:47
  looking
• 19:48
  on
• 19:48
  social
• 19:48
  media
• 19:49
  lately.
• 19:49
  There
• 19:49
  is
• 19:49
  this
• 19:49
  real
• 19:50
  trend
• 19:50
  of
• 19:50
  this.
• 19:51
  I
• 19:51
  don't
• 19:51
  know
• 19:51
  if
• 19:51
  you've
• 19:51
  noticed
• 19:52
  it,
• 19:52
  especially
• 19:52
  on
• 19:53
  Instagram.
• 19:53
  It's
• 19:53
  like,
• 19:54
  here's
• 19:55
  why
• 19:55
  your
• 19:56
  offer
• 19:56
  isn't
• 19:56
  selling
• 19:56
  and
• 19:57
  here's
• 19:57
  why
• 19:57
  mine
• 19:57
  flew
• 19:58
  out
• 19:58
  the
• 19:58
  door
• 19:58
  in
• 19:59
  10
• 19:59
  minutes.
• 20:00
  And
• 20:00
  they
• 20:00
  would
• 20:00
  never
• 20:01
  admit
• 20:01
  to
• 20:02
  the
• 20:02
  fact
• 20:02
  that
• 20:02
  their
• 20:03
  offer
• 20:03
  hasn't
• 20:04
  probably
• 20:04
  sold
• 20:05
  or
• 20:05
  that
• 20:05
  they're
• 20:06
  not
• 20:06
  brilliant
• 20:06
  at
• 20:07
  absolutely
• 20:07
  everything
• 20:08
  and
• 20:08
  I
• 20:08
  think
• 20:09
  it
• 20:09
  just
• 20:09
  creates
• 20:10
  this
• 20:10
  horrible
• 20:11
  culture
• 20:12
  of
• 20:12
  you
• 20:12
  thinking
• 20:13
  that
• 20:13
  everything
• 20:13
  needs
• 20:14
  to
• 20:14
  be
• 20:14
  perfect.
• 20:15
  And
• 20:15
  what
• 20:16
  I
• 20:16
  really
• 20:16
  want
• 20:16
  to
• 20:16
  convey
• 20:17
  is
• 20:17
  that
• 20:18
  businesses
• 20:18
  are
• 20:18
  messy,
• 20:19
  businesses
• 20:20
  are
• 20:20
  stressful
• 20:21
  at
• 20:21
  every
• 20:22
  single
• 20:22
  stage
• 20:23
  and
• 20:23
  we're
• 20:24
  all
• 20:24
  just
• 20:24
  trying
• 20:25
  to
• 20:26
  improve
• 20:26
  every
• 20:27
  single
• 20:27
  day.
• 20:28
  So
• 20:29
  I
• 20:29
  think
• 20:29
  because
• 20:30
  I
• 20:30
  demonstrate
• 20:31
  that
• 20:31
  then
• 20:31
  people
• 20:32
  never
• 20:32
  need
• 20:33
  to
• 20:33
  be
• 20:33
  worried
• 20:33
  about
• 20:33
  making
• 20:34
  mistakes
• 20:34
  because
• 20:35
  I
• 20:35
  will
• 20:35
  leave
• 20:36
  feedback
• 20:36
  and
• 20:37
  then
• 20:37
  we
• 20:37
  can
• 20:37
  continue
• 20:38
  to
• 20:38
  amend
• 20:39
  from
• 20:39
  there.
• 20:40
  Okay,
• 20:41
  moving
• 20:41
  on
• 20:41
  to
• 20:42
  scaling
• 20:42
  strategies.
• 20:44
  So
• 20:44
  this
• 20:44
  may
• 20:44
  be
• 20:44
  different
• 20:45
  depending
• 20:45
  on
• 20:45
  whether
• 20:45
  you
• 20:45
  are
• 20:46
  selling
• 20:46
  to
• 20:46
  individuals
• 20:47
  or
• 20:47
  organizations.
• 20:49
  Tools
• 20:49
  that
• 20:49
  I
• 20:50
  would
• 20:50
  recommend
• 20:50
  to
• 20:50
  really
• 20:51
  leverage
• 20:51
  is
• 20:52
  either
• 20:52
  Asana
• 20:53
  or
• 20:53
  Trello
• 20:53
  for
• 20:54
  your
• 20:54
  project
• 20:54
  management
• 20:55
  loom
• 20:55
  for
• 20:56
  video
• 20:56
  documentation
• 20:57
  of
• 20:57
  all
• 20:57
  of
• 20:58
  your
• 20:58
  tasks.
• 20:59
  Calendly
• 21:00
  is
• 21:00
  great
• 21:01
  for
• 21:01
  scheduling
• 21:01
  calls.
• 21:03
  I
• 21:03
  use
• 21:03
  Kartra
• 21:04
  for
• 21:04
  my
• 21:05
  email
• 21:05
  automation
• 21:06
  as
• 21:06
  well
• 21:06
  as
• 21:07
  my
• 21:07
  course
• 21:08
  hosting,
• 21:09
  but
• 21:09
  if
• 21:09
  you
• 21:09
  don't
• 21:10
  have
• 21:10
  a
• 21:10
  course
• 21:10
  then
• 21:11
  there
• 21:11
  are
• 21:11
  lots
• 21:11
  of
• 21:12
  cheaper
• 21:12
  sites
• 21:13
  that
• 21:13
  do
• 21:13
  the
• 21:13
  email
• 21:14
  automation,
• 21:14
  so
• 21:14
  it
• 21:14
  depends
• 21:15
  what
• 21:15
  you
• 21:15
  need.
• 21:16
  As
• 21:17
  I
• 21:17
  mentioned,
• 21:17
  I
• 21:18
  currently
• 21:18
  use
• 21:18
  my
• 21:18
  va
• 21:19
  for
• 21:19
  my
• 21:19
  LinkedIn
• 21:20
  connections
• 21:21
  and
• 21:22
  other
• 21:22
  tools
• 21:22
  that
• 21:22
  I
• 21:22
  know
• 21:23
  people
• 21:23
  use
• 21:23
  successfully
• 21:24
  other
• 21:25
  than
• 21:25
  me
• 21:25
  of
• 21:25
  course,
• 21:26
  who
• 21:26
  didn't
• 21:26
  use
• 21:26
  it
• 21:27
  successfully
• 21:28
  is
• 21:28
  Meet
• 21:28
  Alfred.
• 21:29
  There's
• 21:30
  also
• 21:30
  a
• 21:31
  system
• 21:31
  I
• 21:31
  pay
• 21:31
  for
• 21:31
  called
• 21:32
  Zapier
• 21:32
  which
• 21:33
  connects
• 21:33
  things
• 21:34
  like
• 21:34
  Facebook
• 21:34
  ads
• 21:35
  to
• 21:35
  your
• 21:35
  email
• 21:35
  list
• 21:36
  and
• 21:36
  does
• 21:36
  loads
• 21:36
  of
• 21:37
  other
• 21:37
  really
• 21:37
  fancy
• 21:38
  things.
• 21:38
  I'm
• 21:39
  not
• 21:39
  using
• 21:39
  it
• 21:40
  as
• 21:40
  much
• 21:40
  at
• 21:40
  the
• 21:40
  moment
• 21:41
  because
• 21:41
  I've
• 21:41
  only
• 21:41
  used
• 21:42
  ads
• 21:42
  for
• 21:42
  the
• 21:42
  short
• 21:43
  period
• 21:43
  of
• 21:43
  time.
• 21:45
  So
• 21:45
  what
• 21:45
  red
• 21:45
  flags
• 21:46
  might
• 21:46
  you
• 21:46
  want
• 21:47
  to
• 21:47
  watch
• 21:47
  out
• 21:47
  for?
• 21:48
  If
• 21:49
  you
• 21:49
  are
• 21:49
  spending
• 21:50
  more
• 21:50
  than
• 21:51
  20
• 21:52
  to
• 21:52
  30%
• 21:52
  of
• 21:53
  your
• 21:53
  time
• 21:54
  on
• 21:54
  admin
• 21:55
  tasks,
• 21:56
  you
• 21:56
  might
• 21:56
  want
• 21:57
  to
• 21:57
  think
• 21:57
  about
• 21:58
  how
• 21:58
  can
• 21:58
  you
• 21:58
  do
• 21:59
  this
• 21:59
  more
• 21:59
  effectively?
• 22:00
  Is
• 22:00
  it
• 22:00
  an
• 22:00
  automation
• 22:01
  you
• 22:01
  need
• 22:01
  to
• 22:01
  build
• 22:01
  out?
• 22:02
  Is
• 22:02
  it
• 22:02
  a
• 22:03
  team
• 22:03
  member
• 22:03
  you
• 22:03
  need
• 22:03
  to
• 22:03
  hire
• 22:04
  to
• 22:04
  do
• 22:04
  this
• 22:04
  for
• 22:05
  you?
• 22:06
  Lots
• 22:06
  of
• 22:06
  people
• 22:06
  talk
• 22:07
  about
• 22:07
  it
• 22:07
  as
• 22:08
  what's
• 22:08
  their
• 22:08
  10
• 22:08
  pound
• 22:09
  tasks,
• 22:10
  100
• 22:10
  pound
• 22:10
  tasks
• 22:11
  and
• 22:11
  thousand
• 22:11
  pound
• 22:12
  tasks.
• 22:13
  And
• 22:13
  obviously
• 22:13
  eventually
• 22:14
  you
• 22:14
  want
• 22:14
  to
• 22:15
  be
• 22:15
  more
• 22:15
  at
• 22:15
  that
• 22:16
  thousand
• 22:16
  pound
• 22:16
  task
• 22:17
  level
• 22:18
  rather
• 22:18
  than
• 22:18
  doing
• 22:18
  the
• 22:19
  things
• 22:19
  that
• 22:19
  you
• 22:19
  may
• 22:20
  be
• 22:20
  able
• 22:20
  to
• 22:20
  pay
• 22:20
  someone
• 22:21
  ten
• 22:21
  pounds
• 22:21
  an
• 22:22
  hour
• 22:22
  to
• 22:22
  do.
• 22:23
  The
• 22:24
  last
• 22:24
  red
• 22:24
  flag
• 22:25
  is
• 22:25
  can
• 22:25
  you
• 22:25
  go
• 22:26
  on
• 22:26
  holiday
• 22:27
  without
• 22:28
  worrying
• 22:29
  about
• 22:29
  your
• 22:29
  business
• 22:30
  and
• 22:30
  know
• 22:31
  that
• 22:31
  someone
• 22:31
  is
• 22:31
  going
• 22:32
  to
• 22:32
  get
• 22:32
  back
• 22:32
  to
• 22:32
  people?
• 22:32
  Or
• 22:33
  you
• 22:33
  have
• 22:33
  systems
• 22:33
  in
• 22:34
  place
• 22:34
  that
• 22:35
  help
• 22:35
  you
• 22:35
  to
• 22:35
  really
• 22:36
  switch
• 22:36
  off
• 22:36
  when
• 22:36
  you
• 22:37
  want
• 22:37
  to
• 22:37
  in
• 22:37
  your
• 22:38
  business?
• 22:39
  Creating
• 22:40
  these
• 22:40
  systems
• 22:41
  has
• 22:41
  led
• 22:41
  to
• 22:42
  a
• 22:43
  really
• 22:43
  profitable,
• 22:44
  joyful
• 22:45
  and
• 22:46
  customer
• 22:47
  focused
• 22:47
  business
• 22:48
  for
• 22:48
  me
• 22:49
  in
• 22:49
  school
• 22:50
  hours
• 22:50
  and
• 22:50
  term
• 22:51
  time
• 22:51
  only,
• 22:52
  which
• 22:52
  is
• 22:53
  an
• 22:53
  absolute
• 22:54
  joy.
• 22:55
  I
• 22:55
  take
• 22:55
  the
• 22:55
  entire
• 22:56
  six
• 22:56
  weeks
• 22:56
  off
• 22:57
  every
• 22:57
  summer
• 22:57
  for
• 22:57
  example,
• 22:58
  and
• 22:59
  things
• 22:59
  still
• 23:00
  manage
• 23:00
  to
• 23:00
  happen
• 23:01
  in
• 23:01
  my
• 23:01
  business.
• 23:02
  And
• 23:02
  like
• 23:02
  I
• 23:02
  said,
• 23:02
  I
• 23:03
  won't
• 23:03
  pretend
• 23:03
  that
• 23:03
  everything
• 23:04
  is
• 23:04
  shiny
• 23:05
  and
• 23:05
  perfect.
• 23:06
  It
• 23:06
  will
• 23:06
  still
• 23:06
  feel
• 23:07
  messy
• 23:07
  sometimes,
• 23:08
  but
• 23:08
  I
• 23:09
  do
• 23:09
  have
• 23:09
  that
• 23:10
  scaffolding
• 23:10
  in
• 23:11
  place
• 23:11
  now
• 23:11
  to
• 23:11
  be
• 23:12
  able
• 23:12
  to
• 23:13
  take
• 23:13
  time
• 23:14
  away
• 23:14
  from
• 23:14
  my
• 23:14
  business.
• 23:15
  I
• 23:15
  also
• 23:15
  have
• 23:15
  a
• 23:15
  co
• 23:15
  coach
• 23:16
  in
• 23:16
  my
• 23:16
  program
• 23:16
  who
• 23:17
  I
• 23:17
  haven't
• 23:17
  mentioned
• 23:17
  and
• 23:18
  she's
• 23:18
  amazing
• 23:19
  so
• 23:19
  she
• 23:19
  can
• 23:20
  also
• 23:20
  support
• 23:20
  me
• 23:20
  in
• 23:21
  replying
• 23:21
  to
• 23:21
  clients.
• 23:21
  For
• 23:22
  example,
• 23:22
  although
• 23:22
  I
• 23:22
  have
• 23:23
  made
• 23:23
  it
• 23:23
  very
• 23:23
  clear
• 23:24
  that
• 23:24
  the
• 23:24
  program
• 23:24
  is
• 23:25
  term
• 23:25
  time
• 23:25
  only
• 23:26
  so
• 23:26
  I'm
• 23:26
  not
• 23:27
  obliged
• 23:27
  to
• 23:28
  provide
• 23:28
  support
• 23:28
  in
• 23:28
  that
• 23:29
  period.
• 23:29
  But
• 23:30
  Jackie
• 23:30
  will
• 23:30
  reply
• 23:31
  to
• 23:31
  ensure
• 23:31
  my
• 23:31
  clients
• 23:32
  are
• 23:32
  cared
• 23:32
  for.
• 23:33
  I
• 23:34
  also
• 23:34
  have
• 23:34
  a
• 23:35
  VA
• 23:35
  in
• 23:36
  my
• 23:36
  business
• 23:36
  who
• 23:37
  does
• 23:37
  regular
• 23:38
  tasks
• 23:38
  for
• 23:38
  me.
• 23:39
  So
• 23:39
  for
• 23:39
  example
• 23:40
  takes
• 23:41
  the
• 23:41
  takes
• 23:41
  the
• 23:41
  transcript
• 23:42
  of
• 23:42
  this
• 23:42
  podcast,
• 23:43
  creates
• 23:44
  it
• 23:44
  into
• 23:44
  a
• 23:44
  LinkedIn
• 23:45
  article
• 23:45
  and
• 23:46
  a
• 23:46
  blog
• 23:46
  puts
• 23:46
  it
• 23:47
  on
• 23:47
  my
• 23:47
  website
• 23:47
  every
• 23:48
  single
• 23:48
  week.
• 23:49
  So
• 23:49
  it's
• 23:49
  amazing
• 23:50
  when
• 23:50
  you
• 23:51
  can
• 23:51
  eventually
• 23:51
  work
• 23:51
  with
• 23:52
  someone
• 23:52
  long
• 23:52
  enough
• 23:53
  that
• 23:53
  they
• 23:53
  know
• 23:54
  you
• 23:54
  inside
• 23:54
  out.
• 23:55
  They
• 23:55
  know
• 23:55
  how
• 23:55
  to
• 23:55
  do
• 23:56
  things
• 23:56
  and
• 23:56
  we
• 23:57
  very
• 23:57
  rarely
• 23:57
  speak
• 23:58
  actually
• 23:58
  me
• 23:58
  and
• 23:58
  my
• 23:58
  va.
• 23:59
  I
• 23:59
  don't
• 23:59
  think
• 23:59
  I've
• 23:59
  seen
• 23:59
  her
• 24:00
  for
• 24:00
  like
• 24:00
  four
• 24:01
  or
• 24:01
  five
• 24:01
  months
• 24:01
  but
• 24:02
  she
• 24:02
  actually
• 24:02
  is
• 24:02
  coming
• 24:02
  to
• 24:03
  my
• 24:03
  workshop
• 24:03
  this
• 24:03
  week
• 24:04
  so
• 24:04
  that
• 24:04
  will
• 24:04
  be
• 24:04
  nice.
• 24:05
  But
• 24:06
  the
• 24:06
  joy
• 24:06
  is
• 24:06
  when
• 24:07
  you
• 24:07
  get
• 24:07
  repeatable
• 24:08
  systems
• 24:09
  and
• 24:09
  you
• 24:09
  have
• 24:09
  people
• 24:10
  in
• 24:10
  your
• 24:10
  business
• 24:11
  who
• 24:11
  care
• 24:11
  about
• 24:11
  you,
• 24:12
  who
• 24:12
  care
• 24:12
  about
• 24:12
  your
• 24:13
  success
• 24:13
  just
• 24:14
  as
• 24:14
  much
• 24:14
  as
• 24:14
  you
• 24:14
  do.
• 24:15
  I
• 24:15
  know
• 24:15
  this
• 24:16
  is
• 24:16
  something
• 24:16
  that
• 24:16
  people
• 24:17
  really
• 24:17
  struggle
• 24:17
  with
• 24:17
  so
• 24:18
  I
• 24:18
  feel
• 24:19
  so
• 24:19
  genuinely
• 24:20
  lucky
• 24:21
  and
• 24:21
  grateful
• 24:22
  that
• 24:22
  I
• 24:22
  have
• 24:22
  had
• 24:23
  a
• 24:23
  VA
• 24:23
  in
• 24:24
  my
• 24:24
  business
• 24:24
  for
• 24:25
  several
• 24:25
  years
• 24:25
  now
• 24:26
  who
• 24:26
  cares
• 24:26
  about
• 24:27
  me
• 24:27
  and
• 24:27
  my
• 24:28
  business.
• 24:28
  I
• 24:29
  also
• 24:29
  had
• 24:29
  a
• 24:29
  social
• 24:30
  media
• 24:30
  manager
• 24:30
  who
• 24:31
  again
• 24:31
  cared
• 24:31
  about
• 24:32
  me
• 24:32
  and
• 24:32
  my
• 24:32
  business.
• 24:33
  I
• 24:33
  have
• 24:33
  Olga
• 24:34
  now
• 24:34
  my
• 24:34
  business
• 24:35
  manager
• 24:35
  who
• 24:36
  really
• 24:36
  wants
• 24:37
  me
• 24:37
  to
• 24:37
  succeed.
• 24:38
  Really
• 24:38
  helps
• 24:38
  my
• 24:39
  awareness
• 24:39
  in
• 24:40
  right
• 24:41
  we
• 24:41
  need
• 24:41
  to
• 24:41
  really
• 24:41
  focus
• 24:42
  on
• 24:42
  generating
• 24:43
  income
• 24:43
  rather
• 24:43
  than
• 24:44
  these
• 24:44
  tasks.
• 24:45
  So
• 24:45
  she
• 24:45
  is
• 24:45
  a
• 24:46
  real
• 24:46
  champion
• 24:46
  in
• 24:47
  my
• 24:47
  business.
• 24:48
  I
• 24:48
  have
• 24:48
  Jackie,
• 24:49
  my
• 24:49
  co
• 24:49
  coach
• 24:50
  in
• 24:50
  my
• 24:50
  business
• 24:51
  of
• 24:51
  coaching
• 24:51
  program
• 24:52
  who
• 24:52
  cares
• 24:53
  about
• 24:53
  my
• 24:53
  clients
• 24:53
  just
• 24:54
  as
• 24:54
  much
• 24:54
  as
• 24:54
  I
• 24:54
  do.
• 24:55
  She
• 24:55
  will
• 24:55
  literally
• 24:56
  have
• 24:56
  a
• 24:56
  call
• 24:56
  with
• 24:56
  them
• 24:57
  within
• 24:58
  five
• 24:58
  minutes
• 24:58
  of
• 24:58
  seeing
• 24:59
  their
• 24:59
  post,
• 25:00
  for
• 25:00
  example
• 25:00
  that
• 25:01
  maybe
• 25:01
  they're
• 25:01
  overwhelmed
• 25:02
  or
• 25:03
  something
• 25:03
  has
• 25:04
  happened
• 25:04
  in
• 25:04
  their
• 25:04
  family
• 25:05
  and
• 25:05
  they
• 25:05
  can't
• 25:06
  decide
• 25:06
  how
• 25:06
  to
• 25:06
  prioritize
• 25:07
  it.
• 25:08
  She
• 25:08
  will
• 25:08
  have
• 25:08
  conversations
• 25:09
  with
• 25:09
  me
• 25:09
  every
• 25:10
  single
• 25:10
  month
• 25:10
  as
• 25:11
  to
• 25:11
  how
• 25:12
  my
• 25:12
  clients
• 25:12
  are
• 25:12
  getting
• 25:13
  on,
• 25:13
  what
• 25:13
  we
• 25:13
  can
• 25:13
  do
• 25:13
  further
• 25:14
  to
• 25:14
  support
• 25:14
  them.
• 25:15
  So
• 25:15
  she
• 25:16
  supports
• 25:16
  me
• 25:17
  and
• 25:17
  those
• 25:18
  inside
• 25:18
  my
• 25:18
  program
• 25:19
  so
• 25:20
  so
• 25:20
  much
• 25:20
  and
• 25:21
  I
• 25:21
  cannot
• 25:22
  really
• 25:22
  believe
• 25:22
  that
• 25:23
  I
• 25:23
  have
• 25:23
  found
• 25:24
  such
• 25:25
  values
• 25:25
  aligned
• 25:26
  people
• 25:27
  to
• 25:27
  support
• 25:27
  the
• 25:28
  work
• 25:28
  that
• 25:28
  I
• 25:28
  do.
• 25:29
  Many
• 25:30
  of
• 25:30
  the
• 25:30
  people
• 25:30
  I
• 25:30
  worked
• 25:31
  with
• 25:31
  in
• 25:31
  the
• 25:31
  business
• 25:31
  beyond
• 25:32
  you
• 25:32
  program
• 25:33
  really
• 25:33
  struggled
• 25:33
  with
• 25:34
  finding
• 25:34
  good
• 25:34
  people
• 25:35
  so
• 25:35
  I
• 25:35
  don't
• 25:36
  know
• 25:36
  why
• 25:36
  I
• 25:37
  managed
• 25:37
  to
• 25:37
  attract
• 25:38
  people
• 25:38
  who
• 25:39
  care
• 25:39
  about
• 25:40
  me
• 25:40
  and
• 25:40
  my
• 25:40
  business
• 25:41
  as
• 25:41
  much
• 25:41
  as
• 25:42
  I
• 25:42
  do.
• 25:43
  So
• 25:44
  if
• 25:44
  you
• 25:44
  are
• 25:44
  thinking
• 25:45
  that
• 25:45
  you'll
• 25:45
  never
• 25:45
  find
• 25:46
  someone
• 25:46
  like
• 25:47
  that
• 25:48
  then
• 25:48
  actually
• 25:48
  do
• 25:49
  you
• 25:49
  know
• 25:49
  what?
• 25:49
  I
• 25:49
  think
• 25:50
  you
• 25:50
  might
• 25:50
  be
• 25:50
  wrong
• 25:51
  because
• 25:52
  I've
• 25:52
  been
• 25:52
  really,
• 25:53
  really
• 25:53
  lucky.
• 25:53
  I
• 25:54
  feel
• 25:54
  supported.
• 25:55
  We
• 25:55
  haven't
• 25:55
  actually
• 25:56
  covered
• 25:56
  the
• 25:56
  cost
• 25:57
  of
• 25:57
  hiring
• 25:58
  a
• 25:58
  team,
• 25:59
  so
• 25:59
  let
• 25:59
  me
• 26:00
  share
• 26:00
  with
• 26:00
  you
• 26:00
  that
• 26:00
  I
• 26:01
  don't
• 26:01
  have
• 26:01
  any
• 26:02
  actual
• 26:02
  employees.
• 26:03
  I
• 26:04
  would
• 26:04
  say
• 26:04
  Olga
• 26:05
  is
• 26:05
  a
• 26:05
  contractor,
• 26:06
  so
• 26:07
  it's
• 26:07
  flexible,
• 26:08
  which
• 26:08
  is
• 26:08
  heavenly.
• 26:09
  Then
• 26:10
  Nicole
• 26:10
  was
• 26:11
  paid
• 26:11
  for
• 26:12
  four
• 26:12
  social
• 26:12
  posts
• 26:13
  a
• 26:13
  week,
• 26:13
  so
• 26:13
  she
• 26:13
  was
• 26:14
  paid
• 26:14
  on
• 26:14
  an
• 26:15
  output
• 26:15
  rate
• 26:16
  rather
• 26:16
  than
• 26:16
  an
• 26:16
  hourly
• 26:17
  rate.
• 26:18
  And
• 26:18
  Jo,
• 26:18
  my
• 26:19
  VA
• 26:19
  is
• 26:19
  £25
• 26:20
  an
• 26:21
  hour
• 26:21
  and
• 26:22
  she
• 26:22
  just
• 26:22
  bills
• 26:22
  for
• 26:23
  whatever
• 26:23
  she
• 26:23
  does.
• 26:23
  She
• 26:24
  luckily
• 26:24
  doesn't
• 26:24
  have
• 26:25
  a
• 26:25
  minimum
• 26:26
  set
• 26:26
  hours.
• 26:27
  So
• 26:27
  I'm
• 26:27
  really,
• 26:28
  really
• 26:28
  lucky
• 26:28
  that
• 26:29
  I
• 26:29
  can
• 26:29
  flex
• 26:30
  as
• 26:30
  I
• 26:30
  need
• 26:31
  to
• 26:31
  in
• 26:31
  my
• 26:32
  business
• 26:32
  to
• 26:33
  grow.
• 26:34
  Okay,
• 26:35
  here
• 26:35
  is
• 26:35
  your
• 26:36
  action
• 26:36
  plan
• 26:37
  from
• 26:37
  today's
• 26:37
  episode.
• 26:38
  So
• 26:38
  map
• 26:39
  out
• 26:39
  all
• 26:39
  of
• 26:39
  your
• 26:40
  current
• 26:40
  tasks
• 26:40
  if
• 26:40
  you
• 26:40
  haven't
• 26:41
  already.
• 26:42
  Start
• 26:43
  creating
• 26:43
  loom
• 26:44
  videos
• 26:44
  every
• 26:45
  single
• 26:45
  time
• 26:45
  you
• 26:46
  do
• 26:46
  something
• 26:46
  in
• 26:46
  your
• 26:46
  business.
• 26:47
  Don't
• 26:47
  think
• 26:47
  it's
• 26:47
  going
• 26:48
  to
• 26:48
  set
• 26:48
  you
• 26:48
  back
• 26:48
  and
• 26:48
  you
• 26:48
  haven't
• 26:49
  got.
• 26:49
  You're
• 26:50
  doing
• 26:50
  the
• 26:50
  process
• 26:51
  anyway.
• 26:51
  You
• 26:52
  just
• 26:52
  hit
• 26:52
  record
• 26:53
  on
• 26:53
  the
• 26:53
  video
• 26:53
  and
• 26:53
  then
• 26:54
  carry
• 26:54
  on
• 26:54
  with
• 26:55
  your
• 26:55
  life
• 26:55
  as
• 26:55
  if
• 26:55
  you
• 26:56
  weren't
• 26:56
  even
• 26:56
  recording
• 26:57
  yourself.
• 26:58
  Think
• 26:59
  about
• 26:59
  the
• 26:59
  first
• 27:00
  role
• 27:00
  you
• 27:00
  want
• 27:00
  to
• 27:01
  hire
• 27:01
  and
• 27:01
  also
• 27:02
  keep
• 27:02
  thinking
• 27:02
  what
• 27:03
  is
• 27:03
  going
• 27:03
  to
• 27:03
  bring
• 27:03
  in
• 27:03
  the
• 27:04
  income?
• 27:04
  What
• 27:04
  is
• 27:05
  their
• 27:05
  help
• 27:06
  going
• 27:06
  to
• 27:06
  help
• 27:06
  to
• 27:07
  free
• 27:07
  you
• 27:07
  up
• 27:07
  to
• 27:07
  do
• 27:08
  so?
• 27:08
  For
• 27:08
  example,
• 27:09
  by
• 27:09
  having
• 27:09
  Olga.
• 27:10
  I
• 27:10
  have
• 27:11
  recently
• 27:11
  collaborated
• 27:12
  with
• 27:12
  a
• 27:12
  coach
• 27:12
  training
• 27:12
  organization
• 27:13
  which
• 27:14
  has
• 27:14
  been
• 27:14
  on
• 27:14
  my
• 27:14
  list
• 27:15
  for
• 27:15
  years
• 27:16
  and
• 27:16
  now
• 27:17
  have
• 27:17
  a
• 27:17
  regular
• 27:18
  relationship
• 27:18
  with
• 27:18
  them
• 27:19
  to
• 27:20
  provide
• 27:20
  their
• 27:21
  coaches
• 27:22
  with
• 27:22
  business
• 27:22
  support.
• 27:23
  And
• 27:24
  that
• 27:24
  is
• 27:24
  a
• 27:25
  really
• 27:25
  big
• 27:25
  thing
• 27:25
  that
• 27:26
  I
• 27:26
  haven't
• 27:26
  thought
• 27:26
  or
• 27:27
  shared
• 27:27
  much
• 27:27
  about
• 27:28
  yet
• 27:28
  because
• 27:28
  it
• 27:28
  will
• 27:29
  pretty
• 27:29
  much
• 27:29
  be
• 27:29
  like
• 27:30
  passive
• 27:30
  income
• 27:31
  because
• 27:31
  it's
• 27:32
  their
• 27:32
  business,
• 27:33
  they're
• 27:33
  doing
• 27:33
  the
• 27:33
  marketing
• 27:34
  and
• 27:35
  I'm
• 27:35
  just
• 27:35
  providing
• 27:35
  a
• 27:36
  service.
• 27:36
  Also
• 27:37
  keep
• 27:37
  looking
• 27:37
  for
• 27:38
  what
• 27:39
  will
• 27:39
  make
• 27:39
  the
• 27:39
  biggest
• 27:39
  impact.
• 27:40
  I
• 27:40
  know
• 27:40
  that
• 27:40
  testimonials
• 27:41
  and
• 27:41
  case
• 27:42
  studies
• 27:43
  have
• 27:43
  literally
• 27:44
  made
• 27:44
  my
• 27:44
  entire
• 27:45
  business.
• 27:46
  So
• 27:46
  one
• 27:46
  of
• 27:46
  Olga's
• 27:47
  key
• 27:47
  tasks
• 27:47
  is
• 27:48
  to
• 27:48
  keep
• 27:48
  track
• 27:49
  and
• 27:49
  record
• 27:50
  all
• 27:50
  of
• 27:50
  our
• 27:51
  case
• 27:51
  studies
• 27:52
  or
• 27:52
  results
• 27:52
  from
• 27:53
  people.
• 27:53
  Something
• 27:53
  that
• 27:54
  we
• 27:54
  have
• 27:54
  done
• 27:54
  is
• 27:54
  built
• 27:55
  in
• 27:55
  every
• 27:55
  single
• 27:56
  email
• 27:56
  I
• 27:56
  send
• 27:57
  some
• 27:58
  sort
• 27:58
  of
• 27:58
  screenshots
• 27:59
  of
• 28:00
  Love
• 28:00
  the
• 28:00
  planning
• 28:01
  day.
• 28:01
  Come
• 28:01
  join
• 28:01
  me
• 28:02
  in
• 28:02
  the
• 28:02
  online
• 28:02
  version.
• 28:03
  So
• 28:04
  how
• 28:04
  can
• 28:04
  you
• 28:05
  really
• 28:05
  utilize
• 28:05
  the
• 28:06
  things
• 28:06
  that
• 28:06
  are
• 28:06
  going
• 28:06
  to
• 28:07
  bring
• 28:07
  in
• 28:07
  income
• 28:07
  in
• 28:07
  your
• 28:08
  business
• 28:09
  and
• 28:09
  then
• 28:09
  actually
• 28:10
  take
• 28:10
  the
• 28:10
  time,
• 28:10
  which
• 28:11
  is
• 28:11
  what
• 28:11
  I'm
• 28:11
  doing
• 28:11
  right
• 28:12
  now
• 28:12
  in
• 28:12
  this
• 28:12
  moment
• 28:13
  to
• 28:13
  think
• 28:14
  because
• 28:14
  of
• 28:14
  those
• 28:15
  small
• 28:15
  changes
• 28:16
  of
• 28:17
  Olga,
• 28:18
  drafting
• 28:18
  something
• 28:18
  and
• 28:19
  putting
• 28:19
  it
• 28:19
  into
• 28:19
  my
• 28:19
  Kartra
• 28:20
  site
• 28:20
  for
• 28:21
  me
• 28:21
  as
• 28:21
  a
• 28:21
  draft
• 28:22
  email
• 28:22
  with
• 28:23
  all
• 28:23
  this
• 28:23
  social
• 28:23
  proof
• 28:24
  attached
• 28:25
  has
• 28:25
  genuinely
• 28:26
  brought
• 28:26
  in
• 28:26
  income
• 28:27
  in
• 28:27
  my
• 28:27
  business.
• 28:28
  So
• 28:29
  don't
• 28:29
  be
• 28:29
  scared
• 28:30
  to
• 28:30
  hire.
• 28:30
  Just
• 28:31
  think
• 28:31
  about
• 28:31
  what
• 28:32
  small
• 28:32
  things
• 28:33
  can
• 28:33
  bring
• 28:33
  you
• 28:33
  money
• 28:34
  in
• 28:34
  your
• 28:34
  business
• 28:34
  and
• 28:35
  even
• 28:35
  if
• 28:35
  that
• 28:35
  is
• 28:36
  not
• 28:36
  as
• 28:36
  a
• 28:36
  salesperson
• 28:37
  because
• 28:37
  Olga
• 28:38
  is
• 28:38
  not
• 28:38
  doing
• 28:38
  sales,
• 28:39
  it
• 28:40
  can
• 28:40
  free
• 28:40
  you
• 28:40
  up
• 28:41
  to
• 28:41
  do
• 28:41
  that
• 28:41
  big
• 28:41
  picture
• 28:42
  and
• 28:42
  exponential
• 28:43
  growth
• 28:43
  activities
• 28:44
  in
• 28:44
  your
• 28:44
  business.
• 28:46
  Finally,
• 28:46
  if
• 28:46
  you
• 28:46
  haven't
• 28:47
  already,
• 28:47
  start
• 28:48
  building
• 28:48
  your
• 28:48
  automation
• 28:49
  ecosystem.
• 28:50
  Really
• 28:50
  think
• 28:50
  about
• 28:51
  all
• 28:51
  the
• 28:51
  different
• 28:51
  things
• 28:51
  that
• 28:51
  you're
• 28:52
  doing
• 28:52
  on
• 28:52
  a
• 28:52
  regular
• 28:53
  basis
• 28:54
  and
• 28:54
  is
• 28:54
  there
• 28:54
  any
• 28:55
  ways
• 28:55
  of
• 28:55
  automating
• 28:56
  things?
• 28:57
  If
• 28:57
  you
• 28:58
  are
• 28:58
  just
• 28:58
  starting
• 28:58
  your
• 28:59
  business,
• 28:59
  this
• 28:59
  isn't
• 29:00
  really
• 29:00
  something
• 29:00
  that
• 29:01
  you
• 29:01
  need
• 29:01
  to
• 29:01
  spend
• 29:02
  time
• 29:02
  on
• 29:02
  and
• 29:02
  I
• 29:03
  have
• 29:03
  lots
• 29:03
  of
• 29:03
  people
• 29:03
  in
• 29:03
  my
• 29:03
  business
• 29:04
  of
• 29:04
  coaching
• 29:04
  program
• 29:05
  seeing
• 29:06
  perhaps
• 29:06
  what
• 29:06
  I'm
• 29:07
  doing
• 29:07
  and
• 29:08
  wanting
• 29:08
  to
• 29:08
  do
• 29:09
  something
• 29:09
  similar.
• 29:10
  But
• 29:11
  your
• 29:11
  best
• 29:11
  results
• 29:12
  will
• 29:12
  come
• 29:12
  from
• 29:12
  personal
• 29:13
  interaction.
• 29:14
  So
• 29:14
  while
• 29:14
  we
• 29:14
  talk
• 29:14
  about
• 29:15
  automation
• 29:15
  and
• 29:15
  scaling,
• 29:17
  the
• 29:17
  more
• 29:17
  you
• 29:17
  can
• 29:18
  put
• 29:18
  your
• 29:18
  personal
• 29:18
  touch
• 29:19
  into
• 29:19
  it
• 29:19
  the
• 29:19
  better.
• 29:20
  So
• 29:20
  don't
• 29:20
  always
• 29:21
  think
• 29:21
  that
• 29:21
  automating
• 29:22
  is
• 29:23
  better
• 29:23
  than
• 29:24
  just
• 29:24
  sending
• 29:24
  someone
• 29:25
  a
• 29:25
  reply.
• 29:25
  And
• 29:26
  I'm
• 29:26
  still
• 29:26
  at
• 29:26
  the
• 29:26
  stage
• 29:27
  of
• 29:27
  my
• 29:27
  business
• 29:27
  where
• 29:27
  I
• 29:28
  send
• 29:28
  personalized
• 29:29
  replies
• 29:29
  to
• 29:29
  every
• 29:29
  email
• 29:30
  they
• 29:30
  send
• 29:30
  me.
• 29:31
  So
• 29:32
  yes
• 29:32
  we
• 29:32
  can
• 29:32
  build
• 29:32
  out
• 29:32
  automations.
• 29:33
  But
• 29:34
  don't
• 29:34
  forget
• 29:34
  the
• 29:34
  personal
• 29:35
  touch.
• 29:36
  If
• 29:36
  you're
• 29:36
  listening
• 29:37
  to
• 29:37
  this
• 29:37
  in
• 29:37
  the
• 29:37
  three
• 29:38
  day
• 29:38
  window
• 29:38
  that
• 29:38
  it's
• 29:39
  being
• 29:39
  released
• 29:40
  which
• 29:40
  is
• 29:40
  the
• 29:40
  9th,
• 29:41
  10th
• 29:41
  and
• 29:41
  11th
• 29:42
  of
• 29:42
  December,
• 29:42
  then
• 29:43
  head
• 29:43
  over
• 29:43
  to
• 29:43
  our
• 29:44
  Slack
• 29:44
  channel
• 29:45
  and
• 29:45
  share
• 29:45
  your
• 29:46
  learnings.
• 29:46
  Ask
• 29:46
  your
• 29:47
  questions
• 29:47
  if
• 29:47
  you
• 29:48
  want
• 29:48
  help
• 29:48
  making
• 29:49
  this
• 29:49
  transition
• 29:49
  in
• 29:49
  your
• 29:50
  business.
• 29:50
  This
• 29:50
  is
• 29:50
  the
• 29:51
  sort
• 29:51
  of
• 29:51
  thing
• 29:51
  we
• 29:51
  will
• 29:51
  be
• 29:52
  working
• 29:52
  on
• 29:52
  in
• 29:52
  my
• 29:53
  Next
• 29:53
  Level
• 29:53
  Mastermind
• 29:54
  which
• 29:54
  is
• 29:54
  starting
• 29:55
  on
• 29:55
  the
• 29:55
  9th
• 29:55
  of
• 29:56
  January.
• 29:57
  If
• 29:57
  you
• 29:57
  would
• 29:57
  like
• 29:57
  the
• 29:58
  details,
• 29:58
  drop
• 29:58
  me
• 29:58
  an
• 29:59
  email
• 29:59
  on
• 29:59
  joannaoanalotzcoaching.com
• 30:03
  and
• 30:03
  I
• 30:03
  will
• 30:03
  send
• 30:03
  you
• 30:03
  over
• 30:04
  the
• 30:04
  details
• 30:04
  and
• 30:05
  we
• 30:05
  can
• 30:05
  have
• 30:05
  a
• 30:05
  chat
• 30:05
  and
• 30:06
  see
• 30:06
  if
• 30:06
  it's
• 30:06
  right
• 30:06
  for
• 30:07
  you.
• 30:07
  It
• 30:08
  would
• 30:08
  be
• 30:08
  wonderful
• 30:09
  to
• 30:09
  spend
• 30:10
  the
• 30:10
  time
• 30:10
  and
• 30:11
  get
• 30:11
  the
• 30:11
  support
• 30:11
  network
• 30:12
  around
• 30:12
  you
• 30:13
  to
• 30:13
  get
• 30:14
  your
• 30:14
  business
• 30:14
  to
• 30:14
  the
• 30:15
  place
• 30:15
  that
• 30:15
  it
• 30:15
  gives
• 30:15
  you
• 30:16
  the
• 30:16
  freedom
• 30:16
  that
• 30:16
  you
• 30:17
  dreamed
• 30:17
  of
• 30:17
  and
• 30:17
  frees
• 30:18
  up
• 30:18
  your
• 30:18
  headspace
• 30:19
  to
• 30:19
  spend
• 30:19
  time
• 30:20
  with
• 30:20
  your
• 30:20
  family
• 30:21
  and
• 30:21
  your
• 30:21
  clients
• 30:21
  rather
• 30:22
  than
• 30:22
  drowning
• 30:22
  in
• 30:23
  the
• 30:23
  admin
• 30:24
  Our
• 30:24
  Next
• 30:24
  Level
• 30:25
  Podcast
• 30:25
  series.
• 30:26
  Tomorrow
• 30:26
  I
• 30:26
  will
• 30:27
  be
• 30:27
  sharing
• 30:27
  how
• 30:28
  you
• 30:28
  can
• 30:28
  create
• 30:28
  an
• 30:29
  amazing
• 30:29
  client
• 30:29
  experience
• 30:30
  that
• 30:30
  will
• 30:30
  build
• 30:31
  your
• 30:31
  brand
• 30:31
  and
• 30:32
  build
• 30:32
  your
• 30:32
  retention
• 30:32
  rate.
• 30:33
  So
• 30:33
  I
• 30:33
  can't
• 30:34
  wait
• 30:34
  to
• 30:34
  see
• 30:34
  you
• 30:34
  then.
• 30:35
  If
• 30:35
  you
• 30:35
  want
• 30:35
  to
• 30:36
  connect
• 30:36
  with
• 30:37
  me
• 30:37
  and
• 30:37
  other
• 30:38
  like
• 30:38
  minded
• 30:38
  coaches,
• 30:39
  don't
• 30:39
  forget
• 30:39
  to
• 30:39
  join
• 30:40
  our
• 30:40
  free
• 30:40
  Slack
• 30:41
  community
• 30:41
  which
• 30:41
  is
• 30:42
  open
• 30:42
  this
• 30:42
  week
• 30:43
  only.
• 30:43
  There
• 30:44
  you
• 30:44
  will
• 30:44
  be
• 30:44
  part
• 30:45
  of
• 30:45
  a
• 30:45
  supportive
• 30:45
  space
• 30:46
  where
• 30:46
  we
• 30:46
  will
• 30:47
  continue
• 30:47
  the
• 30:47
  conversation
• 30:48
  and
• 30:49
  share
• 30:49
  all
• 30:49
  of
• 30:50
  our
• 30:50
  own
• 30:50
  insights
• 30:51
  to
• 30:52
  help
• 30:52
  each
• 30:52
  other
• 30:53
  to
• 30:54
  scale
• 30:54
  and
• 30:54
  grow
• 30:54
  our
• 30:55
  own
• 30:55
  coaching
• 30:55
  businesses
• 30:56
  sustainably.
• 30:57
  You
• 30:58
  will
• 30:58
  find
• 30:58
  the
• 30:58
  link
• 30:58
  in
• 30:59
  the
• 30:59
  show
• 30:59
  notes
• 30:59
  to
• 30:59
  sign
• 31:00
  up.
• 31:00
  I
• 31:00
  would
• 31:00
  love
• 31:00
  to
• 31:01
  see
• 31:01
  you
• 31:01
  there
• 31:01
  and
• 31:01
  hear
• 31:01
  your
• 31:02
  thoughts.